Associate Manager, Integrated Marketing – This Old House January 4, 2013

Filed under: Jobs in NYC — sam roloff @ 9:46 pm

This Old House is looking for an Associate Manager of Integrated Marketing to add to the team responsible for growing the advertising base of the No.1 home improvement brand in America. If you’re a motivated self-starter with a gift for storytelling, a talent for problem-solving that delivers on clients’ objectives, and a desire to be an integral part of the sale, this could be your next move.

Reporting to the Executive Marketing Director, you’ll service assigned account executives by conceptualizing and implementing 360-degree solutions for advertisers that draw on our wide array of assets, including television sponsorships, TV syndication spots, custom content (print, digital and video), edit tie-ins, online campaigns and promotions, sweeps/contests, reader panel research, social and mobile media, events, trade shows, project house partnerships, and more.

Responsibilities:
§ Idea generation and program development: Collaborate with sales and marketing colleagues to develop integrated opportunities that harness our unmatched multimedia resources and drive cross-platform revenue

§ Presentation/proposal writing: Write and execute persuasive PowerPoint presentations and proposals that articulate our unique value proposition, spin a compelling story based on research and brand fit, and include integrated marketing solutions that creatively provide advertisers with return on objective

§ Category development: Research the competitive landscape and develop presentations that advance TOH benefits and strategies for growing our share in a variety of endemic and non-endemic categories

§ Digital & TV coordination: Work with digital team and TV partners in Concord to conceptualize and execute integrated proposals

§ Promotional material execution: Share responsibility for creating sell sheets, eblasts and promotional materials for edit and marketing programs

§ Relationship building: Foster relationships with third party organizations and vendors who can enhance our offerings

Qualifications:
§ 2-5 years of print/digital marketing or agency experience
§ Extreme comfort in a deadline-driven, detail-oriented role
§ Strong written, verbal and organizational skills
§ Proficiency in PowerPoint, Word and Excel is a must. InDesign would come in handy
§ Experience working with MRI syndicated research
§ A passion for—or track record in—the home category is a plus

Interested candidates can apply at https://careers.timewarner.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=391&siteid=36&jobid=635343 or by contacting randi_weintraub@timeinc.com


Digital Associate Account Manager & Sales Planner, Southern Living & Coastal Living

Filed under: Jobs in NYC — sam roloff @ 9:42 pm

Southern Living & Coastal Living are looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Digital Associate Account Manager & Sales Planner will develop and manage creative, production and sales support for online advertising efforts. We are looking for a strategic thinker who can work collaboratively as a team player along with sales and marketing team. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.

The Digital Associate Account Manager & Sales Planner will be tasked with these primary responsibilities:

• Prepare mid-campaign/post-campaign analysis reports and detailed digital pricing proposals/media plans for RFPs
• Have familiarity with campaign booking systems such as AdFront
• Be an expert on all areas of the sites and be able to make recommendations on placements based on key categories and clients
• Verify inventory availability, lead times, rates and all other pitch elements throughout the sales proposal process
• Work closely with Ad Operations to create, launch and successfully manage sales plans
• Manage and optimize all sold deals to ensure client delivery
• Coordinate delivery reports including screenshots
• Be the day to day contact for advertiser inquiries & requests
• Have a firm understanding of the online trafficking process including DART
• Become digital evangelist for Southern Living & Coastal Living

Specific Attributes:

• 1-2 years online account management and/or sales planning experience
• Must have excellent communications and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including sales staffs, digital marketing staffs, Ad Operations & Finance, Digital Marketing, and Client Services
• Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture)
• Quantitative skills for analysis and tracking of this data also required
• Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions
• Strong time management and organizational skills
• Show strong initiative and willingness to go above and beyond
• Must be proficient in PowerPoint, Word and Excel
• 4 year college degree or equivalent experience
• Experience with AdFront and/or similar tracking system and MediaVisor a plus

About the brands:

These powerful Lifestyle Group brands inspire consumers across the country – from the South, the West and along the coast – celebrating and exploring the local flavor of each destination. Each local brand enriches and inspires its consumers with unique content focusing on their key passion points including food & entertaining, home & gardening and travel.

