Marketing Manager – Condé Nast Traveler March 13, 2012

Filed under: Jobs in NYC — sam roloff @ 3:38 am

Condé Nast seeks a Marketing Manager for a full-time staff position.

Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Visit CondéNast.com and follow us on Twitter @CondeNastCorp and @CondeNastCareer.

Overview

The Marketing Manager, Condé Nast Traveler, is responsible for developing smart, innovative ways to use syndicated research to tell the sales story to the individual clients. This position will cover all categories including Luxury, Travel, Retail, Fashion, etc

General responsibilities may include:

· Create client and category-based presentations for all sales executives.

· Support Marketing team by crafting sales pitches, presentations, media kits and custom research reports

· Utilize custom and syndicated research studies such as MRI, MMR, PIB, ComScore, Omniture, MIN, VISTA, STARCH to create effective advertising strategies for our clients.

The ideal candidate will possess the following skills, experiences and qualities:

· 3-5 years experience in custom and syndicated research with great presentation writing skills and a talent for making numbers tell a story

· Digital and luxury research background is a plus.

· He/she will be highly motivated, proactive, and have a strong worth ethic; be detail-oriented and well-organized; have strong creative writing skills and thrive in a fast-paced, high-volume, deadline-oriented environment

Please apply online at:

http://bit.ly/ACP84R


Associate Director, Business Insights/Sales Development – All You March 12, 2012

Filed under: Jobs in NYC — sam roloff @ 7:25 pm

ALL YOU/AllYou.com is seeking a creative professional to lead ALL YOU’s brand strategy and development and execution of all brand communications. As an award-winning brand, ALL YOU is the largest monthly magazine sold in Walmart and one of the fastest growing content brands in the media industry.

The Associate Director will be responsible for communicating ALL YOU’s brand positioning in the marketplace, including the development of general and category presentations, sales materials and trade communications. The ideal candidate thinks strategically and creatively to turn facts and statistics into compelling brand stories. In addition, candidate will work directly with marketing and sales to grow magazine and online revenues. Position will partner with Associate Publisher of Sales to develop brand strategy/communications and reports directly to Integrated Marketing Director.

Responsibilities:

• Develop compelling, concise brand materials to bring ALL YOU’s unique editorial platform, consumer engagement and proven 360 marketing programs to life in the marketplace.

• Create general presentations, category presentations (beauty, pharma, auto, etc.), sales materials and trade communications showcasing how ALL YOU provides marketers with maximum ROI.

• Work closely with Time Inc. Research & Insights and Shopper Marketing networks to gain the background and research that best supports ALL YOU’s story – including audience, competitive position, shopper insights, etc.

• Partner with two Account Managers on sales development. Understand client goals, objectives, timing and budgets to develop smart integrated proposals to drive business in-magazine and online.

• Conceptualize creative integrated marketing solutions leveraging ALL YOU’s full portfolio of assets including print, online, email, tablet, mobile and social marketing; write strategic proposals for a broad array of advertisers including program concepts, benefits and requirements.

Qualifications:
– Exceptional writing skills along with strong creative marketing and storytelling skills.
– Portfolio of highly original, clear and compelling communications.
– 7+ years of related media marketing experience, including presentation development, research and brand strategy.
– Possess working knowledge of research tools (MRI, Ad Measure, MMR, ABC, PIB, @plan, comScore, etc.).
– Strong knowledge of the magazine, marketing and media business.
– Creative sensibility and proficient in PowerPoint, Word and Excel.
– Digital experience and understanding of Shopper Marketing industry a plus.
– A love of teamwork and a desire to contribute to a positive, enjoyable work environment.
To apply, please send all resumes to randi_weintraub@timeinc.com


Account Manager, Digital Sales, Shape.com March 9, 2012

Filed under: Jobs in NYC — sam roloff @ 5:18 pm

SHAPE is currently seeking an experienced and motivated Account Manager, Digital Sales to join our ad sales team. The Account Manager, Digital Sales will work with existing accounts and identify new prospects to grow online-specific revenue for Shape.com. Additionally, this role will work in partnership with the Integrated Sales & Marketing teams to transition print-only accounts to the web.


The Account Manager, Digital Sales will work independently in the area of online sales and proposal creation.  They will help identify online-only opportunities to support revenue generation.

Working directly with online agencies & clients, the Account Manager, Digital Sales will provide marketing and media information to generate advertising sales. They will keep the management team abreast of all significant developments affecting clients, categories and overall revenue.

Responsibilities include:

* Manage and develop assigned accounts within territory.
* Maintain and increase ad revenues.
* Work with print sales team, marketing and research to achieve goals.
* Anticipate planning period on accounts and position Shape.com for revenue growth.

