Integrated Marketing Director – Lifestyle Group May 14, 2012

Filed under: Jobs in NYC — sam roloff @ 7:13 pm

Time Inc Lifestyle Group seeks a seasoned, strategic marketer for a critical leadership role in the development and execution of brand platforms across the Lifestyle group print, digital, social media and event assets as well as the ongoing development of marketing and sales collateral and tools.

The position will report to the Vice President of Marketing.

Responsibilities

• Create integrated marketing campaigns to build advertising to generate incremental sales for the Lifestyle Group brands (All You, Coastal Living, Cooking Light, Health, Real Simple, Southern Living, Sunset, This Old House, MyRecipes.com, MyHomeIdeas.com).
• Leverage brand assets to implement cross-platform marketing programs from conception through execution for all advertising categories.
• Develop and implement digital, mobile and social tactics to maximize consumer engagement.
• Work with Publishers, Marketing Directors, and Editorial of each brand to maximize sales opportunities targeting women’s lifestyle consumer accounts.
• Lead sponsorship strategy and marketing for multi-brand event sponsorships (events include Big Apple Barbecue Block Party, a NYC-event for 140,000 consumers).
• Partner with the Creative Director to execute content and original creative ideas.
• Attend high-level agency and client meetings to brainstorm and present marketing programs.
• Strengthen existing and develop new strategic partnerships for integrated marketing and promotional program.
• Serves as liaison between TIBS and LSG on Corporate accounts.

Qualifications
• Must be a creative thinker that is organized and possesses strong communication and presentation skills.
• Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit.
• Proven record in cross-functional collaboration and brainstorm.
• Equally willing to be both a creative thinker and hands-on executer.
• 8-10 years experience in magazine media or client side marketing.
To apply, please send resumes to randi_weintraub@timeinc.com


Marketing Manager – Men’s Health

Filed under: Jobs in NYC — sam roloff @ 7:01 pm

Men’s Health is currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the following categories and territories: fashion, watches, grooming, Chicago and New England. He or she will be developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue. This individual will be writing all merchandising, marketing and sales materials for category specific clients. The ideal candidate will be acting as a partner with designated sales reps to develop sales strategy and drive category growth.
Responsibilities include: – Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements – Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) – Identifying and developing third party marketing partnership for the brand – Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories – Preparing program summaries upon completion of executed activities – Working within established budget guidelines and managing costs for all projects – Other duties as required

The ideal candidate will possess: – 4-6 years integrated industry or related experience – Proven ability to identify, develop, sell and execute results-oriented programs – Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment – Strong written and verbal communication skills – Polished presentation skills – Awareness of current culture as it relates to the brand and relevant promotional opportunities – Excellent working knowledge of Excel, Word and PowerPoint and the Internet – College degree required

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Men’s Health: Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 24 million readers worldwide with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, an interactive ipad edition, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com <http://www.menshealth.com> , and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

All candidates should apply directly to www.rodaleinc.com


Marketing Copy Manager – Men’s Health

Filed under: Jobs in NYC — sam roloff @ 7:00 pm

Men’s Health is currently seeking a self-directed, extremely detail oriented integrated marketing professional to work in our high energy New York-based Marketing Department. The Marketing Copy Manager plays a hybrid role that combines the responsibilities of a traditional copy manager with proposal writing and sponsor-related work on key brand platform programs. The successful candidate will maintain a consistent brand voice that will live through all related materials, including, but not limited to, sales materials, presentations, advertorials, digital executions and event collateral.

Responsibilities include: · Development and maintenance of a consistent voice and language that will be woven through all materials · Act as a resource for the marketing department for copy editing · Work with art team to write, design and produce all marketing materials, sales tools and digital presence for key brand platform programs · Collaborate with marketing managers, sales staff and art department to develop category-specific sales materials and presentations · Work with marketing, event and art team to develop and package platform marketing, merchandising, and brand communications programs in support of the sales effort · Manage related budgets

Qualifications: · Superior writing and editing skills · 3-5 years integrated marketing experience (print, online, mobile and social platforms) · Creative thinker with excellent strategy skills · Highly detail-oriented · Strong communication and polished presentation skills · Ability to multi-task and work under pressure · Experience with 360-degree multi-platform marketing programs

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Men’s Health: Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 24 million readers worldwide with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, an interactive ipad edition, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com <http://www.menshealth.com> , and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

All candidates should apply directly to www.rodaleinc.com


Summer Marketing Internship at AFAR Media May 10, 2012

Filed under: Jobs in NYC — sam roloff @ 6:41 pm

Summer Marketing Internship at AFAR Media
Marketing Intern – reports to Integrated Marketing Director.

