Marketing/Merchandising Manager, Good Housekeeping February 17, 2011

Filed under: Jobs in NYC — sam roloff @ 4:22 am
  • Work with sales partners to write merchandising proposals in response to advertiser RFPs (primary categories: Health, Associations, Automotive, Technology and Retail)
  • Research and implement merchandising and added-value programs including sweepstakes, GWPs, in-book promotions etc.
  • Create, manage and execute in-book sections including customized advertorials and special advertising sections
  • Develop sales materials and presentations for the Good Housekeeping brand
  • Brainstorm “big ideas” for specific clients and new programs
  • Attend sales calls to present marketing ideas when necessary

Required Skills

Requires excellent writing, communication and self-editing skills, organizational abilities, and creative thinking.  Must be detail-oriented, flexible, responsive, motivated, enthusiastic, and a team-player.  Must have knowledge and interest in digital, apps and social media. Knowledge of Custom Show is a plus.

Bachelor degree and minimum of 2 years experience writing merchandising proposals.

Email resumes to: elevy@hearst.com

Associate Director, Digital Marketing – InStyle February 15, 2011

Filed under: Jobs in NYC — sam roloff @ 9:41 pm

Reaching 2.6MM uniques, the InStyle.com visitor comes to the site daily to be
ready for all the red-carpet moments in her life. InStyle.com features bold-faced names looking
and living their best and translates high fashion and celebrity glam into options for her to buy and try. InStyle.com is where last night’s red carpet inspires her, instructs her and motivates her
to make it her own today.

Representing a diverse portfolio of products including InStyle.com, StyleFind.com, InStyle mobile, iPad Applications and social media platforms, the InStyle Digital Marketing Team – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
The position manages the InStyle.com digital marketing staff, as well as a project list of his or her own. This includes concept development, proposal writing, execution and post-sale management of custom solutions for the site’s digital advertisers, who span fashion, retail, beauty and lifestyle categories. The position is central in both the day-to-day selling effort and on special initiatives, such as launches and extensions, and reports to the Director of Digital Sales & Marketing.

Key Responsibilities:
• Manage digital marketing team members in the pre and post-sale implementation of solutions
• Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
• Manage marketing solutions for StyleFind.com and be the main marketing contact.
• Work with Marketing Director to develop most compelling audience positioning and sales story for the entire site and specific content areas
• Oversee development and maintenance of marketing collateral and research for key new products, categories and specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
• Work with integrated marketing to develop programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Participate in sales calls and other external meetings
• Oversee development of recaps/case studies post sale

Specific Attributes:
• At least 6-8 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within newly evolving group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel

To apply, please use the following link:

http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NWOM,122519BR


Disney FamilyFun Associate Marketing Manager February 11, 2011

Filed under: Jobs in NYC — sam roloff @ 5:08 am

Disney FamilyFun is published by Disney Publishing Worldwide. FamilyFun is the nation’s largest magazine targeting families with children 3-12 years old, delivering a rate base of 2.1 million and an audience of 5.5 million. A trusted source for families, FamilyFun provides real ideas for – and from – real families. FamilyFun’s lively and informative content focuses on making the most of family time together through travel, entertainment, cooking, crafts, learning at home and other family activities. FamilyFun’s portfolio of brands includes FamilyFun.com and special interest publication and mobile apps. For the past three years, Parents’ Choice Foundation selected FamilyFun as a Parents’ Choice Recommended magazine.

In addition, FamilyFun is part of the Disney Media Sales and Marketing Group, which represents Disney Channel, Disney XD, Disney Online, Radio Disney, FamilyFun, and provides integrated marketing solutions for advertisers targeting kids and families. This powerful portfolio is unmatched in connecting with kids, tweens, moms and families.
Reports to: Marketing Manager, FamilyFun
Position Located in: New York, NY
Responsibilities include:
• Write and develop added value and marketing proposals for print-only and integrated pitches which include FamilyFun magazine, ensuring that projects are done on time, to the highest standards of quality and within budget.
• Manage the execution of added value and merchandising programs, including (but not limited to): sweepstakes fulfillment, custom and multi-sponsored events, advertorials (writing and tracking), and in-magazine promo pages
• Write and develop marketing collateral and promotional materials, updating media kits sheets, etc.
• Develop new added value programs
• Brainstorm marketing ideas (magazine-specific and cross-divisional)
• Accompany sales team as needed to present marketing proposals to clients
• Travel to work events as needed

