The Senior Manager, Integrated Marketing at Women’s Health is responsible for developing and executing innovative, multi-platform marketing programs that attract, maintain and increase advertising revenue across the Women’s Health brand. The ideal candidate is a collaborative, inquisitive, and resourceful team player with a passion for storytelling who excels at developing marketing solutions that are creative and strategic in equal measures. This position reports into the Executive Director, Integrated Marketing.

Responsibilities:

• Partner with sellers to develop strategies that drive category growth
• Participate in brainstorms with a variety of internal teams to answer RFPs
• Generate ideas and write proposals across advertising categories that drive revenue
• Oversee flawless execution of marketing programs within established budgets and maintained production schedules
• Create wrap-up documents for assigned clients and programs
• Manage client integrations within signature programs
• Participate in sales calls to bring programs and ideas to life for advertisers

Key Skills:

• Bachelor’s Degree (required)
• 3-4 years of integrated marketing experience or marketing experience in a related industry
• Knowledge of cross-platform advertising sales and media industry
• Proven success in execution of marketing programs from conception to completion
• Capable, confident writer
• Deadline-oriented project manager
• Ability to manage multiple projects simultaneously within a high-volume, fast-paced environment
• Excellent public speaking and communication skills
• Ability to work independently and within a team setting
• Team player with a  “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art and vendors in a collaborative way
• Fluency in the Microsoft Office suite of applications
• Some travel/weekend work required

About Rodale Inc.: Rodale is the global voice for health and wellness with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of best-in-class brands, Rodale reaches more than 100 million people globally through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, social, and video. With 100 editions in 67 countries, Rodale publishes the largest, most established health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, which will relaunch as Rodale’s Organic Life in 2015, and through Rodale Events, LLC, produces 25 branded events that draw more than 100,000 participants annually. A digital leader in the healthy living space with properties such as Rodale’s®, an e-tail store offering healthy products that nurture happiness, protect nature, and help people around the world, the company continues to find new ways to connect with audiences across developing technologies.

Please encourage all applicants to apply directly online: https://rodaleinc-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=848&source=ONLINE&JobOwner=992662&company_id=16663&version=1&byBusinessUnit=NULL&bycountry=0&bystate=0&byRegion=NULL&bylocation=&keywords=&byCat=&proximityCountr