People en Español, the most trusted voice in Hispanic culture, is seeking a seasoned marketer to support the brand on key projects and objectives.

The Associate Manager of Integrated Marketing plays an integral role in developing and executing the merchandising, retail and Festival Channel & promotions strategies for the People en Español. The position combines partnership development, presentation and promotional expertise and program execution. The Associate will collaborate with sales and marketing on the Retail Programs. Work closely with our editorial digital team, Digital project manager and producer and Associate Publisher of Marketing on the Festival Channel on PEPS.com and Festival promotions and media plan.

Primary Responsibilities:
Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships
Program Management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
Implement marketing plans across multiple platforms: presentations, advertorials, merchandising programs, customized programs, and digital marketing programs
Program execution: elements related to retail, merchandising, and Festival promotions once they are bought ensuring that the client’s brand, our brand and the program are properly represented.
Creating detailed timelines and budgets and managing those throughout the execution are key
Work with cross-functional teams including internal departments and external vendors
Qualifications:
Team player, self-starter who is also extremely innovative, creative, professional and resourceful.
Bachelor’s degree required
Minimum 2-3 years marketing experience, media planning or promotions, and publishing (preferred).
Ideal candidate must be highly proactive, detail and solution-oriented.
Ability to multi-task and perform in a fast pace, changing environment
Must have strong verbal and written communication skills to effectively build relationships both peers and upper management and across multiple groups with
Must have experience in proposal writing.
Digital native with working knowledge of social and digital media platforms including Twitter and Facebook
Proficiency with Spanish, conversation and reading (preferred)
Passion for Hispanic media – interest in celebrities, entertainment, digital is a plus.
Strong Microsoft word, power point and proficiency with Excel
Please send resume to randi.weintraub@timeinc.com