Manager, Integrated Marketing June 17, 2011

Filed under: Jobs in NYC — sam roloff @ 7:55 pm

All You, the award winning brand for the everyday, value-driven woman is seeking an enthusiastic and creative Integrated Marketing Manager.

The Integrated Marketing Manager will work directly with 2 – 3 integrated account managers on a variety of accounts, and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs.  In addition, this role will be responsible for overseeing ALL YOU’s added value programs and strategy.  The Manager will report directly to Associate Director, Integrated Marketing.

Responsibilities:

Act as sales development lead for 2 – 3 Integrated Account Managers

Conceptualize creative integrated marketing solutions and added-value programs that provide advertisers with return on objective. These programs may include custom print, online, promotional and/or research components

Write compelling, well-thought-out proposals for a broad variety of advertisers that effectively communicate program concepts and requirements

Attend client sales calls to present integrated marketing programs

Execute programs once they are activated, ensuring the client’s brand, the ALL YOU brand and the program are properly represented

Act as liaison between internal departments and vendors to develop and execute programs

Conceptualize, communicate and fulfill added value programs, promotions and research


Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing programs


Qualifications:

Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business.
Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
Strong written, verbal and organizational skills
Bachelor’s degree required
5 years marketing experience, preferably in media/advertising
Computer skills including PowerPoint, Word and Excel
Event experience a plus, but not required

Please send all resumes to christine_powell@timeinc.com


SEO Specialist (Contract role) – Time Inc. Lifestyle Digital Group June 15, 2011

Filed under: Jobs in NYC — sam roloff @ 9:30 pm

Time Inc. Lifestyle Digital is looking for a contract SEO Specialist to join our audience development team to assist in implementing technology and the education of our editorial groups. This role will also work closely with an SEO agency that will play a key role in our SEO strategy.

This position will lead SEO efforts across the ten Time Inc. lifestyle sites including RealSimple.com, CookingLight.com, MyRecipes.com, AllYou.com, Thisoldhouse.com, Health.com, and SouthernLiving.com. The focus of this role will be to work with teams to create and drive strategic SEO initiatives and be ultimately responsible for increasing natural search engine referrals.

Time Inc. Lifestyle sites have been growing rapidly and now reach over 15 million unique visitors each month, up 50% from a year ago (Comscore). SEO has been a key to this growth and continues to be a top business priority at all ten sites..

The SEO specialist will be the primary contact with our best-in-class consulting company and will work in a leadership capacity regarding all things SEO with multiple internal teams including digital marketing, analytics, editorial, production and IT.

Responsibilities:
Create long and short-term SEO strategic initiatives per site
Manage, motivate, and direct editorial and product teams on SEO initiatives
Work with technology teams on SEO enhancements
Build site-specific link-building strategies for landing pages
Brainstorm SEO-rich content creation and content programming
Identify issues and areas of opportunity at a site, landing page and keyword level
Keyword research, on-page SEO and conversion optimization for individual pages and templated landing pages
Work with and learn from outside SEO vendor on strategy, training, best practices, and technical releases

Qualifications:
3-5+ years relevant SEO experience
Proven ability to increase search engine referrals on a large-scale website, preferably multiple sites at one time in a SEO leadership role.
Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
Effective troubleshooting and problem-solving skills
Solid understanding and interest in content best practices, technical SEO best practices, ranking algorithms and user experience.
Experience working with branded content/media companies a plus
Excellent written, verbal, and presentation skills
Knowledge of Omniture web analytics a plus



Contact stacey_olive@timeinc.com for more information.


PureWow Digital Marketing/Subscriber Acquisition Manager June 13, 2011

Filed under: Jobs in NYC — sam roloff @ 9:29 pm

PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table.

We are seeking a Digital Marketing/Subscriber Acquisition Manager with a strong understanding of the digital marketing world, a hunger to succeed in a growing start-up environment, and superior analytical skills, we want to hear from you.

Primary Responsibilities Include:

– Creation, development and management of the Subscriber Acquisition Program including:

* Sourcing, engaging and executing Marketing Partnerships

* Creation of partnership and campaign ads

* Sourcing, engaging and executing Paid Partnerships

* Sourcing, engaging and executing Sweepstakes Promotions

* Creation and management of Facebook Ads and Google Adwords campaigns

* Creation and execution of all Subscriber Acquisition Promotions

Acquisition * Retention * Email Marketing * Promotions * Interactive Marketing * Forecasting * Partner Development * Customer Engagement * Relationship Management * Social Media

– Maintaining and updating the Subscription Growth Plan for each edition

– Analyzing subscriber engagement data

– Management of the Subscriber Acquisition Reporting Structure

To be clear, this is not primarily a social media position, it is however primarily a subscriber acquisition role.

