The Sr. Promo/Mktg Manager manages the day-to-day print agency-driven promotion and merchandising activity in the Meredith Special Interest Media (SIM) Marketing department around SIM’s print, digital and retail assets. This position oversees the creation, development and management of RFP proposals, revenue generating marketing strategies/out-of-the-box advertiser solutions, merchandising opportunities and marketing partnerships.
The Senior Promotion/Marketing Manager works closely with other Marketing team members as well as internal Meredith colleagues and external agencies/clients/vendors to manage and execute daily RFP driven workloads including, but not limited to: writing and executing RFPs, the development, creation and execution of off-the shelf and custom client marketing programs, and writing and managing advertorial and sweepstakes programs.
This position creates copy and collaborates with the Marketing Director and Promotion Art Director to develop and write sales materials, media kit materials and added-value promotional concepts. The incumbent also works closely with the Director of Marketing and Senior Integrated Marketing Manager to conceptualize, develop, create, pitch, write and execute integrated marketing proposals and promotional programs/ideas.
The Senior Promotion/Marketing Manager works closely with the Director of Marketing and Senior Integrated Marketing Manager to develop sales strategies including presentations and sell sheets/brochures/promotional pieces that support the SIM story. This person also has the opportunity to become further involved in the Meredith digital landscape, as well as SIM research initiatives.
Bachelor’s degree in Marketing or a related field, or equivalent training and/or experience
Six to eight years of magazine promotion/merchandising experience and prior experience in all aspects of merchandising and sales promotion
Specific Knowledge, Skills and Abilities:
Proficiency in all Microsoft programs necessary
Must be a creative and strategic thinker with the ability to develop customer-focused merchandising programs
Excellent verbal and written communication skills
Strong business and promotional copywriting skills
Strong project management skills
Ability to work well with sales and marketing staff, other internal departments, clients and outside vendors
Ability to manage multiple projects simultaneously and meet deadlines
Must be highly organized with attention to detail
Ability to work in a team-oriented, fast-paced environment
Research experience helpful
Strong business writing, project management, and communication skills
Copywriting skills preferred
Ability to demonstrate a high level of creativity and team spirit
Online experience not necessary but is also a plus
Please apply through the Meredith website career page: http://www.meredith.com/meredith_corporate/careers-l.html