Integrated Marketing Manager- People en Espanol February 22, 2010

Filed under: Jobs in NYC — sam roloff @ 10:39 pm

People en Español / INTEGRATED MARKETING MANAGER
Defining Hispanic culture, engaging, entertaining and inspiring Hispanics for 13 years, we cover the celebrities, stories, information, and style that reflects and celebrates their unique identity.
Red Carpet. Most Beautiful. Bellos 51. Sexiest Man. These are just a few of the iconic franchises that define People en Español and attract advertisers and consumers to engage with the brand. The People en Español Integrated Marketing Team – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of integrated advertising solutions, with a concentration on digital, that support advertiser objectives and enhance audience value across the brand. Lead in post-sale management of custom solutions and report to Senior Sales Development Manager.

Key Responsibilities:
• Support Integrated Marketing in development of pre-sale pitches and proposals within assigned categories
• Lead in post-sale management of all custom advertiser solutions with edit, product, legal and vendor partners
• Serve as product marketing expert for assigned specials and categories – refresh and develop marketing materials as needed
• Liaison with PeopleEnEspanol.com editor to provide weekly updates, new edit features and franchises
• Provide monthly traffic reports highlights to sales team
• Support Senior Sales Manager in identifying and developing new category specific needs that leverage internal product, edit and external vendor capabilities
• Support digital manager in ongoing competitive site analysis and quarterly capability reviews — ad sizes, custom opps, new content areas
• Attend and represent team at internal and external meetings
• Develop case studies/recaps as needed

Specific Attributes:
• At least 3 years of successful integrated and/or digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to director level advertising partners
• Highly detail-oriented
• Flexible and able to adapt to a fast paced environment
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Digital marketing experience a plus
• Proficiency in Spanish required

Send resumes to: Jason_Kreuser@timeinc.com


New York Sales Manager, Investopedia

Filed under: Jobs in NYC — sam roloff @ 10:35 pm

Investopedia.com, a Forbes Digital Company, seeks an experienced advertising sales professional to handle accounts in the greater New York area and the Southeast.

Investopedia is the leading online portal for investor education and is experiencing growth in both traffic and advertising revenue. Based in New York, your primary responsibility will be to meet and exceed territory goals while maintaining and developing relationships and marketing solutions for a diverse financial client base.

This exciting position will require some travel to the Southeast and other key markets as needed. The sales territory is large and the client base varies from well-established to developmental accounts putting a premium on ones organizational skills, accountability and a self-disciplined entrepreneurial mindset.

This position demands the knowledge of how digital ad programs are constructed, executed and monitored to ensure client satisfaction and revenue growth. A full understanding of performance metrics and campaign optimization is also required.

Excellent communication skills, both written and verbal are a must, as is the ability to convincingly present sales proposals and concepts to large and small groups and close business. A BS degree is required and post graduate degrees will be seen as a plus.

The ideal candidate will have 3-5 years of digital sales experience as well as agency buy-side experience with a proven track record of increasing responsibility and meeting company goals and objectives.

For immediate consideration, send resume, cover letter and salary requirements to: Rochelle Rosato at rrosato@forbes.com


Art Director, Meredith Corporate Marketing

Filed under: Jobs in NYC — sam roloff @ 10:34 pm

Bring innovative ideas and concepts to the Meredith brand and properties by extending our current identity through: corporate ads, presentations, brochures, email blasts, etc. Creative force looking to manage print and multi-media projects promoting Meredith brands from publishing and broadcast to broadband and social media.

In addition to branding the Art Director will collaborate with our internal marketing partners on advertiser sold programs to provide design services for special projects and/or merchandising and promotional programs. This includes the design and production of in-magazine high-impact units, co-op sections, promotional pages/advertorials, as well as direct mail pieces, event signage, invitations, countercards, pub letters, etc. Oversee freelancers for print and online design projects, as well as multi-media presentations. Ability to lead projects without hesitation and work harmoniously with the sales and marketing staff.

