Integrated Marketing Manager – Cooking Light January 19, 2012

Filed under: Jobs in NYC — sam roloff @ 3:29 pm

Based on category assignments, the integrated marketing manager will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light brand. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light brand as a vital media partner. The Integrated Marketing Manager must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.

Responsibilities:
– Integrated idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI

– Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

– Presentation development and execution: Work with various departments (i.e. business insights, creative services and sales) to create compelling proposals, presentations, marketing concepts and/or positioning

– Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

– Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

– Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment

Qualifications:
The ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:
– Strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors

– Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs

– A bachelors degree with a minimum of 5 years marketing experience, preferably in magazine sales/marketing including a minimum of 2 years digital media marketing experience (experience in epicurean category a plus)

– The ability to Travel

To apply, please send all resumes to randi_weintraub@timeinc.com


Integrated Marketing Manager – People en Espanol

Filed under: Jobs in NYC — sam roloff @ 3:28 pm

The Integrated Marketing Manager reports to the Senior Integrated Manager. This person will execute advertising category and project-specific initiatives, including but not limited to advertorials, consumer events, merchandising, promotional programs and online efforts for People en Español magazine and PeopleEnEspanol.com

The manager will play an integral role in developing and maintaining integrated marketing materials, digital initiatives, promotions and programs for assigned advertising categories as well as manage a selection of the magazine’s core branded programs. The position of Integrated Marketing Manager combines creative “big” idea/platform creation, event execution and presentation skills in an effort to leverage the People en Español brand as a vital media partner.

Primary Responsibilities:
• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
• Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital, event, retail and more to maximize advertising partnerships
• Beauty category development: Support the Integrated Marketing team in the development of category-specific strategies
• Presentation development and execution: Work with various departments (i.e. strategic research department, digital, creative services and events) to create compelling proposals, presentations and sell sheets
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.

Qualifications:
• Written and verbal fluency in Spanish a plus
• Familiarity with Hispanic market and strong relationships with Hispanic media /marketing companies a plus
• Bachelors degree required, minimum 5-7 years marketing experience, preferably in media/advertising
• Extensive background in generating Multi-platform, integrated programs
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented
• Must have strong creative and writing skills and extensive experience in developing compelling integrated marketing programs
• Live events and Retail experience a plus
• Must be proficient in PowerPoint, Word and Excel.



To apply, please send all resumes to christine_powell@timeinc.com


Integrated Marketing Director for O, the Oprah Magazine January 18, 2012

Filed under: Jobs in NYC — sam roloff @ 4:56 pm
Job Description
Reports to the Executive Marketing Director, and is responsible for the day-to-day creation and execution of integrated marketing solutions for advertisers.  Ideal candidate must be an innovator – highly creative and resourceful – with previous management experience, strong proposal writing and presentation skills.

Some of the main responsibilities are as follows:

  • Supervise the development and execution of standard and custom merchandising programs including advertorials/impact units, consumer events, digital/social, multi-media, events, etc.  Oversee implementation from idea generation/proposal writing through project execution and budget management.
  • Manage three (3) direct reports; including oversight and prioritization of proposal/project workflow, idea generation and creation of associated sales materials including sell sheets and comps.
  • Work as a marketing partner to 2-3 reps including proposal writing and program execution.
  • Supervise sponsorship opportunities/execution for annual signature event(s).
  • Develop sales, marketing and promotional strategies/tactics to increase advertiser revenue in conjunction with the Executive Marketing Director and Associate Publisher/ Marketing.

For further information or to apply, please visit: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=212847&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Integrated Marketing Manager, Hearst Integrated Media January 14, 2012

Filed under: Jobs in NYC — sam roloff @ 12:06 am

Hearst Integrated Media is looking for an Integrated Marketing Manager to develop, create, and execute innovative integrated opportunities spanning all platforms including, but not limited to: custom print creative across Hearst‘s 19 magazines, digital media integrations, social media extensions, experiential and retail components, and more.

