Sr. Marketing Manager, Meredith Food Initiative May 11, 2011

Filed under: Jobs in NYC — sam roloff @ 8:50 pm

The Sr. Marketing Manager works closely with sales staff to develop and execute integrated and added value programs for recipe.com advertisers with an emphasis on digital marketing. This position collaborates with designers to develop comps, resources and event collateral materials for digital media. The Sr. Marketing Manager develops research-based sales materials and will have a strong understanding of retail distribution and merchandising practices. Works with internal departments including Interactive, digital, database, research, and other marketing departments as well as with external customers.



Education:
Bachelor’s degree or equivalent training and/or experience.

Experience:
•Self-starting, hands-on marketing professional with minimum 5 years experience in food and entertaining categories with strong emphasis on digital marketing. Experience •in or knowledge of “big brand” print media a plus.
Relevant experience with a competitive digital media business helpful.


Specific Knowledge, Skills and Abilities:
•Ability to support ongoing digital sales initiatives by working in a timely manner with research, creating compelling ideas, and writing RFPs, presentations and proposals. •Capable of collaborating with multiple business divisions and across media platforms.
• Proven track-record in program development through collaboration with several teams to drive projects from inception to successful delivery
• Proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast-paced environment
• Excellent writing, verbal and leadership skills
• Maximum proficiency with PowerPoint, Excel; familiarity with PhotoShop a plus.
• Ability to understand and quickly apply new technologies (ie. Social, Mobile, Tablet, Apps)

If interested, please apply through www.meredith.com <http://www.meredith.com>


Marketing Manager – Remedy Health Media

Filed under: Jobs in NYC — sam roloff @ 8:50 pm

Remedy Health Media is looking for a bright, energetic person with publishing, media and/or health marketing experience to join its Marketing team. The Marketing Manager’s primary responsibility is to conceptualize and produce presentations, proposals and promotional materials to support our brands as well as customized integrated marketing programs for advertisers/clients. Experience in health marketing is a strong plus. At least
2 years of related work is required as well as excellent writing skills, attention to detail and proficient in PowerPoint, Excel and Word.

Responsibilities:

v Manage the creation, development and implementation of dynamic, integrated consumer health educational marketing and promotional programs for pharmaceutical and non-pharmaceutical clients utilizing all marketing channels, including print, direct mail, online and mobile

v Develop and create sales and promotional materials including copywriting for media kits, brand and corporate decks, trade ad campaigns, promotions and corporate website

v Implement sold value-added programs including coverwraps, advertorials, in-book and online promotions, sampling, and events

v Develop corporate strategies and produce revenue enhancing advertising opportunities to maximize advertising revenue goals and help generate incremental revenue across various platforms of the
Remedy brands

v Proactively identify new marketing techniques and strategies that support product growth and
company goals

v Oversee corporate strategy of large-scale client events and trade show programs to build
marketplace awareness

Qualifications:

v Bachelor’s degree and 2 years experience in media, advertising, and/or marketing industry

v Creative thinker with excellent strategizing skills

v Strong communication and presentation skills

v Strong copywriting/editing/strategic proposal writing skills

v Experience with multi-platform marketing programs that include print, digital, event, promotional, and retail extensions

v Superior organizational, project management, problem-solving and interpersonal skills

v Familiarity and experience with media-based syndicated data (e.g. MRI, MARS, comScore)

v Possess a creative approach to promoting brands, co-branded partnerships and traditional sales tools

v Highly organized self motivator; multi task while meeting tight deadlines

Benefits Include:

v Health/Dental/Vision Insurance

v Life Insurance

v Annual Pay Time Off

v 401K Plan

About Remedy Health Media: Remedy Health Media, a trusted leader in consumer health and wellness information, reaches 100+ million consumers annually with research-based information to help them make informed choices about their health and well-being. An early pioneer in the use of point-of-care distribution, Remedy Health Media also delivers health education through multiple print, online and mobile channels. www.remedyhealthmedia.com


Please send resume to: renee@remedyhealthmedia.com (no phone calls please)


Integrated Marketing Manager/Adweek May 9, 2011

Filed under: Jobs in NYC — sam roloff @ 7:22 pm

Prometheus Global Media is a diversified company with leading assets in the media and entertainment arenas, including: Music (Billboard and its related industry conferences and Consumer events), Film (The Hollywood Reporter, Backstage, ShoWest, ShowEast, Cineasia, and Cinema Expo International); and Advertising & Marketing (Adweek, Mediaweek, Brandweek, Adweek Conferences, and The Clio Awards).

