Associate Manager, Integrated Marketing – People en Español June 23, 2014

Filed under: Jobs in NYC — sam roloff @ 5:33 am

People en Español, the most trusted voice in Hispanic culture, is seeking a seasoned marketer to support the brand on key projects and objectives.

The Associate Manager of Integrated Marketing plays an integral role in developing and executing the merchandising, retail and Festival Channel & promotions strategies for the People en Español. The position combines partnership development, presentation and promotional expertise and program execution. The Associate will collaborate with sales and marketing on the Retail Programs. Work closely with our editorial digital team, Digital project manager and producer and Associate Publisher of Marketing on the Festival Channel on PEPS.com and Festival promotions and media plan.

Primary Responsibilities:
Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships
Program Management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
Implement marketing plans across multiple platforms: presentations, advertorials, merchandising programs, customized programs, and digital marketing programs
Program execution: elements related to retail, merchandising, and Festival promotions once they are bought ensuring that the client’s brand, our brand and the program are properly represented.
Creating detailed timelines and budgets and managing those throughout the execution are key
Work with cross-functional teams including internal departments and external vendors
Qualifications:
Team player, self-starter who is also extremely innovative, creative, professional and resourceful.
Bachelor’s degree required
Minimum 2-3 years marketing experience, media planning or promotions, and publishing (preferred).
Ideal candidate must be highly proactive, detail and solution-oriented.
Ability to multi-task and perform in a fast pace, changing environment
Must have strong verbal and written communication skills to effectively build relationships both peers and upper management and across multiple groups with
Must have experience in proposal writing.
Digital native with working knowledge of social and digital media platforms including Twitter and Facebook
Proficiency with Spanish, conversation and reading (preferred)
Passion for Hispanic media – interest in celebrities, entertainment, digital is a plus.
Strong Microsoft word, power point and proficiency with Excel
Please send resume to randi.weintraub@timeinc.com


Integrated Marketing Manager – Sports Illustrated June 17, 2014

Filed under: Jobs in NYC — sam roloff @ 10:17 pm

Responsibilities
Manager will be responsible for:
Partnering with assigned members of the Ad Sales team to achieve short and long term sales goals
Development of cross-platform brand sponsorship opportunities including the magazine, website, tablet, mobile, events, retail and more
Bringing ideas to life through strong written proposals and stand-out in person presentations
Managing RFP process from conception to completion
Working with sales planning team on development of digital media plans
Collaboration with digital, creative, events and other teams to ensure seamless implementation of sold programs
Tracking and identifying industry, competitor, and ad category trends to keep the brand ahead of the curve
Development of Marketing Associate(s)

Qualifications
Candidate must be an enthusiastic creative thinker and problem solver
Individual must be very organized and able to work on several projects at the same time and meet required deadlines
Must be a team player, self-starter who is also innovative, professional and resourceful
Excellent communication and collaboration skills
Experience developing and managing employees
Strong computer skills (e.g. PowerPoint, Excel, etc.) and knowledge of syndicated research (e.g. MRI, @Plan, Nielsen, comScore, etc.) is necessary
Knowledge of DART, Omniture, AdRelevance and MediaVisor is preferred
Knowledge of/passion for sports required
5+ years relevant experience required

Please send emails to Lourdes.saillant@timeinc.com or Joanna.minh@timeinc.com


Associate Manager, Integrated Marketing – FORTUNE and MONEY June 16, 2014

Filed under: Jobs in NYC — sam roloff @ 10:13 pm
FORTUNE and MONEY are looking for a bright, optimistic, hard-working “idea person” to join our team as an Associate Manager of Integrated Marketing based in New York City.

In this role, you will manage several advertising categories and partner with our global advertising sales staff to drive revenue growth for our brands. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing:

  • Idea generation and media program development – you will work with marketing colleagues to create solutions-based marketing programs for accounts in various industry categories, fostering ad/sponsorship revenue growth and generating new business opportunities for digital, print, mobile, social, tablet and events.
  • Brand development – you will work with marketing colleagues to articulate the marketplace differentiation for FORTUNE and MONEY, framing for the media-buying community what makes our products and audiences superior in the media marketplace
  • Product development – you will work with advertising sales, marketing, editorial, circulation and product colleagues to create new advertising vehicles for marketing partners, including edit franchises and specials, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles

Key responsibilities include:

  • Generating smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, research, events, outside partners, and, where appropriate, colleagues from other Time Inc. brands
  • Developing and writing compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
  • Facilitating successful execution of programs upon activation, ensuring proper representation of our brands and advertising partners
  • Attending sales calls with account executives to present marketing programs
  • Tracking competitive set marketing activity, positioning and events in relevant categories

Experience:

  • Minimum 2 years previous online/mobile advertising or marketing experience or
  • Minimum 2 years media business experience in sales development, account management/client services
  • Familiarity with online tools (workflow systems, research, etc.) a plus

Education:

  • Bachelor`s Degree

Skills:

