Associate Director, Digital Marketing – InStyle February 27, 2014

Filed under: Jobs in NYC — sam roloff @ 3:56 am

Develop digital marketing strategies and materials for the brand and oversee the execution of custom digital and integrated marketing programs for InStyle’s advertising clients that support their objectives and enhance audience value across InStyle.com.

Key Responsibilities:
• Work with editorial to conceptualize custom digital marketing programs for all categories, including beauty, fashion, and lifestyle
• Lead digital marketing program development
• Communicate marketing concepts and programs by writing proposals, presentations and one sheets
• Develop relationships with third party organizations and vendors to enhance arsenal of digital offerings
• Capture advertiser needs and proactively identify new digital opportunities that leverage editorial, product and external vendor capabilities
• Create mockups for proposals
• Implement solutions post-sale in conjunction with production team
• Oversee development of recaps/case studies post sale
• Participate in the development of digital elements for InStyle platform programs
• Attend and represent team at internal and external meetings
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Work directly with clients to execute integrated marketing programs

Specific Attributes:
• At least 5 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior executives
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving environment
• Able to juggle and prioritize multiple projects
• Experience working with print sales/marketing teams to create effective integrated programs
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills

Please email resumes to:
Randi_weintraub@timeinc.com


Merchandising Director, SELF February 26, 2014

Filed under: Jobs in NYC — sam roloff @ 7:02 pm

Reports into: Director of Integrated Merchandising Solutions & Events

Manages four full-time department staff:

  • Associate Merchandising Director
  • Associate Merchandising Director
  • Sr. Merchandising Manager
  • Merchandising Manager

    Primary Responsibilities Include:

  • Work with merchandising team and sales team to strategize, ideate and create large scale integrated

    marketing proposals for target accounts, including the development of custom added value programs and

    custom content

  • Work with Director of Integrated Merchandising Solutions & Events and management on developing

    large scale integrated marketing programs and proposals.

  • Foster relationships with outside companies (media, retail, etc.) to develop cross-promotions and unique

    programs.

  • Attend sales calls with sales staff to present promotional programs.
  • Interface with ad sales to provide weekly status reports on proposals.
  • Manage and oversee the execution of custom advertiser merchandising programs.
  • Manage merchandising budget and those related to programs.
  • Oversee development and production of merchandising-related collateral.
  • Manage development of junior staff.

    Must have:

  • Excellent creative ideation and development skills
  • Senior managerial experience & excellent interpersonal skills
  • Strong organizational skills
  • Strong writing and presenting abilities
  • Experience managing large budgets

    Please apply using the following link: http://condenast.avature.net/careers/JobDetail/New-York-Merchandising- Director-Self/2470

    Condé Nast creates the world’s best content for the world’s most influential audiences. The company attracts more than 164 million consumers across its twenty industry-leading print and digital media brands: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, The New Yorker, Condé Nast Traveler, Details, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Lucky, Golf Digest, Golf World, Teen Vogue and Ars Technica.

    The company launched Condé Nast Entertainment in 2011 to develop film, television and digital video programming. Condé Nast also owns Fairchild Fashion Media (FFM) and its portfolio of comprehensive fashion journalism brands: WWD, Style.com, Footwear News, NowManifest, Beauty Inc., M and Fairchild Summits.

    We have the best, brightest and boldest talent in the media industry — individuals who produce our world-class content, design innovative products using the latest technologies and deliver unparalleled value for our business partners. If you would like to be part of this culture of excellence, we invite you to explore this career opportunity and see how your talent and aspirations might fit within Condé Nast. Visit CondeNast.com and follow us on twitter @CondeNast and @CondeNastCareer.

    Condé Nast is an equal opportunity workplace.
    Duties and responsibilities may be adjusted based on years of experience. Salary is also commensurate with experience.

