Redbook Magazine – Senior Integrated Marketing Manager January 6, 2015

Filed under: Jobs in NYC — sam roloff @ 12:49 am

Redbook Magazine is seeking a Senior Integrated Marketing Manager who will be responsible for the strategy, development, and activation of integrated marketing and added-value programs across multiple categories including Beauty & Fashion. The Senior Manager will collaborate with both the print and online sales teams to create promotions and programs spanning all platforms–including but not limited to: custom creative concepts, in-book content & promotions, events, digital integrations, social media extensions, and more.
Responsibilities
· Conceptualize and develop advertiser-specific marketing solutions – from ideation to execution
· Strategize, create, and write integrated marketing proposals and custom presentations for select accounts
· Management and execution of sold/sponsored custom and brand marketing programs
· Work directly with clients on specific activations
· Manage day to day requests from sales staff
· Attend/accompany sales reps on various sales calls to present programs
· Manage project budgets and timelines
· Oversee development of post-sale recaps/case studies
· Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings
· Participate in the development and execution of new and existing Redbook branded marketing platforms & programs
Required Skills:
· Minimum 5+ years marketing/relevant experience
· An understanding of the print/digital/social media landscape
· Strong creative skills and experience developing compelling integrated marketing programs
· Strong verbal and written presentation skills
· Experience with digital media offerings
· Highly pro-active and solution-oriented, a team player and self-starter
· Ability to work in a fast paced environment and handle multiple projects
· Proficiency with Microsoft Word, Excel and PowerPoint
If interested, please apply online to: https://hire.jobvite.com/j?cj=oE1zZfwX&s=Westover_Media


Food Network Magazine – Senior Manager, Integrated Marketing December 16, 2014

Filed under: Jobs in NYC — sam roloff @ 10:36 pm

Food Network Magazine is seeking a Senior Manager, Integrated Marketing to respond to all assigned RFPs, provide Marketing support to assigned sales reps and write, develop and execute proposals and programs that meet the needs of advertisers in order to generate paging and revenue goals. Other responsibilities are listed below.
· Responsible for working directly with assigned sales reps, as well as counterparts at Food Network and Foodnetwork.com on integrated proposals/programs
· Provide added-value and ideation on revenue generating programs, promotional partnerships and advertorial sections.
· Oversee programs once it has been sold ensuring that the client’s brand, our brand and the program is properly represented and executed. This includes recipe development, photo shoot supervision, etc.
· Supervise and attend FNM events to ensure seamless integration of advertiser sponsorship
· Work with production team, fulfillment companies, creative services and other internal personnel to ensure the timely delivery of client assets and work directly with clients to obtain approvals.
· Accompany sales reps on sales calls with marketing focus
· Supervise Interns
· Maintain list of new/upcoming and available talent for advertorials
· Collaborate with Food Network and Foodnetwork.com on all integrated ad sales opportunities

Must have at least 3+ years of marketing experience and proposal writing.

Please apply online if interested! Follow the link: https://hire.jobvite.com/j?cj=oEMb0fwl&s=Westover_Media


Integrated Marketing – Bauer Media

Filed under: Jobs in NYC — sam roloff @ 10:34 pm

Looking to fill a junior/mid-level marketing spot in integrated corporate marketing department. Fun, fast-paced environment working on major entertainment properties like In Touch, Life&Style, J-14, M and Twist. Ideal candidate will have prior marketing experience (2-3 years print/digital), strong work ethic, positive attitude and strong writing skills. Interested candidates: email resume and salary requirements to kasciutto@bauermediaus.com


Senior Manager of Integrated Marketing – Fortune and Money December 11, 2014

Filed under: Jobs in NYC — sam roloff @ 10:27 pm

FORTUNE and MONEY are looking for a bright, optimistic, hard-working “idea person” to join our team as a Senior Manager of Integrated Marketing based in New York City.

