Senior Sales Development Manager – RealSimple.com March 4, 2011

Filed under: Jobs in NYC — sam roloff @ 8:47 pm


RealSimple.com, a division within the Time Inc Lifestyle Digital Group, is looking for an enthusiastic, energetic, focused individual to lead sales packaging and media planning our online sales and marketing efforts. The Senior Sales Development Manager will manage a team that is responsible for developing superior sales packages, marketing materials, big ideas, buzz, and overall sales support for the online advertising efforts for digital properties of Real Simple, from the website to mobile products.

We are looking for a self-starter, who can think creatively and strategically, can work collaboratively as a team player, and has very strong presentation and interpersonal skills. We are looking for someone who is a motivating team leader, highly detail oriented, can thrive in a deadline-driven environment. This person should love digital media and have strong working knowledge of online advertising platforms and executions and how to leverage those to create big ideas and marketing solutions for our clients. This is an ideal position for a candidate with strong online advertising and planning/packaging experience to grow within an exciting and dynamic organization. This position is based in New York.

Key Responsibilities:
• Mange, establish process and procedure regarding entire pre-sale and RFP process for the digital products of the RS brand.
• Capture trends in RFP volume and requests in order to identify needs from a product, edit or packaging perspective.
• Work closely with the digital sales and product teams to develop new, compelling, and creative products and sales programs that deliver on client objectives for all online proposals and presentations for growing digital business.
• Person would serve as primary digital liaison at Real Simple for leading sales packaging strategy for print/digital integrated deals (includes brainstorm participation, working with edit/product teams to assess program feasibility and delivery of digital portion of proposals). Collaborate and brainstorm with the brand magazines’ print marketing team to develop and implement successful integrated sales processes and integrate online components into all client proposals.
• Attend and present at digital agency & clients where appropriate.
• Collaborate on production of online ad sales materials and collateral, incorporating research data where necessary.
• Lend direction with regard to development of rich media, contests and sweepstakes, and other non-standard advertising programs for clients.
• Work with digital management to develop and continually evolve more efficient and effective pricing models, and assist in maintaining the rate card, including production costs, for inventory across the sites.
• Serve as a category (e.g., CPG, Food, Retail) expert with a firm handle on the current competitive/strategic landscape to help fully inform the sales development process.
• Manage and update performance and pipeline reports.

Candidate Attributes:
• Candidates must have at least 7+ years of successful sales development, marketing, or account planning/ management experience at a website- preferably on the display side of the business. Experience with a digital agency or media content site and the selling of cross-platform programs desirable.
• Must have excellent communications and interpersonal skills, including presentation skills, and be an enthusiastic and collaborative team player.
• Should have a solid grasp of digital media planning, online inventory management and ad serving processes
• Must have strong creative marketing & ‘story-telling’ skills.
• Must possess a working knowledge of the online metrics and research tools used in the marketplace (i.e. comScore MediaMetrix, Nielsen NetRatings, Omniture). Quantitative skills for analysis of this data also a plus.
• Must have strong knowledge of various online advertising platforms, ad serving technologies and creative executions (Rich Media, DART, Atlas, etc).
• Desire to work in fast-growth, entrepreneurial-like environment.
• Strong time management and organizational skills are essential.
• Must be proficient in PowerPoint, Word and Excel.
• Photoshop skills are a plus.



Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Manager, Integrated Client Marketing – Sports Illustrated

Filed under: Jobs in NYC — sam roloff @ 7:33 pm


o The Integrated Client Marketing Manager (CMM) will work with assigned members of the Sports Illustrated Ad Sales team to achieve short and long term sales goals
o CMM will be primarily responsible for idea generation and writing proposals to sell multimedia programs for the SI franchise including the magazine, website, mobile, tablet devices, online applications, events, retail and more
o Once the idea is sold, CMM will work with various departments to ensure the implementation of all program elements to best meet clients objective
o CMM will work with 3rd party sporting events (marathons, NASCAR races, Minor League Baseball, etc) to create sampling and sponsorship opportunities for Sports Illustrated advertisers
o CMM will oversee work of Client Marketing Associate and help them develop their marketing skills

Qualifications
o Individual must be very organized and able to work on several projects at the same time
o Must be a team player, self-starter who is also innovative, creative, professional and resourceful
o Strong writing, communication and computer skills (e.g. PowerPoint, Excel, etc.) required
o Knowledge of syndicated research (e.g. MRI, @Plan, Nielsen, comScore, etc.) is preferred
o Knowledge of/passion for sports is preferred
o Knowledge of DART, Omniture, AdRelevance and MediaVisor is a plus
o 5+ years relevant experience required


Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Research Director, Forbes Insights

Filed under: Jobs in NYC — sam roloff @ 7:32 pm

Lead Forbes research position responsible for the design, implementation and analysis of thought leadership research both to support the Forbes brand and to meet paid-for custom research obligations that drive revenue for the Forbes Insights Group.  Position also oversees media research team supporting ad sales activities for Forbes’ worldwide sales team.  This candidate must have extensive experience with proprietary research, survey construction and deployment, respondent list acquisition, panel development/maintenance, data analysis and story telling.  Must have well-rounded knowledge of print and digital media research, including:

Print Syndicated Data
MRI, MMR, CMR, Starch, Hall’s Reports

Digital Syndicated Data
comScore, Netratings, @plan, eValient

This position requires a strong leader with excellent communication and analytical skills, as well as hands-on project management and implementation capabilities.

Competitive salary and benefits package. If you are interested, please contact Rochelle Rosato, HR Manager at rrosato@forbes.com.


Freelance Marketing Research Associate – BRIDES March 3, 2011

Filed under: Jobs in NYC — sam roloff @ 10:13 pm

Condé Nast is looking for a Freelance Marketing Research Associate for BRIDES.  The Marketing Research Department is responsible for overall marketing strategy, presentations and research in order to secure advertising sales for BRIDES magazine, Brides.com and Brides Local Magazines.

Reporting to the Marketing Research Director, this position encompasses assisting in the creation of category and account specific presentations; analyzing/interpreting research data; helping in the development of customized research studies; and regular updating and development of sales materials for the sales staff.

This position is in a fast-paced, multi-platform environment and requires an Associate who:

· Has strong analytical and math skills

· Can analyze data, draw conclusions and weave results into sales pieces

· Has top-notch written and verbal communication skills

· Is very comfortable with PowerPoint and Excel programs

Basic Qualifications:

· Undergraduate degree

· 2+ years of media research experience at either a media research company, publisher or advertising agency

· Familiarity and experience with media-based syndicated data (e.g. MRI, ABC, Halls, TNS/PIB, Affinity VISTA or Starch, comScore, NetRatings, @Plan, Flurry, etc.)

Preferred Qualifications:

· Understanding of typical women’s categories (e.g. beauty, fashion, jewelry, health & fitness, etc.)

· Primary research experience

· Mobile/app research

Please email a resume and salary requirements to: jennifer_sylvester@condenast.com


Associate Director, Integrated Marketing – People

Filed under: Jobs in NYC — sam roloff @ 9:53 pm

The Associate Director will develop sales, marketing and promotional strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch –collaborating with both the print and online sales teams for the Entertainment, Fashion and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:

  • Category development: Work with Senior Director on development of category-specific strategies including competitive landscape/sales opportunities
  • Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
  • Industry relationships: Work with the studios, networks and labels on brand and advertiser initiatives
  • Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events
  • Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities
  • Program Management: Responsible for creating and managing category programs
  • Manage Integrated Marketing Associate

Qualifications:

  • Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising.
  • Knowledge of the Entertainment category and relationships preferred
  • Team player, self-starter who is also extremely innovative, professional and resourceful
  • Ideal candidate must be highly proactive and solution-oriented
  • Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
  • Must be proficient in PowerPoint, Word and Excel


Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Fashion Merchandising Director – Glamour

Filed under: Jobs in NYC — sam roloff @ 4:36 pm

Glamour has an exciting opportunity in the creative services department for a seasoned, Merchandising Director to work on fashion accounts. Five (5) years relevant proposal writing and event execution experience required. The fashion category includes, but is not limited to, American and International apparel, footwear, handbags, jewelry and accessories.

Responsibilities include:

  • Work with promotion/merchandising department, art department and sales staff to develop program extensions and added-value opportunities.
  • Contribute ideas in group brainstorms and client meetings- ability to work independently and within a team environment.
  • Position requires a creative thinker who can assess advertisers needs and create custom, unique programs that meet clients’ objectives.
  • Write presentations and added value proposals that meet client needs and stay within the allocated budget.
  • Research advertiser’s’ marketing and brand goals and incorporate them into proposed programs.
  • Handle day-to-day RFPs in conjunction with the sales department and attend sales calls, as needed.
  • Manage added-value program execution, including but not limited to: advertorials, sweepstakes, sampling, web-based programs, outdoor advertising, events, etc.
  • Develop and maintain relationships with third party marketing companies.
  • Excellent event execution, creative strategizing as well as strong written and verbal communication.
  • Keep current on trends and news in fashion, beauty and retail.

