Senior Integrated Marketing Manager-Woman’s Day Magazine September 30, 2011

Filed under: Jobs in NYC — sam roloff @ 10:27 pm

Hearst Magazine is currently searching for a dynamic marketer for Woman’s Day Magazine.  This is an excellent opportunity for a creative marketing professional to work for one of the world’s largest publisher of monthly magazines.

Job Responsibilities

· Strategize, create and write integrated marketing proposals for select accounts.

· Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital campaigns and customized events.

· Manage added-value program execution, including but not limited to: advertorials, digital programs, sweepstakes, sampling, events, etc.

· Attend sales calls with sales staff to present programs.

Required Skills

· Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills preferred.

· Highly pro-active and solution-oriented, a team player and self-starter.

· Ability to work in a fast paced environment and handle multiple projects.

· Strong presentation skills (verbal, written).

· Strong computer skills (PowerPoint, Word, Excel).

Required Experience

· Bachelor’s degree required.4-5 years marketing experience in media, including print and digital.

Please apply to our career site at: http://hearstcareers.silkroad.com


Associate Marketing Manager – Working Mother

Filed under: Jobs in NYC — sam roloff @ 10:25 pm

The Associate Marketing Manager will be responsible for executing integrated marketing strategies, promotions, and programs for Working Mother magazine and workingmother.com.  The Marketing Manager will also support the Associate Marketing Directors in responding to RFPs and developing integrated proposals. This position includes extensive participation in social media strategy and implementation, supporting web site management and email promotions in addition to executing and developing integrated proposals.
Responsibilities:

  • Execute in-book and online programs based on written proposals. Manage all aspects of program execution including but not limited to: advertorials, sweepstakes, sampling, web-based programs, digital applications, mobile, events
  • Write integrated marketing proposals, presentations and advertorials
  • Coordinate and participate in internal brainstorm/strategy meetings
  • Work with digital ad ops to ensure execution of online programs
  • Competitive analyses
  • Create and manage detailed timelines
  • Produce presentations and program re-caps to highlight marketing capabilities
  • Manage budgets for programs, special events and projects as assigned
  • Work with department to create and implement social media strategy


Qualifications:

  • Bachelor’s degree,  1 – 3+ years marketing experience at a magazine
  • Candidate must be an enthusiastic, energetic, creative thinker and team player in a deadline-driven environment
  • A solid skill set of writing, editing, idea creation and organization is essential
  • Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
  • Strong written, verbal and organizational skills
  • Knowledge of and passion for tracking trends including social networking, digital and mobile
  • Strong organizational skills and ability to manage multiple detailed projects simultaneously.
  • Proficiency in PowerPoint, and Excel are required

Send resumes to: Nicole.visconti@workingmother.com


Marketing Designer – Nylon Magazine September 27, 2011

Filed under: Jobs in NYC — sam roloff @ 8:23 pm

NYLON Magazine is looking for a Marketing Designer for immediate hire. The Marketing Designer is responsible for all creative services within the Advertising and Marketing departments. The ideal candidate should have experience designing event collateral for in-store, private and red-carpet events (invitations, posters and step-and-repeats). Other main duties include laying out and mocking up for proposals (RFP), sales decks, and sell-sheets. The Marketing Designer works closely with the Ad sales team to design and execute unique advertising campaigns. You will also work closely with the Art and Web departments to aid in designing in-book promotions/ads, advertorials, e-blasts and graphics for our e-newsletters.

We are seeking a talented, dedicated and well-rounded designer who knows the NYLON brand well. Applicants must have a can-do attitude and exhibit a strong work ethic as well as excellent verbal and written communication skills. Applicants should have at least 1-2 years of experience with a fashion brand or publication. Applicants MUST have expert knowledge in InDesign, Photoshop and Illustrator (CS3) and all Microsoft Office applications. Illustration and photography skills are a plus.

NYLON is a small, fast-paced environment so you will get experience working with many different projects for a broad range of programs.