The ideal candidate will have:

BA/BS degree or equivalent

Minimum of 3 years digital marketing experience

Great with computers (Mac experience preferred), including word processing (Google Docs and/or Word), spreadsheets (Google Docs and/or Excel), and general internet savvy

Strong communication skills

Location: New York City

Compensation: Competitive salary; benefits

If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please send your résumé in an email to courtney@purewow.com with “Marketing/Subscriber Acquisition Manager” in the subject line.


Digital Ad Sales Account Executive (full-time) – PureWow

Filed under: Jobs in NYC — sam roloff @ 5:30 pm

PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table.

We are seeking a full-time ad sales account executive in our New York City office who has 1-2 years of digital media sales experience with a top performance record, an extensive contact list/relationships, understanding of the online advertising industry and a hunger to succeed in a growing start-up environment.

Responsibilities may include but are not limited to:

· Managing the sales cycle from start to finish (prospecting, navigating to key contacts, RFP competition, creating media plans and integrated merchandising proposals, generating insertion orders, securing advertiser collateral, and entering them into third party admin systems and results reporting).

· Creation of strategic integrated merchandising proposals which meet client and brand objectives.

· Making in person sales calls with clients and agencies

· Penetrating medium to large size organizations (“Top 2000” advertisers, major sub-brands and Advertising Agencies) to help secure RFP’s and advertising dollars.

· Creating persuasive sales presentations using Microsoft PowerPoint and Excel detailing market trends, case studies and marketing solutions.

· Manage digital campaign performance, analyze campaign performance statistics and recommend optimized media solutions from the results.

· Working to develop effective sales strategies and advertising sales proposals for continued site revenue growth.

The ideal candidate will have:

· BA/BS degree or equivalent

· Minimum of 1-2 years digital media sales experience

· A high energy level is required

· Great with computers (Mac experience preferred), including word processing (Google Docs and/or Word), spreadsheets (Google Docs and/or Excel), and general internet savvy

· Fast learner and self starter

· Articulate and well spoken

Location: New York

Compensation: Competitive salary plus commission; benefits

If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please send your résumé and salary requirements in an email to courtney@purewow.com with “NY Ad Sales” in the subject line.


TouchTunes Interactive Networks – Graphic Designer Job Description

Filed under: Jobs in NYC — sam roloff @ 4:44 pm

Role Description:

TouchTunes Interactive Networks has an exciting opportunity for a Graphic Designer, based in New York City. The right candidate will be a true team player who can do it all and play an integral role in developing and designing print and digital marketing materials for the company. The Graphic Designer will be a key member of the graphic design team and will report into the associate art director.

Responsibilities:

· Design and produce advertising campaigns and promotional materials including interactive digital media for web and digital jukeboxes (e.g. motion graphic videos, micro-sites, banners, etc.), consumer promotions (e.g. sweepstakes), HTML newsletters, interactive PPT sales presentations, print advertising, signage, premiums and additional collateral materials for trade shows and special projects.

· Work with the Marketing team to create materials that help sell advertising programs.

· Estimate work schedules/budgets, oversee project progress and ensure that deadlines are met.

· Serve as a source for creative inspiration and ideas.

· Work with printers and outside vendors including photographers, photo stock agencies, etc.

· Work internally with other departments on special projects.

Requirements:

· 2 to 5 years experience of superior design for industry leading companies or agencies.

· Excellent layout and typography skills as well as an understanding of color theory.

· Excellent communication skills with strong client service and project management.

· Strong organizational skills, ability work effectively under deadlines and manage concurrent projects.

· Strong attention to detail and ability to maintain consistent corporate visual identity standards.

· Able to offer creative solutions to a variety design projects and challenges.

· Experience working with freelancers.

· Understanding of direct response design preferred.

· Experience in the music or advertising space a plus.

Software Skills:

· Adobe CS4/5: Illustrator, Photoshop, In Design, After Effects and video

· Proficient in PowerPoint and Keynote

· Strong HTML skills a plus

· Strong Flash skills a plus

· Mac OSX, Fireworks, and Dreamweaver

· Working knowledge of digital and traditional print production processes a plus

Experience and Education:

2 -5 years related work experience in a high-end, fast paced, graphic design and production studio or agency. Undergraduate/Graduate degree in Graphic Design preferred.

All applicants applying must be authorized to work in the United States.