If you meet the above requirements and are interested in this position, please email your cover letter and resume to: jenny_bowman@glamour.com


Integrated Marketing Manager – GOLF

Filed under: Jobs in NYC — sam roloff @ 4:34 pm


o The Integrated Marketing Manager will work directly with assigned members of the Ad Sales team to achieve short and long term sales goals.
o The Integrated Marketing Manager will be primarily responsible for idea generation, developing customer focused proposals to sell programs across all GOLF assets (magazine, websites, experiential, marketing programs, etc.)
o Once the idea is sold, the Integrated Marketing Manager will manage the implementation of all program elements to best meet clients objective
o Individual must be very organized and able to work on several projects at the same time
o Knowledge of PowerPoint and syndicated research (e.g. MRI, @Plan, Nielsen, etc.) is necessary
o 4+ years relevant experience required


Contact Randi Weintraub at
randi_weintraub@timeinc.com for more information.


DIGITAL MARKETING/RESEARCH MANAGER March 2, 2011

Filed under: Jobs in NYC — sam roloff @ 10:03 pm

We’re looking for an energetic, experienced professional to work with
our talented and passionate team.  The ideal candidate will provide
overall marketing support and sales development strategy to the Ad Sales
staff to solve solutions for clients, as well as supporting an overall digital brand strategy for The Luxury & Lifestyle Group.   The candidate must have experience working with online custom/syndicated research.

Primary responsibilities include, but are not limited to, the following:


Create, in tandem with the research department, sales materials including presentations, sell sheets, and targeted direct mail efforts
for both RFP’s and category development

Work, in conjunction with sales, research and management, to evaluate
the state of the category, identify opportunity and develop category
strategies


Proprietary research

Complete immersion in the trade news/developments within the designated
industries to become a category expert for the sales team.

Qualifications:

Bachelor’s degree from a four-year college or university and minimum
four years of related experience.

Additionally, qualified candidates will have:
– Specific knowledge and understanding of marketing, research,
development of sales materials and the magazine/digital sales process.
– Ability to juggle numerous projects at once under deadline pressure.
– Strong computer skills including Word, PowerPoint, and Excel.
Knowledge of InDesign is a major plus.
– Knowledge of all major digital syndicated research studies.

Applicants should apply at www.bonniercorp.com


Marketing Manager, Subscriber Acquisitions – Time Inc.

Filed under: Jobs in NYC — sam roloff @ 7:06 pm

Marketing Manager, Subscriber Acquisitions
Time Inc. Consumer Marketing, Style and Entertainment Group
Love celebrities? Follow pop culture? Have a passion for shoes? If you are an innovative direct marketer, this key role in the fast-paced and innovative environment of the Style and Entertainment Group may be for you. The Marketing Manager, Subscriber Acquisitions will be responsible for developing and implementing strategic marketing initiatives to grow new subscriptions generated for iconic magazine brands, InStyle, Entertainment Weekly, Essence and People en Espanol across offline and online channels, including direct mail, brand websites, paid media, and email. A unique opportunity to own your own business, pitch your best ideas to senior management, and see those ideas realized. A two-person staff of experienced marketers will support you in your mission.

Key responsibilities:

Develop and execute on marketing plans across multiple channels that align with brand and corporate goals: develop offers and pricing, list/promotion/media plans and marketing creatives
Analyze marketing and business results to identify opportunities for growth and develop recommendations
Increase subscriber acquisition via online vehicles by working closely with brand Web teams; formulate plans to grow paid search and email
Manage 2-person team to maximize response and profitability for all acquisition channels
Develop and maintain budgets, including monthly financial reconciliations
Innovate, innovate, innovate!
Key Qualifications:

The ideal candidate will possess the following qualities:

Strategic and creative thinker
4+ years of consumer/direct marketing experience
Prior management experience
Excellent organizational skills with the ability to multi-task several priorities with strong attention to detail
Ability to communicate effectively and build relationships across diverse business and editorial groups
Ability to draw stories from data, and use that data to formulate marketing strategies
Self starter with high level of initiative
Must be extremely proficient in all Microsoft Office applications
Passionate about media and the Style and Entertainment Group brands
Time Inc. Consumer Marketing:

Time Inc. Consumer Marketing, the industry leader, is seeking innovative, results-oriented professionals to build and monetize consumer demand for the world’s most trusted content. Time Inc., a Time Warner company, is a world class branded content company, engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Time Inc. Consumer marketing builds on these brands’ connections with consumers across multiple platforms with an emphasis on innovation and results


To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,122856BR


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