Integrated Marketing Manager – The Atlantic November 21, 2011

Filed under: Jobs in NYC — sam roloff @ 7:48 pm

Integrated Marketing Manager

The Atlantic

New York, New York

About the company:

The Atlantic, deemed by AdAge “an ultra-modern, multi-platform juggernaut,” has been one of the true success stories of the digital age. A brand with unmatched history reinvigorated with the grit and vision of new leadership, The Atlantic has defined what it means for a magazine to thrive in the digital space. And its award-winning content continues to shine. Penned by the smartest, most-provocative journalists in the country, it consistently defines the national conversation and attracts the most important readers in the country.

About the role:

The marketing manager will join a small but fast-paced marketing team with a scrappy attitude and a love for the creative process. He/she will play an integral role in developing and executing marketing strategies, promotions, and programs for The Atlantic magazine and TheAtlantic.com. The position combines core big idea/platform creation, proposal writing, and program execution. The position will report to the Associate Publisher of Marketing.


Responsibilities Include:

  • Develop innovative, market-leading ideas and write proposals for current and prospective advertisers that could include print, online, social media, mobile, app, and emerging media elements that leverage editorial, custom content and external partnership opportunities
  • Successfully manage integrated programs that could include rich media, original video content, events, mobile, social media and print components from activation to recap
  • Create and manage program timelines and budgets
  • Manage all social media for marketing initiatives (Twitter, Facebook, newsletter) including scheduling, trafficking, client approvals and writing copy

Qualifications of the Ideal Candidate Include:

  • Exceptional writing skills coupled with a creative, out-of-the-box mind
  • Knowledge of and passion for digital media space
  • 2+ years of related experience (digital/social experience preferred)
  • Strong analytics and real-time judgment with maturity, poise and “grace under pressure”
  • Strong organizational skills
  • Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
  • Graphic design and web design (basic HTML) skills and some familiarity with relevant design software a plus (PhotoShop, DreamWeaver or InDesign, etc)
  • Outstanding record of academic and professional achievement
  • Bachelor’s degree

To learn more and apply online, please visit www.atlanticmediacompany.com.

The Atlantic Media Company is an Equal Opportunity Employer.


Senior Digital Marketing Manager – TheAtlanticWire.com; TheAtlanticCities.com

Filed under: Jobs in NYC — sam roloff @ 7:47 pm

Senior Digital Marketing Manager

TheAtlanticWire.com; TheAtlanticCities.com

New York, New York

About the sites:

TheAtlanticWire.com – Led by Gawker’s talented former editor Gabriel Snyder, Atlantic Wire is fast-paced news and opinion site that delivers the smartest take on the events of the day. Its team tracks newsmakers and opinions across the entire media spectrum: newspapers, web sites, television, radio and magazines, to give readers a quick hit of what matters now.

The AtlanticCities.com – Perfectly poised to leverage the current urban boom, Atlantic Cities captures the cultural zeitgeist and serves it up in typical Atlantic style—smart, witty and unexpected. The mix of voices ranging from urban theorist phenom Richard Florida to Allison Arieff, the former editor-in-chief of Dwell, have made the site a must-read for sophisticated urbanites.

The role:

The senior marketing manager will join a small but fast-paced marketing team with a scrappy attitude and a love for the creative process. He/she will play an integral role in developing and executing attention-getting marketing strategies, promotions, and programs for both sites. The position offers deep immersion in the digital space and combines brand marketing, core big idea/platform creation, proposal writing, and program execution. The position will report to the Associate Publisher of Marketing.


Responsibilities Include:

  • Develop innovative, market-leading ideas and write proposals for current and prospective advertisers
  • Proactively identify new, multi-platform revenue-generating opportunities that could include online, social media, mobile, app, print and emerging media elements, with a focus on digital that leverage editorial, custom content and external partnership opportunities
  • Successfully manage digitally-based programs that could include rich media, original video content, webinars, mobile, social media and print components from activation to recap
  • Create and manage program timelines and budgets
  • Manage all social media for marketing initiatives including scheduling, trafficking, client approvals and writing copy

Qualifications of the Ideal Candidate Include:

  • Knowledge of and passion for digital media space
  • Outstanding communication skills with a creative flair to bring fresh ideas into product positioning and marketing campaigns.
  • A self-starter who instinctively takes ownership of a project, detail oriented with the proven ability to thrive in a fast-paced environment
  • 3+ years experience (2+ in the digital space)
  • Experience in online campaign management a plus
  • Graphic design and web design (basic HTML) skills and some familiarity with relevant design software a plus (PhotoShop, DreamWeaver or InDesign, etc)
  • Outstanding record of academic and professional achievement
  • Bachelor’s degree

To learn more and apply online, please visit www.atlanticmediacompany.com.

