Research Analyst – Martha Stewart December 8, 2010

Filed under: Jobs in NYC — sam roloff @ 8:00 pm

Primary Purpose:  Research Analyst position will support the MSLO marketing and sales teams by offering smart, concise research-based insights into our audience segments across all media platforms (primarily Magazines, Digital and TV).

Principal Duties and Responsibilities:
Encompasses but not limited to:
• Develop well-written, research-based pitches for our media brands

• Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making

• Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate/guide marketing/sales on media research provided                                                                                                                                                                                • * Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives

• Update and manage organization of research data by brand and by vehicle

• Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations

Qualifications:
• Undergraduate degree required

• 4+ years of media research experience at either a media research company, publisher or advertising agency                                                                                                                                                                                          • * Experience in multi-media audience analysis–any combination of print/digital/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)
• Must have a working familiarity with the following:
Either New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS

* Must possess strong math and strategic analytical skills—to see relationships across multiple sets and sources of data and understand how they apply to the brand(s).

* Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels.

* Must be a strong writer who understands the nuances of grammar.  This position is in a fast-paced, multi- platform/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.

* Perform other duties as assigned by the Research Director and/or Associate Research Director

Please apply at: https://careers.mslo.com/Pages/Login.aspx?postid=131


Sales/Marketing Coordinator – Eating Well

Filed under: Jobs in NYC — sam roloff @ 6:56 pm

EatingWell Media Group is looking to hire a part- time employee to assist in providing sales/marketing support for its sales team. Potential candidates should be:

Creative minded
Extremely responsible
Excellent communicator
Strong writing skills
Able to multitask
Deadline oriented
Proficient at PowerPoint

This individual will work from our NYC office, located in Midtown Manhattan and will work closely with the marketing/creative services and the sales team.
The candidate should be able to commit to 15-24 hours/week. Hours are still to be determined and while somewhat flexible, will usually be 4-6 hours per day, 3-4 days a week.
Experience in media/advertising/publishing/online a plus.

All interested should email their resume to: jobsnyc@eatingwell.com


Research Director – Martha Stewart December 7, 2010

Filed under: Jobs in NYC — sam roloff @ 9:25 pm

Position Title:
Research Director

Primary Purpose:
• Leading role in Research Department to strategize and create compelling MSLO and client brand stories for ad sales marketing efforts using the latest in research tools and trends.

Principal Duties and Responsibilities:

• Create strategic direction for research department to support ad sales marketing efforts across all platforms (print, digital, broadcast, mobile, social)
• Capitalize on the latest consumer research trends and industry changes to uncover the most compelling stories for MSLO
• Analyze syndicated data, proprietary data and consumer trend data to create sales presentation decks, sell sheets and collateral materials
• Conduct custom surveys/ studies for clients to assess efficacy of marketing partnerships
• Grow panel of MSLO consumers to use in surveys
• Manage day-to-day departmental communication with the sales/marketing teams
• Train/support colleagues in use/applications of software chosen for departmental use
• Investigate, identify and report on trends and industry changes to MSLO management team.
• Support Sales and Marketing in creating value added opportunities for advertising clients
• Manage staff of Associate Research Director, Research Associates and Analysts
Send resumes to: JRoth@marthastewart.com


Media Solutions Sales Representative – American Airlines Media Sales December 6, 2010

Filed under: Jobs in NYC — sam roloff @ 10:50 pm

Description

The American Airlines (AA) Media Sales and Solutions organization is the consolidated, proactive sales force for all AA media assets such as our inflight magazines, AA.com, emails, Admirals Club and onboard.  Sales Representative is responsible for positioning AA Media Solutions (print, digital and out of home) in the market place as a strong partner to help marketers reach their ideal customers and accomplish their campaign goals.

  • Prospect and acquire new advertisers by contacting leads, assessing which products/bundles will most effectively meet their marketing needs and effectively communicating the benefits of partnering with AA.
  • Maintain relationships with repeat clients by demonstrating an understanding of their marketing needs and proactively selling new products/bundles as appropriate.
  • Grow clients by up-selling/cross-selling additional media assets, and escalate opportunities for large partnerships to regional account managers.
  • Field incoming sales leads and determine appropriate account manager/territory.  Liaison with Ad Operations Coordinators to fulfill clients’ ad placements.
  • Maintain accurate account profile, sales activity, opportunity and forecast information in Salesforce.
  • Attend industry functions to establish and maintain industry contacts.

