Director OF Business Development, Direct-to-ConsumeR
Chronicle Books seeks a director with a strong online marketing or e-commerce background to join our team. The primary role is to launch and then manage a new Chronicle Books direct- to-consumer business. The key responsibilities include but are not limited to building the outreach, acquiring new customers, creating and executing all SEM/SEO campaigns, and establishing business development partnerships with retailers in this channel.
This role will require a strategic thinker and planner to build the direct-to-consumer channel, partnering with in-house teams and stakeholders in publishing, technology, marketing, and web site. The position demands a thorough understanding of e-commerce and on-line marketing. The director will create and execute plans for online growth that optimizes SEM/SEO in the channel–adwords, search, keywords, social media, blogger outreach, retargeting, other online advertising, etc.
WHO WE ARE:
One of the most admired and respected publishing companies, Chronicle Books was founded in 1967 and has a reputation for award-winning, innovative books. We seek and hire people who are committed to the frank exchange of ideas and who foster an atmosphere of mutual accountability and trust to help us succeed. We believe in collaboration, we focus on design and quality, and we have a passion for surprising and delighting our customers.
Who We Seek:
You have a passion for business development and launches. You have experience in online direct-to-consumer channels. You have a practical understanding of how to bridge marketing, branding, and technology while championing new business development. You would ensure the direct-to-consumer business upholds our brand and enhances our customer experience while meeting revenue targets. You enjoy team management, appreciate books/publishing, and are passionate about building an innovative and profitable business.
Primary Responsibilities:
– Create and execute an online direct-to-consumer sales and marketing strategy that ensures a successful launch and sets us on the path to a profitable business;
– Devise and maintain a channel-competitive SEM/SEO program; managing ongoing offers/promotions; planning visuals and reviewing keywords; tracking results and adjusting promotions accordingly to increase conversion and acquire new customers;
– Create social media and affiliate marketing plans for new direct-to-consumer business;
– Meet and exceed sales targets;
– Manage direct-to-consumer business across multiple teams, partnering with colleagues across all publishing disciplines (production, editorial, design), web site and technology, operations, and marketing.
– Manage the business p&l: Create annual budgets and forecast monthly and quarterly. Manage overall expenses for program. Communicate progress against financial goals.
– Find like-minded partners to bring new publishing to greater consumer pools at retail;
– Drive program refinements and new features to increase traffic, sales/conversion, engagement, and brand awareness and loyalty;
– Coordinate project management and marketing plans with other departments
– Manage customer service issue resolution.
QUALIFICATIONS:
– 4-7 years of online marketing/e-commerce experience
– Experience creating SEM/SEO plans and executing on-line marketing campaigns (adwords/search, banner ad campaigns, PPC ads, email newsletters, on-line promotions and community outreach, etc.)
– Knowledge of Excel, Photoshop, Illustrator, Basecamp and Dreamweaver preferred
– Knowledge of ecommerce design best practices / web industry standards
– Strong organizational and communication skills; ability to present plans and initiatives to various groups.
– Knowledge of the publishing industry (ideal but not required)
TO APPLY:
Please submit a resume and cover letter via email to jobs@chroniclebooks.com. Be sure to note “Director of Direct-to-Consumer” in the subject line.
