Associate Manager, Digital Sales Development-Cooking Light & MyRecipes May 30, 2012

Filed under: Jobs in NYC — sam roloff @ 5:52 pm

MyRecipes.com and CookingLight.com are looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Associate Manager will develop and manage online marketing programs and support sales efforts for the online advertising efforts for both brands. The ideal candidate is a self-starter, who can think creatively and strategically, can work collaboratively as a team player, and has very strong presentation and interpersonal skills. Additionally, the Associate Manager must be highly detail-oriented, able to thrive in a deadline-driven environment and familiar with online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.

Key Responsibilities:
• Helps the MyRecipes.com and CookingLight.com sales teams drive advertising to meet and exceed revenue goals
• Work closely with the sales, edit, product, and integrated marketing teams to develop new and creative programs that deliver on client objectives for all digital RFPs
• Develop compelling sales opportunities, proposals, and presentations for growing digital business
• Collaborate with the Cooking Light integrated marketing team to implement successful integrated marketing programs
• Manage ongoing integrated marketing programs, e.g. monthly e-blast deployment, standard promotional listings, etc.
• Participate in production of all online ad sales materials and collateral, incorporating research data where necessary
• Lend direction with regard to development of rich media, contests and sweepstakes, and other non-standard advertising programs
•Attend and present at digital agency clients, where appropriate

Qualifications:
• Bachelor’s Degree
• Minimum 3 years digital marketing experience, preferably in media/advertising
• Proficient in PowerPoint, Word and Excel
• Working knowledge of online research tools (Omniture, @plan, comScore, etc.) a plus
To apply, please send resumes to amy_kelleher@timeinc.com


Marketing Manager Health Media Network (HMN) May 23, 2012

Filed under: Jobs in NYC — sam roloff @ 8:01 pm

Health Media Network (HMN), one of the fastest growing point-of-care media companies providing health  content in physician waiting rooms through a platform of digital television networks, is looking for an experienced marketing manager for its Stamford, CT offices (located directly across from train station). Responsibilities include development of all marketing and collateral materials including presentations, rfps, media kit sheets, sell sheets, press releases and promotional materials. Oversee and maintain website.  Manage HMN’s trade show presence. Serve as point person for outside research firms to ensure timely execution of research programs.  Work with promotional partners and affiliates to develop programs that drive advertising revenue and increase HMN distribution.

The ideal candidate will possess: College degree.  2-3 years of marketing experience preferably in print or digital world with a solid understanding of syndicated research.  Excellent writing and presentation skills. Proficiency in Powerpoint, Excel and Word. Self starter with the ability to manage multiple projects and priorities in a fast-paced, start-up environment. Compensation commensurate with experience. This is an excellent opportunity for the right person to become part of a dynamic, fast growing company with huge growth potential. Please send resume with salary requirements to dianel@hmnads.com.


Digital Marketing Manager – Prevention.com

Filed under: Jobs in NYC — sam roloff @ 7:48 pm

Prevention.com is seeking a Digital Marketing Manager to join our NY

integrated marketing team. This position reports directly to the

Associate Publisher Marketing. The ideal candidate will work closely

with Senior Management to help develop digital strategy based on

business objectives as well as specifying the vision, goals,

opportunities and initiatives in order to maximize the business benefit

of the digital investment and increase revenue.

Responsibilities include: * Partner with Business Management, Content,

Marketing, Digital Operations, and Sales to develop new digital

marketing deliverables * Have a shared customer facing role with sales

to present new digital programs * Uncover the key opportunities and/or

challenges where online assets can provide a solution and develop a

vision around how the online assets will fulfill stated business

objectives * Determine the right mix of campaign elements that will

attract new customers and engage existing customers * Understand client

business and the industry they operate in; provide timely strategic

client counsel that leverages insights and capitalizes on relevant

digital platforms * Integrate digital solutions with ‘traditional’

marketing (PR, Print, Events, etc.) * Deconstruct emerging media trends

and the opportunities those create for the publisher and its clients *

Evaluate and optimize campaigns based upon meticulous measurement of

performance * Maintain knowledge of current online media trends and

provide training to internal employees when necessary.

