Integrated Marketing Manager – Redbook April 4, 2014

Filed under: Jobs in NYC — sam roloff @ 6:34 pm

Redbook is seeking an Integrated Marketing Manager who will be responsible for the strategy, development, and activation of integrated marketing and added-value programs across multiple categories. The Integrated Marketing Manager will collaborate with both the print and online sales teams to create promotions and programs spanning all platforms–including but not limited to: custom creative concepts, in-book content & promotions, events, digital integrations, social media extensions, and more.
Responsibilities include:
·        Conceptualize and develop advertiser-specific marketing solutions – from ideation to execution
·        Strategize, create, and write integrated marketing proposals and custom presentations for select accounts
·        Management and execution of sold/sponsored custom and brand marketing programs
·        Work directly with clients on specific activations
·        Manage day to day requests from sales staff
·        Attend/accompany sales reps on various sales calls to present programs
Required Skills:
·        Minimum 4 years marketing experience
·        Experience with the print/digital/social media landscape and other digital offerings
·        Strong creative skills and experience developing compelling integrated marketing programs

To learn more and to apply by uploading your resume, please click on the link: https://hire.jobvite.com/j?cj=ouFHYfwy&s=Westover_Media


Marketing Manager – Playboy Enterprises, Inc. April 2, 2014

Filed under: Jobs in NYC — sam roloff @ 6:53 pm

Responsibilities:

  • Develop, write, and execute integrated marketing programs for advertisers across the brand’s print, digital, social, mobile, tablet and experiential platforms
  • Fulfill daily requests for proposals (RFPs) to meet client objectives
  • Coordinate creative brainstorms with internal teams (including ad sales, digital, social, and editorial departments) to concept marketing solutions and added-value opportunities for advertisers
  • Manage and execute sold programs including: communication between sales reps, agencies and clients; creating and managing program outlines, timelines, and budgets; working with creative teams to design custom assets; routing of designs/concepts for client approval
  • Work closely with digital and social media project managers to ensure on-time execution of all custom digital marketing programs
  • Collaborate with internal art department to concept, create copy for, and design high-impact print advertorial units and sales materials
  • Create recaps reports for all custom programs
  • Sweepstakes management and fulfillment
  • Support the integrated sales team with marketing related requests and writing of sales materials
  • Routinely update marketing calendar with pitched and sold programs
  • Assist with event preparation and on-site execution as needed

 

Qualifications:

  • Exceptional proposal writing, grammatical, time management, multi-tasking and communication skills
  • Service-oriented, creative thinker who can pro-actively generate ideas to drive sales
  • Strong project management and leadership skills
  • Extremely organized, detail-oriented and efficient
  • Ability to work in a fast-paced, timeline driven environment
  • Proficient in Microsoft Power Point, Word, Excel and Microsoft Office
  • 5+ years experience in media marketing with strong digital and social media experience preferred
  • Must have legal right to work in the US.

Send resumes to:

hr@playboy.com


GRAPHIC DESIGNER – PLAYBOY

Filed under: Jobs in NYC — sam roloff @ 6:52 pm

Playboy is seeking a Graphic Designer to support the Ad Sales department.

 

Responsibilities include development of marketing/sales material including client presentations and advertising projects. The candidate must have the ability to adhere to the brand’s style guidelines and design aesthetic, multitask and remain organized on multiple deadlines.

 

Responsibilities vary from the following, while working closely with and taking some art direction from team members to fulfill day-to-day requests:

 

–       Apply typography and layout skills to design various materials including advertorials, print ads, presentations, invitations and programs, creatively using original or provided brand imagery and assets

–       Concept, create and pull inspirational imagery to form inspiration guides for clients

–               Participate in design needs for advertising campaigns that require web banners (animated and static), skins, or content layout for use on email templates, websites and social media channels

 

Experience Preferred

  • B.A. or B.F.A. in Graphic Design
  • 3+ years’ experience in related field

 

