Associate Director-Integrated Marketing, Women’s Health March 31, 2015

Filed under: Jobs in NYC — sam roloff @ 7:22 pm

Rodale is seeking an associate director of integrated marketing to work in our New York-based Marketing Department for Women’s Health. The overall goal of the Associate Director position is to write merchandising proposals and marketing presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.

 

Responsibilities include:

 

·         Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue

·         Write merchandising proposals, marketing presentations and sales materials for category specific clients

·         Act as partner with sales reps to develop sales strategy and drive category growth

·         Participate in brainstorming sessions with sales and account management teams to answer RFPs

·         Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements

·         Spearhead the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.)

·         Participate in execution of signature events through management of client sponsorship

·         Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories

·         Prepare program summaries upon completion of executed activities

·         Work within established budget guidelines and manage costs for all projects

·         Manage production schedules for projects and produce excellent work within a deadline-oriented department

 

Requirements:

 

·         College degree (required)

·         4-5 years integrated industry or related experience

·         Proven ability to identify, develop, sell and execute results-oriented programs

·         Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment

·         High energy with strong written and verbal communication skills

·         Polished presentation skills

·         Awareness of current culture as it relates to the brands and relevant promotional opportunities

·         Ability to work independently and within a team setting

·         Excellent working knowledge of Excel, Word and PowerPoint and the Internet

·         Some travel required; weekend work required with event execution

 

About Rodale Inc. Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of award-winning media properties, Rodale engages with more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. Rodale publishes some of the best-known health and wellness lifestyle magazine brands, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is one of the largest independent book publishers in the United States with a collection of bestselling titles that include Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, The Kind Diet, Wheat Belly and The Honest Life. Widely regarded as a digital leader in the healthy living space with properties such as Fitbie.com and RODALE’S, a new eco-luxury online store, the company continues to find new ways to connect with audiences across developing technologies. The company is also an established leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.

All applicants should apply directly online: https://rodaleinc-openhire.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=792&source=ONLINE&JobOwner=992584&company_id=16663&version=1&byBusinessUnit=NULL&bycountry=0&bystate=1&byRegion=US_NY&bylocation=&keywords=&byCat=&proximityCountry=&postalCode=&radiusDistance=&isKilometers=&tosearch=yes&city=

 


Integrated Marketing Manager, Cooking Light & MyRecipes.com

Filed under: Jobs in NYC — sam roloff @ 6:41 pm

Time Inc. is one of the largest branded media companies in the world. The company reaches more than 130 million people globally each month across multiple platforms, with influential brands like Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine and Wallpaper.
Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Most Beautiful, Sports Illustrated’s Sportsman of the Year, Essence Festival in New Orleans and the Food & Wine Classic in Aspen.

The job:

The Integrated Marketing Manager, Cooking Light & MyRecipes, will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light and MyRecipes brands. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light and MyRecipes brands as vital media partners. The Integrated Marketing Manager must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.

Responsibilities:
Integrated idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI
Category development: Support the VP, Marketing in the development of category-specific strategies including competitive landscape/sales opportunities
Presentation development and execution: Work with various departments (i.e. business insights, creative services and sales) to create compelling proposals, presentations, marketing concepts and/or positioning
Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment
Qualifications:
The ideal candidate will be a proactive, smart, strategic, flexible, organized, and creative partner.
Strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors .
Ability to work independently with confidence in making marketing recommendations.
Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs.
A bachelor’s degree with a minimum of 6 years marketing experience, preferably in advertising and/or content marketing including a minimum of 2 years digital media marketing experience (experience in epicurean category a plus).
The ability to travel.
Click to apply : https://careers.timeinc.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=142930BR&Codes=NLIN,142930BR


Title: Integrated Marketing Manager – Fortune Money Group March 23, 2015

Filed under: Jobs in NYC — sam roloff @ 9:57 pm

Location: New York, NY

Time Inc. is one of the largest branded media companies in the world. The company reaches more than 130 million people globally each month across multiple platforms, with influential brands like Time, People, Sports Illustrated, InStyle, Real Simple, Travel + Leisure, Food & Wine, and Wallpaper.

Time Inc. is home to celebrated events and franchises including the Fortune 500, Time 100, People’s Most Beautiful, Sports Illustrated’s Sportsman of the Year, Essence Festival in New Orleans and the Food & Wine Classic in Aspen.

The job:

FORTUNE and MONEY are looking for a bright, organized, detail-oriented, hard-working “idea person” to join our team as an Integrated Marketing Manager based in New York City. You will plan, create and execute integrated marketing platforms and initiatives for technology advertisers designed to generate advertising revenue across the Fortune and Money brands.

You will:
• Manage the technology and consumer electronics categories and partner with our global advertising sales staff to drive revenue growth for our brands. Exercising a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing—media program development, brand development and product development.
• Generate ideas with advertising sales and marketing colleagues to create solutions-based marketing programs for accounts in technology and consumer electronics categories, generating new business opportunities across digital, print, mobile, social and live media (events).
• Collaborate with marketing colleagues to articulate the marketplace differentiation for FORTUNE and MONEY, framing for the media-buying community what makes our products and audiences superior in the media marketplace.
• Partner with advertising sales, marketing, editorial and product colleagues to create new advertising vehicles for marketing partners, including edit franchises and specials, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles.
You are:
• Proven: You have at least 3-5 years of relevant experience in marketing working closely with a brand. You can develop and write compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
• Communicative: A creative thinker and a team player. Your organization and ability to communicate clearly with sales staff, team members, advertising clients and vendors make you an essential member of any workforce. A self-starter who is also innovative, professional and resourceful. Strong writing skills a must.
• Purposeful: Enthusiasm, strategy, and creativity guide you day-to-day. You see the big picture but pay attention to detail as well. A thinker and a doer.
• Prepared: You’re rather tech-savvy. You have strong computer skills (PowerPoint, Excel, etc.) and a knowledge of syndicated research (MRI, @Plan, Nielsen, comScore, MediaRadar, etc.).