In this role, you will manage several advertising categories and partner with our global advertising sales staff to drive revenue growth for our brands. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing:

Key responsibilities include:
• Generating smart, integrated platforms by collaborating and brainstorming with sales, marketing, editorial, creative services, research, events, outside partners, and, where appropriate, colleagues from other Time Inc. brands
• Developing and writing compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
• Facilitating successful execution of programs upon activation, ensuring proper representation of our brands and advertising partners
• Attending sales calls with account executives to present marketing programs
• Tracking competitive set marketing activity, positioning and events in relevant categories
• This role will specialize in the Luxury and Travel Category – developing customized proposals that resonate with Luxury/Travel segment and creating opportunities within Luxury/Travel franchises, partnerships and events.
Experience:
• Minimum 5-6 years previous online/mobile/print advertising or marketing experience
• Minimum 5-6 years media business experience in sales development, account management/client services
• Familiarity with online tools (workflow systems, research, etc.) a plus
• Relevant integrated marketing experience within the Luxury/Travel segment preferred
• Education:
• Bachelor`s Degree
Skills:
• Enthusiastic, energetic, focused individual
• Highly detail oriented and able to thrive in deadline-driven environment
• Exceptional proposal writing, presentation and interpersonal skills
• Team player with strong balance of strategic and creative ability
• Familiarity with print and online research (e.g., MRI, @plan, comScore, etc.); proficiency in PowerPoint and Excel

To apply: https://careers.timeinc.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=141567BR


Assoc Mgr Events & Activation, Parents Network Marketing December 4, 2014

Filed under: Jobs in NYC — sam roloff @ 9:53 pm
Parenthood Grp Mktg Adv Sales
Job Summary: The Associate Manager, Events and Activation manages the program execution and event activation for the American Baby, FamilyFun, and Parents brands.

Working closely with Marketing Director, this role involves a high level of interaction with clients, internal Meredith colleagues, and external vendors. A consistent professional, positive and helpful attitude is essential to maintain best in class service in the marketplace.

Responsibilities include:

Program Execution:
· Execute sold integrated marketing programs across the Meredith Parents Network involving print, digital, tablet, mobile and experiential elements
· Execute sold added value by working with internal and third party vendors
· Work closely with the Art Department and oversee the advertorial and in-book special section process including: writing, design and timelines
· Work with legal to draft and adhere to sweepstakes and contest rules for necessary programs
· Create and uphold execution timelines with internal and external parties

Event Planning and Execution:
· Assist with all Meredith Parents Network events such as National Sales Meetings, Smuggler’s Notch Winter Carnival, Baby Expos and trade shows, among others
· Responsibilities include planning, budgeting, collateral creation, onsite activation, and vendor management
· Update staff on commitment and material deadlines

Other Responsibilities:
· Maintain and explore Meredith Parents Network partnerships and keep abreast of current opportunities (Baby Expos, Mom Events, Family Events and more)
· Liaise with the art department to update sell sheets for all MPN programs, communicate updates to the staff

Essential Job Functions

50% – Executes Sold integrated marketing programs and added value elements
30% – Assist with Meredith Parents Network event promotion and activation
10% – Maintain and explore MPN partnerships
10% – Update and disseminate program sell sheets

Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree in Marketing or a related field, or equivalent training and/or experience

Experience:
Three to four years of magazine marketing/event experience
Specific Knowledge, Skills and Abilities:
Proficiency in all Microsoft programs necessary
Must be a creative and strategic thinker with the ability to execute customer-focused merchandising programs
Excellent verbal and written communication skills
Strong business and promotional copywriting skills
Strong project management skills
Ability to work well with sales and marketing staff, other internal departments, clients and outside vendors
Ability to manage multiple projects simultaneously and meet deadlines
Must be highly organized with attention to detail
Ability to work in a team-oriented, fast-paced environment
Ability to demonstrate a high level of creativity and team spirit
Online experience not necessary but is also a plus

 


https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=8574&CurrentPage=3


Senior Manager Digital Marketing- PEOPLE November 14, 2014

Filed under: Jobs in NYC — sam roloff @ 3:20 am

 

Job Description

 

PEOPLE.com is currently looking for a highly creative and energetic Senior Manager of Digital Marketing to help generate and clearly articulate ‘big idea’ platforms for our advertisers.

Ideal candidate will be an exceptional writer with the ability to communicate big ideas through simple but engaging presentations. Clear understanding of digital media (units, capabilities, etc.) and how it’s sold is a must.

This position will report to the Executive Director of Digital Marketing and work closely with our Integrated Marketing, Sales Planning, and Production teams throughout the pre-sale process.