Skills and Traits Required

  • Advanced computer skills and graphic design production skills and proficiency in the use of latest design software: Adobe Creative Suite: advanced knowledge of InDesign, Photoshop, and Illustrator
  • Knowledge of Microsoft Office Suite including PowerPoint
  • Basic knowledge of HTML, CSS, web standards and related best practices
  • Self-starter, enthusiastic, organized, detail and deadline oriented, team player attitude
  • Drawing, sketching and fine art skills / experience a plus
  • Physical mock-up skills required (faux covers, gatefolds, other high-impact units)
  • Video editing skills a plus
  • Experience in using data visualization and information architecture to convey thoughts and ideas
  • Proficiency in print design capabilities a must
  • In-depth knowledge of design principles and techniques
  • Ability to think creatively and conceptually
  • Ability to work independently and handle multiple projects on deadline
  • Ability to work calmly and maintain high standards under pressure and in the face of time constraints
  • Ability to approach projects with flexibility and resourcefulness
  • Ability to work collaboratively with people at high levels within the organization and present a point of view on how to bring ideas to life visually
  • Extreme attention to detail and high-end design
  • Excellent communication and organizational skills

Position Details

  • Reports to Marketing Director
  • Benefits include medical, dental, vision, 401k
  • Must show legal right to work in the US

Resumes to:

hr@playboy.com

 


Senior Manager, Integrated Marketing – Entertainment Weekly April 1, 2014

Filed under: Jobs in NYC — sam roloff @ 10:50 pm
Champions of quality entertainment…this is Entertainment Weekly’s DNA. The industry and our consumers trust EW to deliver the best content across all platforms. Representing a diverse portfolio of products and platforms including Entertainment Weekly Magazine, EW.com, mobile, iPhone and social media platforms, the EW Marketing Team brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.The Senior Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies, collaborating with sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, pre and post-sale management of custom solutions.

Primary Responsibilities:

• Idea generation and program development: Work with sales and marketing colleagues to develop custom digital and integrated opportunities leveraging all available platforms
• Product Marketing: Serve as product marketing expert for assigned new products and specials
• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and outside vendors) to create compelling proposals, presentations, marketing concepts and/or positioning
• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, from conception through implementation
• Category development: Support sales in the development of category-specific strategies including competitive landscape/sales opportunities
• Industry Expertise: Be in the know on the industry and how what other companies are doing could benefit our offerings across competitive landscape/sales opportunities
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

Qualifications:
• Bachelor’s degree required, minimum 5-7 years marketing experience, preferably in media/advertising. Digital experience required.
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Must have strong creative skills and extensive experience in developing compelling digital marketing programs
• Knowledge of advertising sales, digital media and related research(MRI, @Plan, ComScore etc.)
• Strong writing skills required

 

Please send resumes to randi_weintraub@timeinc.com


Digital Marketing Manager – SHAPE

Filed under: Jobs in NYC — sam roloff @ 10:44 pm


JOB DESCRIPTION:
The Digital Marketing Manager will respond to RFPs, create sales materials, and oversee the execution of our partnerships, serving as the digital lead. This position will work closely with the larger SHAPE Integrated Marketing team, Ad Sales, Digital Site Team, and Digital Ad Sales Production to build 360 cross platform sponsorship opportunities.
We are looking for someone who has strong digital experience, relevant history working with major brands and a deep knowledge of emerging digital technology, social media, innovative ad platforms, competitive sites and mobile applications.
RESPONSIBILITIES INCLUDE:

  • Conceptualize digital and convergent marketing opportunities in response to RFPs and to proactively take to market
  • Create sales materials (i.e. one-sheets, case studies, sizzles) and PowerPoint presentations for pitches/wrap reports
  • Collaborate with Ad Sales, Site Team, Production and other departments as needed to vet concepts
  • Manage the execution of integrated partnerships (production timelines, asset delivery, creative review process, implementation, reporting and recaps)
  • Foster regular communication with clients and agencies to collaborate on program implementation and report status

Required Skills
·    5+ Years experience

·    Experience with comScore

·    Must work well under time pressures, be organized and able to juggle multiple projects simultaneously

·    Proficient in PowerPoint, InDesign, Excel and Word

·    Takes ownership of project management and timelines

·    Must be able to communicate clearly and concisely in both written and oral presentations



Resumes should be directed tokscichilone@amilink.com


MARKETING DIRECTOR, FAST COMPANY March 31, 2014

Filed under: Jobs in NYC — sam roloff @ 6:23 pm


Fast Company, the most progressive, creative and innovative business media brand, seeks a Marketing Director to conceive and develop creative marketing solutions in support of advertising sales. The ideal candidate will have a proven record of success, a commitment to driving revenue, and the ability to maximize marketing partnerships to achieve client and Fast Company goals.

The Marketing Director will report to the Executive Marketing Director and work closely with the Advertising and Creative Services teams.