Click to apply directly: http://condenast.avature.net/careers/JobDetail/New-York-Merchandising-Director-Self/2470


Integrated Marketing Manager, Prevention

Filed under: Jobs in NYC — sam roloff @ 6:58 pm

Job Description

Prevention magazine, the leading, authoritative brand in the health and wellness space, is looking for a smart, strategic, creative thinker to join our dynamic Marketing team New York City.

Primary Responsibilities:

  • Manage RFP process across select categories from ideation through execution and provide strategic, on-brand responses to successfully support the sales team and win business across all Prevention properties and media channels.
  • Ideation and writing of proactive proposals, programs and presentations articulating Prevention’s value proposition and brand DNA.
  • Work with sales and marketing Management to build signature programs, strategic partnerships and competitive added value opportunities for clients, to increase visibility, revenue and client base for the Prevention brand
  • Project manage and execute client programs across all media including print, digital, broadcast, mobile, social and event platforms, working with internal departments and outside vendors to achieve successful outcomes.  Project management includes creating timelines, managing program budgets and overseeing program results.
  • Develop relationships with third party partners and vendors to enhance arsenal of integrated marketing offerings
  • Copywriting and overseeing art direction of custom advertorials in print channel and/or native ad content in digital.
  •  Write and develop sales collateral such as sell sheets, media kit materials, recaps, comps that are in keeping with the Prevention brand’s tone and visual aesthetic.
  • Ownership/management of select Prevention marketing programs such as in-book and online promotional listings, digital video, category related programs, etc.

Requirements:

  • Minimum 5-7 years of advertising/marketing experience, preferably in media/advertising or publishing
  • Candidate must have strong balance of strategic and creative skills and experience in developing and executing compelling integrated marketing programs
  • Strong promotional writing and verbal communication skills
  • Highly pro-active and solutions-oriented, a team player and self-starter with strong interpersonal and client skills
  • Detailed oriented with ability to manage multiple projects and priorities in a fast- paced, high-volume work environment
  • Must be able to work in a dynamic and fast-paced environment and seamlessly handle multiple priorities
  • Knowledge of digital highly recommended: from web, mobile, digital video and advertising units/capabilities to implementation of digital marketing concepts, knowledge and comfort with social media platforms, apps, and tablet platforms for media/publishing
  • Proficiency with Microsoft Word, Excel, PowerPoint and Outlook

All applicants should apply directly online: https://rodaleinc-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=447&source=ONLINE&JobOwner=992566&company_id=16663&version=1&byBusinessUnit=NULL&bycountry=0&bystate=1&byRegion=US_NY&bylocation=&keywords=&byCat=&proximityCountry=&postalCode=&radiusDistance=&isKilometers=&tosearch=yes

 


Senior Associate, Integrated Marketing – PEOPLE

Filed under: Jobs in NYC — sam roloff @ 6:53 pm
Role Description: The Senior Associate, Integrated Marketing plays an integral role in developing the sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE and PEOPLE.com. The Associate will collaborate with both the print and digital sales teams on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:
• Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, social, tablet, event and retail to maximize advertising revenue

• Presentation Writing: Work with multiple departments (i.e. creative services, research, digital marketing and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning

• Project Management: Responsible for managing the daily workflow process including the prioritizing of presentations, proposals, program and recap materials

• Program Execution: Assist in managing specific brand marketing programs and custom opportunities for key clients including sweepstakes, retail promotions and special events

• Category Development: Support the Manager, Integrated Marketing in the development of category specific strategies including competitive landscape/sales opportunities

Qualifications:
• Bachelor’s degree required, minimum 2-3 years publishing experience, preferably in magazines, digital, media planning or promotions • Team player, self-starter who is also extremely innovative, creative, professional and resourceful • Ideal candidate must be highly proactive, detail and solution-oriented • Must have experience in proposal writing

Time Inc. is proud to be an equal opportunity employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

 

Please e-mail resumes to:

Diana_Cotumaccio@timeinc.com

 

 

Integrated Marketing Manager – All You February 21, 2014

Filed under: Jobs in NYC — sam roloff @ 3:17 am
ALL YOU is leading the smart shopping movement to help women enjoy life for less. Named AdWeek’s Readers Choice: Hottest Women’s Magazine three consecutive years in a row, ALL YOU is an award-winning brand that provides women with practical solutions across all aspects of her life. Through smart shopping strategies and tips from our editors and highly engaged community of savvy shoppers, ALL YOU focuses on sharing realistic and affordable ideas for family-friendly recipes, topical health information, easy crafts, and achievable fashion, beauty and home content.

