INTEGRATED MARKETING COORDINATOR – STAR MAGAZINE October 22, 2014

Filed under: Jobs in NYC — sam roloff @ 1:44 am


CANDIDATES SHOULD BE:

• Strong writers who are highly-creative
• Organized and independent
• Ability to accept and take direction

Responsibilities will include:
• Working with the Marketing Team to develop Integrated Marketing Opportunities for Advertisers
• Writing proposals for Advertisers
• Managing the execution of proposals
• Support Star Event team at Red Carpet Events



Qualifications:
·        Minimum o3 years of marketing experience
·        Thrives working in a fast-paced environment and can juggle multiple projects
·        Experience and knowledge of digital, social media and mobile landscapes
·        Proficient in PowerPoint, InDesign, Excel and Word
·        Must be able to communicate clearly and concisely in both written and oral presentations

Resumes should be directed topmadden@amilink.com         

 


Associate Director, Integrated Marketing – Women’s Health October 16, 2014

Filed under: Jobs in NYC — sam roloff @ 8:46 pm

 

Title:                                                      Associate Director, Integrated Marketing

Department:                                    Women’s Health Advertising

Reports To:                                    Director, Integrated Marketing

 

Rodale is seeking an Associate Director of Integrated Marketing to work in our New York-based Marketing Department for Women’s Health. The overall goal of the Associate Director position is to write integrated marketing proposals and presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

 

Responsibilities Include:

 

  • Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
  • Write integrated marketing proposals and presentations and sales materials for category specific clients
  • Act as partner with sales reps to develop sales strategy and drive category growth
  • Participate in brainstorming sessions with sales and account management teams to answer RFPs
  • Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
  • Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)
  • Participate in execution of signature events through management of client sponsorship
  • Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
  • Prepare program summaries upon completion of executed activities
  • Work within established budget guidelines and manage costs for all projects
  • Manage production schedules for projects and produce excellent work within a deadline-oriented department

 

Requirements:

  • College degree (required)
  • 4-5 years integrated industry or related experience
  • Proven ability to identify, develop, sell and execute results-oriented programs
  • Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
  • High energy with strong written and verbal communication skills
  • Polished presentation skills
  • Awareness of current culture as it relates to the brands and relevant promotional opportunities
  • Ability to work independently and within a team setting
  • Excellent working knowledge of Excel, Word and PowerPoint and the Internet
  • Some travel required; weekend work required with event execution

Send resumes to:

Laura.Fry@rodale.com


AARP Media Sales – Integrated Marketing Manager October 9, 2014

Filed under: Jobs in NYC — sam roloff @ 10:17 pm

Enterprise

New York City-based multimedia sales and marketing division seeks a self-starting marketing professional to work at one of the most powerful brands in America.  AARP Media Sales generates revenue across AARP’s media properties through advertising sales in print, digital and emerging platforms.

Scope of Work

The Integrated Marketing Manager provides in-office day-to-day and long-term support for two Associate Directors of Integrated Marketing.  This person creates and crafts proposals, presentations, custom integrated ideas and sales collateral for both print and digital.  The Integrated Marketing Manager is also responsible for merchandising and sold program implementation.  Additionally, this position requires someone who is open to taking on new opportunities as they develop. Ability to thrive in a deadline-driven environment is essential.

Requirements and Qualifications

Communication: Strong writing (excellent knowledge of Powerpoint, Word and Excel) is required.

Project management: Sense of ownership, attention to detail and accuracy, strong follow-through, high level of organization, understanding of project scope as well as executional components.

Knowledge: Understanding of print and digital media and metrics, knowledge of advertising, understanding of syndicated research.

Qualitative: Resourceful, proactive, can-do-attitude, quick and responsive nature, sense of urgency for deadlines, strong interpersonal skills, relationship-building across departments, strategic sensibility, ability to manage many projects concurrently and work under pressure, ability to prioritize.  Receptive to overcoming challenges and developing opportunities.

Requirements

Completion of a Bachelor’s degree plus minimum of 4 years in related media/magazine marketing or agency experience (print and digital preferred).

 

To apply for this position, please email your resume and cover letter to llevitt@aarp.org

 

 


Marketing & Advertising Internship August 20, 2014

Filed under: Jobs in NYC — sam roloff @ 6:45 pm

Observer Media is seeking an intern to support the marketing and sales team.
The role is hands-on, bringing you face to face with the company leaders, the real estate and entertainment industry and all departments of the publishing business.