* Ability to absorb and synthesize complex branding and style requirements from clients and account managers
* Proven record of collaborative work
* Ability to create great designs under pressure
* Elegant, sleek, and accessible sense of design
* Extreme attention to detail and consistency of work
* Well organized and able to balance multiple simultaneous projects
* Self-motivated, a natural problem-solver and a good communicator
* Must be comfortable following direction and implementing changes, thrive on multidisciplinary teams, and be able to balance great design with meeting short deadlines

Experience: At least 5 years
Skills: InDesign, Illustrator, PhotoShop

Email resumes to: Jill.Peters@meredith.com


Conde Nast Media Group, Integrated Marketing Services Director

Filed under: Jobs in NYC — sam roloff @ 10:33 pm

Seeking:

Seasoned marketing professional with extensive media background and advanced proposal writing skills to play a senior-level role within a team that develops and executes integrated consumer campaigns across media platforms.

Responsibilities Include:

·         Conceptualize and create bespoke integrated marketing initiatives through the lens of Coned Nast media brands

o   Develop macro-strategies

o   Employ across media (print, digital, mobile, social, etc.)

o   Enhance via strategic extensions (e.g. alliances, talent, events, CRM tactics)

·         Articulate these ideas via written proposals and presentations that effectively communicate concept & deliverables

o   “Quarterback” development process (liaise with internal departments at all levels)

·         Attend and present ideas at client/agency meetings

·         Oversee execution of sold programs

o   Client communications

o   Internal activations

o   Strategic alliances/talent

o   Backend management

o   Vendors/production companies

·         Manage direct report (Integrated Marketing Manager)

·         Proactively deliver innovative ideas (especially in the digital/new media space)

·         Foster external relationships to further creative output

Must-have qualifications:

·         Excellent communication abilities combined with effective interpersonal skills

·         Strong writing aptitude and presentation skills

·         Self-initiated, multi-tasking capabilities

 

 

Please apply directly to www.condenastcareers.com


Promotions & Integrated Marketing Internship – Travel + Leisure February 11, 2010

Filed under: Jobs in NYC — sam roloff @ 5:17 pm

Promotions/Integrated Marketing Overview:  The Promotions team works closely with sales, research, integrated marketing, events, art, and special sections in an effort to maintain the voice of the magazine across all written and verbal communications.  The Promotion team acts as gatekeeper to the integrity of the Travel + Leisure brand and plays a vital role in both sales and marketing.  To ensure consistent messaging to current and potential advertisers, the team creates sell sheets, presentations, letters, speeches, and mailings.
The Integrated Marketing group works closely with sales to generate revenue by developing marketing programs that use Travel + Leisure’s authority and connection with readers to address the goals and objectives of advertisers.  To achieve this, the team creates proposals and develops marketing programs that extend the advertiser’s presence beyond the pages of the magazine through online, direct mail, events and other marketing touchpoints.
Promotions Responsibilities:
• Execute promotional mailings
• Assist in maintenance and distribution of sales materials
• Choose and scan art/edit for presentations
• Assist on select design projects such as sell sheets, presentations, and cover blow-ups
• Assemble media kits
• Manage department administration such as inventory tracking, presentation printing and binding, etc.
 
Integrated Marketing Responsibilities:
• Manage the trafficking and organization of sales requests through database management
• Assist with the implementation of various advertiser events and programs, including coordination of invitations, RSVPs, event logistics, signage and on-site execution
• Assist in writing of merchandising proposals
• Manage department administration
Skills:
•  Proficient in Microsoft Suite (Word, Excel, PowerPoint)
• Working knowledge of both Macs and PCs, familiarity with graphics programs such as Photoshop, InDesign, and Illustrator a plus
  ***THIS JOB IS NOT FOR A FIRST-TIME CO-OP STUDENT UNLESS THEY HAVE SIGNIFICANT BUSINESS WORK EXPERIENCE ALREADY***
Notes:  This is a paid internship.  Intern will be an integral part of both the Promotion and Merchandising departments, reporting to the Promotion and Integrated Marketing Directors. 
This job is located in NYC.  Housing is not provided.

Please email resumes to: jen.nelson@aexp.com