ALL YOU is seeking an enthusiastic, forward-thinking Integrated Marketing Manager to join its marketing team. The Integrated Marketing Manager will work directly with Integrated Account Managers on a variety of accounts and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs. The Manager will report directly into the Executive Marketing Director.

Primary Responsibilities:

• Idea Generation and Program Development: Collaborate with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, social, tablet, event and retail to maximize advertising revenue

• Presentation Writing: Create compelling proposals, presentations and marketing collateral

• Project Management: Responsible for managing the daily workflow process including, but not limited to, the prioritization of presentations, proposals and programs

• Program Execution: Manage specific brand marketing programs and custom marketing solutions while providing best-in-class client service

• Category Development: Contribute ideas in the development of category-specific strategies including competitive landscape/sales opportunities

• Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities

Qualifications

• Bachelor’s Degree
• Experience in developing multi-platform marketing programs that include custom print, digital, event, retail and consumer promotions
• Retail and/or shopper marketing experience a plus
• Superior organizational and communication skills; must be adept at both copywriting and business writing
• Must work well under time constraints, be detail-oriented and proactive, and able to prioritize and juggle multiple projects/priorities
• A self-starter with the ability to turn creative, strategic ideas into actionable programs
• Proficient in PowerPoint, Excel, Word and Outlook
• Highly proactive individual that thrives in an entrepreneurial setting
• 3+ years of marketing experience at a magazine and/or website (integrated experience is a plus)
• Strong knowledge of print, digital, mobile and social media

 

Please e-mail resumes to:

randi_weintraub@timeinc.com

 

Graphic Designer, Creative Services – Entertainment Weekly February 20, 2014

Filed under: Jobs in NYC — sam roloff @ 6:37 am
Entertainment Weekly & EW.com bring the fun, with unparalleled access to Hollywood’s most creative minds and fascinating stars. Covering film, TV, music books, Broadway and pop culture every week in the pages of EW and every minute across EW.com’s digital and social platforms. EW is a division of Time Inc.

Job Description:
Entertainment Weekly seeks a talented and energetic mid-level designer to join the marketing Art Department’s Creative Director in the conception and design of unique and creative assets as well as sales materials to support and highlight the Entertainment Weekly brand.

Key Responsibilities:
• Print advertorials
• Print and digital mockups
• Digital eblasts, invitations and promotions
• Marketing and Sales collateral material
• Brand and client-facing presentations
• Event collateral

Required Skills and Experience:
• Minimum 2 years graphic design experience; publishing experience preferred
• Creative and strategic thinker
• Well-versed in both digital and print design
• Able to manage and execute assigned projects from concept through final mockup
• Able to manage multiple projects in a fast-paced work environment
• Strong organizational and time management skills
• Detail oriented and accurate
• Excellent communication skills
• Excellent interpersonal skills
• Clear understanding of branding and marketing principles

Computer Skills and Education:
• Adobe Illustrator
• Adobe Photoshop
• Adobe InDesign
• Adobe Acrobat
• iWork Keynote
• Microsoft Word
• Microsoft PowerPoint
• BFA in Graphic Design or equivalent

 

 

Please e-mail resumes to:

randi_weintraub@timeinc.com

 

Digital Producer- Essence.com Marketing February 13, 2014

Filed under: Jobs in NYC — sam roloff @ 8:55 pm
Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online. The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the ESSENCE Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the Essence Book Club, Essence.com, and ventures in digital media (mobile, television and VOD). For 42 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives. Additional information about ECI and ESSENCE is available at www.essence.com.

