Integrated Marketing
Job Description
Reports to: Integrated Marketing Director

Title: Integrated Marketing Manager

The Manager is the primary point of entry for sales to a centralized Integrated Marketing Department that supports the PEOPLE Group including PEOPLE, PEOPLE.com, PEOPLE Country and Style Watch. Based on category assignments, the manager will collaborate with both the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs. The position combines creative “big” idea/platform creation, partnership development and presentation skills and program execution to leverage the PEOPLE brand as a vital media partner.

Primary Responsibilities:

• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships

• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

• Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events, promotions from conception through implementation and/or fulfillment

• Manage and train Integrated Marketing Associates in all areas to assure their continued growth within the department

Qualifications:
• Bachelor’s degree required, minimum 6-7 years marketing experience, preferably in media/advertising. Digital experience, either at a website or through an integrated marketing role at a magazine or agency, is required

• The manager should be a team player, self-starter who is also extremely innovative, professional and resourceful

• Ideal candidate must be highly proactive and solution-oriented

• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs for partners

• Comprehensive knowledge of various online advertising platforms, creative executions, and with current online ad serving technologies and creative executions – preferred

• Knowledge of advertising sales, magazine marketing, digital media and related research (MRI, Media Metrix, Nielson NetRatings, @Plan, PIB, ABC, etc.)

• Must be proficient in PowerPoint, Word and Excel

• Strong writing skills required

Please send resumes to: Jason_Kreuser@timeinc.com

Key Responsibilities

Ability to function as a category and/or market segment “expert” with professionalism and depth—includes preparing Newsletters, Category Overviews, Trends, etc.
Manages the fulfillment of RFP and syndicated data requests for specific categories.
Analyze various secondary data sets and provide insights to various constituents (publishing, edit, and consumer marketing)
Understand the application and use of multiple secondary sources in addition to syndicated audience data in business situations which includes proficiency in developing competitive positioning arguments.
Supports network on special projects (ad effectiveness, corporate and brand initiatives)
Communicate, collaborate, and cross-pollinate with the corresponding brand team within Consumer Research & Insights (CRI) and the brand.
Ability to develop and foster internal client relationships.

Skills & Experience
The position requires analytical and writing skills (left and right brain)
Knowledge of Microsoft office tools (excel, powerpoint, etc.),
Strong attention to detail.
Strong communication and relationship-building skills
An understanding of Publishing, Advertising, Media and Digital functions
Knowledge of advertising & media.
Excellent presentation and writing skills
Ability for innovative and creative thinking
Ability to handle multiple activities simultaneously is required.

• We are looking for a dynamic individual that is both right and left brained. Must be marketing savvy and analytical.

• Must have excellent written and presentation skills and the ability to form and communicate insights either in person or in written documents in a knowledgeable/confident manner, as this position is called upon by Publishers/Marketing/Sales for their expertise, opinion and guidance.

Must be able to turn a variety of syndicated data/numbers into well written, easily understandable facts with informed insights and/or brand selling strategies to be shared with Publishers, Marketing, Sales, and External Clients.

Need to be forward thinking and not only provide the specific answers to specific questions but, be able to think ahead and provide answers to questions that may arise from the request.

Must be very comfortable working with and analyzing numbers.

• Must be familiar with Media: Roles of Media, Syndicated Data such as: MRI, MMR, Starch, AdMeasure, Iconoculture, Forrester, etc.), and the Media Industry in general including New Media

Previous Work Experience: Minimum 2 years experience in Media Planning, Advertising Account Management, Marketing, Research

Education: Bachelor Degree

Please send resumes to: Jason_Kreuser@timeinc.com

Manager, Strategic Partnerships
SI KIDS and TIME For Kids Magazines
Reports to VP Marketing and Strategic Partnerships

Position Description
• Manage current advertising sales relationships for both brands
Continue SIK ad agency relationships for territory east of the Mississippi, specifically focusing on New York, Boston and Atlanta areas
Renew annual TFK partnerships

• Research cultivate new revenue-generating partnerships, ultimately breaking new business
Grow ad paging and annuity sponsorships for SI KIDS
Identify and establish relationships with companies that have strong cause marketing and responsibility efforts

• Work with Marketing and Project managers to execute client-specific platforms, specifically managing communication with the client through out the process

Requirements

• 5+ years advertising and marketing experience
• Strong communication and negotiation skills
• Ability to effectively research, identify and contact potential partners
• Self starter

Send resumes to: Jason_Kreuser@timeinc.com

One of best known and widely read magazines has an immediate opening in its midtown New York City office for a Sr. Analyst.

Must have strong excel and analytical skills, excellent math and communication (both verbal and written) skills, be detail oriented, work well under extreme pressure and tight deadlines. Requires 3+ years of related experience to work closely with the New York and Regional sales teams.