Interested candidates can apply at https://careers.timewarner.com/1033/ASP/TG/cim_jobdetail.asp?partnerid=391&siteid=36&jobid=635343 or by contacting randi_weintraub@timeinc.com


Associate Publisher – National Journal Group January 3, 2013

Filed under: Jobs in NYC — sam roloff @ 9:18 pm

Description

National Journal Group is seeking exceptional talent to provide sales leadership across National Journal’s rapidly expanding enterprise. The Associate Publisher will work closely with the Chief Revenue Officer and President to devise a sophisticated business strategy, define strategic sales goals, and lead a dynamic team focused on driving advertising and custom event sales. The position will also be responsible for tracking the key metrics of the business and adjusting sales operations as needed.

The ideal candidate will have previous experience leading successful sales organizations, and have significant experience with emerging digital marketing solutions.  Building innovative advertising formats and cultivating new business relationships will be critical elements of the role.

The specific duties and responsibilities may include:

  • Lead strategy for effectively selling all National Journal media elements from our print magazine and Daily to our digital properties to our live events business
  • Lead, motivate, and coach advertising sales team as they develop and deliver winning programs and proposals that lead to lasting and commercially successful advertising partnerships
  • Direct development and execution of innovative advertising and integrated sales plans for National Journal in existing and new categories
  • Develop and manage relationships that culminate not only in sales growth but also in tangible ideas to grow our business
  • Meet with advertisers and ad agencies to articulate the editorial mission and readership of National Journal – not only for our print publications but also our growing online site, learn about their marketing strategy and objectives, and determine a fit between publication and potential advertiser
  • Inform our ongoing and developing business strategy development through deep knowledge and understanding of the market, categories, advertising business, and trends
  • Interface with Marketing, Events, and Production teams to produce timely, creative and highly impactful sales strategies appealing to both online and print advertising markets
  • Serve as a representative of National Journal’s brand within the advertising community in a positive, convincing, and enthusiastic manner
  • Maintain accurate sales forecasts for team and track and encourage team’s performance accordingly

Qualifications of the Ideal Candidate:

  • 10+ years previous sales or digital sales experience
  • Goal driven with outstanding record of achievement in current/past positions
  • Managed and/or built a sales team with success in current/past positions
  • Experience in sales for a growing media firm or a digital media startup
  • Understanding and knowledge of the DC market and established relationships with the DC advocacy community
  • Excellent verbal/written communication skills, strong analytics, and real-time judgment
  • Entrepreneurial spirit and ability to make effective decisions based on organizational goals
  • Poise and ‘grace under pressure’
  • Effective time management and organizational skills
  • Willingness and ability to travel

To learn more and apply online, please visit www.atlanticmedia.com


DIGITAL MARKETING DIRECTOR @ LifestyleMirror.com + ElizabethStreet.com

Filed under: Jobs in NYC — sam roloff @ 9:15 pm

Mediabend Capital is seeking a Digital Marketing Director, who has 6-8 years of digital marketing experience.  The candidate must have connections with potential marketing partners, have drive for success and want to grow with a new and innovative company, who was just featured in WSJ, as one of five new, best and buzziest sites.

Mediabend Capital

Mediabend Capital, founded in 2011 by Emanuele Della Valle, is a venture capital firm and digital media company whose mission is to create and acquire digital media properties. Focusing on today’s ever-changing mediascape, each of the company’s digital brands speaks to international users from a specific and unique point of view.  Currently there are two websites, see descriptions below.

Elizabeth Street:  Where Stylish Moms Meet

Launched in November 2011 as an iPad app, Elizabeth Street has grown into a full website, with content updated multiple times daily. Elizabeth Street is a global brand dedicated to providing an artful, innovative and worldly view on being a stylish mother.  Featuring tastemaker moms from around the globe, Elizabeth Street covers fashion, travel, activities, culture, philanthropy and lifestyle with a unique voice geared towards moms who want the best for themselves and their families.

Lifestyle Mirror:  Lifestyle Content…Instantly Shoppable

Launched in February 2012 Lifestyle Mirror provides access to discover and shop the modern lifestyle.  Lifestyle Mirror is the shopping destination for the inspired modern lifestyle – with purchase just one click away. Featuring a new international cover personality every week and shot in their own environment to organically represent their lifestyle, our editors shop out each image, curating products based on inspiration from the photographs.