The Atlantic Media Company is an Equal Opportunity Employer.


Senior Manager, Integrated Marketing – People

Filed under: Jobs in NYC — sam roloff @ 7:39 pm

The Senior Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE, PEOPLE.com, and Style Watch. The Senior Manager will collaborate with both print and digital sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:

• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, event, retail and more to maximize advertising partnerships

• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation

• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Management: Oversee and manage Integrated Marketing Associate

Qualifications:
• Bachelor’s degree required, minimum 7-8 years marketing experience, preferably in media/advertising. Digital experience is required.

• Team player, self-starter who is also extremely innovative, professional and resourceful

• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs

• Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)

• Strong writing skills required
To apply, please send all resumes to randi_weintraub@timeinc.com


Account Executive – Group Commerce November 18, 2011

Filed under: Jobs in NYC — sam roloff @ 8:43 pm

Position: Account Executive

Location: Various

Group Commerce Overview:

Group Commerce‘s mission is to enable audience owners to succeed in e-commerce. Audience owners

include email/web/print publishers, celebrities, affinity groups and anyone who has a large engaged audience to

whom they could make product and service offers. Group Commerce’s solution helps audience owners to

generate incremental revenue streams, while deepening audience engagement.

Group Commerce’s initial goal is to build the industry’s best white-label solution to powers group-buying and

social commerce deals for large publishers. The solution includes a web-based technology platform,

merchandising strategy, merchant offer sourcing and management, email integration, payment gateway and

administration and marketing strategy.

Since its inception in 2010, Group Commerce’s solution has been successfully sold to and deployed at leading online publishers, including Daily Candy, The New York Times, Meredith Publishing, and Thrillist, among others.

Group Commerce is founded and managed by executives from Google, DoubleClick, 1800Flowers, AOL and Gilt Groupe – http://groupcommerce.com/about/ourpeople/; and is funded by Spark Capital, Carmel Ventures, Bob Pittman and Lerer Ventures. Recent news can be found at http://groupcommerce.com/about/press/.

Position Scope:

Do You Live, Eat, Drink and Love your City? Are you the “go-to” friend who always discovers new restaurants

and activities in your city? Are you obsessed with new technology and emerging businesses?


Our Account Executives are the tastemakers in their cities, shaping the way we eat, listen, drink, dress and more. They are armed with knowledge and relationships to handpick the best experiences in town – from undiscovered restaurants to the most chic spas and celebrated salons to hard-to-get concert tickets.

As part of the Group Commerce Merchant Sales team, you’ll be representing our prestigious publisher clientele in the marketplace, seeking the right merchants and offers for their audience, and thereby delivering a more qualified customer to the merchant.

At Group Commerce, things move fast – if you’re competitive, want to work with smart, creative, energetic people and possess the initiative, confidence and good judgment to make independent decisions every day – then you’re probably a perfect addition to our burgeoning Merchant Sales team.

Responsibilities:

· Develop and cultivate leads for Group Commerce Offers using a variety of online and offline sources

· Develop and maintain relationships with local merchants

· Will equally divide your time between phone and face-to-face sales activities

· Communicate the value proposition to merchants and generate compelling offers from qualified prospects

· Independently conceive, pitch and close relationships with merchants with differing and sophisticated needs

· Meet individual quarterly and annual sales goals

· Communicate ongoing contact and sales activities utilizing Salesforce.com

· Maintain a stellar attitude and team atmosphere

Skills/Requirements:

· Minimum of 3 years of sales experience is required. Online advertising, direct marketing, local advertising or pharmaceutical sales are a plus

· Experience canvassing and cold-calling into various types of local businesses, with evidence of consistent and current success