To apply kindly follow the link below:
http://jobs.brassring.com/TGWebHost/jobdetails.aspx?partnerid=25960&siteid=36&areq=142959BR&Codes=NWOM, 142959BR


Bon Appétit & Epicurious – Integrated Marketing, Associate Manager and Sr Manager March 19, 2015

Filed under: Jobs in NYC — sam roloff @ 10:07 pm

The Food Innovation Group Integrated Marketing Team is responsible for creating and executing compelling marketing programs in conjunction with the Bon Appétit & Epicurious sales, marketing, digital products/strategy, events, and PR teams.

Responsibilities include:
• Writes customized and concise proposals and presentations
• Pre/post-sale liaison on Integrated Marketing projects
• Develops advertiser-specific marketing programs that include elements such as: custom creative, online/digital/social/tablet campaigns, customized events, custom video series, and more
• Attends sales calls to articulate and sell-thru Integrated Marketing ideas
• Works directly with senior management on supporting the development of advertiser packages that drive print and digital sales
• Project lead for select third-party partnerships
• Manages sponsor elements of signature events
• Cultivates relationships with key clients year-round

Requirements:
• Candidate should have 3-5+ years in print and digital marketing or other highly relevant field
• Should be a team player with strong writing, presentation, and communication skills; creative ideas; program development experience and verse in digital and social media programs
• Candidate must be able to work in a fast paced environment and handle multiple projects
• Experience with InDesign preferred but not required
• IAB certification a plus

Condé Nast is an equal opportunity workplace.
Duties and responsibilities may be adjusted based on years of experience.
Salary is also commensurate with experience.

Email resumes to: casey_mccarthy@condenast.com


Graphic Designer March 17, 2015

Filed under: Jobs in NYC — sam roloff @ 3:33 am

Position Responsibilities:
RESPONSIBLITIES including but not limited to:

• Receive direction on branding from Marketing/Creative Director and execute brand vision throughout all projects.

• Responsible for creating collateral for brands and ensure its consistency with brand identity (sales, marketing, ecommerce).

• Contribute to the creation of seasonal concepts that support merchandising plans and continuously evolve the brand portfolio

• Create visual content in line with brand identity to be used for ecommerce, social media, press, newsletters and other forms of marketing and communication.

• Work with Marketing Manager to develop new and creative ways to represent brand through innovative content to communicate to our consumers

• Manage process for printed materials: quotes, layouts, sampling, final approval

• Work with Marketing Director and production department to mock up packaging, labels, tags and various other needs for product/brand development.

Position Requirements:
• 3-5 years of relevant experience – visual content, graphic design and photo shoots

• Experience crafting graphical html emails, implementing best design practices

• Ability to collaborate across all departments; adaptable work style to accommodate various projects and multitask

• Attentive to deadlines, understands urgency of business and can produce work quickly if needed

• Ability to implement online marketing best practices alongside Marketing Manager. Work to optimize designs for high conversions

• Excellent organizational, communication, and presentation skills

• Strong conceptual planning, creative design, and typography skills

• Understanding of the footwear market a plus

• Proficiency in Adobe Illustrator, Photoshop, and InDesign

Email resumes to: Public.Relations@fisherfootwear.com


SOCIAL MEDIA & CONTENT MANAGER March 11, 2015

Filed under: Jobs in NYC — sam roloff @ 11:30 pm

ShopBAZAAR.com, Harper’s BAZAAR ecommerce site, is looking for a Social Media Manager with editorial and retail writing skills to serve as a key member of the ShopBAZAAR.com team.

This person will be responsible for our current social media channels and the initiator of any other social channels that will increase traffic and sales on ShopBAZAAR.com. This person will be creative, innovative and collaborative. The ability to work with many departments, inclusive of marketing, advertising, merchandising and edit and have exceptional project and time management skills is required.

Responsibilities:

• Manage and create content for social media channels; create monthly publishing calendar, schedule across all channels
• Work closely with team members to address questions, needs and wants of social community
• Determine KPI’s and provide analysis and reporting on social channels
• Set up and execution of Facebook advertising; continually optimize based off of learning’s
• Collaborate with other departments to ensure seamless social messaging across entire brand
• Create innovative content, partnership opportunities and sweepstakes to increase qualified engagement that will create PR buzz
• Mange third party social tool relationships – Curalate, Sprinklr
• Provide assistance to Senior Merchandising Editor on email creative and concepts + analyze market trends that will guide buying decisions
• Keep up-to-date on emerging social channels and share recommendations with team

Skills:
• 2-3 years of social media management (Facebook, Instagram, Pinterest, Twitter, etc) and content writing
• 1-2 years of social media advertising – bidding, implementing, optimizing
• 2-3 years of related work experience for a fashion house or luxury retail company
• Familiarity with social tools like Curalate
• Excellent editorial writing skills
• Proficient in Photoshop or In-design
• Ability to multi-task and execute against tight deadlines with precision and attention to detail
• Proven record of meeting KPI’s and business goals for a fashion house or luxury retail company
• Communication, Marketing or English major

Please email resumes to: wlauria@hearst.com