Required Skills:
o Candidate must have a minimum of 3-4 years of marketing experience, working at a magazine or related industry
o Able to work in a fast-paced department
o Strong organizational skills
o Creative thinker
o Excellent written and oral communication skills
o Ability to communicate with, and meet with needs of, diverse stakeholders
o Team player with a “roll-up-your-sleeves”, positive, energetic attitude
o Proficient with PowerPoint, Excel and Word

https://disney.recruitmax.com/main/careerportal/Job_Profile.cfm?szOrderID=279489&szReturnToSearch=1&szWordsToHighlight=


Marketing Coordinator at The Magazine Group, DC February 9, 2011

Filed under: Jobs in NYC — sam roloff @ 12:58 am


Job Requirements

TMG, the quality leader in custom media, is searching for a Marketing Coordinator. The coordinator will work directly with a marketing director at a fast-paced content and multimedia company to create customized, integrated sales ideas, pitches, presentations, and sales material for two national magazines and their websites/digital magazines. Write and update sell sheets, media kits, and other collateral. Research each issues sales opportunities and coordinate the creation of advertorials and sponsored special sections. Mock up (write and design) customized solutions and presentations for sales pitches.

Needs to have:
A journalism background and an understanding of magazine and web publishing
A personable and professional attitude with clients
The ability to multitask and juggle numerous requests and deadlines
Solid writing and copy editing skills
Proficiency in PowerPoint and InDesign
A Yes, I Can attitude
Ability to work on-site full time in our D.C. office

This is a great opportunity to work for a firm with a quality reputation and a fantastic staff. Excellent salary and benefits. Our office is Metro accessible. Tell us a little bit about yourself by visiting our web site at http://www.tmgcustommedia.com and submitting your application, cover letter and resume (go to: Who We Are > Working Here).


About Our Company
As the quality leader in custom media, TMG provides services to more than 50 corporations, associations and nonprofits. Its clients include corporations such as WebMD, Northwestern Mutual, Hilton and CDW; associations such as Consumer Electronics Association and the American Council on Engineering Companies; health organizations such as American Diabetes Association, Lupus Foundation of America and Cleveland Clinic; educational organizations such as American Association of Community Colleges and EDUCAUSE; and scholarly institutions such as the Brookings Institute and Aspen Institute. The firm has won more than 600 awards for its work.

Specialties
custom publishing, editorial, design, production, advertising sales, distribution, circulation, strategic consulting, interactive content
http://www.tmgcustommedia.com


Graphic Designer, MNI, Stamford February 7, 2011

Filed under: Jobs in NYC — sam roloff @ 7:33 pm

Design and creative execution of printed
collateral material and websites to clearly
identify and build on the MNI, Targeted
Media, and MNI MediaConnect brands (i.e.
landing pages, website improvements, sell
sheets, brochures, media kits, etc).

Keen eye for typography, attention to detail,
and overall design/layout.

Design and create templates for advertiser
and Publisher presentations and email blasts.

Brainstorm ideas/creative solutions for
launching product extensions, event
branding, producing new sales materials, and
improving upon existing ones.

Prepare complete and accurate files for
various printing and web technologies.

Personality traits:
Works well in a fast-paced environment, with
independent project and time management.
Able to interact with marketing department
as well as with top management.
Excellent communication/listening skills.
Presents ideas confidently, but able to accept
alternative views and adapt accordingly.
Open-minded and solution oriented.
Works well independently as well as
collaboratively with a team.
Self-starter with lots of energy and
enthusiasm.