The Ideal Candidate: Is a self-starter who takes charge of projects and sees them through to completion; Appreciates a fast-paced, team environment; Has excellent written and oral communication skills; Demonstrates creativity as well as sound organization; Has great interpersonal skills and enjoys working with people; Is proficient in MS Word, Excel, and PowerPoint software; graphic and desktop publishing software (Adobe Illustrator, Photoshop, InDesign, and Acrobat); Working for course credit.

Responsibilities Include:
Assist Integrated Marketing Director with brand development initiatives, research and events:

· Assist with RFPs: research and brainstorm proposals
· Implement new presentation updates – including client presentations;
· Provide online marketing support – calendar postings, blog updates, etc.
· Assist with sales meetings and consumer events

Salary Unpaid/Course Credit – must be enrolled in a College or University
Timing June 4 – August 29
5 days a week preferred

Email resumes to anjali@afar.com


Senior Director, Product Marketing – WebMD May 9, 2012

Filed under: Jobs in NYC — sam roloff @ 6:25 pm


WebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity Employer

WebMD – the leading health information brand – seeks a Senior Director of Marketing to join its growing team. We are a team of passionate, strategic and creative thinkers.  WebMD’s Product Marketing Team directly supports and impacts results for a sales team who are at the top of their industry. The Senior Director of Product Marketing leads a dynamic, cross-functional marketing team focused on building an innovative, integrated marketing product strategy for WebMD.

The right candidate is confident and capable of juggling several balls on a regular basis while working independently, strategically and creatively. As a Senior Director of Product Marketing you bring the ability to mentor, manage and motivate product marketing team members. You have the ability to effectively win pitches and gain sales confidence as a leader who can be relied upon to manage and translate client success through leveraging the power of WebMD’s platform and audience.

You will be responsible for developing and owning the business and sales product portfolio that drives WebMD’s sales growth.  You will establish the baseline business metrics and the growth targets and then manage to them through working collaboratively with existing business and production work flow with centralized services such as editorial, graphics, production, technology, sales and marketing.

Above all else you will be accountable for developing the plans, securing the vision and missions, defining the marketplaces, implementing the plans and growing the businesses from an agreed upon baseline. You will deliver competitive sales products – packaging, positioning and pricing – in response to emerging industry needs and tied to yearly sales goals across Bio-Pharma, Medical Device and Consumer Package Goods.

Your interactions with WebMD’s customers, ongoing understanding of competitive landscape, and understanding and application of audience and site analytics will define the strategy for you and members of your team. Your skill at successfully managing across a cross-functional team including editorial, engineering, product development, sales operations, sales and print teams will be key.

Online marketing experience and understanding of the digital landscape are a must. The candidate must also have solid management experience and come in ready to lead and contribute to a seasoned online marketing team.

Responsibilities

  • Mentor, leader and manager of Product Marketing team
  • Deliver the business plan, strategy, forecasting,  pricing and positioning of WebMD’s highly differentiated, online advertising media product solutions
  • Define and implement a product roadmap that delivers on the yearly forecasted sales and revenue plan
  • Provide ongoing leadership in evaluating product sales performance/impact to deliver monthly insights, trends and recommendations to management team
  • Oversee the creation of marketing requirement documents to initiate new product releases which will be sourced to develop a PRD by product development and engineering
  • Collaborate with product development through initial launch and follow-on releases
  • Interact with early adopter clients/agencies and internal teams to define market requirements
  • Provide actionable guidance to product development and engineering with clear prioritization of development efforts
  • Develop product sales materials such as client-facing  positioning, sales tools, case studies and competitive analyses
  • Create and deliver sales training for the  sales force and support teams

Qualifications:

