Job Description:

Champions of quality entertainment…this is Entertainment Weekly’s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

The Associate Director, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, pre and post-sale management of custom solutions.

Primary Responsibilities:

Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms
Product Marketing: Serve as product marketing expert for assigned new products and specials
Partnerships: Responsible for partnership development and brand ideation across all disciplines – film, music, TV, comedy and general entertainment, etc
Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and/or positioning
Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation
Team Management: Manage and support marketing coordinator. To include training, proposal writing, pre and post-sale client management
Category development: Support sales in the development of category-specific strategies including competitive landscape/sales opportunities
Industry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape/sales opportunities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

Qualifications:
Bachelor’s degree required, minimum 6-8 years marketing experience, preferably in media/advertising. Digital experience required.
Experience in creating and executing custom campaigns across print, digital, and events
Proven track record of creation and development of outside partnerships that benefit the both brands
Team player, self-starter who is also extremely innovative, professional and resourceful
Must have strong creative skills and extensive experience in developing compelling digital marketing programs
Knowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)
Strong writing skills required

The application for this position should be directed towards the below mentioned link,

http://jobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=141700BR &Codes=NWOM, 141700BR