To apply, please provide a cover letter, resume and link to download or view your portfolio to jenny@nylonmag.com.


Creative Director – Vogue Studio (Vogue Publishing) September 26, 2011

Filed under: Jobs in NYC — sam roloff @ 5:57 pm

Vogue Studio (Vogue Publishing) is looking for a Creative Director to provide creative solutions and act as the primary creative/design resource for sales, promotion, marketing and integrated marketing teams.

Responsibilities:
-Develop advertising solutions for top advertisers in the fashion, beauty industries as well as other non-endemic categories for both print and digital properties
–   Conceive and develop creative approach for all campaigns
–   Pitch creative concepts to clients
–   Oversee all aspects of photo shoot production, including photographer, stylists, casting and locations
–   Pre-shoot and on-set creative direction
–   Management of campaign execution, including final layouts, color correction and retouching
–   Produce up to 200  pages of print advertising per year
-Responsible for maintaining and developing the design approach that brands Vogue’s platforms, sales and marketing materials including:
–   Sales presentations
–   Research studies
–   Promotional programs
–   Event collateral
–   Video
–   In-store merchandising
-Lead and manage a high-volume team of 7
-Have established relationships with top fashion photographers, stylists and talent
-Create budgets and timelines for all campaigns and materials
-Main creative contact for client communications
-Extraordinary contacts within the fashion community

Apply directly:

https://ampi.taleo.net/careersection/2/jobdetail.ftl?job=126641&lang=en&sns_id=gmail#.ToC73ZndVi8.gmail


Senior Integrated Marketing Manager – Every Day with Rachael Ray September 22, 2011

Filed under: Jobs in NYC — sam roloff @ 8:55 pm

Company: The Reader’s Digest Association

Position Title: Senior Integrated Marketing Manager

Reporting Relationship: reports to Integrated Marketing Director, Every Day with Rachael Ray

Location: New York, New York

Job Description:

The ideal candidate will be able to work with our nationwide advertising sales staff to attract, maintain and increase advertising revenue across a variety of categories. This position will also be responsible for the execution of multi-advertiser added-value programs. The ideal candidate will have a passion for Food and Entertaining and be interested in gaining both traditional and digital marketing experience.

Responsibilities include:

  • Idea generation and proposal writing for assigned categories
  • Create added-value programs for assigned categories (seasonal promotions, research, events, in-store offerings, etc.)
  • Oversee fulfillment of merchandising and promotions for assigned categories in a detailed manner
  • Participation in sales calls to bring programs and ideas to life for advertisers
  • Manage execution of multi-advertiser programs as assigned
  • Create or manage creation of wrap-up documents for assigned clients and programs
  • Prepare and work within established budget guidelines and manage costs for all projects
  • Act as brand ambassador within Marketing department (and externally as needed)

Qualifications:

  • Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
  • Keen attention to detail
  • Extremely comfortable in a deadline oriented role
  • Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
  • Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
  • Team player with a “can-do” attitude
  • Strategic thinker with both energy and passion for the brand
  • Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
  • Requires 5+ years of magazine marketing or agency experience
  • Proficiency in PowerPoint, Word, Excel and the Internet.
  • Candidates must have a balance of strategic and creative ability, strong interpersonal skills and experience formulating and implementing idea-selling initiatives.
  • Some travel and flexible schedule required.

To apply for this position please visit our career website www.rda.com/career and reference job number 4807 or use the following link

https://readersdigest.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=209408&company_id=15964&version=5&source=ONLINE&JobOwner=992355&startflag=1


Sales Development Manager, CafeMom.com September 21, 2011

Filed under: Jobs in NYC — sam roloff @ 7:13 pm

Seeking an experienced, creative and solutions-oriented marketer to join the sales team at CafeMom and develop customized social marketing campaigns that integrate advertisers into the CafeMom and Mamas Latinas experiences and meet their objectives.