  • Education: Bachelor’s Degree in Marketing or equivalent related field
  • Overall Experience: 7 years or equivalent experience in online and product marketing
  • Proven success in launching new online products to market that impact sales growth
  • Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive a team of intelligent, creative, and opinionated colleagues
  • Knowledge and/or background in Internet technologies and Media

Apply here: https://careers-webmd.icims.com/jobs/9171/job?mode=view


Director, Marketing Communications – WebMD

Filed under: Jobs in NYC — sam roloff @ 6:23 pm


WebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers,physicians, healthcare professionals, employers and health plans through ourpublic and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant andcredible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity Employer

The Director of Marketing Communications is a key leader within the organization. In this role, you are responsible for effectively communicating our brand, company identity and market perception. You will do succeed by developing and delivering communications to effectively and competitively position the WebMD brand including insights, services and advertising impact.

Responsibilities

  • Develop key messages for all audiences to communicate our core brand identity
  • Devise and execute corporate communications and strategies
  • Monitor the effectiveness of marketing materials, seeking feedback, and calibrating programs as needed
  • Promote company image, product and thought leadership
  • Develop B2B focused marketing strategy for company goals involving marketing collateral, promotional campaigns and other communication programs
  • Manage and develop training programs for sales employees
  • Be an expert on all competitive products and services
  • Contribute to market strategy by monitoring market data, competitive products and prospect feedback

Qualifications

  • Bachelor’s degree with 5+ years marketing experience, specifically in marketing communications
  • Strong influencing skills and the ability to interface effectively with multiple levels of management ranging from C-level corporate executives to other strategic partner companies, demonstrating good business judgment
  • Excellent communication, written and organizational skills
  • Expert with all Microsoft Office applications and/or iWork applications
  • Detail oriented; possess multi-tasking and proactive problem-solving skills
  • Strong understanding and working knowledge ofsales, product management, and executive teams

Apply here: https://careers-webmd.icims.com/jobs/9168/job?mode=view


Senior Director, Integrated Marketing – WebMD

Filed under: Jobs in NYC — sam roloff @ 6:22 pm


WebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity Employer

WebMD – the leading health information brand – seeks a Senior Director of Marketing to lead its Integrated Marketing team of passionate, strategic and creative thinkers.  WebMD’s Integrated Marketing Team directly supports and impacts results for a sales organization that are at the top of the industry. This candidate is an integral leader of a dynamic, cross-functional consumer marketing team focused on creating innovative, strategic, integrated sales strategies for WebMD’s partners and advertisers that drive revenue results.

Above all else, the Senior Director of Integrated Marketing is accountable for managing a team that produces marketing solutions that successfully deliver against our clients’ marketing goals and objectives and that assist in achieving WebMD’s yearly sales growth across Bio-Pharma, Medical Device and Consumer Package Goods clients.  Your interactions with WebMD’s customers, ongoing understanding of competitive landscape, and understanding and application of audience and site analytics will define the strategy for you and members of your team.

The right candidate for this position is a grounded, sound and consistent leader who can be relied upon to manage and drive client success by leveraging the power of WebMD’s multimedia platforms, audience, impact and Brand. The Senior Director of Integrated Marketing is an independent, organized and creative thinker who is confident and capable of interacting with colleagues at all levels and with our top tier clients and agencies. This candidate will be accountable for the on-going management of a portfolio of concurrent projects from conceptual design through to client pitch and contractual delivery.  Your skill in managing your teams’ efforts across cross-functional departments including sales, editorial, engineering, web services, product development, product marketing, design, best practices and print teams will be key to your success.

As Senior Director of Integrated Marketing you bring the ability to mentor, manage and motivate a seasoned marketing team that thrives in a fast-paced environment while juggling multiple projects simultaneously, and you will represent this team across the organization. Online marketing experience, strategic planning, management skills and an understanding of the digital landscape are a must.

