Integrated Marketing Associate – People January 31, 2011

Filed under: Jobs in NYC — sam roloff @ 7:35 pm
The Integrated Marketing Associate will work with the Associate Director, Beauty Marketing and an Associate Integrated Marketing Manager to develop sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch –collaborating with both the print and online sales for the Beauty category. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:
• Project Management: Responsible for managing the daily workflow process including prioritizing presentations, proposals, program and recap materials

• Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, sampling, retail events, and special events

• Promotional Page Development: Manage promotional pages and advertorials from start to finish, including: creating concepts, creating/following timelines, working with creative services to execute concepts and securing editorial and advertiser approvals

• Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue

• Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Category Development: Support the Associate Director, Integrated Marketing in the development of category specific strategies including competitive landscape/sales opportunities

• Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Associate Integrated Marketing Manager, Associate Director, Integrated Marketing and Director

Qualifications:
• Bachelor’s degree required, minimum 3-4 years publishing experience, preferably in magazines, media planning or promotions.
• Ideal candidate must be highly proactive, able to manage a high volume of projects, detail and solution-oriented.
• Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.

• Must have experience in proposal writing


SALES PLANNER- CAFEMOM

Filed under: Jobs in NYC — sam roloff @ 12:03 am

CafeMom is seeking a proactive and energetic online sales planner to join our growing team in New York. As Sales Planner, you will be responsible for increasing advertising and sponsorship revenue for CafeMom by delivering superior proposals to advertising agencies and clients.  This is a tremendous opportunity for someone who is looking for a strong career growth opportunity in digital media.

Overall Role & Responsibilities:

  • Responsible for development of proposals and presentations for two or more sales directors
  • Assist sales directors with building custom programs, creating corresponding online media plans, and entering them into third party systems
  • Work on proposal planning/brainstorming with Sales Development team and create strategic PPT proposals
  • Actively participate in client meetings to understand partner goals and objectives and develop a strong relationship with our advertising partners
  • Leverage site and audience research tools to support sales proposal development
  • Input and track all sold campaign information in ad booking system to ensure accurate revenue reporting and billing
  • Work in tandem with Sales team, Ad Operations, and Client Solutions to ensure proper and timely launch of contracted campaigns.
  • Work closely with Account Management team to assure smooth pre sale/post sale transition and seamless superior customer service.

Required Skills & Competencies:

  • Extensive knowledge of Ad Serving Software and Tracking Programs: MediaVisor, Atlas, Media Bank, iDesk, Doubleclick Sales Manager (DSM)
  • Well organized, deadline focused and able to multi-task in a fast paced environment
  • Analytical and detail oriented
  • Strong computer skills especially in Excel, Power Point, and Outlook
  • Superior phone skills – excellent verbal and written communication
  • Client relationship management skills and service orientation
  • Experience managing a large client base
  • Four year BA/BS degree – Business Management or Communications a plus
  • Minimum of two years full time work experience in online advertising; at least 1 year prior online sales planner experience


Compensation:

A competitive base salary will be offered. In addition we offer health/ dental/vision benefits, 401k, stock option plan, life insurance, paid vacation/ sick/ personal time, and many perks.

How to Apply:

Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read “Sales Planner”.

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.


SALES DEVELOPMENT MANAGER- CAFEMOM

Filed under: Jobs in NYC — sam roloff @ 12:02 am

Seeking an experienced marketer responsible for developing and managing advertising capabilities and solutions to support CafeMom sales objectives cross platform. You are the go to person once a relationship and budget has been established with a client. You will help move the deal forward into ideation and proposal format.

Overall Role & Responsibilities:

  • Ensure sales requests are processed on time and prioritized among your territory
  • Idea generation for ways to integrate partners on the site within our core offerings
  • Liaise with Product Team to ensure our offerings are in-line with the mission of the site
  • Work with Sales Planners to develop customized decks for clients; highlight new offerings for sponsorship availability
  • Act as a gate-keeper for spend and functionality details communicated to the client
  • Acts as internal property expert and disseminates that knowledge to the sales-force
  • The team is organized by territory and sales managers. The Sales Development Manager will develop a strong working relationship with the sales person they are aligned with.

Required Skills & Competencies:

  • Self motivator with strong organizational skills
  • Creative thinker
  • Effective communicator across departments
  • A strong understanding of the online advertising space including understanding of campaign success metrics
  • A team player that can inspire others and problem solve
  • Excellent verbal and written communication skills.
  • Ability to thrive in a fast paced environment to manage multiple projects and tight deadlines.
  • Minimum of two years full time work experience in online marketing

How to Apply:

Interested candidates should submit a resume and cover letter with salary requirements to hr@cafemom.com. The subject line of your email should read “Sales Development Manager”.

