Manager, Strategic Insights – MSLO July 26, 2011
Principal Duties and Responsibilities
• Develop, write, deploy and recap surveys deployed to MSLO panel members to gain insights on ad
effectiveness, MSLO media property usage, consumer trends, panel recruitment, etc.
• Manage the branding, recruitment and retention of the MSLO reader, user and viewer panels
• Search for and comb through large amounts of consumer insight data in the development of insight-
based sales pitches category/content 101’s and category expertise
• Develop strategic, research-based sales pitches using survey results, consumer insights and
syndicated research
• Work with Sales, Sales Development & Platform Specialists on client-facing and brand/category-
specific research initiatives
• Update MSLO research data with external sources (e.g., media listings) and internal sources (e.g.,
intranet organization and sales collateral)
Qualifications
• Undergraduate degree required
• 2+ years of media research experience at either a media research company, publisher or ad agency • Experience writing surveys, use of skip-logic, uploading questions into survey software (such as
Zoomerang) as well as an understanding of various deployment strategies • Very comfortable with online searches for information, data, trends, etc.
• The ability to comb through survey results and large amounts of consumer insight data in the
development of survey recaps and insight-based sales pitches
• Excellent oral and written communication skills in order to interact with internal contacts at all levels as
well as to develop communications with MSLO media fans and panel members; must be a strong
writer who understands the nuances of grammar
• Must be someone who is outgoing and assertive, can take complete ownership of his/her role on a
project while being highly organized, detail-oriented and self-motivated
• This position is in a fast-paced, multi- platform/multi-brand environment and requires someone who
can manage/prioritize multiple assignments, take complete ownership of assigned projects and be
self-motivated
• An understanding of the uses of syndicated research is preferred
Send resumes to: jroth@marthastewart.com