* Promote and increase the awareness of Shape.com via consistent/culturally relevant events, presentations, sales calls and written communications to clients.
* Initiate and maintain contact with all media decision-makers (both agency and client).
* Establish contact through sales calls, phone contacts and public relations.
* Stay abreast of diverse client developments in terms of people, products and media executions.
* Provide administrative backup to service account list and assigned categories.

Education & Experience:

Undergraduate degree with a minimum of 2-5 years experience in advertising or media sales.

* Digital Ad Sales experience.
* Knowledge of media buying process and client and agency infrastructure.
* Knowledge of multi-industry developments concerning contacts, companies, and products.
* Excellent communication and presentation skills.
* Demonstrated success in client management with existing roster of client and agency contacts.
* Ability to skillfully manage a large volume of accounts, RFPs, and simultaneous projects and requests.

Base Salary plus Commission (base salary commensurate with experience)

Resumes should be sent to jmarks@shape.com


Sr Promotion Mgr – Family Circle March 8, 2012

Filed under: Jobs in NYC — sam roloff @ 10:49 pm


All applicants should apply online at: https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=4276&CurrentPage=7

Job Summary: The Senior Promotion Manager will work closely with the Strategic Marketing Director to develop and execute integrated and added value programs for the magazine’s advertisers. The Senior Promotion Manager will work with internal departments including the FC sales team, Interactive, editorial, database, research, circulation and other marketing departments. This position also collaborates with designers to develop advertorials, comps, sell sheets and event collateral materials. The role requires strong writing and proofreading skills, creative thinking and the ability to multi-task, meet tight deadlines and lead projects with internal and external clients.

Essential Job Functions
45% – Responsible for writing merchandising and integrated proposals for the Family Circle brand. Also includes researching added value opportunities, developing marketing partnerships, creating comps and collaborating with other Meredith departments (digital, broadcast, database, other print titles etc.)
40% – Execute and manage integrated and added value programs including custom advertiser promotions and signature programs that may include advertorial, event, digital, broadcast and mobile platforms. Position requires strong copywriting skills.
10% – Develop communication pieces (sell sheets, e-mail blasts, client mailings, presentations etc.) promoting Family Circle’s marketing capabilities.
5% – Research and develop strategic marketing partnerships for long term brand growth. Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree in Marketing or related field, or equivalent training and/or experience.

Experience:
Minimum of five years related experience plus two years experience as a manager in the publishing or advertising field.
Must possess at least three years experience in creation and execution of marketing programs with a strong emphasis on food, health, home and beauty categories.
Specific Knowledge, Skills and Abilities:
Must possess excellent interpersonal and follow-through skills.
Must possess strong copywriting skills.
Knowledge of media/magazine marketing.
Strong strategic thinking and resourcefulness required.
Proficiency with Microsoft Office applications including Word, Excel and PowerPoint.
Basic knowledge of interactive and social media.
Knowledge of syndicated research (MRI/SMRG, PIB, ABC) preferred. Employment Status: Full Time


Special Events Manager – Men’s Health

Filed under: Jobs in NYC — sam roloff @ 10:47 pm

Men’s Health is looking for a strategic, results-oriented event professional to work in our high energy New York-based Marketing Department. Candidate must have a proven track record of success, a commitment to driving revenue and the ability to maximize event opportunities to achieve brand goals. He or she must have a wide range of corporate and industry contacts and be passionate about working on a multi-platform brand.

As an integral member of the marketing team, the Special Events Manager will be responsible for all project management and execution of Men’s Health event activity including but not limited to signature events, client entertaining and sales meetings. He or she will also serve as an event resource and support for all merchandising events.

Key Responsibilities Include:

· Manage and maintain the overall look and feel of Men’s Health events and programs · Contribute to developing both single and multi-advertiser event opportunities · Establish, manage and maintain event budgets · Creation of event recaps/success stories for clients and sales force · Create general proposals for signature events that may be customized by marketing/merchandising managers · Attend client meetings as needed to present proposals and/or discuss event concepts and requirements · Develop third party relationships to contribute to overall Marketing Department asset offerings · Manage annual events calendar

The ideal candidate will possess:

· College degree required · A minimum of 4-5 years industry or related experience · Proven ability to identify, develop and execute results-oriented programs · Strong written and verbal communication skills · Polished presentation skills · Awareness of current culture and trends as they relates to the brand and marketing/promotional opportunities that fit with the brand · Detail-oriented, organized and ability to manage multiple projects and priorities

We are proud to be an EEO/AA employer M/F/D/V.