If you are interested in this opportunity and would like to be part of our team, please send your resume to ecoakley@touchtunes.com

We thank all applicants for their interest in TouchTunes but only those selected for an interview will be contacted.

About TouchTunes Interactive Networks

TouchTunes Interactive Networks is the largest interactive out-of-home entertainment network in North America. TouchTunes provides entertainment and marketing solutions to more than 45,000 bars, restaurants and retailers. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox, the network has become the largest of its kind with close to 2 million songs played, on average, across the network every day. TouchTunes has a growing music library of more than three million licensed tracks, and delivered more than 750 million songs in 2009 alone. In 2010 TouchTunes launched myTouchTunes, a new way for consumers to interact with the jukebox by allowing them to create playlists and play them on TouchTunes Digital Jukeboxes. myTouchTunes includes jukebox functionality, an online experience, and a new mobile app. The myTouchTunes mobile app has since been named one of the Top 15 4G Apps That Will Matter in 2011 according to PC World Magazine. The company also provides TouchTunesTV, a unique, screen-within-a-screen interactive television experience that wraps around regularly scheduled programming and provides custom advertising capabilities, venue promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Arlington Heights, Illinois and Montreal, Canada.

For further information please visit us at:

http://www.touchtunes.com

http://www.mytouchtunes.com

http://www.facebook.com/touchtunes

http://twitter.com/touchtunes


Web Marketing Manager, Hearst Digital Media

Filed under: Jobs in NYC — sam roloff @ 4:35 am

Job Description:

The Marketing & Audience Development team within Hearst Digital Media is looking for a Web Marketing Manager who will be responsible for subscription marketing and analysis both by managing current sources and developing new ones. Programs may include lead generation, affiliate marketing, search marketing and other third party partnerships. Responsibilities will include:

  • Growing online subscription revenue by developing new sources of business
  • Building and analyzing subscription and sweepstakes marketing campaigns
  • Optimizing in-house tools to maximize campaign management and response
  • Analyzing subscription response relative to web site traffic

The Web Marketing Manager will work closely with a variety of divisions within Hearst Magazines and Digital Media including Consumer Marketing, Editorial and Production/Development.

Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites which serve the company’s consumer audience. The unit has launched, re-launched or acquired 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com.

Required Skills:

The ideal candidate has prior internet marketing and/or online subscription marketing experience. Must be proficient in Microsoft Excel. Experience using web-based analytics tools such as Omniture, WebTrends or similar a plus.

Please send resumes to: ntopiel@hearst.com


Digital Ad Product Development Manager, Hearst Digital Media

Filed under: Jobs in NYC — sam roloff @ 4:33 am

Innovative thinker? Digital expert? Hearst Digital Media is looking for a dynamic, creative professional to join our superstar sales and marketing team. This is an opportunity to develop and define the products we sell and implement, and to join a passionate team in taking our business to the next level.

The Digital Ad Product Development manager will:

Job Description:

  • Identify new advertising products: Identify Hearst needs and working with vendors to implement—or create—new solutions that meet advertising/marketing needs
  • Implement new advertising products: Work with the vendor, marketing, advertising, production, editorial to make sure products are vetted, tested, and will perform
  • Manage existing vendor relationships: Oversee pricing and legal review; update team regarding technology and staffing updates; field questions; report on best practices and case studies
  • Know the marketplace: know what new technology is being implemented on competitor sites; know about new vendors and technology before the competition
  • Create and maintain advertising product guidelines: Create a detailed and easy-to-follow set of requirements that explain how advertising products are implemented (who to work with, assets required, FAQs)
  • Manage marketing requirements for editorial products: Take a seat at the table during site redesigns, and tool builds to determine how adverting/marketing can leverage the platform
  • Know what works: Establish product performance metrics and success benchmarks for each metric
  • Demonstrate new opportunities: Perform product demos to internal team & customers
  • Be the go-to expert: Establish role cross-functionally as go-to resource for all new and existing ad products (e.g. what, where, how, how much, how often, etc)

Required Skills:

  • 4-6 years experience in the digital space (client, agency, media publisher)
  • Bachelor’s Degree
  • Product or project management experience, responsible for the oversight and implementation of new products or projects
  • Entrepreneurial drive and total accountability
  • Digital media and technology whiz
  • Superior organization and communication
Please send resumes to: ntopiel@hearst.com


Web Designer Ad Production – Buzz Media June 9, 2011

Filed under: Jobs in NYC — sam roloff @ 11:27 pm

Position Information

Title: Web Designer Ad Production L1

Type: Contract or Full-Time

Location: New York City, NY

Level: Level I (up to 5yrs commercial experience)

About BUZZMEDIA Inc.