Qualifications

Skills, Knowledge and Experience

  • Sharp focus on client service with ability to easily develop rapport with client
  • Strong written and oral communication skills, with ability to describe AA products and their benefits and effectively respond to questions
  • Capable of working with minimal supervision and of self-direction, independent judgment  and showing initiative and flexibility when warranted
  • Comfort with cold calling and being accountable to sales quotas
  • Knowledge of advertising sales (online and offline)
  • Capable of leveraging research tools to uncover new opportunities and to stay abreast of account and industry news
  • Ability to understand client marketing objectives, including branding, targeting, driving sales and direct response
  • Strong team player attitude with ability to work closely with others to achieve team objectives
  • Proficiency with frequently used sales tools
  • Proficiency with basic software programs, e.g., Excel, PowerPoint
  • 2+ years of proven sales success and/or account management experience
  • 1+ years media sales experience with online and/or print preferred
  • BA/BS/BBA required (Marketing or Advertising preferred)
  • Previous media buying and airline industry experience a plus
  • Ability to travel

Job
:
MK-Business Development/Strategy
Primary Location
:
US-NY-New York
Job Posting
:
Dec 2, 2010
Unposting Date
:
Dec 9, 2010
Equal Opportunity Employer
:
American Airlines is an equal opportunity employer.
Work Schedule*
:
Full-Time

*Media Solutions Sales Representative-1003564
Please apply via www.aacareers.com


Merchandising Director, Every Day with Rachael Ray

Filed under: Jobs in NYC — sam roloff @ 7:21 pm

Job Description:

Creative writer with ability to correct, rewrite and revise one’s own work and the

work of others to create a compelling and persuasive final product

Strong editing skills

Keen attention to detail

Extremely comfortable in a deadline oriented role

Ability to effectively communicate with the sales team and clients, as well as with

managers and colleagues

Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and

more to effectively engage advertisers in a particular category

Team player with a “can-do” attitude

Strategic thinker with both energy and passion for the brand

Ability to work effectively with sales, marketing, clients, art, corporate, and vendors

in a collaborative way

Ability to recruit talent in the food and lifestyle arena

Qualifications:

Requires 5-7+ years of magazine marketing or agency experience, knowledge of

print research (MRI, MMR, etc.)

Proficiency in PowerPoint, Word, Excel and the Internet.

Candidates must have a balance of strategic and creative ability, strong interpersonal

skills and a track record of formulating and implementing idea-selling initiatives.

Some travel and evening work required.

Reader’s Digest offers excellent benefits and professional growth opportunities.  Since each

of our individual businesses has its own unique set of policies, features and benefits, we

encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website:  www.rd.com/careers and

reference job posting number 4619.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


Merchandising Manager position at Glamour December 3, 2010

Filed under: Jobs in NYC — sam roloff @ 3:50 pm

Lifestyle Merchandising Manager – Glamour

Glamour has an exciting opportunity in the creative services department for an Merchandising Manager. Two (2) years relevant proposal writing and event execution experience required.

Responsibilities include:
Work with promotion/merchandising department, art department and sales staff to develop program extensions and added-value opportunities.
Contribute ideas in group brainstorms and client meetings- ability to work independently and within a team environment.
Position requires a creative thinker who can assess advertisers needs and create custom, unique programs that meet clients’ objectives.
Write presentations and added value proposals that meet client needs and stay within the allocated budget.
Research advertiser’s’ marketing and brand goals and incorporate them into proposed programs.
Handle day-to-day RFPs in conjunction with the sales department and attend sales calls, as needed.
Manage added-value program execution, including but not limited to: advertorials, sweepstakes, sampling, web-based programs, outdoor advertising, events, etc.
Excellent event execution, creative strategizing as well as strong written and verbal communication.

If you meet the above requirements and are interested in this position, please email your cover letter and resume to: adam_roth@glamour.com


Director/Manager Digital Business Development

Filed under: Jobs in NYC — sam roloff @ 3:41 pm

The Director/Manager of Digital Business Development will identify and close partnerships that offer strategic and financial value to Bonnier Digital Media. This position will focus on partnerships that develop new revenue streams for Bonnier Digital media and/or expand its digital audiences across its 30+ web properties.
Key Responsibilities
· Identify strategic partnerships that compliment existing sales, editorial and technical assets. Develop expertise in relevant categories by researching potential partners, developing potential business models and determining new audience and revenue streams
· Identify acquisition opportunities for Bonnier to enter new digital businesses: sales partnerships, content development, marketing services, syndication, production etc…
· Build strategic relationships with executives from major online media companies and key 3rd partypartners
· Identify and close business deals that help grow audience across the numerous Bonnier digital properties
· Negotiate deal terms and draft agreements with legal
Required Experience
The ideal candidate will posses the following:
· Digital marketing expert with 5-7 years of digital development experience. Strong quantitative/financial modeling skills and strategic understanding of digital media business development
· Deep understanding of emerging digital media categories: e.g. social, gaming, apps, mobile, video, marketing services
· Strong rolodex of major online media company contacts
· Proficient with Omniture, ComScore, Nielsen, Excel and PowerPoint
· Understanding of the magazine business and their digital extensions