Responsibilities

 

  • ‘Big Idea’ Development – Generate creative and strategic marketing ideas that align with an advertiser’s objectives and leverage PEOPLE’s strengths, and provide value for our audience.

 

  • Presentation Development – Create show-stopping presentations that tell our brand story and creatively bring an idea (big or small) to life in a way that feels custom to each advertiser.
  • Client and Agency Meetings – Attend both agency and client meetings including media days, briefs, and pitches as needed.
  • Project Management – Communicate and collaborate with internal teams including Sales, Integrated Marketing and Digital Sales Planning to ensure timely submission of proposals and deliverables.

Qualifications

  • Minimum of 5-7 years of experience in digital marketing for a major publisher or brand
  • Strong knowledge of mobile, video, and social marketing capabilities
  • Experience executing a variety of digital marketing projects including ad units, sweepstakes, and websites
  • Expertise in creating stellar presentations in Microsoft PowerPoint
  • Knowledge of research and analytics tools including @Plan, Comscore, Omniture, and Google Analytics
  • Knowledge of standard performance metrics and online research studies including Dynamic Logic and Insight Express
  • Ability to lead the proposal development process from start to finish including brainstorms, collaborating with creative, integrated marketing, and planning teams
  • Ability to work in a fast paced environment and prioritize deadlines appropriately is a must

 

Additional Skills a Plus

  •  Adobe Photoshop
  • Knowledge in creating multiplatform marketing program

The application for this position should be directed towards the below mentioned link,

https://careers.timeinc.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=141965BR %20&Codes=NWOM,141965BR


Associate Director, Digital Marketing Ideation – People

Filed under: Jobs in NYC — sam roloff @ 3:20 am

Job Description

 

PEOPLE.com is currently looking for a highly creative and energetic Associate Director of Digital Marketing to lead the creative and proposal development process of ‘big idea’ platforms for our largest advertisers.
Ideal candidate will be a ‘big thinker’ and an ‘idea architect’ with a knack for simplifying complex ideas, storytelling and creating beautiful, clearly organized presentations. Clear understanding of digital media (units, capabilities, etc.) and how it’s sold is a must.

This position will report to the Executive Director of Digital Marketing and work closely with our editorial, legal, and technology teams throughout the development process for each idea.
Responsibilities

 

  • ‘Big Idea’ Development – Generate uniquely creative and strategic marketing platforms that align with an advertiser’s objectives, leverage PEOPLE’s strengths, and provide value for our audience
  • Presentation Development – Create show-stopping presentations that tell our brand story and creatively bring an idea (big or small) to life in a way that feels custom to each advertiser
  • Client and Agency Meetings – Attend both agency and client meetings including media days, briefs, and pitches as needed. Participate in brainstorms and pitches with clients.
  • Project Management – Communicate and collaborate with internal teams including sales, edit, legal, and technology to champion support and collaboration during the development of each idea

Qualifications

  • Minimum of 8-10 years of experience creating digital marketing programs at a major publisher
  • Ability to lead the proposal development process from start to finish including brainstorms, collaborating with creative, edit, legal, technology, and planning teams
  • Expertise in creating stellar presentations in Microsoft PowerPoint
  • Strong knowledge of mobile, video, and social marketing capabilities and how each piece can work strategically in a program
  • Experience executing a variety of digital marketing projects including ad units, sweepstakes, and websites
  • Knowledge of current digital and social marketing vendors and capabilities
  • Understanding of how to use research tools like @Plan and Comscore to position PEOPLE as the perfect partner
  • Knowledge of standard performance metrics and online research studies including Dynamic Logic and Insight Express
  • Ability to work in a fast paced environment and prioritize deadlines appropriately is a must

Additional Skills a Plus

  • Adobe Photoshop
  • Knowledge in creating multiplatform marketing program

 

The application for this position should be directed towards the below mentioned link,

https://careers.timeinc.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=141963BR%20&Codes=NWOM,141963BR

 


Associate Integrated Marketing Director – Seventeen Magazine November 12, 2014

Filed under: Jobs in NYC — sam roloff @ 12:33 am

Seventeen Magazine is seeking an Associate Integrated Marketing Director that will help increase advertising revenue by developing and writing integrated proposals for clients across all categories.