  • Enthusiastic, energetic, focused individual
  • Highly detail oriented and able to thrive in deadline-driven environment
  • Exceptional proposal writing, presentation and interpersonal skills
  • Team player with strong balance of strategic and creative ability
  • Familiarity with print and online research (e.g., MRI, @plan, comScore, etc.); proficiency in PowerPoint and Excel

Please email resume to Diana_cotumaccio@timeinc.com

 


Senior Merchandising Manager – Seventeen

Filed under: Jobs in NYC — sam roloff @ 10:10 pm

Seventeen Magazine is seeking a Senior Merchandising Manager who is creative, enthusiastic, has excellent presentation skills, and loves the teen culture.  The Senior Merch Manager reports into the Creative Services Director and helps to increase advertising revenue by developing and writing integrated proposals for clients, implement/supervise integrated programs (including but not limited to sweepstakes, contests, online and mobile programs, consumer events, etc.) Primary Categories: Fashion, Retail, Entertainment, Technology, Food; Secondary Categories: Beauty and Health.  Some other responsibilities are listed below:
·        Creates, manages and executes in-book sections including customized advertorials, special advertising sections, and multi-advertiser advertorials, including custom photo shoots
·        Brainstorms “big ideas” for specific clients and new programs
·        Coordinates and executes multi-advertiser and custom events
·        Manages timelines, budgets and invoices for client programs
·        Services day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, photo/documentation books, etc.)
·        Attends sales calls to present added value programs and ideas

Required Skills/Experience:
·        5+ years of related experience

·        Proficient in PowerPoint, Excel and Word (knowledge of InDesign and Photoshop a plus)
·        Must be able to communicate clearly and concisely in both writing and speech (including ability to write advertorial copy)
·        Extremely creative with an understanding for altering ideas as necessary for limited resources
·        Strong presentation skills, both one-on-one and in larger groups (knowledge of/appreciation for Teen culture a plus)
·        Must work well under time constraints, be detail-oriented and be able to juggle multiple projects/priorities

Please apply by clicking on the link below and uploading your resume.
https://hire.jobvite.com/j?cj=oOP6Yfwr&s=Westover_Media


Associate Manager, Integrated Marketing – PEOPLE June 12, 2014

Filed under: Jobs in NYC — sam roloff @ 10:08 pm

The Associate Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate Manager will collaborate with both print and digital sales on the Beverage, Fashion, Retail, Travel, Home and Beauty categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:
Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships
Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation
Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

Qualifications:
Bachelor’s degree required, minimum 4 years marketing experience, preferably in media/advertising. Digital experience required.
Team player, self-starter who is also extremely innovative, professional and resourceful
Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)
Strong writing skills required

Please send resumes to Diana_cotumaccio@timeinc.com


Marketing/Sales Development – Targeted Media Health

Filed under: Jobs in NYC — sam roloff @ 1:06 am

The Sales Development Associate (SDA) position for Targeted Media Health lies within the Marketing department of MNI Targeted Media, a business unit of Time Inc. and will be based in New York City. The SDA will provide strategic marketing support to the sales force, assisting with the overall multi-platform sales efforts of Targeted Media Health sales division. As the sales team’s primary contact for marketing intelligence, selling materials, presentations and category development, this position requires excellent communication and creative problem solving skills.

SDA primary responsibilities include:
Utilize all resources to create effective and persuasive selling material customized by client and Pharmaceutical & Health Care industries
Keep abreast of and communicate market trends, industry issues and company/product strategies
Be a strategic partner for the sales staff, developing added value opportunities and “Big Ideas” that help generate business
Provide syndicated research information to overcome objections, position products, and highlight competitive strengths in the market place
Manage the expectations of the sales team and prioritize requests based on opportunity and deadline

This position requires a balance of strategic, tactical, and creative abilities; strong interpersonal and communication skills; the capacity to juggle multiple tasks and execute several projects simultaneously.

A bachelor’s degree and 3-5 years of marketing/media experience is required. Microsoft Office skills, especially PowerPoint, are required. Pharmaceutical and CPG knowledge is a plus.

Please send resumes to Diana_cotumaccio@timeinc.com


Director, Integrated Marketing – Southern Living

Filed under: Jobs in NYC — sam roloff @ 1:04 am
Southern Living is looking for a Marketing Director to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue across the Southern Living brand.

Specific responsibilities will include:

  • Collaborate with key stakeholders to define the brand vision and values; and ensure consistent messaging to advertisers in marketing materials and collateral.
  • Create strategic cross-media marketing opportunities and brand platforms for advertisers.
  • Work with advertising staff to identify key category growth opportunities and develop solution-based programs to grow advertising revenues.
  • Manage the RFP process; access and evaluate opportunities; and provide client-ready responses which successfully support the sales effort to win the business.
  • Conceptualize and write proactive larger-scale, custom integrated presentations and proposals.
  • Attend client sales calls to present integrated marketing concepts.
  • Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.
  • Manage communication of market research trends to sales team and clients.
  • Conduct primary and secondary brand and competitive research. Work with corporate research team where appropriate.
  • Oversee development and production of creative materials to support sales including presentations, proposals, advertorials, and promotional materials.
  • Oversee marketing team’s execution of integrated marketing programs with clients.
  • Supervise training and professional development of marketing team members.
  • Manage the development and execution of events designed to excite and attract consumers and advertisers.