Skills:
College degree in design with 5+ years’
experience in integrated marketing,
advertising, ad agency, website, or
publishing company.
Mac expert in InDesign, Illustrator,
Photoshop.
Proficient in PowerPoint, Microsoft Office
Suite, and Microsoft Outlook.
Solid foundation in HTML, CSS, Dreamweaver;
Flash a major plus.
Ability to work under pressure to meet tight
deadlines.
Excellent project management and
organization skills.
Promotional design background a must
(either education or experience).

To apply, please use the following link:

http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NWOM,122414BR


Marketing Campaign Specialist Temp – Health.com February 4, 2011

Filed under: Jobs in NYC — sam roloff @ 8:30 pm

Marketing Campaign Specialist Temp – SEM focus on Health.com
This position is a unique opportunity to work with marketing and sales development teams to ensure delivery of all advertiser campaigns across Time Inc. Lifestyle Digital Group sites.

Working closely with the Sales Development teams, the campaign specialist will identify campaigns with potential under-delivery issues, create a plan of action, and execute on it by leveraging quality, efficient paid sources and collaborating with edit and marketing teams to leverage free promotional levers.
Approximately 75% of time will be spent focused on Health.com, an established site currently delivering “vital information with a human touch” to 2.7 million monthly visitors, driving over 15 million page views monthly. With heavy demand for ad space adjacent to specific medical condition content the campaign specialist will be tasked with growing ad inventory in these conditions efficiently through use of our existing tactics and sources while actively expanding the available options.
The remaining 25% of time will be spent working with up to 9 other sites in the lifestyle group to address any short-term traffic needs that come up on sites like Realsimple.com, Thisoldhouse.com and Myrecipes.com.
Specific responsibilities will include:
• Testing and optimizing existing paid traffic sources.
• Providing weekly reporting on key campaigns.
• Identifying, exploring and testing new, more efficient traffic sources.
• Working with sales development, edit and marketing to ensure that all sales impression guarantees are met.

The ideal candidates will possess the following skills and experience:
• 1-2 years of experience in consumer-facing online marketing roles with experience in SEM or other relevant paid traffic-driving marketing efforts.
• Knowledge of the digital media space and enthusiasm for the HEALTH brand.
• Strong communication and interpersonal skills – the ability to work closely and co-operatively with edit and sales development teams.
• Ability to work well under pressure and stay organized.
• Excellent analytical skills and the ability to think critically and deliver recommendations based on data and analysis.
• Experience using Omniture or other web analytics tools.

Please send all resumes to Christine_powell@timeinc.com


Senior Marketing Manager, The Atlantic

Filed under: Jobs in NYC — sam roloff @ 6:38 pm

The Atlantic is currently seeking a Marketing Manager for its highly successful events division, AtlanticLIVE, who will be responsible for creating opportunities to develop, enhance and broadly promote The Atlantic’s event programs and larger integrated platforms. The Marketing Manager will work in collaboration with Atlantic marketing and advertising leaders and staff based in New York, and the editors and events staff based in Washington DC, to develop integrated event materials in support of brand strategy and revenue goals.

Responsibilities include:

· Collaborate on AtlanticLIVE strategy and program portfolio

· Develop event concepts and related marketing materials, promotional strategies and proposals, whether for:

– individual AtlanticLIVE clients

– Atlantic advertising partners

– multi-underwriter forums and other programs

– large, integrated franchises

· Develop and deliver marketing materials, proposals and media kit sell sheets on AtlanticLIVE capabilities in support of brand positioning and individual accounts

· Develop both mass and targeted campaigns to generate leads for events sales team

· Deliver consistently superior proposals that meet clients’ marketing objectives and are consistent with The Atlantic brand and editorial standards

· Develop and support client “ROI” documents—debriefs and recaps post-event

· Coordinate press and media relations surrounding AtlanticLIVE events, working alongside internal/external PR professionals

· Maintain/expand the AtlanticLIVE website, developing the site as a showcase of programs and underwriters

· Reports to Associate Publisher for Integrated Marketing with dotted line to the President of AtlanticLIVE

Qualifications include:

· Minimum of 3-5+ years experience in events and/or marketing; media/publishing experience a plus