· Must love the idea of working for a high-energy startup

· Demonstrate top-notch communication and presentation skills with the ability to sell at all decision-making levels

· Energy and creativity

· Exhibit self-motivation, flexibility and adaptability to new situations

· Confident and comfortable negotiator

· Strong written and verbal communicator

· Strategically and creatively think in a fast-paced environment

Apply at:  http://hire.jobvite.com/j/?cj=o43UVfwG&s=Westover_Media



Senior Manager, Integrated Marketing – TIME

Filed under: Jobs in NYC — sam roloff @ 8:12 pm

With an eye on client goals and objectives, you will conceive and develop creative marketing solutions that leverage the full TIME portfolio of print, digital, mobile, social media, tablet and experiential (thought-leader and consumer events) as well as third-party partnerships and custom content.

ÿ Generate “big ideas,” targeted concepts and smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, editorial, digital, research, custom content, corporate, events, outside vendors, and, where appropriate, colleagues from other Time Inc. titles and brands (i.e. Fortune, CNN, CNNMoney.com, and more)
ÿ Develop and write compelling, strategic proposals for a broad array of advertisers that effectively communicate program concepts, benefits and requirements
ÿ Create smart added-value programs that provide advertisers impact, engagement, awareness and return on objective – programs may include custom print, online, event and/or research components
ÿ Attend client sales calls to present marketing and added-value programs as needed
ÿ Execute programs upon activation, ensuring proper representation of client and TIME brands
o Create and manage detailed timelines, budgets, ensure legal compliance
ÿ Build relationships with third-party organizations and vendors to enhance TIME’s arsenal of smart marketing programs
ÿ Develop expertise in one or more advertising categories (fashion, beauty & luxury experience preferred), including a full understanding of the competitive landscape in each respective category
ÿ Track competitive set marketing activity, positioning and events in relevant categories

Requirements / Qualifications:
ÿ Passion for news, politics, culture, science, environment
ÿ Enthusiastic, energetic, focused individual, highly detail oriented and able to thrive in deadline-driven environment
ÿ Exceptional proposal writing, presentation and interpersonal skills
ÿ Extensive background generating and executing multi-platform, integrated programs
ÿ Strong project management and leadership skills, and a balance of strategic and creative ability
ÿ Experience in and knowledge of digital marketing and social media
ÿ Familiarity with print and online research (e.g., MRI, MMR, @plan, comScore, etc.); proficiency in PowerPoint and Excel
ÿ BA or equivalent, plus minimum 4 years of related media/magazine marketing or agency experience

