VP, Loyalty & Customer Relationship Marketing – Direct Brands, Inc.
Department: Marketing
Location: New York, NY

Introducing ourselves:
Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.

Job duties:
· Responsible for the development, management and revitalization of loyalty solutions across the marketing organization.  Develop and drive marketing strategies to maximize our current bonus points and loyalty programs
· Drive strategies to grow the existing business as well as generating new revenue opportunities.
· Develop and execute marketing strategies in support of loyalty:  offers, promotions, messaging.  Develop, manage and refine our customer retention strategies
· Review results and financial performance
· Interface across the business, cross-functionally, on all customer retention marketing and broader strategic loyalty initiatives as applicable (Legal, PMO, IT, UX, Customer Service, Marketing Planning and Analysis, Finance)
· Liaise with Customer Service to ensure execution and coordination of aforementioned strategies
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
· Identify and maximize marketing and testing opportunities to generate incremental revenue and improve retention rates across all customer service marketing channels (IVR, Upsells, Customer Service calls) and lines of business
· Work with internal departments to ensure promotions are executed in line with strategy
· Work with Marketing Planning & Analysis on results analysis and identifying strategic recommendations and viable next steps
· Collaborate with IT on any platform requirement or enhancements to execute a full scale loyalty solution as needed
· Participate in the re-forecast and budget process(es)
· Collaborate with Creative on execution of new creatives and tests
· Prepare presentations and attend client meetings and contribute to special projects as required
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)

Job requirements:
· 8+ years marketing experience including a minimum of 2 years Loyalty Program Management
· 2+ years management experience
· Solutions-oriented individual with strong analytical, communication, interpersonal and presentation skills
· Ability to adhere to deadlines, prioritize and manage multiple, competing priorities.
· Strategic thinker who can develop and execute strategies to identify solutions and maximize/drive revenue
· Prior experience managing marketing budgets and forecasts and ability to read and interpret data
· Ability to manage and negotiate key vendor relationships including experience with contracts.

To apply for this job:

Please complete an online application by clicking on the following link:

http://directbrands.hrmdirect.com/employment/view.php?req=58340&

Thank you for your interest in jobs at Direct Brands, Inc.

Marketing department at major label seeks intern for the Fall semester.
Self-starter and fast learner who isn’t afraid to chime in with ideas
and can handle a fast paced environment.

*Previous label or marketing internship experience strongly preferred
*Handle phones, scheduling and other admin support
*Pull daily and weekly reports including BDS and Soundscan
*Assemble promotional mailings and other projects as needed
Qualifications:
*Microsoft Office proficient
*Organized, professional and able to take direction, but also outgoing.

Applicants must be able to receive academic credit for internship. 3
days a week minimum preferred.
Please send resume and cover letter to FallMarketingIntern@gmail.com

About the Company

The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 44 countries, it markets books, magazines, and educational, music and video products that reach a customer base of 100 million households in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.

Position Title: Promotions Manager

Location: New York, NY, US

Job Description:
Looking for a smart, creative, hard-working “idea person” to join our team as Promotions Manager. The ideal candidate will be able to work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue. Responsibilities include:
• Idea generation and proposal writing for a variety of categories
• Conception and development of new programs and partnerships
• Coordination and execution of special projects and promotions in a detailed manner
• Development of sell sheets and other sales collateral to effectively communicate program concept and requirements
• Participation in sales calls and meetings to bring programs and ideas to life for advertisers
• Maintaining marketing tools and status reports
• Overseeing junior members of the staff with regard to proposal creation and program execution
The position reports to the Executive Director, Marketing.
The ideal candidate will have a passion for food and entertaining and be interested in gaining both traditional and digital marketing experience.
Required Experience:
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Strong editing skills
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to work independently on project, while effectively communicating and managing up
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 4477.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.

Everyday Health is looking for a Sales Development Director to join the Sales Development team in NYC.

Responsibilities included, but not limited to:
• Develop proposals for custom integrated brand solutions in response to RFP’s from blue chip pharma and CPG advertisers
• Creating proposals for both custom programs and turn-key solutions that accomplish brand objectives, entertain, and engage users
• Proofreading marketing materials, presentations and mocks
• Liaison with editorial, tech, product, and sales on all mobile platforms
• Develop all sales collateral for mobile platforms

Requirements:
• BA degree with three years experience in Sales Development or Marketing.
• Ability to communicate effectively at all levels of the organization and the ability to influence others through well articulated and innovative ideas
• Superior writing and proofreading skills
• Adaptable person who can deal with rapidly changing requirements of an organization
• Strong interpersonal & presentation skills
• Ability to prioritize and multi-task while meeting tight deadlines
• Strong problem solving and troubleshooting skills
• Accountability – acceptance of responsibility and willingness to commit to and deliver specific, measurable work products and results
• Strong interest in the online industry and mobile technology
• Strong knowledge of PowerPoint

Everyday Health is a leading provider of online consumer health solutions. We provide our consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.

The Everyday Health portfolio includes well-recognized and trusted consumer health brands, including www.EverydayHealth.com; www.SparkPeople.com; www.WhatToExpect.com, from the best-selling What to Expect When You’re Expecting series of books; www.SouthBeachDiet.com, from one of the best-selling diet books of all time; and www.JillianMichaels.com, from Jillian Michaels, host of the hit NBC television show, The Biggest Loser.

Everyday Health is committed to providing the expert guidance and daily tools consumers need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by Ben Wolin and Mike Keriakos in 2002.

If you are interested in this position, please email your resume, cover letter, and salary requirements to careers@everydayhealthinc.com. Please be sure to put “Manager, Sales Dev. 0910” in the subject line of your email.