Adweek Media consists of Adweek, Brandweek and Mediaweek which are the premier destinations and trusted resources for agency, media and marketing professionals providing inside stories, breaking news, exclusive analysis and valuable commentary. We are currently seeing a Integrated Marketing Manager to join our team.

The Creative Services Manager will:

·     Report directly to Creative Services Director
·     Marketing partner to 5-6 sales reps
·     Respond to all assigned RFP’s  (print and digital)
·     Write, develop and execute proposals and programs that meet the needs of advertisers in order to generate paging and revenue goals
·     Provide added-value and ideation for revenue generating programs, promotional partnerships and advertorial sections
·     Oversee programs once sold ensuring that the client’s brand, our brand and the program is properly represented and executed
·     Supervise events to ensure seamless integration of advertiser sponsorship
·     Work with production team, fulfillment companies, art and other internal personnel to ensure the timely deliver of client assets and work directly with clients to obtain approvals
·     Accompany sales reps on sales calls with marketing focus
·     Work directly with custom content department to establish partnerships, ensure promotion of section and once created uploaded unto website
**Minimum 3 years relevant experience required**

Prometheus Global Media is an equal opportunity employer offering competitive salaries and excellent benefits.

Please send resume and a cover letter, including salary requirements to career@prometheusgm.com <mailto:career@prometheusgm.com> . Due to the volume of resumes that we receive, only those candidates selected for interviews will be contacted. No phone calls please.


Online Editorial Intern- RachaelRaymag.com May 6, 2011

Filed under: Jobs in NYC — sam roloff @ 7:56 pm

Online Editorial Intern- RachaelRaymag.com

Tracking Code

4730

Job Description

Internship Program

Reader’s Digest Association (RDA) is committed to building the next

generation of talent to help ensure the long-term success of our

business. One key component to this is our internship program. RDA is

an “Employer of Choice” for early career talent by providing a robust,

engaging and valuable business experience to students during their

assignments.  Through our internship program, RDA seeks high-potential

students who are interested in pursuing career-building opportunities

in a fast paced and competitive environment.  Interns will be assigned

to short-term projects that support key business initiatives in order

to provide them with a relevant real-life career experience.  Students

will gain knowledge of and interact with business professionals,

internal industry experts and senior executives throughout the summer.

In addition, they will be exposed to RDA’s global organization

through formal orientation sessions and informal meetings.  Interns

who successfully complete the program are assessed for future

full-time opportunities

The RDA internship program is open to undergraduate students entering

their junior or senior year.  All internships will be for credit only.

To be considered for this program, students will be asked to provide

proper documentation from their school program.

Position Description

This internship is an excellent opportunity to apply Journalism or

Communications backgrounds in a corporate environment. This intern

will work on features, slideshows, and newsletters for the site (along

with other production tasks).

Required Skills

Must be able to work under a high level of pressure within a fast

paced environment.

Be highly organized, detail oriented, and a self-starter able to set

priorities and multi-task.

Have strong interpersonal skills and ability to work with sales,

marketing, freelancers under tight deadlines and pressure.

Be computer literate. MAC experience preferred: Microsoft Word,

PowerPoint, Excel required.

Knowledge of CMS, Dreamweaver and other web-based systems

Web-focused writing skills

Print and web integration

Job Location

New York, NY, US.

Position Type

Intern

https://readersdigest.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=209331&company_id=15964&version=5&source=ONLINE&JobOwner=964789&startflag=1


Senior Director, Integrated Marketing – Time Inc. Branded Solutions

Filed under: Jobs in NYC — sam roloff @ 6:21 pm

Time Inc. Branded Solutions seeks a strategic and creative Senior Director, Integrated Marketing for an integral role in the development and execution of corporate integrated marketing programs that cross Time Inc’s various content and audience channels from print to digital, mobile and more.

The position will report to the VP, Marketing

Responsibilities:

Lead development, ideation and strategic§ thinking for best-in-class customized integrated marketing solutions for the company’s largest and most high-profile advertising partners across a range of categories including, but not limited to: Beauty, Pharma, Finance, CPG and Automotive

Work closely with the national Sales and Marketing teams to§ collaboratively deliver sellable ideas across multiple categories

§ Leverage strong communication skills to best sell our ideas–through carefully crafted written proposals and stand out in-person presentations that best tell the story and bring the idea to life

Work closely with the Creative§ Services team to fine tune ideas and deliver the “wow” factor required to help clients and agencies visualize an idea/concept