Overall Role & Responsibilities:

  • Partner with Sales Directors to create customized and scalable strategic marketing proposals in response to Advertiser RFPs:
  • Lead creative brainstorms & provide custom solutions that leverage our core site offerings
  • Detail out all program elements including strategy and the ‘why’
  • Process and manage mock requests and research requests with respective department heads
  • Work closely with Sales Planners on final RFP deliverables – PPT deck, media plan, mocks, research
  • Act as a gate-keeper for spend, functionality and spec details related to each product, and communicate information clearly to sales team and Advertisers
  • Liaise with client solutions, editorial and product teams to create new, sellable products and ensure offerings are in-line with the mission of the site
  • Aid in developing, managing and maintaining sales presentations and marketing collateral
  • Provide thought leadership about digital advertising, new platforms and technologies, emerging trends and more


Required Skills & Competencies:

  • Minimum of 4 years experience in online marketing/advertising, with a minimum of 2 years developing RFPs and marketing proposals
  • Strong understanding of the online advertising space, social media and online campaign success metrics
  • Proficient in MS PowerPoint and all other MS Office Tools
  • Creative, proactive thinker; strong organizational skills; effective communicator
  • Self motivator with the ability to thrive in a fast paced environment with multiple projects and tight deadlines
  • Excellent verbal and written communication skills


Compensation:

A competitive base salary will be offered. In addition we offer health/ dental/vision benefits, 401k, stock option plan, life insurance, paid vacation/ sick/ personal time, and many perks.

How to Apply:
Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read “SALES DEVELOPMENT MGR”.

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer


Marketing Manager, Corporate Sales/Marketing – Meredith September 20, 2011

Filed under: Jobs in NYC — sam roloff @ 10:31 pm

Job Title: Marketing Manager, Corporate Sales/Marketing Requisition #: PUBL2813
Department: Corporate Marketing

All applicants should apply online at
https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=2813&CurrentPage=4

Job Summary: The Marketing Manager is responsible for developing integrated programs that utilize Meredith’s assets to drive ad pages and revenue and support the corporate sales team. The position reports directly to the Director of Corporate Marketing Solutions.

Essential Job Functions

40% – Work closely with corporate sellers to brainstorm and develop integrated marketing programs utilizing various Meredith assets (print, online, broadcast, mobile, database)
40% – Create P&L budget for marketing programs
10% – Work with marketing teams at individual publications to understand their programs and incorporate them into client proposals
10% – Liaison with research team to request data through secondary sources, including MRI, Starch and VISTA among others. Interpret data and write insightful summaries based on information provided Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree of equivalent training/experience

Experience:
Minimum 3-5 years experience building integrated marketing programs in publishing
Specific Knowledge, Skills and Abilities:
Strong oral and written communication skills to articulate big idea concepts on paper and in person when presenting to clients.
Ability to work with many individuals across the company.
Proficient knowledge of PowerPoint.
Thorough understanding of Excel in order to track the progression of pricing proposals and marketing budgets.
Understand basic financial principals such as margin and mark-up and how they relate to the pricing of marketing programs. Employment Status: Full Time
City: New York
State: New York
% Travel Required: 10% – 25%


Strategic Partnerships/Events Manager – W

Filed under: Jobs in NYC — sam roloff @ 8:01 pm

W is looking for a freelance Strategic Partnerships/Events Manager responsible for supporting the promotion department’s creative needs including copy, promotional materials & events.