As a member of the Digital Marketing Team focused on the ESSENCE.com brand, the Marketing Producer plays a crucial role in supporting Sales and Digital Marketing through all pre- and post-sale efforts by: 1) serving as the primary liaison with internal production and design teams for mock and build prioritization; 2) identifying new product ad design capabilities for sales; 3) leading post-sale development of all custom and premium media solutions requiring design or build resources (internal or external); 4) proactively identifying advertiser upsell opportunities; and 5) educating teams on best practices.

Specific Responsibilities:
-Project manage the development and build of all custom advertiser programs, including premium media units, microsites, sweepstakes, and other non-standard advertising programs for clients.
-Communicate and manage expectations for all build and design timelines; pre-sale mocks and post-sale builds with internal and external partners
-Bid projects out to external vendors for both creative and/or production if necessary
-Coordinate with ESSENCE management and edit production teams to ensure proper planning and scheduling of ad-supported custom online packages
-Build advertiser content in Content Management System (currently use Drupal)
-Escalate launch risks and repercussions to Digital Marketing leads in timely manner
-Complete any client-specific reporting and monitoring of campaign post launch
-Oversee successful implementation and production of all premium media solutions, such as skins, mobile WAP sites and custom ad units (the above bullets apply)
-Attend weekly Design and Production meetings; representing pre and post-sale priorities for team
-Maintain a thorough knowledge of all ESSENCE sales opportunities and collaborate with the Digital Marketing team to create compelling online and integrated sales proposals
-Represent advertiser needs to production and design teams when reviewing new templates and capabilities
-Proactively identify upsell opportunities

Technical Skills:
-Hands-on experience entering and publishing content via a CMS
-Solid understanding of core web technologies (HTML, CSS, JS, template development)
-Ability to coordinate and manage third-party technical vendors
-Experience cutting web images in Photoshop and updating simple HTML files
-Experience updating and staging web assets
-Familiarity with display ad serving technologies (Doubleclick DFP, Mocean, etc) a plus

Specific Attributes:
-At least 4-5 years of successful digital marketing and sales/support experience with an online publisher, ideally with cross-platform experience.
-Must have experience in web development
-A solid grasp of online inventory management and ad serving processes is required.
-Creative and strategic thinker
-Strong written communication and story-telling skills
-Strong presentation skills; comfortable presenting to Director and VP level advertising partners
-Excellent communications and interpersonal skills
-Highly detail oriented
-Flexible and able to adapt to change within newly evolving group
-Must have a strong project management background

 

 

 

Please e-mail resumes to:

lourdes.saillant@timeinc.com

 

Senior Marketing Programs Manager – Menlo Park, CA – Sunset

Filed under: Jobs in NYC — sam roloff @ 8:54 pm
To develop, establish and maintain marketing strategies to meet organizational objectives. The Marketing Programs Manager is expected to effectively manage the marketing, advertising and promotional programs of advertisers on behalf of the organization. This position is charged with key advertising categories that require a heightened involvement in the sales and strategy processes. As resources allow, this position may also be assigned direct supervisory duties over junior staff and freelancers as required.

Main Job Tasks and Responsibilities
? manage and coordinate all marketing programs and activities for assigned sales territories
? serve as the in-house expert and lead marketing initiatives as it pertains to an assigned advertising category (e.g. automotive, travel, food, etc.)
? manage assigned marketing staff and freelancers as required
? develop and implement marketing plans and projects for new and existing advertisers
? manage the productivity of the marketing programs and projects
? monitor, review and report on all marketing activity and results
? determine and manage the budgets for programs
? deliver marketing activity within agreed budget
? develop pricing strategy
? liaison with client, suppliers, and sales teams