· Work with Group Advertising Directors to develop multi-platform marketing proposals from concept development through creative execution for Hearst Magazines’ largest advertisers

· Develop and write merchandising/added-value programs for Corporate advertisers

· Work in conjunction with Creative team to develop print creative units and programs across titles, based on advertisers’ objectives

· Write proposals and copy for special advertising sections and comps

· Coordinate and liaise with Hearst Magazine Digital Media partners to develop programs and proposals on behalf of Corporate advertisers

· Attend sales calls and present opportunities to clients with Group Advertising Directors

· Manage advertiser programs and event execution, including creating production timelines and adherence to budget restrictions and guidelines

· Cultivate sponsorship/partnership opportunities and charity affiliations

· Coordinate magazine participation in Corporate events and  programs

· Qualified candidates will be creative, have excellent writing ability and a high energy level. Attention to detail and the ability to be resourceful are highly desirable.

· Position reports directly to Marketing Director, Hearst Integrated Media

About Hearst Integrated Media

HIM creates customized programs that utilize a broad range of traditional and nontraditional marketing disciplines, specifically crafted to maximize an advertiser’s investment across Hearst’s 19 magazines including Cosmopolitan, Elle, Esquire, Good Houskeeping, and O, the Oprah Magazine.  We provide results-driven solutions that fulfill advertisers’ specific brand objectives and reach target consumers at a variety of touch points.  Programs have spanned a wide spectrum of product categories, using a diverse range of media and platform vehicles and including: multimedia, database, event marketing, special sections and custom publishing

Skills: Strong Powerpoint skills, required.

Experience: 2-4 years’ marketing experience; print media experience, required; knowledge of digital media, preferred

Please send resumes to:

http://www.hearst.com/about-hearst/careers.php


Director of New Product Development – Time Inc January 13, 2012

Filed under: Jobs in NYC — sam roloff @ 11:59 pm

Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest magazine media company.
Time Home Entertainment, Inc. (THEI) is a multi-platform content maximizer. We create and leverage editorial concepts across ALL lines of business and formats including books, bookazines, and their digital versions and extensions.
Job Description:
This role is responsible for all aspects of New Product Development within Time Home Entertainment Inc., as follows:
• The objective is to grow THEI income from 3rd party brands outside of Time Inc, and from home-grown THEI brands
• Management of and collaboration with the Research, Editorial, Production, PR and the Sales and Distribution functions, liaising daily with those departments, to achieve projects on time and on budget
• Management of a department of a couple of people
• Responsibility for the P/L of the business
• Development of ebooks for the brands where appropriate
The Person:
The Director, New Product Development position requires a mix of entrepreneurial spirit and a proven track record of running businesses. We are looking for someone who can not only strike new deals and grow the business but can also run those new programs through to completion.

Equal Employment Opportunity
Time Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,128866BR


Interns – SAVEUR Magazine

Filed under: Jobs in NYC — sam roloff @ 11:53 pm

SAVEUR Magazine – part of Bonnier Corporation’s Travel & Epicurean Group – is looking for motivated, passionate interns to join their sales and marketing team starting as early as February 1, 2012. College students will assist in executing marketing programs and events, help brainstorm “big idea” concepts, contribute to communications materials, and assist in the day-to-day duties of a dynamic marketing and advertising team.

The available positions are a true immersion in the publishing industry and will be a great experience and education for anyone interested in media, marketing, advertising sales (print & digital) and communications. Interns must be proactive, ambitious, professionals with a strong attention to detail. Applicants must be full-time students at an accredited university and must be able to work 2 or 3 days per week in the SAVEUR marketing & sales office in midtown New York City. This is an unpaid internship but college credit will be offered. Recent college graduates willing to volunteer their time will also be considered.

Interested applicants should send a cover letter and resume to Rachel Durst at rachel.durst@bonniercorp.com.


Integrated Marketing Manager – Prevention

Filed under: Jobs in NYC — sam roloff @ 11:51 pm

Prevention/Prevention.com is seeking an  integrated Marketing Manager to join our NY integrated marketing team. This  position reports directly to the Marketing Director. The overall goal of the  Marketing Manager is to attract, maintain and increase advertising revenue  from categories including financial, automotive, travel, associations/causes,  and a variety of accounts for the Prevention brand through  added-value/merchandising enhancements and marketing programs.

