VP – Marketing – Fortune & Money August 4, 2014

Filed under: Jobs in NYC — sam roloff @ 6:07 pm

The VP of Marketing is a key member of the FORTUNE & MONEY executive team and will have the unique opportunity to engage with and influence all key assets of the brands including edit, sales, marketing, events, licensing etc.

In this leadership role, you will work closely with FORTUNE and MONEY sales management, editorial management, product development, PR, research, consumer marketing and with other Time Inc. brands. You’ll build strategic integrated marketing programs across all platforms that deliver best-in-class client solutions, drive incremental brand revenue and realize brand strategy, vision and positioning for both FORTUNE and MONEY, both of which have recently launched new websites.

Key to success will be a deep understanding of the respective brands, their full roster of assets and resources, and the advertising marketplace and categories essential to FORTUNE and MONEY (Technology, Financial and B2B). You will be responsible for leading a talented team focused on creating stand-out programs that meet client objectives and set FORTUNE, MONEY and Time Inc. apart from the competition. Partnering with sales and all relevant parties, you will oversee execution of sold programs to agency and client approval and execution. You will also be a partner with the entire management team in developing the long-term strategic vision for each brand.

Primary Responsibilities:
Broad based ideation, program development: working with sales, marketing and creative colleagues to develop integrated solutions for Time Inc.’s best customers
Lead team in development of creative materials to support advertiser proposals: create compelling proposals, presentations, marketing concepts, sell sheets, etc.
Collaborate with sales colleagues to ensure client and agency satisfaction of program
Leverage Time Inc. assets to design stand-out programs that meet/exceed client objectives, deliver innovation and detailed ROI to insure success and renewal
Project management: ultimately responsible for managing process and workflow including prioritizing, presentations and follow-up on all assets and ideas delivered to sales. Responsible for managing all aspects of assigned client list and category development and all aspects of custom-created marketing programs from concept through implementation.

Experience and skills to include:
8 + years advertising media marketing experience
Comfortable engaging with senior level client and agency publishing professionals
Superior problem solving abilities, strong interpersonal skills and flexibility are critical. Must be a team player
Ability to think strategically and creatively in a solutions-oriented environment.
Strong verbal and written communication skills are important and must be comfortable in a public speaking role.
Contact information :

Name – Lourdes Saillant
Title – Associate Director, Staffing (Time Inc.)
Email id – Lourdes.Saillant@timeinc.come


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