If you are interested, please apply directly to www.rodaleinc.com <http://www.rodaleinc.com> .


Marketing Manager – Men’s Health

Filed under: Jobs in NYC — sam roloff @ 7:48 pm

Men’s Health is currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the following categories and territories: fashion, watches, grooming, Chicago and New England. He or she will be developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue. This individual will be writing all merchandising, marketing and sales materials for category specific clients. The ideal candidate will be acting as a partner with designated sales reps to develop sales strategy and drive category growth.

Responsibilities include: – Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements – Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) – Identifying and developing third party marketing partnership for the brand – Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories – Preparing program summaries upon completion of executed activities – Working within established budget guidelines and managing costs for all projects – Other duties as required

The ideal candidate will possess: – 4-6 years integrated industry or related experience – Proven ability to identify, develop, sell and execute results-oriented programs – Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment – Strong written and verbal communication skills – Polished presentation skills – Awareness of current culture as it relates to the brand and relevant promotional opportunities – Excellent working knowledge of Excel, Word and PowerPoint and the Internet – College degree required

We are proud to be an EEO/AA employer M/F/D/V.

Rodale has made a positive difference in the lives of millions of people.
Perhaps we’ll make a difference in yours.

Apply directly at www.rodaleinc.com <http://www.rodaleinc.com>


Manager, Integrated Client Marketing – Sports Illustrated March 7, 2012

Filed under: Jobs in NYC — sam roloff @ 7:39 pm

RESPONSIBILITIES
o The Integrated Client Marketing Manager (CMM) will work directly with assigned members of the Ad Sales team to achieve short and long term sales goals.
o CMM will be primarily responsible for idea generation, development of sponsorship opportunities, writing client proposals and creating digital media plans to sell multimedia programs for the SI franchise including the magazine, website, tablet, mobile, events, retail and more
o Once the idea is sold, CMM will manage the implementation of all program elements to best meet clients objective
o CMM will oversee workload of Integrated Client Marketing Associate

QUALIFICATIONS
o Must be a team player, self-starter who is also innovative, creative, professional and resourceful
o Strong computer skills (e.g. PowerPoint, Excel, etc.) and knowledge of syndicated research (e.g. MRI, @Plan, Nielsen, comScore, etc.) is necessary
o Knowledge of DART, Omniture, AdRelevance and MediaVisor is preferred
o Knowledge of/passion for sports is a plus
o 5+ years relevant experience required



To apply, please send all resumes to christine_powell@timeinc.com


Research Manager – Marketing – Meredith March 6, 2012

Filed under: Jobs in NYC — sam roloff @ 8:57 pm

Research Manager
Marketing
PUBL 4310

Job Summary:

Provide research support for RFPs and daily requests for advertising sales and marketing teams at Meredith. Key research contact for select magazine brands. Responsible for retrieving and analyzing syndicated data for the purpose of advertising sales and magazine-specific selling efforts with a focus on telling the story rather than a reporting of numbers. Accountable for developing title specific syndicated release overviews (MRI, MMR, MARS, etc) as well as GfK MRI Starch monthly report analysis. Conduct competitive review and analysis of key advertising growth categories and dissemination of category and market information. Perfect growth opportunity to learn syndicated digital research tools as well. Maintain research vendor relationships and facilitate internal communication regarding new product enhancements, methodology changes and other pertinent information.

Essential Job Functions:

50% – Address and respond to business operational needs (daily requests, RFPs, marketing/sales mgmt updates, etc); consistently evaluate current resources, systems and processes to help identify barriers to efficient completion of work; recommend and execute solutions to address needs
30% – Maximize internal partnerships; develop relationships with key sales contact to share challenges and develop appropriate solutions; share relevant news and information at weekly sales meetings; proactively follow up with seller after RFP or negotiation process to determine what worked and where additional information is needed
10% – Analyze shifts and trends in competitive media environment; Monitor changes, trends and news in key competitive set
10% – Work with Research Director on specific projects for corporate business groups as it relates to monthly share of market reporting, quarterly sale reviews, investor relations, etc; lend support for larger macro research initiatives

Minimum Qualifications:

All must be met to be considered.

Education:
College degree

Experience:
To qualify must have 5-8 years media experience **Professional/technical expertise
Specific Knowledge, Skills and Abilities:
Excellent command of syndicated media research resources (MRI, MARS, MMR, PIB, etc) to support the sales efforts for assigned magazine. **As the primary syndicated contact for magazine brand, the senior research manager is responsible for supporting marketing and sales team with research data across resources (i.e. Hall’s Reports, MRI Starch, etc). **Individual will act as magazine liaison with Brand Strategy group. **Strong oral and written communication skills a must.**Must be organized and detailed oriented as well.**Proficiency with GfK MRI Starch print advertising accountability tool a plus. **Working knowledge of online syndicated research tools (Omniture, comscore, @plan) a plus as well**Fluent with: MS Office (Word, Powerpoint, Excel), New Age, PIB and ABC.