Responsibilities:

–  Newsletter Growth Strategy

–  Digital Partnerships

–  Audience Development

–  Social Media Strategy

–  Marketing Presentations and Sell Sheet development

–  Marketing research (including CTR, ad performance, etc) with Head of Analytics

–  Ideation and execution for brand partners

Qualifications:

· BA or BS

· Minimum 6-8 years outside marketing experience

· Excellent communication and interpersonal skills, goal-oriented and highly self-motivated

Please send resumes to: m.bedford@mediabendcapital.com


Associate Promotion Manager – Seventeen Magazine January 2, 2013

Filed under: Jobs in NYC — sam roloff @ 8:53 pm

Job Description
Seventeen Magazine is seeking an Associate Promotion Manager.  Some of the key responsibilities are below.
· Develops and writes integrated proposals for mid-level clients (Primary Categories: Beauty and Health)
· Manages client program execution, including but not limited to: sweepstakes, contests, consumer events, “ guerrilla marketing,” online and mobile programs, etc.
· Travels nationwide to host consumer events on an as-needed basis
· Represents Seventeen in custom advertiser videos
· Creates, manages and executes customized advertorials
· Manages timelines, budgets and invoices for client programs
· Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, etc.)
· Attends sales calls to present added value programs and ideas
Required Skills
· Proficient in PowerPoint, Excel, and Word (knowledge of InDesign and Photoshop a plus)
· Must be able to communicate clearly and concisely in both writing and speech (ability to write advertorial copy a plus)
· Extremely creative with an understanding for altering ideas as necessary for limited resources
· Must work well under time constraints, be detail-oriented, and be able to juggle multiple projects/priorities
· Dynamic, outgoing personality with speaking/on-stage experience
· Knowledge of/appreciation for Teen culture a plus
Required Experience
· Minimum 3 years of related experience

Please apply online at: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=213376&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Sales Director – QuartzLIVE

Filed under: Jobs in NYC — sam roloff @ 8:52 pm

Description

Quartz seeks a highly motivated, entrepreneurial senior-level director to lead sales and marketing efforts and grow Quartz’s domestic and international events and conference business. QuartzLIVE’s Sales Director will be an ambitious, forward-thinking, unconventional leader, highly engaged and determined to play an integral role in the strategy and implementation of this new and exciting brand – not just directly in the conception and sales of live events themselves but also creatively in the development of unique integrated advertising and underwriting packages.

Our ideal candidate will have 5-7 years previous sales experience, preferably in a business and/or international media environment.

Responsibilities Include:

Drive events sales and marketing efforts, providing market intelligence to identify market opportunities/needs and liaising with senior QuartzLIVE and Atlantic management to meet annual revenue goals and maximize profitability

Collaborate with Quartz’s advertising sales and marketing teams on integrated, multi-platform opportunities

Partner with Quartz print and digital advertising sales teams to build integrated packages and opportunities and to ensure events opportunities are being leveraged in all outgoing proposals

Inform ongoing business strategy development through deep knowledge and understanding of the market, categories, event business, and trends

Build and maintain a strategic portfolio of strong relationships with new and existing event underwriters; grow existing accounts year-over-year and secure new and profitable event revenue partnerships

Serve as a critical member of Quartz and QuartzLIVE senior management teams in developing new business opportunities and event concepts domestically and internationally

Manage client relationships, expectations, and delivery of ROI, in partnership with events team execution leads, throughout the event development process

Represent Quartz’s brand within the event and advertising community in a substantive and compelling manner

Qualifications Include:

5-7+ years sales and client management experience, with a strength in building lasting relationships and delivering financial results

Existing relationships in key markets a plus

Deep knowledge of competitive set a plus

Highly motivated self-starter with an entrepreneurial spirit; ability to take ownership and work independently to meet aggressive performance goals

Excellent and persuasive communication skills and consultative selling strength, including an ability to create and deliver convincing arguments verbally and in writing

Superior knowledge of global and national issues, with particular focus in business; acute understanding of the key players within these issue areas, required, and existing relationships and contacts within these fields, preferred

True service ethic, spirit of generosity, and gracious sense of humor

Outstanding organizational skills and meticulous attention to detail

Willingness to travel regularly

Atlantic Media Company is an Equal Opportunity Employer.

To learn more and apply online, please visit www.atlanticmediacompany.com


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