Title: Integrated Marketing Manager – Fortune Money Group March 23, 2015

Filed under: Jobs in NYC — sam roloff @ 9:57 pm

Location: New York, NY

Time Inc. is one of the largest branded media companies in the world. The company reaches more than 130 million people globally each month across multiple platforms, with influential brands like Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine, and Wallpaper.

Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Most Beautiful, Sports Illustrated’s Sportsman of the Year, Essence Festival in New Orleans and the Food & Wine Classic in Aspen.

The job:

FORTUNE and MONEY are looking for a bright, organized, detail-oriented, hard-working “idea person” to join our team as an Integrated Marketing Manager based in New York City. You will plan, create and execute integrated marketing platforms and initiatives for technology advertisers designed to generate advertising revenue across the Fortune and Money brands.

You will:
• Manage the technology and consumer electronics categories and partner with our global advertising sales staff to drive revenue growth for our brands. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing—media program development, brand development and product development.
• Generate ideas with advertising sales and marketing colleagues to create solutions-based marketing programs for accounts in technology and consumer electronics categories, generating new business opportunities across digital, print, mobile, social and live media (events).
• Collaborate with marketing colleagues to articulate the marketplace differentiation for FORTUNE and MONEY, framing for the media-buying community what makes our products and audiences superior in the media marketplace.
• Partner with advertising sales, marketing, editorial and product colleagues to create new advertising vehicles for marketing partners, including edit franchises and specials, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles.
You are:
• Proven: You have at least 3-5 years of relevant experience in marketing working closely with a brand. You can develop and write compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
• Communicative: A creative thinker and a team player. Your organization and ability to communicate clearly with sales staff, team members, advertising clients and vendors make you an essential member of any workforce. A self-starter who is also innovative, professional and resourceful. Strong writing skills a must.
• Purposeful: Enthusiasm, strategy, and creativity guide you day-to-day. You see the big picture but pay attention to detail as well. A thinker and a doer.
• Prepared: You’re rather tech-savvy. You have strong computer skills (PowerPoint, Excel, etc.) and a knowledge of syndicated research (MRI, @Plan, Nielsen, comScore, MediaRadar, etc.).

To apply kindly follow the link below:
http://jobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=142959BR&Codes=NWOM, 142959BR


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