Key Responsibilities Include, but Are Not Limited To:
·        Drive revenue opportunities by creating integrated and sponsorable marketing programs across the Fast Company network

while maintaining the overall aesthetic and tone of the Fast Company brand;

o  Strategize, ideate and create large-scale integrated marketing proposals for target accounts

o  Capture advertiser needs and proactively identify new opportunities that leverage editorial,

product and external vendor capabilities

o  Respond to advertiser RFPs with compelling, strategic, large-scale and integrated proposals

that effectively communicate program concepts, benefits and requirements

·        Overall department supervision, including management of four full-time staff members, weekly reports, and budget oversight;

·        Foster relationships with strategic partners to enhance our portfolio of cross-promotions and unique programs;

·        Draw on research and brand insights to develop compelling stories on how prospective clients can reach their demographic through

the Fast Company network;

·        Participate in—and creatively contribute to—client and agency meetings, sales calls, and brainstorming sessions to articulate

creative concepts;

·        Write/produce and maintain advertising sales and promotional materials including general presentations, media kits and sell sheets.

Must Haves:
·        10 years of marketing ad sales experience;

·        Creative and strategic thinker with strong written and presentation skills;

·        Detail-oriented with strong time management and organizational skills;

·        Fluency in PowerPoint and Microsoft Office. Keynote and InDesign are pluses;

·        Ability to interpret publishing and digital metrics and research tools;

·        Willingness to travel;

·        Positive attitude, solid work ethic, tenacious follow through.

For immediate consideration please email a cover letter and your resume to mmerwin@mansueto.com         EOE


Brand Insights Manager – Cooking Light March 27, 2014

Filed under: Jobs in NYC — sam roloff @ 9:44 pm
The Manager will work directly with the Executive Director, the syndicated and proprietary research teams, as well as marketing and sales to help grow revenue for Cooking Light and MyRecipes. The ideal candidate will be able to skillfully analyze data and develop brand and category-specific presentations, sell sheets and other sales materials by strategically and creatively turning facts and statistics into compelling brand stories. The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups.

Responsibilities:
• Work closely with Executive Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews etc.
• Responsible for updating print and digital sales and marketing materials (category presentations, placemats, reference materials etc.) as new research data is released
• Analyze, package and disseminate advertiser results as AdMeasure data is released. Collaborate with Executive Director on creation of sales materials that showcase Cooking Light’s leadership in key categories
• Respond to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
• Run and analyze Kantar data to create SOM reports, category analyses and advertiser prospecting reports
• Work with the Executive Director and proprietary research team to develop and conduct research with the “TasteMakers” consumer panel and package results for management, sales and advertisers
• Brainstorm with the Integrated Marketing team on custom marketing solutions, mailers, email blasts etc. and develop supporting research/industry insights to strengthen the idea
• Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team

Qualifications:
• Bachelor’s degree and 5 – 7 years media marketing/research experience, including presentation development, research and brand strategy
• Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing, print and digital research and the media business
• Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
• Exceptional communication skills (written and verbal) along with strong creative storytelling skills
• Strong project management and organizational skills
• Knowledge of print and digital research tools (MRI, Ad Measure, MMR, AAM, PIB, @plan, comScore, Omniture, Media Radar etc.)
• Proficient in PowerPoint, Word and Excel

 

Please send resumes to randi_weintraub@timeinc.com


Sales Planner – SI.com March 25, 2014

Filed under: Jobs in NYC — sam roloff @ 9:47 pm

SI.com is looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. Overall we are looking for someone who is highly detail oriented, can thrive in a deadline-driven environment and has familiarity with online advertising platforms and executions. This is an ideal position for a candidate looking to grow their online advertising experience within an exciting and dynamic organization.

Job Requirements:
• Day-to-day support of Sports Illustrated sales team through development of media plans and
for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time.
• Work closely with Client Marketing on custom programs, both digital only and integrated with print.
• Manage and track online campaign implementation, delivery, and optimization processes and ensure that contract revenue is fulfilled.
• Communicate directly with clients and agencies regarding campaign details.
• Liaise between departments: ad operations, client marketing, sales, finance.
• Research and report on website and industry trends when necessary.
• Be an expert on site content, new features, and new ad units in order to put together the best media plans possible.
• Stay abreast of industry news and competitive sites.
• Thrive in a fast-paced industry and produce high quality work while meeting tight deadlines.