Work with key marketing§ and sales counterparts across Time Inc. business units and job functions to deliver collective best thinking and practices

Actively identify and§ understand emerging trends, opportunities and partnerships to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or new potential revenue streams

Partner with the Research§ & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness

Attend client and agency briefings for new§ opportunities

Help manage team work flow for new programs/RFPs from§ conception to completion

Candidate Profile

10+ years experience§ in media marketing preferred with strong cross-platform capability. Other backgrounds may include client-side marketing or ad agency
Enthusiastic
§ strategic and creative thinker with strong writing and storytelling skills.
§ Excellent communicator and presenter – able to articulate and represent our brand and assets both internally and externally
Effective motivator with
§ proven experience managing staff and teams
Collaborative and team-oriented
§ – ability to interact proactively with sales, marketing, production and corporate entities
Strong interpersonal skills with ability to effectively
§ engage clients, agency decision makers, team members and internal counterparts
Able to see the big picture while attentive to detail (Must be
§ a “thinker” as well as a “doer”)
Direct experience with both traditional
§ and new/emerging media

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,124253BR


Marketing Coordinator – Real Simple May 4, 2011

Filed under: Jobs in NYC — sam roloff @ 8:36 pm


Reports to: Senior Business Insights Manager

Candidate will help manage research, competitive information, sales collateral and added value programs and promotions across multiple advertising categories for the Real Simple brand.

Responsibilities:
• Develop sales materials, including media kit sheets, for sales team
• Organize key research for sales and marketing
• Compile monthly competitive advertising and syndicated research tracking and analysis
• Maintain share of market database including all brand and sales rep assignments
• Manage ongoing promotional programs, e.g. monthly e-blast deployment, standard promotional pages, etc.
• Create a system and maintain ROI tracking for editorial mentions and promotional programs
• Assist in the execution of signature brand programs

Qualifications:
• Bachelor’s degree and 1-2 years marketing experience, preferably in media/advertising, required
• Basic knowledge of MRI preferred
• Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business, ideally with a concentration on women’s business
• Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
• Strong written, verbal and organizational skills
• Strong excel and PowerPoint skills


To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,124002BR


FAIRCHILD FASHION GROUP: SENIOR MANAGER, MARKETING

Filed under: Jobs in NYC — sam roloff @ 4:31 pm

We are seeking a Senior Manager, Marketing for Fairchild Fashion Group, which includes print (Women’s Wear Daily (WWD), Footwear News), digital (Style.com, WWD.com), conference, trade show and book divisions.

Reporting to Marketing Director, responsible for:

· Developing and executing advertising/branding campaigns*

· Developing and executing direct marketing campaigns: print, digital, email, social media, etc.)*

· Creating selling materials (presentations, videos, etc.)*

· Gathering competitive intelligence

· Tactical management of qualitative and quantitative research

Interested candidates must have excellent writing skills (writing sample required).



*Working in partnership with creative (art/copy) team

Please apply directly at www.condenastcareers.com <http://www.condenastcareers.com>


Promotion Director, O, The Oprah Magazine May 3, 2011

Filed under: Jobs in NYC — sam roloff @ 10:49 pm

Reports to the Executive Marketing Director, and is responsible for the day-to-day supervision of the promotion team.  Ideal candidate must be highly proactive and solution-oriented; a team player and self-starter who is also extremely innovative and resourceful.

Responsibilities:

  • Develop sales, marketing and promotional strategies/tactics to increase advertiser revenue in conjunction with the Executive Marketing Director and Associate Publisher/ Marketing.
  • Conceptualize and develop umbrella programs in support of advertising revenue based on specific category/issue objectives.
  • Supervise the development and execution of standard and custom merchandising programs including advertorials/impact units, consumer events, digital/social, etc.  Oversee their successful implementation from development of selling materials through project execution
  • Supervise sponsorship opportunities/execution for annual signature events.
  • Supervise the creative development, packaging and execution of standard and custom promotion materials including fact sheets, presentations, etc.
  • Accompany sales team on calls.
  • Manage the performance of 4 direct reports and interns.
  • Manage merchandising budget.

Require Skills:

  • Strong creative skills and extensive experience in developing compelling integrated marketing programs; strong copywriting skills a must.
  • Strong presentation skills (verbal, written)
  • Strong computer skills (PowerPoint, Word, Excel)

Required Experience:

· Bachelor’s degree required. Minimum 5 years marketing experience in magazines, media, digital or promotion management.

To apply please go to our career site at: http://hearstcareers.silkroad.com

Click on current listing, marketing/promotion job #736.


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