Secondary Responsibilities * Partner with the Ad Operations team

assisting and recommending improvement opportunities, monitoring and

assisting in ad serving and tagging campaigns with service providers

including: Organizing creative specifications for media; Ensuring all

advertising is sent to the correct publisher; Monitoring creative units

to make sure they are running correctly; Troubleshoot ad delivery and ad

performance when necessary

Qualifications/Requirements * Minimum of 3-5 years of digital marketing

and sales development experience * Strong knowledge of and interest in

digital media * Prior experience in leading planning engagements * Adept

at extracting meaningful insights from multiple sources of data *

Ability to grasp complex concepts and systems quickly * Strong business

writing, communication and presentation skills (writing and presenting)

using Microsoft Office Suite (Word, Excel, and PowerPoint) * Analytical

background with ability to manipulate data into actionable results. *

Highly collaborative with strong interpersonal and client relationship

skills * Ability to multi-task in a fast paced environment and to remain

graceful under pressure * Proactive, self-starter who can work well both

independently and as part of a team * Organized, accurate, attention to

detail * Advertising Operations experience and familiarity with Third

Party Ad Serving platforms/Rich Media providers (OAS, DFP/DFA/DART,

Atlas, PointRoll, Eyeblaster, Eyewonder) is preferred. * Working

knowledge of HTML and Flash; ability to troubleshoot HTML tags *

Complete understanding of basic research tools including Google Ad

planner, Comscore, Quantcast, and Ad Relevance

Rodale has made a positive difference in the lives of millions of

people. Perhaps we’ll make a difference in yours. Discover this career

opportunity and more at www.rodaleinc.com

About Prevention: Prevention is the nation’s leading healthy lifestyle

brand, with a U.S. magazine audience of 9.3 million readers, 8

international editions, and a top digital destination

http://www.prevention.com that has more than 2.3 million unique visitors

each month, 28 million page views, and 1.3 million newsletter

subscribers. Each year, nearly 50 million Prevention products are sold,

including books, special-interest magazines and bookazines, and DVDs.

Prevention’s Twitter handle is @PreventionMag and Prevention can be

found on Facebook at http://www.facebook.com/preventionmagazine.

Prevention magazine and its apps are available on the iPhone and iPad.

To learn more about Rodale visit www.rodaleinc.com.

We are proud to be an EEO/AA employer M/F/D/V.

Please email resumes to: Julie.smith@rodale.com


Senior Merchandising Manager, Harper’s BAZAAR May 22, 2012

Filed under: Jobs in NYC — sam roloff @ 7:16 pm

Harper’s Bazaar seeks a Senior Merchandising Manager (or Associate Director) who will be responsible for the strategy, development and activation of integrated marketing and added-value programs across multiple categories. ?Based on category assignments, the Senior Merchandising Manager will collaborate with both the print and online sales teams to create promotions and programs spanning all platforms–including but not limited to: custom creative concepts, in-book promotions, events, digital integrations, social media extensions, and more.
The Senior Manager or Associate Director will:
· Strategize, create, and write integrated marketing proposals for select accounts
· Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital campaigns and customized events
· Communicate marketing concepts and programs by writing proposals, presentations and one sheets
· Work directly with clients to execute integrated marketing programs including: advertorials, digital programs, sweepstakes, sampling, events, and more
· Manage day to day requests from sales staff
· Attend sales calls with sales staff to present programs
· Manage project budgets and timelines
· Oversee development of recaps/case studies post sale
· Develop relationship with third party organizations and vendors to enhance arsenal of integrated marketing offerings for category
· Participate in the development of BAZAAR platform programs
· Work with other Hearst titles to develop integrated, cross-brand concepts
Required Skills:
· Minimum 4+ years marketing experience
· Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills required
· An understanding of the editorial product and fashion industry are also highly recommended for this position.
· Highly pro-active and solution-oriented, a team player and self-starter
· Ability to work in a fast paced environment and handle multiple projects
· Strong presentation skills (verbal, written)
· Proficiency with Microsoft Word, Excel and PowerPoint. Knowledge of InDesign a plus.
To apply, please click on the link below or go to our career site at hearstcareers.silkroad.com and click on Marketing/Promotions: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=213020&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Marketing Manager – Teen Vogue May 17, 2012