Responsibilities:

– Conception of ideas and crafting of integrated proposals in response to  RFP’s – Includes customization of Prevention programs, and creation of  original programs – Development of new program work with sales staff to create  custom programs for clients – Includes researching budgets, producing  timelines, working with partners and implementation of sold program –  Merchandising program execution work closely with sales reps, clients and  marketing team members to execute or oversee the execution of sold programs  from start to finish – Track program progress and prepare final reports for  internal use and for clients – Assist with the creation and production of  sales materials at the direction of Associate Publisher Marketing – Write and  manage production of category specific sales support materials including media  kit sheets, sell sheets, presentations, mailings and other program collateral  – Support work with events staff as necessary to help produce, manage and  staff events

Essential skills:

– College degree required – Excellent communicator with 4+ years of  experience – Team Player – Ability to take direction and apply own creative  skills and talent toward successful execution of assigned work – Very strong  writing and presentation skills – Strong organizational skills with flawless  attention to detail – Digital experience – Detail oriented, organized and  ability to manage multiple projects and priorities – Standard department  software: Word, PowerPoint, Excel, Acrobat

We are proud to be an EEO/AA employer M/F/D/V.

All interested candidates should apply directly to www.rodaleinc.com <http://www.rodaleinc.com>


Communications Associate

Filed under: Jobs in NYC — sam roloff @ 3:45 am

Lastexit.tv are seeking a strategic, creative, results-oriented, collaborative – Social Media with a passion for social media and the digital space. The Communications Associate will assist in the development and implementation of communications, marketing, social media, mobile and   and social influencer programs.

This position is responsible for supporting the Comm. Manager and department across various social media platforms in an effort to meet objectives and goals.

Core Duties & Responsibilities
•                Social media monitoring and communication for agency and clients
•                Aid in drafting compelling brand communications  websites, promotional material,  blog post, tweets, Facebook status messages, pitches to media and copyediting
•                Manage timelines, schedules, budgets
•                Reporting and analysis of programs and campaigns
•                Liaising w/ design and production teams on digital projects and social media content development
•                Remain abreast of emerging digital, social and mobile communications trends
•                Provide pre, during, and post-event support for clients and agency
•                Supporting Exec. Dir of Comm and Comm. Managers as needed

Quali?cations & Experience
•                Proven ability to work independently on multiple clients in a fast paced, deadline driven environment
•                1-2 years Communications/Marketing background with a focus on digital and social media
•                Superior writing and verbal communications skills
•                Bachelors in Marketing, Communications, English or Journalism
•                Understanding of US and/ or global media landscape and developing
•                Experience in: spirits, luxury, fashion, entertainment, technology and/or lifestyle brands
•                Creative thinking, hard-working, problem-solving and culturally aware with a team player attitude; we’re an of?ce that works hard and plays hard!

Software Knowledge
•                Must be Mac savvy
•                iWork  & Office Suite


Desired but not essential
•                Cision
•                Google Analytics
•                Social media monitoring tools such as Radian 6
•               Traffic analysis tools such as compete.com <http://compete.com/> <http://compete.com <http://compete.com/> >
•                Creative Suite (Photoshop/ Illustrator – general understand)
•                Foreign language

In return, Last Exit offers a fantastic working environment in new of?ces in the West SoHo. Competitive salary (based on experience) with full bene?ts including an excellent health and dental plan, vacation/PTO policy for a comprehensive package with a leading digital agency.

In your cover letter, please explain and provide relevant examples of your experience in
•                Communications (Written and Verbal)
•                Social Media

Cover letters not meeting the above requirements will be deleted. Please send resume and cover letter in BODY of email and provide urls or PDF?s of:

•                 Writing samples – business and/ or creative
•                 Links to your website, Linked-In pro?le, blog and/or twitter account(s)
•                Anything else you want to share with us

Please send resume and materials to jobsny@lastexit.tv.


Communications Manager

Filed under: Jobs in NYC — sam roloff @ 3:44 am

We are seeking a strategic, creative, results-oriented, collaborative – Social Media with a passion for social media and the digital space. The Communications Manager will assist in the development and implementation of communications, marketing, social media, mobile and   and social influencer programs.

This position is responsible for ensuring a consistent brand voice and message for clients by evaluating, planning, managing and contributing across various social media platforms in an effort to meet objectives and goals.