· Strong analytics and strategic thinking; ability to understand and use relevant research about publication, audience, and event data

· Ability to communicate goals and strategies internally and externally; strong presentation skills and exceptional persuasive copywriting/general writing skills

· Force of presence, ability to lead by example

· Creativity and a high degree of organization skills

· Ability to work closely and cooperatively (with grace under pressure) with a variety of internal constituencies, as well as interface with high-level clients and other external colleagues (e.g., vendors, agency contacts, etc.); significant direct client interaction especially with the Aspen Ideas Festival management

· Ability to create marketing materials; familiarity with relevant design software (InDesign, PhotoShop); occasional director of external graphics artists

· Bachelor’s degree required

To apply, please send your resume and cover letter to Zazie Lucke at zlucke@theatlantic.com

Atlantic Media Company is an equal opportunity employer.


Part/Full Time Maternity Fill-in Marketing Director, The Atlantic

Filed under: Jobs in NYC — sam roloff @ 6:37 pm

The Atlantic is seeking a self-directed, forward-thinking, maternity fill-in at the Marketing Director level to serve in a consulting and supporting capacity. This position will work with the current marketing team to create and execute integrated programs, sales and marketing materials (sell sheets, presentations, etc.) and customized client marketing programs.

Responsibilities Include:

· Conceptualize and develop added-value and revenue generating programs including multi-platform marketing programs, promotional partnerships, customized digital and print content, and events

  • Collaborate with sales staff to design and customize client-specific presentations
  • Present existing marketing programs and customized concepts at client meetings and on calls with the sales staff, as required
  • Manage, analyze and package research data to support and augment advertising sales, document print and digital advertising effectiveness and provide strategic marketing research insights
  • Work closely with the management team to develop sales strategies for key areas of business
  • Conceive and execute branding events in New York City and outer markets


Qualifications Include:

  • Ability to work closely and cooperatively with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
  • Excellent communication skills, with an ability to craft persuasive arguments both verbally and in writing
  • Strong analytics and strategic thinking; ability to understand and use relevant research data about our enterprise and audience
  • Experience working in a fully integrated media environment
  • Graphic and web design skills and experience with design software (such as InDesign) a strong plus
  • Highly motivated self-starter with an entrepreneurial spirit

To apply, please email your resume to Zazie Lucke at zlucke@theatlantic.com.

The Atlantic Media Company is an Equal Opportunity Employer.


Advertising Sales Assistant (Internship)

Filed under: Jobs in NYC — sam roloff @ 6:50 am

Requirements:

Fluent in Spanish
Great computer skills
Organized

Hours:

Mon., Tues., Wed. from 9-5. (flexible)

Ambition:

Anxious to learn the consumer magazine (+ digital) business.

email resumes to: Lauren_Tinnin@condenast.com


Sporting News Art/Marketing Spring Intern:

Filed under: Jobs in NYC — sam roloff @ 6:39 am

Whether you’re promoting the next magazine feature or creating an invite for an upcoming event, this is your opportunity to get hands-on experience with the sports brand that has been doing it the longest!

Skills Required:

· Current student working toward degree in graphic design or other related focus

· Proficient in InDesign, Photoshop and Illustrator

· Solid design and typography skills

· Experience with Flash and html, knowledge of prepress production and printing processes are a plus

· Strong creative, communication, and organizational skills

· Ability to prioritize and meet strict deadlines within a fast-paced, detail-oriented environment

· Passion for sports

Essential Functions:

  • Assist in creating and developing marketing materials for all Sporting News properties
  • Work with the marketing team to create print and online ads, sales presentations and event collateral
  • Contribute to the company’s social media presence and update design and content for the online and print media kit
  • Monitoring press coverage and assisting with PR list development
  • Assist with execution of events when necessary

Intern will work under Senior Graphic Designer and VP of Sales Development and Marketing. Internship is preferably 3 days/week. The position is unpaid; however, college credit will be given when applicable.

How to Apply:

Interested candidates should submit a resume and cover letter to intern@sportingnews.com


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