The candidate will report directly to the Senior Account Manager and the top 2 top sales directors at Observer Media.

Responsibilities:
-Manage contracts, archives, and client requests for sales directors.
-Organize accounts, track creative and gather leads to generate new business.
-Participate in creating marketing materials for sales team.
-Provide support for companywide events.
-Manage mailings and distribution for all print properties.

Qualifications:
-Strong interest in publishing and media.
-Passion for luxury, real estate and entertainment marketing and advertising.
-Excellent communication and organizational skills.
-High performance individual that thrives in a fast past and dynamic environment.
-Knowledge of Excel and Keynote a plus

Observer Media is a collection of premium lifestyle and business titles reaching audiences in the areas of innovation, commerce and luxury. Recognized for original content and premier experiences, Observer Media’s digital, print, social media and event platforms reach 5 million of the nation’s most affluent and educated individuals. Notable properties include: New York Observer, Betabeat, and Commercial Observer.

Send resumes and cover letters to Marissa Mule at mmule@observer.com


Fall Design Internship at the Hearst Design Group August 10, 2014

Filed under: Jobs in NYC — sam roloff @ 10:06 pm

The Hearst Design Group is all three titles: Elle Decor, House Beautiful and Veranda. You will have the opportunity to gain a wealth of publishing experience as part of the marketing team, assisting with promotional materials reporting to the Creative Director. HDG is an exciting part of Hearst magazines and is the strongest home design category in the market.

Responsibilities:

Assist with the daily workflow of all three titles on projects ranging from event collateral including invitations, evites and countercards; to in-book promotion pages and comping. This is the perfect position for a dynamic, self-motivated college student looking for hands-on experience.

Requirements:

• Must be for school credit

• Enthusiasm and genuine interest in magazine promotions

• Knowledge of InDesign and Photoshop

• Must be a fast learner and detail oriented

Email: Wendi at wdavis@hearst.com

• PDF resume

• PDF several design samples, or website link

• Which days you’re available


Associate Director, Integrated Marketing – Entertainment Weekly August 6, 2014

Filed under: Jobs in NYC — sam roloff @ 4:28 pm

Job Description:

Champions of quality entertainment…this is Entertainment Weekly’s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

The Associate Director, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, pre and post-sale management of custom solutions.

Primary Responsibilities:

Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms
Product Marketing: Serve as product marketing expert for assigned new products and specials
Partnerships: Responsible for partnership development and brand ideation across all disciplines – film, music, TV, comedy and general entertainment, etc
Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and/or positioning
Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation
Team Management: Manage and support marketing coordinator. To include training, proposal writing, pre and post-sale client management
Category development: Support sales in the development of category-specific strategies including competitive landscape/sales opportunities
Industry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape/sales opportunities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

Qualifications:
Bachelor’s degree required, minimum 6-8 years marketing experience, preferably in media/advertising. Digital experience required.
Experience in creating and executing custom campaigns across print, digital, and events
Proven track record of creation and development of outside partnerships that benefit the both brands
Team player, self-starter who is also extremely innovative, professional and resourceful
Must have strong creative skills and extensive experience in developing compelling digital marketing programs
Knowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)
Strong writing skills required

The application for this position should be directed towards the below mentioned link,

http://jobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=141700BR &Codes=NWOM, 141700BR


DailyWorth Account Manager August 5, 2014

Filed under: Jobs in NYC — sam roloff @ 6:38 pm

DailyWorth is seeking an Account Manager to join its dynamic and growing team.
In this role, you will support the digital sales + marketing team throughout the sales process, from the creation of custom media programs to post-sale implementation and maintenance. Ideal candidates will show an ability to move quickly in the ever-changing digital landscape and a willingness to learn on the fly.

The Account Manager will be responsible for effectively communicating with their clients to share campaign results as well as recommendations and strategic optimizations. The position requires a strong working knowledge of all digital marketing channels and the ability to work well under tight deadlines.