Qualifications:
• Bachelor’s Degree; 3-5 years minimum work experience preferred; ideal candidate will have 1 year minimum interactive experience, 1 year minimum strategic planning experience at an agency or with a publisher.
• Strong written and verbal communication skills.
• Must be outgoing, organized, efficient, team player and a strategic thinker.
• Above average Excel and PowerPoint literacy proficiency.
• Proficient in digital media tools such as Omniture, Nielsen @Plan, Nielsen Net Ratings, ComScore, etc.
• Solutions oriented with a “can-do” attitude – someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand.
• Must be self-motivated and able to work independently as well as part of a team.
• Ability to multi-task and efficiently manage time and priorities.

Please send resumes to Diana_cotumaccio@timeinc.com


Designer (Marketing) – TRAVEL & LEISURE March 19, 2014

Filed under: Jobs in NYC — sam roloff @ 9:05 pm
Travel + Leisure Magazine’s marketing Art Department is seeking a talented, passionate individual to design and produce creative assets and sales materials that support and highlight the Travel + Leisure brand.

Responsibilities
Print Design: Design of invitations, event signage/collateral, direct mail, marketing and sales materials that represent the brand. The candidate will have a high focus on updating and creating custom presentations and sell sheets for the sales and marketing team.

Inbook Design: Design of monthly onboard pages, comps for special advertising sections, house ads and special advertising sections.

Project Management: Manage design projects (routing, revisions, print production, and the organization of completed projects). Work closely with production manager to ensure projects are produced with the highest quality and for competitive prices. All while, under the direction of Design Director and Associate Art Director.

Digital Design: Responsible for design of graphics as needed for the web (web banners and ads, microsites), as well as ad pages for iPad.

Events: Work with Design Director and events department to execute and produce collateral for platform events as well as advertiser events.
Creative Input: Contribute to creative ideation and knowledge of new technology that can be applied to both internal and advertiser projects.

Candidate must have:
• Organizational and communication skills with strong attention to details
• Good time management and proactive with an eagerness to learn
• Full knowledge of print design and production on a Macintosh based platform
• An eye for style, typography and design, as well as a growing knowledge of trends in the design industry
• Comping skills
• Up-to-date in In-design CS6, Adobe Photoshop CS6, Adobe Illustrator, Keynote, PowerPoint, and MS Office Suite (Adobe plugins for iPad a plus)
• Creative thinker, able to brainstorm concepts and execute assigned projects.
• Able to manage/handle work volume and work collaboratively with other designers
and copywriters.

 

Please e-mail resumes to:

Diana_Cotumaccio@timeinc.com


Ad Operations Manager – DailyWorth.com

Filed under: Jobs in NYC — sam roloff @ 9:04 pm

Overview:

DailyWorth.com is looking for an energetic, solutions-oriented team member to manage numerous digital advertising campaigns as well as identify and test new strategies to drive optimal media performance for our advertising partners.  The Director of Ad Operations will be responsible for all aspects of digital ad campaign management.

 

Responsibilities:

  • Responsible for digital/mobile campaign management from close of sale through execution of contracted elements
  • Proactively Investigate Issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms and provide resolutions to these issues.
  • Track, analyze and update daily/weekly/monthly reports to maintain a database of campaign performance
  • Provide Account Managers and Sales Execs with regular updates of campaign performance
  • Provide excellent customer service to external clients
  • Actively research and implement new products and strategies
  • Develop processes and implement work flow with Sales, Editorial, Design and Technology teams
  • Email Trafficking – daily testing and scheduling of DailyWorth emails – editorial and sponsored

 

Requirements: 

  • 3-5 years of experience in Ad Trafficking and Analytics
  • Experience in serving and managing campaigns through DFP
  • Experience using third party Ad Serving vendors such as Double Click Stuio, Pointroll, MediaMind, etc.
  • Experience working with Rich Media Vendors
  • Familiarity with Internet programming and debugging; familiarity with common browser-based debugging tools
  • Good analytical and problem-solving abilities
  • Excellent troubleshooting skills and strong attention to detail
  • Strong project management, organization and prioritization skills
  • Ability to multi task in a fast-paced environment; able to manage multiple projects with tight deadlines
  • Experience with HTML, JavaScript, Flash and rich media a plus
  • Proficiency with basic office applications such as Word and Excel (including pivot tables)

 

Please submit all resumes to Apply@DailyWorth.com, and include desired salary range and where you found this listing.


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