Employment Status: Full Time
City: New York
State: New York

To apply: https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=4309&CurrentPage=1



Sr. Research Manager – Meredith

Filed under: Jobs in NYC — sam roloff @ 8:56 pm

Sr. Research Manager
Marketing
PUBL 4310

Job Summary:

Provide research support for RFPs and daily requests for advertising sales and marketing teams at Meredith. Key research contact for select magazine brands. Responsible for retrieving and analyzing syndicated data for the purpose of advertising sales and magazine-specific selling efforts with a focus on telling the story rather than a reporting of numbers. Accountable for developing title specific syndicated release overviews (MRI, MMR, MARS, etc) as well as GfK MRI Starch monthly report analysis. Conduct competitive review and analysis of key advertising growth categories and dissemination of category and market information. Perfect growth opportunity to learn syndicated digital research tools as well. Maintain research vendor relationships and facilitate internal communication regarding new product enhancements, methodology changes and other pertinent information. Accountable for supervising and mentoring 1-2 direct reports in the areas of syndicated resources, data analysis and reporting.

Essential Job Functions:

50% – Address and respond to business operational needs (daily requests, RFPs, marketing/sales mgmt updates, etc); consistently evaluate current resources, systems and processes to help identify barriers to efficient completion of work; recommend and execute solutions to address needs
30% – Maximize internal partnerships; develop relationships with key sales contact to share challenges and develop appropriate solutions; share relevant news and information at weekly sales meetings; proactively follow up with seller after RFP or negotiation process to determine what worked and where additional information is needed
10% – Analyze shifts and trends in competitive media environment; Monitor changes, trends and news in key competitive set
10% – Work with Research Director on specific projects for corporate business groups as it relates to monthly share of market reporting, quarterly sale reviews, investor relations, etc; lend support for larger macro research initiatives

Minimum Qualifications:


All must be met to be considered.

Education:
College degree

Experience:
To qualify must have 5-8 years media experience **Professional/technical expertise
Specific Knowledge, Skills and Abilities:
Excellent command of syndicated media research resources (MRI, MARS, MMR, PIB, etc) to support the sales efforts for assigned magazine. **As the primary syndicated contact for magazine brand, the senior research manager is responsible for supporting marketing and sales team with research data across resources (i.e. Hall’s Reports, MRI Starch, etc). **Individual will act as magazine liaison with Brand Strategy group. **Strong oral and written communication skills a must.**Must be organized and detailed oriented as well.**Proficiency with GfK MRI Starch print advertising accountability tool a plus. **Working knowledge of online syndicated research tools (Omniture, comscore, @plan) a plus as well**Fluent with: MS Office (Word, Powerpoint, Excel), New Age, PIB and ABC.

Employment Status: Full Time
City: New York
State: New York

To apply: https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=4310&CurrentPage=1


Marketing Manager – O, the Oprah Magazine

Filed under: Jobs in NYC — sam roloff @ 2:42 am

O, the Oprah Magazine is looking for a Marketing Manager with at least 3 years of syndicated research experience.  Ideally looking for someone that can find information through the raw numbers and present the research to the sales and marketing staff as well as agencies.
· Responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story
· Interact with the entire sales and marketing staff, Hearst corporate research, as well as vendors including syndicated providers and survey/research firms
· Function as the principal liaison between O sales and Hearst Corp research to review/provide analysis/packaging of all requested runs
· Create/update General and Category presentations, working with the Executive Marketing Director and art department
· Create custom sales presentations and mailers/marketing pieces as needed
· Assist in the development of annual strategic research plan and budget
· Maintain and continue to develop a reader panel; conduct (by directing an outside vendor) regular surveys of the reader panel – both on behalf of O and for advertisers
· Manage other special studies as needed
· Translate and package study findings into meaningful presentations that will enable account managers to present O as a valuable resource and partner to client/agency prospect
· Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released
· Work closely with Marketing Assistant/Interns for support
Required Skills
The ideal candidate will be completely fluent with syndicated research, analytical, and love to dig deep to come up with compelling stories.
She/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive advertising sales.  They will be able to design/drive proprietary research including but not limited to reader panel surveys.  Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client/agency prospects on sales calls.
To apply, go to:  https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=212946&company_id=16061&version=1&source=ONLINE&JobOwner=981490&startflag=1


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