Responsibilities:
• Oversee post sales execution of advertiser campaigns
• Serve as the primary point of contact for agency media teams in regard to creative asset collection and management, campaign optimization recommendations and day-to-day campaign maintenance
• Work cross-functionally with a number of internal departments, including Marketing, Ad Operations, Editorial, Finance, etc. regarding the execution and management of client initiatives
• Review and process agency IOs and contact terms and revisions
• Review weekly advertiser live campaign reports and optimize as needed
• Understand client needs/objectives, develop strategies and recommendations to improve key performance metrics and drive revenue.
• Communicate and secure inventory for new programs in conjunction with ad ops
• Reconcile delivery and billing issues with finance dept. on a monthly basis
• Maintain and grow client/agency relationships by providing excellent customer service, innovative ideas, and routine/efficient communication
• Develop summary reports that reflect performance of the campaign with screenshots and final campaign tracking report

Requirements:
• College degree and 1-2 years of digital experience (agency, publisher, etc.) required
• Computer proficiency in Google Analytics, Outlook, Excel, MS Word, PowerPoint, etc.
• Written and verbal communication skills and the ability to manage multiple projects and requests simultaneously
• Meet strict deadlines and provide effective client service
• Highly organized, energetic, detail-oriented and proactive
• Familiarity with 3rd party ad servers, email marketing platforms, mobile and rich media preferred

Please send resume and cover letter including salary requirements to Victoria@DailyWorth.com.


VP – Marketing – Fortune & Money August 4, 2014

Filed under: Jobs in NYC — sam roloff @ 6:07 pm

The VP of Marketing is a key member of the FORTUNE & MONEY executive team and will have the unique opportunity to engage with and influence all key assets of the brands including edit, sales, marketing, events, licensing etc.

In this leadership role, you will work closely with FORTUNE and MONEY sales management, editorial management, product development, PR, research, consumer marketing and with other Time Inc. brands. You’ll build strategic integrated marketing programs across all platforms that deliver best-in-class client solutions, drive incremental brand revenue and realize brand strategy, vision and positioning for both FORTUNE and MONEY, both of which have recently launched new websites.

Key to success will be a deep understanding of the respective brands, their full roster of assets and resources, and the advertising marketplace and categories essential to FORTUNE and MONEY (Technology, Financial and B2B). You will be responsible for leading a talented team focused on creating stand-out programs that meet client objectives and set FORTUNE, MONEY and Time Inc. apart from the competition. Partnering with sales and all relevant parties, you will oversee execution of sold programs to agency and client approval and execution. You will also be a partner with the entire management team in developing the long-term strategic vision for each brand.

Primary Responsibilities:
Broad based ideation, program development: working with sales, marketing and creative colleagues to develop integrated solutions for Time Inc.’s best customers
Lead team in development of creative materials to support advertiser proposals: create compelling proposals, presentations, marketing concepts, sell sheets, etc.
Collaborate with sales colleagues to ensure client and agency satisfaction of program
Leverage Time Inc. assets to design stand-out programs that meet/exceed client objectives, deliver innovation and detailed ROI to insure success and renewal
Project management: ultimately responsible for managing process and workflow including prioritizing, presentations and follow-up on all assets and ideas delivered to sales. Responsible for managing all aspects of assigned client list and category development and all aspects of custom-created marketing programs from concept through implementation.

Experience and skills to include:
8 + years advertising media marketing experience
Comfortable engaging with senior level client and agency publishing professionals
Superior problem solving abilities, strong interpersonal skills and flexibility are critical. Must be a team player
Ability to think strategically and creatively in a solutions-oriented environment.
Strong verbal and written communication skills are important and must be comfortable in a public speaking role.
Contact information :

Name – Lourdes Saillant
Title – Associate Director, Staffing (Time Inc.)
Email id – Lourdes.Saillant@timeinc.come


3 New Jobs at Fast Company July 19, 2014

Filed under: Jobs in NYC — sam roloff @ 6:05 pm

Fast Company, the most innovative business media brand and this year’s ASME’s Magazine of the Year, has three new positions open in its growing Marketing department:

CUSTOM CONTENT STRATEGIST: The strategist will work closely with the sales team to create branded content for advertisers and will assist with the management of current campaigns. Daily tasks include writing and editing of branded content, as well as keeping track of editorial calendars, assignments and content performance. Time management skills and the ability to juggle multiple tasks with short-term and long-term deadlines are essential to the position.

Must Haves:
· Excellent writing and copy skills

· Experience working with brands and writing branded content and/or commercial pieces;

· Editorial or advertising experience;

· Ability to think outside the box;

· Attention to detail and a high level of organizational skills;

· Demonstrated experience with Microsoft Office; Knowledge of InDesign, Adobe Creative Suite are pluses.

Salary commensurate with experience.