The Sr. Analyst will be responsible for providing assistance to sales offices for all advertising pricing and RFP completion; completing advertiser history analysis for high level negotiations and working directly with VP/Director Sales Support and Chief Operating Officer; approving discounts at established levels and non-premium positioning requests; assisting with the resolution of billing discrepancies and quarterly advertising billing review to Finance department; checking/confirming rates on ad contracts for booked business. Bachelor’s degree required.
Contact donnan@Lpalmer.com

O, The Oprah magazine is looking for a Marketing Manager. The ideal candidate will have at least 3 years’ experience in research, will be completely fluent with syndicated research and love to dig deep to come up with compelling stories. She/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentation that help sales people sell. They will be able to design/drive proprietary research studies including but not limited to reader panel surveys. Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client/agency prospects on sales calls. Good writing skills are a huge plus.

Responsibilities:

Responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story
Interact with the entire sales and marketing staff, Hearst corporate research, as well as vendors including syndicated providers and survey/research firms
Function as the principal liaison between O sales and Hearst Corp research to review/provide analysis/packaging of all requested runs
Assist in the development of annual strategic research plan and budget
Maintain and continue to develop a reader panel; conduct (by directing an outside vendor) regular surveys of the reader panel – both on behalf of O and for advertisers
Manage other special studies as needed
Translate and package study findings into meaningful presentations that will enable account managers to present O as a valuable resource and partner to client/agency prospects
Create/update General and Category presentations, working with the Executive Marketing Director and art department
Create custom sales presentations and mailers/marketing pieces as needed
Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released
Position reports to the Executive Marketing Director

Required Skills:

Able to design/drive proprietary research studies including but not limited to reader panel surveys
PowerPoint
Ability to interact with sales team and present research to client/agency prospects on sales calls
Good writing skills are a huge plus

Required Experience:

3 years prior magazine marketing experience

How to Apply:

Interested candidates please apply by going to our career site at: http://hearstcareers.silkroad.com

Major young women’s brand is seeking a creative and strategic individual to develop integrated marketing
ideas that generate advertising revenue for the magazine and website.

Responsibilities will include:

* Development of cross-platform proposals for multiple advertising categories that utilize all the capabilities of the brand (in-book, digital, events, licensed products, etc.)
* Execution of merchandising programs from start-to-finish (including events, sweepstakes, advertorials, GWPs, retail programs, digital promotions, etc.)
* Management of budgets for proposed merchandising programs/events
* Presentation of merchandising concepts to clients
* Management of in-book & online promotional pages

Candidates must possess:

* 1-2 years of merchandising experience at a major magazine
* Creation of cross-platform promotions a plus
* Exceptional writing abilities
* Superior organizational, project management, problem-solving and interpersonal skills
* Ability to work closely within a team environment
* High level of professionalism
* Excellent client communication skills
* The ability to thrive in a fast-paced, results-oriented environment
* Undergraduate degree

Send resumes to: joboffer0610@gmail.com

Brides Local Magazines & Brides.com is looking for a current student (undergraduate or graduate) able to receive credit for a part-time internship with the marketing and promotions team. Interns will work on various marketing and promotions initiatives for Brides.com and Brides’ 16 local Brides Magazines.

Qualifications
Successful candidates for internships possess the following attributes:
• Ambitious, motivated, and dedicated
• Attentive to detail, ability to focus and multi-task
• Intelligent, hard-working, intuitive and able to problem-solve
• Ability to work independently, as well as part of a team
• A positive attitude
• Patient and able to find value in various types of tasks
• Able to take direction and manage time efficiently

Description
Interns are considered an integral part of the Brides.com & Brides Local team, and as such are involved in a wide variety of projects. They will participate in the creation and production of sales and marketing materials and contribute to various research initiatives, promotional events, marketing campaigns, etc. Interns should anticipate undertaking rigorous and demanding assignments that require flexibility, good time-management skills and the ability to multi-task. They should be detail-oriented and possess the ability to continually perfect and develop their own work. Interns will work in conjunction with the various departments of the group, including business, sales, marketing, and design.

Some projects interns may expect to contribute to are:
· Sales and marketing materials (including sell sheets and media kits)
· Various in-book promotional sections
· Administrative duties
· Promotional events/event marketing
· Added value programs for advertisers
· Lead generation/advertising effectiveness programs

Resumes and materials will be reviewed as soon as possible, and desirable candidates will be contacted to schedule an interview with our marketing department.

Note: There is a $12/day stipend. This internship is based in NYC.

Send resume to Lauren Chomiuk at lauren_chomiuk@condenast.com.

Women’s Marketing, Inc. (WMI) has an immediate opening for a Digital Sales Representative responsible for building and maintaining advertising revenue. Our ideal candidate will be a self-motivated, accomplished sales professional with strong client relationships. The individual should have the ability to work autonomously as well as take a leadership role within the organization. This position will be working out of our Fairfield County and New York City offices.