PLEASE APPLY AT WWW.BONNIERCORP.COM


Music Supervising Intern – StyleCaster.com

Filed under: Jobs in NYC — sam roloff @ 3:27 pm

StyleCaster Media Group creates and distributes the most engaging content in women’s lifestyle. Launched to the public in June 2009, StyleCaster provides consumers, advertisers with content and advertising solutions across premium sites. TechCrunch has called StyleCaster “a one stop shop for fashionistas,” and AOL named it one of the five best startups of 2009. On our sites users engage with premium content and passionate communities in fashion, beauty, music, and other areas of interest.

StyleCaster needs enthusiastic Junior Team Members (JTMs) to assist the Video Production team in our offices, located in Midtown Manhattan.
You will play a key role in managing and researching music to be used in our videos by overseeing the team’s music library.

Responsibilities include:
· Cataloging all music files and track legal documents in an Excel spreadsheet database
· Organizing music files on internal company server
· Researching music talent through the internet, etc.
· Contacting music talent and acting as a liaison for StyleCaster

The ideal candidate should be familiar with Microsoft Excel; various music hosting websites like MySpace, SoundCloud, etc.; and using Mac computers.
Applicants should have an “ear to the ground,” interested in finding undiscovered musical talent, hardworking, detail oriented, organized, and ready to bring new ideas to the internship. Candidates whose studies focus on music, communications, media relations, entertainment law, and related subjects are preferred.

StyleCaster will give school credit but applicants are not required to receive credit, and fashion magazine experience is not an absolute requirement. This internship is an amazing opportunity to work alongside industry leaders on a revolutionary concept in the fashion world that surpasses the basics of an online fashion magazine.

To apply for the internship, please send your resume to susan.gertner@stylecaster.com with “Music Research JTM” in the subject line.

We are always accepting applications all year round!

Be sure to visit us at StyleCaster.com!


Advertising Sales Intern(s) – OK! Magazine December 2, 2010

Filed under: Jobs in NYC — sam roloff @ 8:13 pm

OK! Magazine is looking for Advertising Sales Intern(s) for Winter 2010 and/ or Spring 2011. The ideal candidate should possess the following qualities/attributes:

* Multi-Tasker – * Responsible – * Creative – * Energetic – * Team Player – * Independent Thinker

OK! Magazine wants someone who works well in team settings but also is an independent thinker and worker. We want someone who is a self-starter, thrives in fast pace environments and is passionate about advertising within the publishing industry.
Must be proficient in:
* Microsoft Word – *Microsoft Excel – *Microsoft PowerPoint (not required)

If you’re a fan of celebrities and fulfill the above requirements please send us a cover letter stating why you’re the perfect fit for this position along with your resume!

Internships at OK! are unpaid, but a travel/lunch stipend and lasting, fond memories are provided. School credit is required for undergrads, but graduate students are encouraged to apply. Please send a resume and cover letter and a letter from your school (on official letter head) verifying you are a full-time, matriculate student receiving credit for internships to Caroline.Bayard@OKMagazine.Com, and include “Winter 2010 or Spring 2011 – Advertising Sales 10-11 Internships” in the subject line.


UPTOWN magazine editorial intern

Filed under: Jobs in NYC — sam roloff @ 8:12 pm

UPTOWN magazine editorial intern
Job/Internship type: Unpaid Internship
Company/Publication Name: UPTOWN magazine
Location: Harlem, NY
Description:
UPTOWN magazine (uptownmagazine.com), the premier luxury lifestyle publication for African-Americans, is looking for an intern to work on site 10:30 a.m. to 6 p.m. a few days during the week. The internship is unpaid, but very hands-on and a great opportunity to learn about what goes into producing a magazine from start to finish. You should be reliable and proactive and possess a strong work ethic. You will also need to have a laptop that you can bring to the office. Students looking to receive college credit are strongly encouraged to apply.
Please send your resume and a brief cover letter to dcampbell@uptown-magazine.com.


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