Filed under: Jobs in NYC — sam roloff @ 7:15 pm

Overview
Condé Nast is seeking a smart, talented and creative media professional to join the team at TEEN VOGUE as a Marketing Manager/ Senior Marketing Manager for a full-time staff position.
The Marketing Manager/Senior Marketing Manager will report directly to the Associate Publisher, Marketing to provide marketing insight and sales development tools for TEEN VOGUE’s national sales staff. As a key member of the organization, you’ll create effective sales tools that position TEEN VOGUE within the advertising marketplace and give the brand a competitive edge.
We are a passionate, collaborative team and are looking for someone who can contribute to our creative environment. Our dynamic audience and their incredible level of engagement will give you first-hand knowledge of constantly shifting millennial trends and the ability to work on fulfilling projects.
General responsibilities include:
  • Running syndicated research runs and developing effective stories from the data, conducting custom research, interpret market data, and incorporating the information into compelling sales materials.
  • Responding to brand and research sections of RFPs, and writing/developing presentations
  • Working on category research pitches to secure advertising.
  • Developing smart innovative ways to provide insight and marketing solutions for individual clients.
  • Developing research initiatives with TEEN VOGUE’s It Girls – the largest reader panel of its kind.
About You
Our ideal candidate is a motivated self-starter who thrives in a fast-paced  environment and knows research like the back of their hand.  While you have a demonstrated fondness for organization and detail, you’re also great at crafting a compelling story.  You’ll bring a strong understanding of all advertising categories, the media industry, and digital media to our team.  We want someone who likes having a great deal of autonomy but can also work well with other people and departments.  At least five years of Magazine research/marketing experience is preferred, but strong Agency- related marketing experience will be considered.
Additional requirements:
  • Strong writing and public speaking skills
  • Strong, working knowledge of major syndicated research tools such as MRI.  Ability to use New Age is a plus.
  • Primary research skills.
  • Knowledge of Sales Graphics’ Custom Show software a plus, but not mandatory.
  • Must be proficient in MS Office software (especially PowerPoint & Excel).  Mac & PC proficient.
  • Bachelors Degree
###
Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 40 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all of its competitors combined. Follow us on Twitter @CondeNastCorp and @CondeNastCareer.
Condé Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.

Apply online: http://bit.ly/J9VcSj


INTEGRATED MARKETING MANAGER – Bon Appétit May 16, 2012

Filed under: Jobs in NYC — sam roloff @ 6:26 pm

Bon Appétit is looking for a full-time freelance Integrated Marketing Manager who will be responsible for conceptualization and writing of integrated marketing proposals, with a strong focus on digital. This position will work closely with Bon Appétit sales, marketing, events and PR teams, to create compelling programs for select advertising categories.

General responsibilities could include:

  • Conceptualize and develop advertiser-specific marketing programs, such as in-magazine advertorials, online/digital/social campaigns, and customized events
  • Act as day-to-day contact person between sales and marketing on RFP’s
  • Develop and write integrated marketing/added-value proposals
  • Work with team to brainstorm/develop/execute new programs, partnerships, and “big ideas”
  • Execute all online communications for the brand (e.g. digital campaigns, email blasts, social media posts)
  • Interface regularly with digital media planners, art department, events and PR teams

The ideal candidate will possess the following skills, experiences and qualities:

  • 3+ years in print and digital marketing, account management, advertising agency, or other highly relevant field
  • Team player with strong writing and communication skills, creative ideas, and program development experience and verse in digital and social media programs/extensions
  • Candidate must be able to work in a fast paced environment and handle multiple projects
  • Strong digital experience preferred

Condé Nast is an equal opportunity workplace.

Duties and responsibilities may be adjusted based on years of experience.