Core Duties & Responsibilities
•                Ability to conceptualize campaigns including annual communications platform development
•                Developing and executing social media strategies for clients and agency
•                Overseeing social media monitoring and communication for agency and clients
•                Drafting compelling brand communications for new business proposals, websites,
•                promotional material,  blog post, tweets, Facebook status messages, press releases, pitches to media and copyediting
•                Copywriting/ editing of department communications
•                Develop and manage timelines, schedules, budgets
•                Reporting and analysis of programs and campaigns and presenting to clients
•                Liaising w/ design and production teams on digital projects and social media content program
•                Remain abreast of emerging digital, social and mobile communications trends and ideate was to leverage for clients
•                Provide pre, during, and post-event support for clients and agency

Quali?cations & Experience
•                Proven ability to independently manage multiple clients in a fast paced, deadline and budget driven environment
•                2-4 years managing and inspiring a team of communications professionals
•                2-4 years Communications/Marketing background with a focus on Digital and Social Media
•                Superior writing and verbal communications skills
•                Bachelors in Marketing, Communications, English or Journalism
•                Exemplary understanding of US and/ or global media landscape and developing and executing digital communication campaigns
•                Experience in: spirits, luxury, fashion, entertainment, technology and/or lifestyle brands
•                Working with Exec. Dir. of Comm. & Communications Manager
•                Creative thinking, hard-working, problem-solving and culturally aware with a team player attitude; we’re an of?ce that works hard and plays hard!

Software Knowledge
•                Must be Mac savvy
•                iWork  & Office Suite
•                Cision
•                Google Analytics
•                Social media monitoring tools such as Radian 6
•                Traffic analysis tools such as compete.com <http://compete.com/> <http://compete.com <http://compete.com/> >

Desired but not essential
•                Creative Suite (Photoshop/ Illustrator – general understand)
•                Foreign language

In return, Last Exit offers a fantastic working environment in new of?ces in the West SoHo. Competitive salary (based on experience) with full bene?ts including an excellent health and dental plan, vacation/PTO policy for a comprehensive package with a leading digital agency.

In your cover letter, please explain and provide relevant examples of your experience in
•                Communications (Written and Verbal)
•                Social Media

Cover letters not meeting the above requirements will be deleted. Please send resume and cover letter in BODY of email and provide urls or PDF?s of:

•                 Writing samples – business and/ or creative
•                 Links to your website, Linked-In pro?le, blog and/or twitter account(s)
•                Anything else you want to share with us

Qualified candidates should email their resume, cover letter, and writing samples to jacob.wilson@lastexit.tv <mailto:jobs@lastexit.tv>
NO PHONE CALLS, FAXES, RECRUITERS of AGENCIES. Failure to follow the any above instructions will cause an automatic deletion of your resume.



Communications/Marketing/Social Media/Digital PR Interns

Filed under: Jobs in NYC — sam roloff @ 3:43 am

Leading digital creative agency is seeking a creative and motivated individual with the gift of gab and an addiction to social media to work in our New York office. If you read Mashable every day, check your Klout score repetitively, and know what’s new in social media before everyone else, this position was made for you. The ideal candidate will work a min of 20 hours per week and have the opportunity to assist in the growth of the communications department and expand their understanding of digital marketing, advertising, and communications while having fun!

REQUIREMENTS
MUST LOVE SOCIAL MEDIA AND LEARN QUICKLY
Enrolled in college or recent graduate preferably with a Marketing, PR or Communications background
Strong organization skills, ability to multi-task well, and severe attention to detail
Resourceful, pro-active and inventive
Solid understanding of media, social media (Facebook, Twitter, YouTube, Flickr, etc. ) digital and mobile landscapes and the interplay between them
Superior communication, writing, and organizational skills are a MUST!
Creative thinking, hard worker, culturally aware with a zest for life!
Foreign languages are also a plus

KEY RESPONSIBILITIES
Assist the Social Media and Digital PR Department
Perform research activities
Aid in execution of digital PR & social media strategies and programs
Compile and gather data for client reports
Draft press releases and maintain media lists
Contribute to weekly editorial and content creation

Software:
iWork (Keynote a must) Office Suite (semi-expert knowledge of excel is a must) Creative Suite (Photoshop/ Illustrator – general understanding)
Must be Mac savvy

INTERNS WILL RECEIVE
Course credit
Monthly stipend commensurate w/ experience
Internship training program and review
An insane amount of knowledge
Laughs, lots of laughs

Please send resume and cover letter in BODY of an email. In your cover letter briefly explain why you would like to join our agency and what unique skill(s) or insight you feel you can bring to our agency.

Provide writing samples – required (creative or business)
Links to your blog and/or twitter account(s)

Qualified candidates should email their resume, cover letter, and writing samples to  jobsny@lastexit.tv

NO PHONE CALLS, FAXES, RECRUITERS of AGENCIES. Failure to follow the any above instructions will cause an automatic deletion of your resume.


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