Healthcasts is looking for an experienced and self-motivated Marketing Manager to join our team.  The Marketing Manager is responsible for working with the Senior Director, Sales Development and Marketing to support the company’s marketing strategy as we try to reach physician members as well as advertisers and pharmaceutical brand partners as follows:

Brand Development/Management

• Ensure all non-digital content and digital content is in line with brand objectives and marketing plan (i.e. editing/copywriting for consistency).
• Responsible for all marketing communications including web content, newsletters, collateral and press releases.
• Manage redesign of B to B website and quarterly promotional initiatives
  

Marketing Campaign Planning & Execution

• Co-development and optimization of the marketing plan – in charge of continuing development and execution of overall strategic marketing plan and corresponding tactics.  
• Drive member engagement and partner acquisition using traditional and non-traditional online channels, using a mix of paid and earned tactics
• Manage B to B advertising communication strategy and execution including whitepapers, releases and advertising
• Manage the marketing budget and work with management team to determine customer lifetime value
• Develop Marketing Activities Calendar/Plan taking into account community needs and product direction.
• Act as a liaison between marketing and other internal teams including production, creative/QA/Member Services departments to ensure the marketing team and internal groups are all on the same pages, at all times working towards marketing program goals
• Design, implement, and test integrated online and offline marketing strategies and campaigns.
• Identify alternative, effective marketing partners to help achieve marketing goals and member growth.
• Assist with PR efforts; manage award submission process and strategy
  

Sales Marketing & Trade Marketing

• Work with Senior Director and Sales Marketing Coordinator to assist with research for sales & marketing materials as needed; assist sales marketing efforts by compiling and updating research information for one sheets, presentations and other materials
• Develop tradeshow and event plan for Healthcasts brand exposure
  
  • Manage all local and regional trade events including signage, one sheets, premiums, attendance/staffing, shipping and fulfillment
    
• Execute local/regional marketing initiatives including researching vendors, coordinating production and project management
  

Desired Skills and Experience

• Undergraduate degree required. Emphasis in marketing, communications or related field preferred.
• 5+ years of marketing or commensurate experience; with clear demonstrated experience in the Health vertical. (Would consider part-time candidates as well if commensurate with experience)
• Prior experience with Health brands and/or Pharma A MAJOR PLUS.
• Knowledge of therapeutic areas and medical specialties
• Strong understanding of current web and mobile standards and technologies
• Strategic thinking to balance and prioritize short-term solutions with long-term vision
• Excellent oral communication, written communication and analytical skills.
• Detail –oriented.
• Thorough experience with Excel, Word, Power Point and Outlook is needed.
  

Reports to:  Sr. Director, Sales Development & Marketing

About Healthcasts
Our vision: To inspire and empower informed patient-care decisions by sharing knowledge from the world’s most trusted medical experts.

Since launching in 2001, Healthcasts has become the leading educational resource for physicians. Our members qualify for access to a personalized account that includes breaking medical news, the latest conference highlights, and interviews with key opinion leaders. Additionally, they are able to participate in programs and earn CME credits.

Our independent content is driven by our members through direct feedback, resulting in a highly customized physician-driven education that can be enjoyed at home and on the go.

What we offer:

• Competitive compensation
• Full Benefits Package
• A successful and collaborative management team that has experience in building profitable businesses
• An opportunity to really influence business growth directly through the role’s efforts
• Opportunity to join a team dedicated to improving patient health outcomes
  

Interested in joining us? Apply today!
PLEASE INCLUDE BOTH RESUME AND COVER LETTER IN APPLICATION ATTACHMENT.

Email to:

moniqueh@healthcasts.com

Role:

Latina seeks a strategic, creative and experienced digital integrated marketing professional to join the Integrated Marketing team. The ideal candidate will thrive in a fast-paced, dynamic environment, is enthusiastic about the Latin market and ready to conceive, communicate and execute compelling and ROI-driven marketing programs for our advertising partners. All programming will maximize the power of the Latina Media Ventures brands: Latina, Latina.com and TheLatinKitchen.com. 

