Research Analyst – Martha Stewart December 8, 2010
Primary Purpose: Research Analyst position will support the MSLO marketing and sales teams by offering smart, concise research-based insights into our audience segments across all media platforms (primarily Magazines, Digital and TV).
Principal Duties and Responsibilities:
Encompasses but not limited to:
• Develop well-written, research-based pitches for our media brands
• Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making
• Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate/guide marketing/sales on media research provided • * Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives
• Update and manage organization of research data by brand and by vehicle
• Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations
Qualifications:
• Undergraduate degree required
• 4+ years of media research experience at either a media research company, publisher or advertising agency • * Experience in multi-media audience analysis–any combination of print/digital/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)
• Must have a working familiarity with the following:
Either New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS
* Must possess strong math and strategic analytical skills—to see relationships across multiple sets and sources of data and understand how they apply to the brand(s).
* Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels.
* Must be a strong writer who understands the nuances of grammar. This position is in a fast-paced, multi- platform/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.
* Perform other duties as assigned by the Research Director and/or Associate Research Director
Please apply at: https://careers.mslo.com/Pages/Login.aspx?postid=131