Responsibilities

  • Support the success of meeting sales growth goal while managing director level Marketing professionals.
  • Mentor, lead and manage a team responsible for responding to the daily influx of solution development requests across pharmaceutical, medical device and consumer package goods markets;
  • Deliver creative and strategic marketing solutions for our top tier Clients that span multiple media platforms including our highly differentiated online advertising media and product solutions
  • Manage departmental operations; improve efficiency, communication and internal constructs related to the presales process.  Serve as group liaison to our client delivery services, editorial and product marketing teams
  • Deliver ongoing analysis and reports to create visibility into sales pipeline as related to deals closing
  • Develop strategic approach to solutions that optimize new sales and sales renewals
  • Provide ongoing leadership in evaluating performance of strategic solutions to deliver insights, trends and recommendations to senior management team
  • Develop client-facing solution presentations, marketing materials and proposals

Qualifications

  • Education: Bachelor’s Degree in Marketing or equivalent related field
  • Overall Experience: 10+ years or equivalent experience in online and digital sales development/solution marketing
  • Proven success in creating marketing solutions that impact sales growth
  • Highly self-motivated, proactive and self-sufficient professional with the ability to motivate and drive a team of intelligent, creative, and opinionated colleagues
  • Knowledge and/or background in Internet technologies
  • Ability to thrive and maintain calm in a perpetually fast-paced environment

Apply here: https://careers-webmd.icims.com/jobs/9012/job?mode=view


Integrated Marketing Associate Consultant – AARP Media Sales May 7, 2012

Filed under: Jobs in NYC — sam roloff @ 6:50 pm

New York City-based multimedia sales and marketing division seeks a self-starting, long-term freelance professional to work at one of the strongest and most powerful brands in America.   AARP Media Sales’ responsibilities include revenue generation for all media properties including: digital assets anchored by AARP.org, the largest circulation magazine AARP The Magazine; a respected news publication AARP Bulletin, two TV shows and a host of radio programming.  With a membership of nearly 40 million, AARP’s audience represents the largest and fastest-growing consumer demo in history.  And while eligibility is age 50, AARP is committed to championing the future of every generation.

Position Summary

Provides day-to-day marketing support for the integrated marketing team which includes producing proposals, presentations, custom integrated ideas, sales development and sold program implementation.  A key part of the job will be to work collaboratively with sales, marketing research and creative services.

Responsibilities + Tasks

· Write and help develop multimedia, as well as individual media and property, proposals with the goal of driving revenue

· Responsible for custom responses for RFPs (Request for Proposals) under tight deadlines with positioning and added value

· Support marketing category leads develop category-specific opportunities and sales collateral

· Responsible for all added value implementation, budget management and ongoing analysis

Complexity

· Strategic thinker who understands clients’ objectives and how to marry them with AARP Media Sales’ assets and audience

· Manage many projects concurrently with strong project management skills

· Ability to succinctly articulate ideas, storytelling and write extremely well

· Work independently, ability to prioritize, meet deadlines and budget constraints

· Work to maximize resources

Requirements

Completion of a Bachelor’s degree in Marketing or related discipline required and 2-4 years of major media advertising or an equivalent combination of training and experience in advertising media—print, digital, broadcast preferred. High level of proficiency with MS Office Suite, technologically savvy, good communication skills, and can do attitude.

To apply for this position, please email your resume and cover letter to llevitt@aarp.org <mailto:llevitt@aarp.org>  and  include Integrated Marketing Consultant in the subject line.


Prevention – Senior Integrated Marketing Manager

Filed under: Jobs in NYC — sam roloff @ 4:51 pm

Prevention is seeking a Senior Integrated Marketing Manager to join our New York integrated marketing team. This position reports to the Marketing Director. The overall goal of the Senior Marketing Manager is to attract, maintain and increase advertising revenue from categories including OTC, DTC, financial, automotive, travel, associations/causes, and a variety of NY-based accounts for the Prevention brand (both print and online) through added-value/merchandising enhancements and marketing programs. This person would also be responsible for business and partnership development and have advanced knowledge of the digital space, including special units, out of the box ideas and digital-driven programs to increase digital revenue for the Prevention.com brand.