Responsibilities include:
·        Brainstorms “big ideas” for specific clients and new programs
·        Captains execution of high-visibility programs within or under budget
·        Supervises Seventeen’s multi-advertiser new media programs
·        Coordinates and executes multi-advertiser and custom events
·        Creates, manages and executes in-book sections including customized advertorials, special advertising sections, and multi-advertiser advertorials, including custom photo shoots
·        Implements/supervises integrated programs including but not limited to sweepstakes, contests, online and mobile programs, consumer events, etc.
·        Develops relationships with third party organizations and vendors to enhance Seventeen’s arsenal of integrated marketing offerings
·        Manages timelines, budgets and invoices for client programs
·        Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, photo/documentation books, etc.)
·        Attends sales calls to present added value programs and ideas

REQUIRED SKILLS/EXPERIENCE
·        7+ years of related experience
·        Must have 3+ years of experience developing and writing integrated proposals
·        Strong knowledge of and affinity for emerging trends in web, social media, and mobile
·        Proficient in PowerPoint, Excel, and Word (knowledge of InDesign and Photoshop a plus)
·        Must be able to communicate clearly and concisely in both writing and speech (ability to write advertorial copy a plus)
·        Extremely creative with an understanding for altering ideas as necessary for limited resources
·        Must work well under time constraints, be detail-oriented, and be able to juggle multiple projects/priorities
·        Dynamic, outgoing personality with speaking/on-stage experience
·        Knowledge of/appreciation for Teen culture a plus
If you are intersted, please apply online by clicking the following link: https://hire.jobvite.com/j?cj=onkAZfw0&s=Westover_Media


Digital Special Projects and Content Manager Muscle & Fitness, FLEX, Muscle & Fitness Hers October 23, 2014

Filed under: Jobs in NYC — sam roloff @ 6:44 pm

Competitive Salary. Position is Full-time and based in New York City

Overview
This position will be responsible for managing daily content executions and programs for integrated marketing and sales sponsorships. This person will manage and maintain multiple projects on an on-going basis across all brand digital properties – website, mobile, social media, video, email and newsletters.

The position will serve as a liaison between marketing and sales, web content teams, production and ad operations. The person must be creative, willing and eager to work and manage multiple projects, idea-driven and a team player.

Required Knowledge: Sales and marketing, client services, content management systems, social media, HTML, Google Analytics, web development. Position will require direct communication with clients.

Knowledge of the fitness industry is a plus.

•             3-5+ years’ experience working in web development, within a media organization, advertising, digital ad organization
•             Work with Marketing and Sales teams on new ideas, programs and sponsorships
•             Serve as the key player in digital programs and sponsorship executions
•             Create and manage eblasts, newsletters, custom content hubs, sponsored contests and sweepstakes
•             Effectively manage timelines, approvals and creative requests
•             Monitor multiple campaigns to ensure program optimization
•             Report key metrics and program updates in a timely manner
•             Manage social media sites and schedule promotional posts
•             Work with Site Director(s) on new digital franchises and features
•           Take on and manage additional projects assigned by Marketing Director


Resumes should be directed tomyresumenyc@amilink.com


Integrated Marketing Manager, Men’s Health

Filed under: Jobs in NYC — sam roloff @ 2:22 am

Men’s Health is currently seeking a seasoned integrated marketing professional to join our New York-based Integrated Marketing Department. The overall goal of the Integrated Marketing Manager is to attract, maintain and increase print, digital and sponsorship across various key advertising categories.

Responsibilities include:

· Developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue
· Writing all added value, marketing and category and sales materials for category specific clients
· Acting as partner with designated sales reps to develop sales strategy and drive category growth
· Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
· Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, samplings, etc.)
· Identifying and developing third party marketing partnership for the brand
· Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
· Preparing program summaries upon completion of executed activities
· Working within established budget guidelines and managing costs for all projects
· Other duties as required

 

Click here to apply:

https://rodaleinc-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=615&source=ONLINE&JobOwner=992584&company_id=16663&version=1&byBusinessUnit=NULL&bycountry=0&bystate=1&byRegion=US_NY&bylocation=&keywords=&byCat=&proximityCountry=&postalCode=&radiusDistance=&isKilometers=&tosearch=yes

 


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