Responsibilities will include but are not limited to:

• Attain established revenue goals
• Develop account strategies for long term development and revenue growth in partnership with integrated sales leads
• Secure relationships with senior client contacts
• Work with marketing and creative services to generate innovative ideas
• Monitor the progress of sold advertising deals to ensure delivery and client satisfaction
• Attend industry trade shows and local events to stay apprised of new innovations as well as develop contacts
• Continually educate the organization on the latest developments in digital to ensure we are a leading team in the industry

Qualifications/Experience:

• Bachelor’s degree required.
• 3+ years experience in sales with a concentration in digital sales
• Ability and desire to create integrated sales opportunities using all forms of media
• Excellent verbal and written communicator with client presentation experience
• Excellent presence in support of client visibility
• Must be team oriented

WMI is a media solutions company, delivering premium media since 1982. Located in Westport, CT we offer a dynamic work environment plus a strong benefits package. Want to be part of our growing organization? Interested candidates should apply by submitting their resume and cover letter along with salary requirements to kdillon@wmimediasolutions.com.

ESSENTIAL DUTIES AND RESPONSIBILITIES
The Online Advertising Product Manager for Time Inc Lifestyle Digital is responsible for continuing the evolution of the online advertising strategy, development and implementation of new advertising products, features and establishing best in class, innovative advertising solutions for the Time Inc. Lifestyle brands. Additionally, this person will be responsible for overseeing custom advertising integrations across multiple sites using innovative and cutting-edge ad solutions.

The ideal Digital Advertising Product Manager will have experience with online ad operations and ad sales (mobile experience a plus), along with a deep familiarity with the breadth of technologies and processes used in online advertising. Product management or product development experiences within digital media involving Food, Fashion, Home Decorating and general Lifestyle Content is a strong plus. A strong sense of creativity and desire to innovate will set this candidate apart, as she/he needs to stay abreast of industry trends in online media, including innovations in advertising technology and business models.

The role will be highly collaborative, working with sales development, ad operations, product management, and editorial teams to create and implement integrated advertising solutions from IO to launch. The candidate must be able to balance user experience, paid advertising, and editorial integrity with Sales and Client expectation. The ideal Candidate must be able to handle both strategic / big idea planning as well as day-to-day implementations of custom advertising opportunities with the site.

Additional responsibilities include working with Business Development on strategic partnership implementations; reviewing implementation strategies; and advising the business development team on integration questions and .

Qualifications:
– Minimum 5 years in either advertising post sales implementation, digital product management, ad operations or digital marketing for a major ad-driven site
– Detail-oriented with excellent interpersonal and written communication skills
– Photoshop skills required
– Knowledge and know-how of HTML a plus
– Vendor Management Experience
– Knowledge or past work experience with DART for Publishers
– Ability to work well in a team-oriented environment
– Past experience with or knowledge of Content Management Systems
– Strong analytical skills

Education:
A bachelor’s degree from an accredited and recognized institution of higher learning is required.

Please send resumes to: Jason_Kreuser@timeinc.com

SAVEUR & Garden Design Integrated Marketing Manager

The Integrated Marketing Manager will play a key role in developing integrated marketing strategies, promotions, and programs for Saveur, Saveur.com, Garden Design and GardenDesign.com. The position combines big idea/platform creation, partnership development, proposal writing, and program execution. The position will report to the Group Creative Services Director.

Responsibilities Include:
* Big Idea Generation: Collaborate with sales/marketing team to develop and sell “big idea” opportunities.
* Proposal Development & Management: Develop integrated marketing programs, bring them to life through written proposals and execute them in-book, online, and through events.
* Client Meetings: Attend sales calls to present marketing programs/platforms and client-specific opportunities.
* Partnership Development: Research and develop relationships with marketing partners.
* Event Management: Research and secure vendors, venues, and talent; managing all aspects of an event from budget to sponsor integration.

Qualifications:
* Bachelor’s degree required, 3-4 years marketing/merchandising experience, preferably in media/advertising. Strong digital and/or event experience is required.
* Extensive experience in creating and developing integrated marketing programs and platforms.
* Comprehensive knowledge of various online advertising platforms, creative executions, and current online ad serving technologies and executions is preferred.
* Must be a creative thinker, self-starter, problem solver and resourceful. Must be team player and partner to marketing & sales colleagues and management team.
* Must have strong writing skills and a background in proposal writing. Proficiency in PowerPoint and Excel is required.
* Interest/experience in the epicurean category preferred.
* Position is full time in NYC office.

Qualified candidates should send their resume to Kris-Ann Panzella at kris.panzella@bonniercorp.com. Absolutely no phone calls.