BUZZMEDIA www.buzz-media.com is the web’s fastest growing entertainment publisher reaching more than 100M monthly pop culture, music and entertainment enthusiasts worldwide.

Role Requirements

§ Take existing brand campaign creative and apply across multiple sites, maintain style guide and consistency of brand collateral

§ Ability to take a broad advertising concepts and execute on them, often with few assets

§ Design and develop web-based ad campaigns, including takeovers, custom ad units, pushdowns, content driven editorial units, banners ads, etc.

§ Keen understanding of color theory and typography, attention to detail

§ Strong verbal, organizational and time management skills

§ Experience managing and completing multiple projects simultaneously

§ Ability to think creatively and contribute design ideas to improve the user experience and help drive key business metrics is highly desired.

§ Experience in user-interface, usability and information architecture principles, with a proven track record designing web sites supporting complex business functionality is preferred

§ Experience designing web-based experiences for mobile devices

§ Work closely with ad sales and ad operations to guarantee delivery and successful execution of ad campaigns

§ Ability to work in an environment that is agile and has shifting priorities from time to time

Commercial Experience Desired

§ Experience in a variety of development methodologies (for example Waterfall, JAD, RAD) with preference to agile methodologies

§ Experience in a variety of industries (for example social media, agency, gaming and online advertising)

Technical Skills Required

§ Strong experience in Adobe CS, Photoshop, Illustrator + InDesign

§ Basic knowledge of other web development technologies and design tools such as Flash/Flex, OmniGraffle, etc a plus, but not required.

§ A solid understanding of current Internet standards

Please note: U.S. Citizens and Green Card holders are encouraged to apply.

Please send resumes and cover letters to Charlene Gladden at Charlene@buzz-media.com


Digital Marketing Manager – EW.com

Filed under: Jobs in NYC — sam roloff @ 11:26 pm



Reaching over 8mm uniques, EW.com has quickly become one of the premier entertainment destinations
for consumers and advertisers. Representing a diverse portfolio of products including EW.com, EW
mobile, iPhone/iPad Applications and social media platforms, the EW Digital Marketing Team – in
partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across EW. Lead in pre and post-sale management of custom solutions.

Key Responsibilities:
• Lead pre and post-sale management of custom advertiser solutions within assigned categories
• Develop custom pitch proposals within assigned categories
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc titles to develop integrated, cross-brand concepts
• Implement solutions post-sale with 3rd party vendors and Ad Operations
• Oversee development and maintenance of marketing collateral and research for key new products, categories and site specials
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Analyze competitive sites and provide quarterly capability reviews — ad sizes, custom
opportunities, new content areas
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies as needed

Specific Attributes:
• At least 4-5 years of successful digital marketing and sales/support experience
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills
• Strong presentation skills
• Well-versed in mobile/app and social platforms
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore,
@plan, Omniture)
• Mobile and Integrated marketing experience a plus



Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


MERCHANDISING ASSOCIATE/MANAGER – SELF MAGAZINE June 6, 2011

Filed under: Jobs in NYC — sam roloff @ 2:22 am

SELF offers a junior to mid level Merchandising Associate/Manager an excellent opportunity to become a category specialist on the merchandising team for an iconic brand on all its platforms-print, online and mobile. This position offers Merchandising Associate/Manager the opportunity to own programs and projects from creative ideation to proposal to presentation to execution to recap. Merchandising Associate/Manager will have an opportunity to work on a variety of category proposals, but will also become a category specialist. SELF’s Creative Services Department has a clear management and reporting structure that will offer Merchandising Associate/Manager opportunities for growth and career advancement.



Reports into: Merchandising Director and Associate Merchandising Director



Primary Responsibilities:

· Work with merchandising and sales team to strategize, create and write merchandising proposals for target accounts

· Manage and oversee the execution of custom advertiser merchandising programs from beginning to end. This could include:

· Custom retail events

· In-book advertising sections

· Online executions

· Consumer sweepstakes

· Advertiser activation within signature events

· Attend sales calls with sales staff to present promotional/merchandising programs.

· Manage budgets related to promotional/merchandising programs.

· Oversee development and production of merchandising-related collatera



Must have:

Strong project management skills

Strong writing and creative thinking abilities

Excellent interpersonal and organizational skills

Presentation skills a must, training will be provided to excel

Some experience managing budgets

Some managerial experience good, not mandatory

Please apply directly by clicking here http://bit.ly/lPaKsg <http://bit.ly/lPaKsg> or by visiting www.condenastcareers.com


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