Education and Experience
? business or marketing-related degree or equivalent professional qualification
? experience in all aspects of developing and maintaining marketing strategies
? technical marketing skills
? proven experience in customer and market research
? relevant product and industry knowledge
? experience with relevant software applications
? 5+ years in marketing related field
? Proficiency in Excel, PowerPoint, Word, and Outlook
? Media agency and/or Integrated Marketing experience a plus

Key Competencies
? excellent written and verbal communication skills
? organization and planning
? problem analysis and problem-solving
? team-leadership
? formal presentation skills
? persuasiveness
? adaptability
? innovation
? judgment
? decision-making
? stress tolerance
? collaboration

 

Please use the following email to apply,

randi_weintraub@timeinc.com

 

Marketing Manager: Sales, Corporate and Events February 11, 2014

Filed under: Jobs in NYC — sam roloff @ 9:32 pm

Remedy Health Media is hiring an enthusiastic marketing professional with at least 2 years media industry experience to join our rapidly growing team. Are you passionate about health and wellness, are you organized, creative, and hard working? Are you right-brained with some left-brain strengths? If so, we are thrilled to offer this opportunity.

 

Overview & Responsibilities:

  • Support Remedy’s sales team through the creation, development and implementation of dynamic, integrated consumer health marketing programs for health and wellness advertisers utilizing all marketing channels, including digital, mobile, and print
  • Create and produce promotional marketing materials including corporate presentations, proposals, media kits, trade ad campaigns, promotional gifts, email blasts, etc.
  • Implement sold programs such as advertorials, in-book and online promotions
  • Arrange and oversee numerous large-scale client events and trade conference sponsorships to build marketplace awareness

Preferred Qualifications:

  • Bachelor’s degree and 2 years’ experience in media, advertising, and/or marketing industry
  • Killer presentation skills a must, with a proficiency in PowerPoint, Excel and Word; InDesign and Photoshop knowledge a plus
  • Excellent writing/copywriting skills with close attention to detail
  • Creative, proactive thinker with excellent strategizing skills
  • Experience with integrated marketing programs that include digital, print, event, promotional, and retail extensions
  • Strong desire to be extraordinary and energize your team
  • Self-motivator who can successfully multi-task while meeting tight deadlines
  • Superior organizational, project management, problem-solving and interpersonal skills

Please send resumes to:

jobs@remedyhealthmedia.com

 

About Remedy:

Remedy Health Media is a leading health inspiration company interested in hiring passionate individuals to join our innovative, award-winning, hardworking, but fun loving team.

Voted by Crain’s NY as the 26th fastest growing New York companies of 2013, Remedy is the place to be! Remedy offers a flexible work environment, comprehensive compensation plans, health benefits, professional development, 401(k) plan, and generous paid time off.

www.remedyhealthmedia.com


Integrated Marketing Coordinator – Food & Wine February 2, 2014

Filed under: Jobs in NYC — sam roloff @ 5:02 am
The FOOD & WINE brand is seeking a full-time Marketing Coordinator to work within the Integrated Marketing Department.  The position will report directly to the Executive Director of Integrated Marketing.

 

Responsibilities:

 

·         Conceptualize and write integrated marketing programs that meet the objectives of FOOD & WINE’s endemic and non-endemic advertisers

·         Manage client-facing promotional deliverables with online team, integrated marketing team and/or outside vendors such as social media posts, in-book promotional listings, etc.

·         Manage program budgets and assist with the department budget

·         Assist with special projects as needed, e.g., customized programs, advertiser and/or signature brand events, added-value fulfillment, etc.

·         Provide administrative support to the Executive Director and department as needed

·         Keep abreast of industry trends, new media launches, new technologies, rich media, etc.

 

Required Qualifications:

1- 2 years of consumer magazine experience required.  Strong organizational and communication skills; ability to juggle many projects at once. Strong writer. Detail and deadline oriented.  Knowledge of new and emerging media, MS Office and web development platforms.  Team player with good attitude a must.  Interest in food and wine is desirable.  College Degree required.

 

Please e-mail resumes to:

Diana_Cotumaccio@timeinc.com

 

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