To apply, please send all resumes to randi_weintraub@timeinc.com


Vice President of Customer Marketing – Parsippany, NJ November 17, 2011

Filed under: Jobs in NYC — sam roloff @ 7:16 pm

Vice President – Customer Marketing – Time/Warner Retail Sales & Marketing
The Company:
Time Inc., a Time Warner company, is the largest magazine publisher in the U.S. and a leading publisher in the U.K. and Mexico. Time Inc.’s popular brands and successful franchises extend to online, television, satellite radio, mobile devices, events and branded products.
Time Inc.’s web sites attract more than 51 million unique visitors each month and serve close to 1.5 billion page views each month. Time Inc.’s digital properties are among the top 20 largest media properties online, and have experienced great success in the past year with digital products for mobile and tablet platforms.
Over 105 million consumers read Time Inc.’s magazines every month, making Time Inc. the largest magazine publisher in the U.S. in revenue, ad share, and total audience The company publishes 22 magazines in the U.S., including Time, People, Sports Illustrated, InStyle, Real Simple, Fortune, Essence, and Cooking Light, all of which are the #1 brands in their categories.
Time/Warner Retail Sales & Marketing (T/WR) is a wholly owned subsidiary of Time Inc., the publishing division of the world’s largest media company, Time Warner. T/WR is responsible for the sales, marketing, and distribution of publishing and media products sold in retail outlets throughout the United States and Canada. These products include the magazines, books, and associated consumer goods that are produced by Time Inc. and T/WR client publishers. A few of the many iconic brands that T/WR represents include: People and US Weekly magazines, TIME, Sports Illustrated, Martha Stewart Living, Better Homes and Gardens, Rolling Stone and National Geographic.
The Position:
Reporting to the President and Chief Executive Officer of Time Inc.’s Time Warner Retail Division, the Vice President, Customer Marketing will have responsibility for accomplishing company-wide goals relating to Customer Marketing and Consumer Activation and the development of new marketing platforms to drive magazine retail sales. This is a mission-critical role for Time Warner Retail and for Time Consumer Marketing; this year alone, customer activation programs have added close to 110K units of sale per week. This Vice President will have access to extensive resources for research and also can and should marshal a vast array of internal resources. He/She and will have the ability to grow a team as business needs grow. The scope of responsibility bridges across strategic, sales as well as tactical areas.
Roles and Responsibilities:
• Develop and implement long term strategic plans/relationships. Grow and develop existing strategic plans and relationships.
• Develop in-the-moment tactics
• Gain a solid understanding and then command of magazine distribution on the Newsstand and understand what can be executed at retail.
• Working with Integrated Marketing to prepare multiple retailer presentations on promotion ideas to help drive higher category sales, increase basket size and differentiate the customer experience in store
• Reporting/presenting on Newsstand Channel updates
• Educate T/WR Sales HQ team and Marketing teams to better understand all promotions that are running at retail.
• Will work with retail partners across all customer activation channels to realize continued growth
• Attend several key trade/industry meetings on behalf of TW/R
The Person:
The ideal candidate will have a proven background in a consumer-focused industry, including some established relationships with various CPG, Manufacturing and or Mass Retail companies. They will have a command of mechanics related to in store retail promotions. She/He will have quantitative strengths and creative abilities; and must be comfortable and experienced both in management and day to day tactical execution. They will be a team player who can operate in a complex, multi-faceted business with excellent presentation skills. Overall, experience working with media/entertainment industry, travel, shopping/or consumer product influencers preferred. The right candidate will be adept at using insight-driven marketing and merchandising initiatives to satisfy the needs of targeted shoppers as well as optimize business results.
To be truly successful in such a dynamic and impactful role you should possess a natural curiosity and be able to deal with stakeholders at all levels with confidence.
Education:
Bachelors degree, MBA a plus.


Equal Employment Opportunity:
Time Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.



To apply, please use the following link:


http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,128027BR


Custom Integrated Marketing Manager – Menlo Park, CA

Filed under: Jobs in NYC — sam roloff @ 7:15 pm



Position Summary: The Custom Integrated Marketing Manager position is a senior marketing and client management position in our organization, responsible for leading a team, accountable for project and client P&L, relationship building, leading integrated marketing strategies across platforms and media, campaign and content development and management, and business analysis.

Job Description:
The ideal Custom Integrated Marketing Manager is a highly passionate, collaborative, outgoing, creative oriented leader who is constantly seeking solutions and best practices for our clients and prospective marketing prospects and partners.   A seasoned candidate will demonstrate the following responsibilities:

Core Duties/Responsibilities:

Provide Strategic and Marketing Leadership

Works with client to uncover business needs and objectives, craft appropriate strategies, and identifies/implements solutions to help achieve client goals.

Builds teams both internally and externally with necessary skills and experience to execute client marketing objectives.

Develop the importance of digital marketing strategies in the overall marketing mix for client.  Execute on strategies and initiatives.

Create and interpret effective analysis to support marketing recommendations.

Develop broad industry expertise.

Grow Sunset’s Custom Integrated Marketing Solutions product offering and client base

Work closely with Sunset’s sales team and executive leadership to identify prospective new clients and develop strategies, P&L, and proposals for prospects.

Stay at the forefront of new media platforms and marketing integrations including social, mobile, digital, events and print.

Build and Grow Client Relationships

Understand clients’ business and generate new ideas to enhance client performance.

Develop multi-tiered client relationships and ties. Build trust, credibility, and alliances within agencies and constituencies.

Work closely with Sunset’s advertising teams (inside and display) to maximize revenue, relationships and communication between teams.

Effectively Manage a Team

Manage a team of two editorial, design and production staff.

Foster teamwork and a constructive work environment.

Provide team leadership that rewards creativity.

Effectively manage remote staff.

Manage Financial Performance

Achieve client targets within the context of the underlying opportunity.

Maintain or improve account profitability.

Work with business office to develop most profitable businesses.