Qualifications:

  • Minimum 10+ years experience, preferably in magazine sales/marketing. Minimum 3+ years digital media marketing experience
  • Strong project management and leadership skills
  • Collaborative approach to partnership with the sales and editorial teams
  • Strong motivator with ability to conceptualize unique platforms on his/her feet
  • Exceptional proposal writing and presentation skills with extensive background generating multi- platform, integrated programs
  • Comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies
  • Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors
  • Ability to work collaboratively with all brands at Time Inc.
  • Candidate must be an enthusiastic creative thinker and team player

Please email resumes to randi_weintraub@timeinc.com


Digital Marketing Director – PEOPLE June 2, 2014

Filed under: Jobs in NYC — sam roloff @ 5:41 pm

Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across PEOPLE Digital including mobile, video, display and social. Lead in pre and post-sale management of custom solutions in conjunction with integrated marketing.

Key Responsibilities:
• Manage a Team of four (4) digital marketers
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Serve as primary liaison with edit, product and legal teams for pre-sale approvals on custom solutions
• Oversee custom pitch proposals across all advertising categories
• Manage digital marketing team members in the pre and post-sale implementation of solutions
• Work with National Sales Director to develop most compelling audience positioning and sales story for the entire site and specific content areas.
• Oversee development of all site sales materials
• Serve as product marketing expert for assigned new products and specials
• Oversee development and maintenance of marketing collateral and research for key new products, categories and specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 10 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within newly evolving group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Mobile and Integrated marketing experience a plus

Please email resumes to randi_weintraub@timeinc.com


Integrated Marketing Associate – AARP

Filed under: Jobs in NYC — sam roloff @ 5:39 pm

Enterprise
New York City-based multimedia sales and marketing division seeks a self-starting, marketing professional to work at one of the most powerful brands in America. AARP Media Sales’ generates revenue across AARP’s media properties through advertising and sponsorship sales primarily in print, digital and emerging platforms.

Scope of Work
The integrated marketing associate provides in-office day-to-day and long-term support for marketing team which primarily includes assisting with creating and crafting proposals, presentations, custom integrated ideas and sales collateral as well as sales development and sold program implementation.  This position also supports the marketing department’s range of administrative needs including PowerPoint, market research/background, project scheduling, managing travel and expenses/T&E, and promotional support.

Skills
Project management:  Sense of ownership, attention to detail and accuracy, strong follow-through, highly organized, conceptual understanding of project scope as well as executional components, ability to leverage learnings from one project to another

Communication:  Strong writing (proposals and presentations), ability to synthesize complex subjects, ability to succinctly articulate ideas in written and spoken word

Knowledge: Understanding of print and digital media and metrics, knowledge of advertising, basic understanding of syndicated research, analytical/numbers aptitude

Qualitative
: Resourceful, inquisitive, proactive, can-do attitude, quick and responsive nature, sense of urgency for deadlines, strong interpersonal skills; relationship-building across departments, strategic sensibility, ability to manage many projects concurrently and work under pressure, ability to prioritize

Requirements
Completion of a Bachelor’s degree in marketing or related discipline and 2-4 years of major media advertising or an equivalent combination of training and experience in advertising media—print and digital preferred.  Technologically savvy with a high level of proficiency with MS Office Suite.

To apply for this position, please email your resume and cover letter to llevitt@aarp.org


Nickelodeon Integrated Marketing Manager

Filed under: Jobs in NYC — sam roloff @ 5:34 pm

Role

The Nickelodeon Integrated Marketing Manager develops market-leading custom convergent and TV marketing concepts for our advertising clients. The Manager is responsible for innovating new marketing experiences for our clients.

The Manager reports into the Director, Integrated Marketing.

Key Responsibilities

  • Create innovative custom marketing concepts across TV, Digital, and other platforms for our advertising clients
  • Collaborate with the team Marketing Manager and Director to create compelling, seamless and strategic convergent proposals
  • Ensure all proposals are innovative, showcase excellent storytelling, drive incremental advertising revenue, properly represent the Nickelodeon brand and ensure all elements support the overall concept and strategy
  • Present marketing concepts internally, as necessary
  • Partner with Ad Sales, Digital counterparts and project management teams to ensure marketing concept and client objectives are maintained throughout the campaign, from concept development to launch
  • With Project Management, develop case studies of priority programs and accounts
  • Infuse key category and demo expertise into each marketing proposal
  • Constantly research new digital trends, platforms and experiences that can inform our marketing proposals

Core Skillset

  • Excellent written and oral presentation skills; comfortable presenting to large audiences
  • 5-7 years of experience developing TV and/or Digital integrated marketing programs
  • Passion for TV and Digital media
  • Excellent PowerPoint skills
  • Skilled diplomat who works effectively across multiple departments and external parties
  • Comfortable working on multiple proposals at once in a deadline-driven environment
  • Strong desire to work for a global brand and to contribute to innovation in TV media within the organization

Send resumes to: NickJobPosting@hotmail.com