Job

Marketing

Location

New York

Schedule

Full-time freelance

For more information and to apply, please email Carolyn_Montrose@condenast.com.


Integrated Marketing Manager – Branded Solutions May 15, 2012

Filed under: Jobs in NYC — sam roloff @ 12:20 am

Time Inc. Branded Solutions seeks a strategic and creative Manager, Integrated Marketing for an integral role in the development and execution of corporate integrated marketing programs that cross Time Inc’s various content and audience channels from print to digital, mobile and more.

Responsibilities:

§ Assist in the development, ideation and strategic thinking for best-in-class customized integrated marketing solutions for the company’s largest and most high profile advertising partners across a range of categories including, but not limited to: Auto, Finance, CPG, Telecom

§ Work closely with the national Sales and Marketing teams to collaboratively deliver sellable ideas across multiple categories

§ Leverage strong communication skills to best sell our ideas–through carefully crafted written proposals and stand out in person presentations that best tell the story and bring the idea to life

§ Collaborate with the Creative Services team to fine tune ideas and deliver the “wow” factor required to help clients and agencies visualize an idea/concept

§ Work with key marketing and sales counterparts across Time Inc. business units, company and job functions to deliver collective best thinking and practices

§ Actively identify and understand emerging trends and opportunities to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or new potential revenue streams

§ Partner with the Research & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness

§ Attend client and agency briefings for new opportunities

§ Manage assigned RFPs from conception to completion

Candidate Profile

§ 5+ years experience in media marketing preferred with strong cross-platform capability. Other backgrounds may include client-side marketing or ad agency
§ Enthusiastic strategic and creative thinker with strong writing and storytelling skills.
§ Excellent communicator and presenter – able to articulate and represent our brand and its assets both internally and externally
§ Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and corporate entities
§ Strong interpersonal skills with ability to effectively engage clients, agency decision makers, team members and internal counterparts
§ Able to see the big picture while attentive to detail (Must be a “thinker” as well as a “doer”)
§ Direct experience with both traditional and new/emerging media
§ Experience with Automotive, finance, consumer electronics and telecom a plus

To apply, please send resumes to randi_weintraub@timeinc.com


Sr. Manager/Associate Director of PR – Hearst Magazines May 14, 2012

Filed under: Jobs in NYC — sam roloff @ 7:26 pm

The Sr. Manager/Associate Director of Public Relations is primarily responsible for business and consumer publicity for Hearst’s various magazine brands and other executive initiatives.  This position supervises other staffers and oversees the PR efforts for several of the company’s consumer magazines, including O, The Oprah Magazine, Harper’s Bazaar, Redbook and Seventeen.

Duties
· Promote magazine editorial and business achievements, as well as brand extensions, digital initiatives, partnerships and events, for each title and special interest publications.
· Work directly with executives, senior staff, editors and publishers on media opportunities.
· Serve as a spokesperson for individual titles and for the corporation when necessary.
· Liaise with and manage public relations agencies and other vendors on contract.
· Produce written materials, including press releases, statements, briefing material for the executives, pitch letters for media and other communications.
· Supervise other staff members on titles that fall under the associate director’s purview.
· Assist director on corporate initiatives, crisis management and management of team.

Required Skills
Degree in Journalism or Communications

Perfection in English

Public Relations and Agency experience

Computer Skills

Required Experience

The candidate will have a minimum of 7-10 years of direct experience in media relations/public relations: generating results with business and consumer press; interaction with company executives and senior staff; managerial experience; liaison with PR firms; and will possess excellent written and oral skills. Experience in public relations for a magazine or publishing interest is preferred.  Experience or strong interest in fashion also preferred.   Prior management experience preferred. Must be experienced writer with copyediting skills, as well as conversant in social media and aware of the latest social media trends.  Attention to detail is mandatory.