Primary Responsibilities:

• Ideation: Conceptualizing, writing & executing integrated & digital marketing proposals and multi-platform programs for all LMV properties (Latina Magazine, Latina.com and TheLatinKitchen.com). Proactively develop programs that are exclusive to Latina properties and deliver accountable results.
• Collaboration: Work with sales and marketing counterparts to ideate, develop and implement integrated media strategy, including executing solid digital marketing programs with specialization in digital, mobile & social platforms; but can include print and experiential, where applicable. Proactively seek opportunistic digital partnerships and unique programming with the focus on generating revenue. Regularly staying informed of digital business and industry news and share with management and sales.
• Development: Develop integrated marketing proposals for new business cross a variety of selling categories. Includes collaborative and individual ideation. Strong marketing/proposal writing and layout are a MUST. Work with team on development and marketing of digital properties and products.
• Oversee the creation of digital marketing materials to promote Latina.com and TheLatinKitchen.com including sales collateral, presentations and one-sheets.
• Secure, implement and track all online barter initiatives and trade-based partnerships (including negotiation of affiliate partnerships, launch support, conversion tracking etc.)
• Execution: Project manage digital marketing programs that could include sponsored content, custom videos, sweepstakes/contests, blogger programs, etc… Work with respective departments to ensure program execution is performing and meeting the defined KPIs. Manage outside 3^rd party vendors and freelancers on projects, to achieve successful and cost-effective outcomes. Manage to budgets.

Requirements:

• BA/BS Degree Required
• Must have minimum 7+ yrs experience in integrated marketing with a specialty in digital marketing.
• Must have very strong knowledge of digital: from operations to web advertising units/capabilities to implementation of digital marketing concepts as well as knowledge and comfort with all social media platforms, apps, and tablet platforms for media/publishing.
• Creative thinker who can carry ideas from conception to execution.
• Familiarity and ability to run research within ComScore, Google Analytics, etc.
• Familiarity with ad trafficking and DFP a plus but not required
• Understanding of primary and syndicated research a plus
• Highly organized individual who can keep to deadline while working on multiple projects.
• Excellent writing skills with the ability to successfully weave one concept/theme through several integrated platforms.
• A team player who can effectively collaborate closely with many different personalities and a positive and can-do attitude to their work.

Position reports to Executive Director, Integrated Marketing

Email resumes to: lori.delsecolo@latina.com

Healthcasts is seeking an experienced and self-motivated Sr Marketing Manager to join our team on a part-time basis. Do you have 6+ years of end-to-end B-to-B marketing experience in Health/Medical/Pharmaceutical marketing and are looking to apply that to a role, but only want to work part-time? Well then this might be the opportunity you are looking for.

We’re looking for a marketing rockstar with health media experience to work with our Sr, Director of Sales Development and Marketing to run our marketing programs and be an integral part of the marketing team.

Role responsibilities include:

Brand Development/Management

• Ensure all non-digital content and digital content is in line with brand objectives and marketing plan (i.e. editing/copywriting for consistency).
• Manage redesign of B to B website and quarterly promotional initiatives
  

Marketing Campaign Planning & Execution

• Co-development and optimization of the marketing plan – in charge of continuing development and execution of overall strategic marketing plan and corresponding tactics.  
• Drive member engagement and partner acquisition using traditional and non-traditional online channels, using a mix of paid and earned
• Manage B to B advertising communication strategy and execution tactics including whitepapers, releases and advertising
• Manage the marketing budget and work with management team to determine customer lifetime value
• Develop Marketing Activities Calendar/Plan taking into account community needs and product direction.
• Act as a liaison between marketing and other internal teams including production, creative/QA/Member Services departments to ensure the marketing team and internal groups are all on the same pages, at all times working towards marketing program goals
• Assist with PR efforts; manage award submission process and strategy
• 6+ years of marketing or commensurate experience; with clear demonstrated experience in the Health vertical or at an agency working on health brands
• Prior professional marketing experience with Health brands and/or Pharma a must
• Knowledge of therapeutic areas and medical specialties
• Strong understanding of current web and mobile standards and technologies
• Strategic thinking to balance and prioritize short-term solutions with long-term vision
• Excellent oral communication, written communication and analytical skills.
• Detail –oriented.
• Thorough experience with Excel, Word, Power Point and Outlook is needed.
  

Undergraduate degree required. Emphasis in marketing, communications or related field preferred.

About Healthcasts

Our vision: To inspire and empower informed patient-care decisions by sharing knowledge from the world’s most trusted medical experts.

Since launching in 2001, Healthcasts has become the leading educational resource for physicians. Our members qualify for access to a personalized account that includes breaking medical news, the latest conference highlights, and interviews with key opinion leaders. Additionally, they are able to participate in programs and earn CME credits.

Our independent content is driven by our members through direct feedback, resulting in a highly customized physician-driven education that can be enjoyed at home and on the go.

What we offer:

• Competitive compensation
• Full Benefits Package
• A successful and collaborative management team that has experience in building profitable businesses
• An opportunity to really influence business growth directly through the role’s efforts
• Opportunity to join a team dedicated to improving patient health outcomes
  

Interested in joining us? Apply today by emailing your resume and why this job interests you to careers@healthcasts.com <mailto: careers@healthcasts.com>