Specific duties include:

· Produce and execute custom merchandising events and programs

· Manage relationships and events involving our W’s Brand Ambassadors and charity partners

· Oversee budgets for all assigned projects and events

· Responsible for creating, managing and editing all copy needs for the department, including proposal/program templates, special sections/advertorials, client communications, sell sheets and email blasts

· Assist with the souring, production and distribution of all premium items

· Maintain relationships with premium vendors

· Assist with the creation of a W “style guide”

Skills:

· 3+ years of experience, preferably in magazine sales/marketing and fashion industry

· Background in luxury event execution required

· Background in copy writing & editing preferred

· Strong skill set in creative writing, organization and communication is essential to excel in this position

· Proficiency with Microsoft Word, Excel and PowerPoint

· An understanding of the editorial product and fashion industry are also highly recommended for this position

Resumes can be sent to  judy_martin@condenast.com


Integrated Marketing Manager – W

Filed under: Jobs in NYC — sam roloff @ 8:00 pm

W is looking for an Integrated Marketing Manager responsible for creating and executing integrated marketing/merchandising programs for Prestige and Mass Beauty, International and American Fashion, among other categories.

Specific duties include:

· Collaboration with the sales staff and across departments (digital, events and art) to  ideate and execute customized programs/events for advertisers

· Write and design custom presentations/proposals

· Produce and execute custom merchandising events and programs for your accounts

· Manage non-event marketing programs for your accounts (eg, mailings, advertorials, email blasts, online, etc.)

· Attend sales calls to develop and sell programs

· Manage budgets for your programs and accounts

Skills:

· 4+ years of experience, preferably in magazine sales/marketing and fashion industry

· Strong project management/leadership skills

· Strong skill set in writing, editing, conceptualizing, idea creation, organization and communication is essential to excel in this position

· Background in event execution preferred

· Proficiency with Microsoft Word, Excel and Powerpoint

· An understanding of the editorial product and fashion industry are also highly recommended for this position

Apply at: https://ampi.taleo.net/careersection/2/jobdetail.ftl?job=126141&lang=en&sns_id=gmail#.TnjvhoJmAQE.gmail



Assoc Mktg Mgr, Family Circle

Filed under: Jobs in NYC — sam roloff @ 5:24 pm

All applicants should apply online at https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=3597&CurrentPage=2

Job Summary: Work closely with the Strategic Marketing Director to support the Family Circle sales team with merchandising activities that include writing proposals and executing added value programs. Additionally, the Associate Marketing Manager is responsible for developing promotional programs, sales materials, client mailings, events, and sales premiums. The role requires strong writing skills, creative thinking and the ability to multi-task, meet tight deadlines and work with internal and external clients.

Essential Job Functions

40% – RFPs: Responsible for writing and implementing merchandising and marketing proposals for the Family Circle brand. Also includes researching added-value opportunities, developing marketing partnerships, creating comps and collaborating with other Meredith departments (digital, broadcast, database, other print titles etc.)
30% – Merchandising Execution: Manage in-magazine and online promotional pages, which includes a monthly e-newsletter, by working with the sales staff, production departments and clients. Must adhere to timelines and deadlines to ensure that materials are created/posted in a timely fashion. Includes custom merchandising programs such as advertorials, sweepstakes, sampling, and events.
15% – Sales Materials: Assist in writing promotional sell sheets, media kit sheets, email blasts, rate cards and client mailings.
10% – Event Management: Coordinate and execute magazine events for the brand and clients, including national sales meetings. Responsibilities include: researching venues and vendors; negotiating contracts; collaborating with management and overseeing all elements of the event onsite.
5% – General Marketing Department Coordination: Assist with administrative duties within the department including scheduling meetings, ordering office supplies, researching and developing premiums and organizing the promotion closet. Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree in Marketing or related field, or equivalent training and/or experience.

Experience:
At least 2-3 years
Specific Knowledge, Skills and Abilities:
Must possess excellent interpersonal and follow-through skills.
Must possess strong copywriting skills.
Knowledge of media/magazine marketing.
Strong strategic thinking and resourcefulness required.
Proficiency with Microsoft Office applications including Word, Excel and PowerPoint.
Basic knowledge of digital and social media.
Knowledge of syndicated research (MRI, PIB, ABC) preferred.
Must be able to work in a fast-paced, deadline oriented environment; multi-tasker; good visual acuity
Employment Status: Full Time
City: New York
State: New York


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