If you are interested in this opportunity, please apply through our career site at:


http://hearstcareers.silkroad.com Job code 1276


Integrated Marketing Director – Lifestyle Group

Filed under: Jobs in NYC — sam roloff @ 7:13 pm

Time Inc Lifestyle Group seeks a seasoned, strategic marketer for a critical leadership role in the development and execution of brand platforms across the Lifestyle group print, digital, social media and event assets as well as the ongoing development of marketing and sales collateral and tools.

The position will report to the Vice President of Marketing.

Responsibilities

• Create integrated marketing campaigns to build advertising to generate incremental sales for the Lifestyle Group brands (All You, Coastal Living, Cooking Light, Health, Real Simple, Southern Living, Sunset, This Old House, MyRecipes.com, MyHomeIdeas.com).
• Leverage brand assets to implement cross-platform marketing programs from conception through execution for all advertising categories.
• Develop and implement digital, mobile and social tactics to maximize consumer engagement.
• Work with Publishers, Marketing Directors, and Editorial of each brand to maximize sales opportunities targeting women’s lifestyle consumer accounts.
• Lead sponsorship strategy and marketing for multi-brand event sponsorships (events include Big Apple Barbecue Block Party, a NYC-event for 140,000 consumers).
• Partner with the Creative Director to execute content and original creative ideas.
• Attend high-level agency and client meetings to brainstorm and present marketing programs.
• Strengthen existing and develop new strategic partnerships for integrated marketing and promotional program.
• Serves as liaison between TIBS and LSG on Corporate accounts.

Qualifications
• Must be a creative thinker that is organized and possesses strong communication and presentation skills.
• Must have ability to effectively multi-task and work collaboratively with several divisions such as sales, digital, broadcast, marketing, as well as edit.
• Proven record in cross-functional collaboration and brainstorm.
• Equally willing to be both a creative thinker and hands-on executer.
• 8-10 years experience in magazine media or client side marketing.
To apply, please send resumes to randi_weintraub@timeinc.com


Marketing Manager – Men’s Health

Filed under: Jobs in NYC — sam roloff @ 7:01 pm

Men’s Health is currently seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department. The overall goal of the Marketing Manager is to attract, maintain and increase print, digital and sponsorship revenue for the following categories and territories: fashion, watches, grooming, Chicago and New England. He or she will be developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue. This individual will be writing all merchandising, marketing and sales materials for category specific clients. The ideal candidate will be acting as a partner with designated sales reps to develop sales strategy and drive category growth.
Responsibilities include: – Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements – Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) – Identifying and developing third party marketing partnership for the brand – Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories – Preparing program summaries upon completion of executed activities – Working within established budget guidelines and managing costs for all projects – Other duties as required

The ideal candidate will possess: – 4-6 years integrated industry or related experience – Proven ability to identify, develop, sell and execute results-oriented programs – Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment – Strong written and verbal communication skills – Polished presentation skills – Awareness of current culture as it relates to the brand and relevant promotional opportunities – Excellent working knowledge of Excel, Word and PowerPoint and the Internet – College degree required

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Men’s Health: Men’s Health is the go-to source for guys seeking the latest information and expert advice in their pursuit of a healthy and active lifestyle. Published 10 times a year in the U.S. by Rodale Inc., Men’s Health is the best-selling men’s magazine on newsstands and provides its 24 million readers worldwide with the up-to-the-minute information on health, fitness, fashion, nutrition, relationships, travel, technology and finance. Men’s Health is the largest men’s lifestyle magazine brand in the world, offering 40 global editions, an interactive ipad edition, a host of apps for iPhone, Android, and BlackBerry subscribers, as well as branded books, eBooks and microsites. The magazine has garnered numerous industry accolades, winning National Magazine Awards in the general excellence and personal service categories as well as being deemed by Media Industry Newsletter as the “#1 Most Notable Magazine Launch of the Last 25 Years.” Men’s Health has also made several appearances on Advertising Age’s “A List” and Adweek’s “Hot List.” For up-to-date news from Men’s Health, visit www.menshealth.com <http://www.menshealth.com> , and get instant updates on Twitter (@MensHealthMag) and Facebook (Men’s Health).

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

All candidates should apply directly to www.rodaleinc.com


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