Senior Manager, Integrated Marketing – StyleWatch June 28, 2013
The Senior Manager will develop sales, marketing and promotional strategies for PEOPLE StyleWatch and PEOPLEStyleWatch.com – collaborating with both the print and online sales teams for the Fashion and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and strong program execution.
Primary Responsibilities:
• “Big Idea” generation: Conceptualize and develop both advertiser-specific and brand marketing proposals, such as in-book programs/advertorials, online/digital campaigns and customized events
• Category development: Work with Associate Publisher of Marketing on development of category-specific strategies including competitive landscape/sales opportunities
• Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
• Program management: Manage social media program and major category initiatives
• Industry relationships: Work with vendors, production companies, studios, networks, labels and other partners on brand and advertiser initiatives
• Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events
• Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities
• Program execution: Manage project budgets, timelines and executional elements and generate post-sale recaps/case studies
Qualifications:
• Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising
• Knowledge of the Fashion/Retail categories and relationships preferred
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented
Please send resume to:
randi_weintraub@timeinc.com