CREATIVE SERVICES MANAGER: To oversee the execution of integrated, advertiser-related marketing programs. Elements include, but are not limited to:
· Custom content development: custom video, in-book/online advertorials, custom infographics, etc.;

· Events: Brand experiences at signature events, advertiser-driven merchandising events, Fast Company/advertiser integrations at partnership events, etc.;

· Marketing and promotion of sponsored programs, events, custom content: Social strategy, print announcements, email blasts, audience development, etc.;

· Digital execution: Development of custom ad units, oversight of sponsored editorial sponsorships, development of custom series (this in tandem with a Digital Project Manager).

Responsibilities Include: Managing and maintaining the overall aesthetic and tone of the Fast Company brand across programs while satisfying advertiser needs and enhancing the Fast Company experience for magazine readers, website users, and event attendees.

Left Brain:
· Developing/managing timelines and working team members internally, as well as clients and agencies, to ensure on-time execution of all program elements;

· Developing/managing budgets based on advertiser commitment and revenue;

· Negotiating with vendors, partners, talent, to ensure efficient rates;

· Working with legal to ensure compliance/coverage for Fast Company and our partners (talent releases, sweepstakes/contest rules, insurance, etc.).

Right Brain:
· Developing compelling concepts and themes for custom content (from videos to slide shows to advertorial articles and infograpics); then doing the research and writing to bring them to life; AND when needed, managing the process/providing creative oversight of others involved (designers, illustrators, freelance journalists/copy writers, etc.);

· Developing compelling ideas for event integrations and buildouts; then doing the research/legwork and offering the creative oversight to bring them to life;

· Working with Sales/Marketing to conceptualize NEW revenue-generating ideas (events, partnerships, content ideas, etc.) then translating ideas into concise, persuasive written sales materials;

· Cultivating a range of strategic partners (vendors, venues, organizations, talent, freelancers, etc.) to enhance/execute programs;

· Participating in—and creatively contributing to—client and agency meetings, sales calls, and brainstorming sessions;

· Working with PR and/or social media tam to develop strategies to extend exposure for relevant programs/events.

Must Haves:
· Creative thinker;

· Detail oriented;

· Precise/persuasive writing skills;

· Clear communication and presentation skills;

· Strong Microsoft Office skills; Adept at learning new software programs;

· Aware of current culture and trends as they relate to Fast Company;

· Willingness to travel;

· Desire to take ownership of projects.

Salary commensurate with experience.

INTEGRATED MARKETING DIRECTOR:
· Works with Sales team to strategize, create, write and produce integrated marketing proposals for accounts, including development of added-value programs, custom in-book creative, and digital advertising packages;

· Develops integrated marketing proposals across a variety of selling categories. Includes collaborative and individual ideation. Strong marketing/proposal writing required. Strong presentation skills a plus;

· Act as category expert and resource for owned categories, including development of industry partnerships, sales opportunities, media trends, industry trends, etc. Develop and communicate these to sales and marketing teams;

· Project manage sold programs across media platforms. Engage and oversee internal departments and outside vendors to achieve successful outcomes. Manage to budgets;

· Attend client/agency calls and meetings with sales staff to present integrated marketing programs.

Must Haves:
· Minimum of three (3) years’ experience in integrated marketing, relevant or related field;

· Strong writing and presentation skills;

· Creative thinking and problem-solving abilities;

· Close attention to detail and ability to manage multiple projects in a high-volume, fast-paced work environment;

· Excellent interpersonal and organizational skills;

· Experience in digital advertising units/execution and social media programs are pluses;

· Microsoft Office required; Knowledge of InDesign and Adobe Creative Suite are pluses.

Salary commensurate with experience.

For immediate consideration please send a cover letter, listing the position you are interested in and your resume, to mmerwin@mansueto.com EOE


Integrated Beauty Marketing Manager, Harper’s Bazaar July 17, 2014

Filed under: Jobs in NYC — sam roloff @ 1:52 am

Harper’s BAZAAR seeks an Integrated Marketing Manager who will be responsible for the strategy, development, and activation of integrated marketing and added-value programs for the beauty category, including P&G. The Integrated Marketing Manager will collaborate with both the print and online sales teams to create promotions and programs spanning all platforms–including but not limited to: custom creative concepts, in-book promotions, events, digital integrations, social media extensions, and more.

Must have 3 years of experience writing proposals, and 1 year of experience proposal writing within the beauty category.

Please apply online at:
https://hire.jobvite.com/j?cj=oI3cZfwG&s=Westover_Media


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