Responsibilities:

• Conception of ideas and crafting of fully integrated proposals – Digital knowledge and ideation required • Create proposals in response to RFPs (added value and integrated). Includes customization of Prevention programs, and creation of original programs • Business and partnership development with new companies that will help build revenue for the print and digital space, as well as the profile of the Prevention brand • Work closely with sales staff to create custom programs for clients. Includes researching budgets, producing timelines, working with partners and implementation of sold programs • Merchandising program execution working closely with sales reps, clients and marketing team members to execute or oversee the execution of sold programs from start to finish • Track program progress and prepare final reports for internal use and for clients • Assist with the creation and production of sales materials at the direction of Executive Marketing Director, write and manage production of category specific sales support materials including media kit sheets, sell sheets, presentations, mailings and other program collateral

Ideal candidate will possess:

• College degree required • 6+ years of strong digital marketing experience • Very strong writing and presentation skills • Strong writing and copy writing skills, organization with attention to detail • Strong knowledge of Food, Pharmaceutical, Beauty, Personal Care and Retail categories (but not limited to) • Facility with standard department software: Word, PowerPoint, Excel, Acrobat • Detail oriented, organized and ability to manage multiple projects and priorities

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Prevention: Prevention is the nation’s leading healthy lifestyle brand, with a U.S. magazine audience of 9.3 million readers, 8 international editions, and a top digital destination http://www.prevention.com that has more than 2.3 million unique visitors each month, 28 million page views, and 1.3 million newsletter subscribers. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs. Prevention’s Twitter handle is @PreventionMag and Prevention can be found on Facebook at http://www.facebook.com/preventionmagazine. Prevention magazine and its apps are available on the iPhone and iPad.

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

Candidates should apply directly at:  www.rodaleinc.com



Associate Director, Social Media- Time Inc. Lifestyle Digital Group May 1, 2012

Filed under: Jobs in NYC — sam roloff @ 8:48 pm

Time Inc. Lifestyle Digital is looking for an experienced Social Media Associate Director to join our Audience Development team to develop Social Strategy, Planning and Implementation. This senior role will work in a leadership capacity regarding all Social platforms, with multiple internal teams including marketing, analytics, editorial, production and IT.

This position will guide and influence Social efforts across the ten Time Inc. lifestyle sites including RealSimple.com, CookingLight.com, MyRecipes.com, AllYou.com, Thisoldhouse.com, Health.com, and SouthernLiving.com. The focus of this role will be to work with various teams to generate and drive strategic initiatives.

Primary Responsibilities include:
Ø Identify and Voice the Goals of Lifestyle Digital to Senior Management
Ø Define Best Practices and Metrics of Success in the Social Space
Ø Lead & Provide Reporting and Insights for Sales, Edit and Audience Development Teams
Ø Manage and Admin third party vendors (i.e., Hootsuite, Offerpop, Curalate)
Ø Identify New Partners and Vendors for optimization and innovation
Ø Lead Cross-Division Efforts with non-Lifestyle Time Inc brands

This role requires close communication and strong partnership with members of various departments in order to be successful:

AUDIENCE DEVELOPMENT
•Drive Audience Development Social Goals and Execution
•Identify SEO and Traffic Growth opportunities using Social tactics
•Establish Best Practices for Cross-Brand and Cross-Division Social Efforts

SALES/MARKETING
•Provide Reporting and Insights for LSG brands
•Generate Concepts for Campaigns and Pitches
•Work to create a competitive story in the marketplace
•Liaison with vendors for execution

EDITORAL
•Provide Insight for Editorial Strategy and Optimization
•Source tools and tactics to Identifying influencers
•Generate Concepts for Editorial and Site integration

LEGAL
•Act as the internal expert in Social Guidelines
•Lead conversations for new products and vendors/contracts as needed

PRODUCT
•Partner with Product, IT and Project Management to execute Edit, Sales and Audience Development projects
•Act as a point person for Site Integration Recommendations

Time Inc. Lifestyle sites have been growing rapidly and now reach over 15 million unique visitors each month, up 50% from a year ago (Comscore). Social Media has been a key to this growth and continues to be a top business priority at all ten sites.

Qualifications:
•Minimum 5+ years Digital Marketing experience and 3+ years Social Media experience
•Demonstrated creativity and documented immersion in Social Media including: Facebook, Twitter, Google+, YouTube, Foursquare, Tumblr, Pinterest, Instagram, blogs, etc
•Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
•Effective troubleshooting and problem-solving skills
•Solid understanding and interest in content best practices, technical best practices, and user experience.
•Experience working with branded content/media companies a plus
•Excellent written, verbal, and presentation skills
•Knowledge of Omniture web analytics a plus

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,130948BR


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