Maximize staff performance by leveraging talent across Sunset initiatives.

Contribute to the Firm

Balance client demands with participation in broader Sunset initiatives.

Experience:

* College degree required, MBA preferred
* Approximately 5+ years of related industry experience, preferably brand or direct marketing experience at an advertising agency or client company, or product management at a client company
* Approximately 7+years of business experience
* Demonstrated track record of client relationship development and service
* Proven experience in managing teams working cross-functionally within an organization
* Strong knowledge or experience in digital businesses, content management, account management/coordination, client/campaign strategy, and media planning.
* Strong interpersonal/communication skills

To apply, please send all resumes to rohanna_thomas@timeinc.com


Account Services Manager, RealSimple.com November 16, 2011

Filed under: Jobs in NYC — sam roloff @ 8:24 pm

The Real Simple Digital Group is looking for an enthusiastic, energetic, focused individual to assist with the post-sales aspect of our online sales and marketing efforts. The Account Manager will develop and manage creative, production and sales support for online advertising efforts. We are looking for a strategic thinker with strong managerial skills who can work collaboratively as a team player. This individual should be highly detail oriented, can thrive in a deadline-driven environment and has a strong understanding of the digital space online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.

Specific duties/requirements:

-Work closely with TII Ad Operations to create, launch and successfully manage sales plans for each client.
-Manage and optimize all sold deals to ensure client delivery.
-Work with 3rd party RM vendors to develop custom creative
-Input proposals in MediaVisor/Atlas/Client templates as needed
-Coordinate delivery reports including screenshots
-Work directly with TII Finance to ensure proper billing and campaign management occurs with each client.
-Be the day to day contact for advertiser inquiries & requests
-Have a firm understanding of the online trafficking process including DART
-2 to 4 years experience in digital media and planning
– Strong experience working with Microsoft Office, in particular Microsoft Excel and PowerPoint.
-Experience with online advertising research and sales tools (DART, MediaVisor, Atlas, etc.) preferred

To apply, please send all resumes to christine_powell@timeinc.com


Senior Digital Marketing Manager – InStyle

Filed under: Jobs in NYC — sam roloff @ 6:43 pm

Representing a diverse portfolio of products including InStyle.com, StyleFind.com, InStyle mobile, iPad Applications and social media platforms, the InStyle Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across InStyle.com. Lead in pre and post-sale management of custom solutions and coordinate efforts with the production team.

Key Responsibilities:
• Lead pre- and post-sale management of custom advertiser solutions within beauty, jewelry/luxury, automotive, and consumer electronics categories
• Develop custom pitch proposals within aforementioned categories
• Create simple mockups for proposals
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Implement solutions post-sale in conjunction with production team
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies post sale

Specific Attributes:
• At least 6 years of successful digital marketing and sales/support experience
• Experience working with print sales/marketing teams to create effective integrated programs
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving and small digital group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, SnagIt, Word and Excel



To apply, please send all resumes to randi_weintraub@timeinc.com


Freelance Pre-Media Coordinator – Time Inc

Filed under: Jobs in NYC — sam roloff @ 6:36 pm


Built on the rich tradition of Time Inc. and its trusted brands, Time Inc. Content Solutions (TICS) creates custom publications, as well as digital content, for numerous Fortune 500 companies.

We are seeking a highly organized candidate to join the premedia department. In this role, you will work closely with the premedia and Production staff to ensure that all work is completed on schedule. This position will act as a liaison with internal departments such as operations, editorial/art, marketing and account management, as well with external partners; engravers and printers. We’re looking for someone who is highly organized and self-motivated. This position will require solid iPad production skills, formatting and creating templates, and juggling multiple concurrent activities in a deadline driven environment managing others. He/she must be able to route copy/layouts, coordinate approvals, maintain efficient back up files, and check files for accuracy and handle all coordinating activities with engraver and printers.

A Bachelor’s degree with a minimum of 4 years solid work experience in production, traffic or project management capacity required. Proficiency in Adobe InDesign, Photoshop and Acrobat Professional; design skills a plus. The ability to build strong/positive relationships with internal and external colleagues and partners is essential.

This is a freelance position: 2-3 month commitment, with the potential for extension.

Please apply using the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,126268BR <http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,126268BR>


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