We regret that we are unable to respond to each resume. Only those individuals selected for interviews will be contacted. CafeMom is an equal opportunity employer.


Account Executive, Advertising Sales – Forbes Media January 30, 2011

Filed under: Jobs in NYC — sam roloff @ 3:23 am

Description:

Account Executive
Job Description
Overview
The Forbes Media Account Executive is part of a team that works with Sales Directors and Sales Representatives to maximize revenue potential in the assigned region. The core function of the Account Executive is to service the sales effort through effective response to Forbes Media “client” requests which may be the result of direct interaction or as delivered by a teammate. The Account Executive is encouraged to develop external customer relationships with focus on the advertising agency media planning departments in an effort to enhance RFP acquisition. Specific responsibilities include:
• For RFP’s over $100K, the AE is responsible for coordinating the proposal process as follows:
o Enter proposal into Salesforce.com
o Review previous proposals sent to the client and their success rate
o With Sales Representative, develop specifications and proposal criteria
o Schedule and lead project kick-off meeting
o Check inventory availability
o Assemble work product from research and proposal team
o Develop preliminary pricing
o Review with Sales Representative
o Send to client
o Update Salesforce.com that proposal has been sent and expected decision date
• For RFP’s under $100K or <24 hours turnaround, the AE is responsible for preparing the proposal as follows:
o Enter proposal into Salesforce.com
o Review previous proposals sent to the client and their success rate
o With Sales Representative, develop specifications and proposal criteria
o Check inventory availability
o Coordinate with Market Research
o Develop preliminary pricing
o Review with Sales Representative
o Send to client (via MediaVisor or Atlas if appropriate)
o Update Salesforce.com that proposal has been sent and expected decision date
• Digital campaign order entry and campaign coordination.
o Recheck inventory availability
o Enter I/O received in Salesforce.com
o Enter into OES
o Once campaign is live, obtain screen shots and send to client
• Print campaign insertion order and positioning coordination.
o Check inventory availability
o Send request for positioning to advertising sales coordinator
o Interact with other AEs and sales representatives to resolve positioning conflicts and prioritization
o Circulate I/Os through production, accounting, and advertising sales coordinator
o Interface with sales representatives prior to issue close to update forecasts
• Digital campaign performance monitoring and proactive recommendation for enhancements.
o Monitor campaign delivery daily. Discuss delivery issues with Sales Rep and Ad Ops
o If reallocation is required, coordinate with Sales Rep for client approval
• Coordinate with Sales Rep to ensure that client contact information, call reporting, forecast, and insertion order status are up to date in Salesforce.com.
• Prior to a client meeting, analyze competitive spend via Magazine Radar and provide to Sales Rep. Regularly monitor competitive online sites for competitive spend.
• Under the direction of the Sales Rep, make prospecting calls to obtain client meetings.
• Provide administrative support to maximize the productivity of the Sales Rep as required.
• Active participation in advertising community clubs and organizations.
Required Skills:
• Effective communication skills; both written and verbal.
• Proficiency in all related computer programs including but not limited to PowerPoint, Sales Logix, Excel, OES and Mediavisor.
Required Experience:
• College graduate
Important Characteristics:
• Self confident and enthusiastic
• Creative and strategic
• Highly motivated and hard-working
• Collaborative and communal
Reporting Structure:
• The Account Executive reports to the Region Director with dotted line responsibility to assigned Sales Representatives.

State:

New York

City:

New York

Send resumes to: RRosato@forbes.com


Integrated Marketing Manager – Cosmopolitan Magazine January 28, 2011

Filed under: Jobs in NYC — sam roloff @ 5:03 am

Cosmo is currently searching for an Integrated Marketing Manager.

Duties:

Work with 2-3 sales partners to write merchandising proposals in response to advertiser RFPs.

•      Implement merchandising and added-value programs for sales partners¹clients including sweepstakes, GWPs, in-book promotions etc.

•      Work with Promotion Directors and art department to create comps and Advertorials.

•      Project manage select multi-advertiser merchandising programs including additional elements such as mini-site, gift fulfillment, sampling, mailers, signage, etc.

•      Research new marketing/promotion programs and partnerships.

•      Attend sales calls to present marketing ideas when necessary.

Required Skills:

Requires excellent writing, communication and self-editing skills, organizational abilities, creative thinking.  Must be detail-oriented, flexible, responsive, motivated, enthusiastic, team-player.  Must be digital marketing savvy.

Required Experience:

Bachelor’s Degree.

2-3 years marketing/promotion experience at the associate manager level or higher, preferably

at a media company.  Must have knowledge and interest in digital, apps and social media .

Please submit your resume through our career site at: http://hearstcareers.silkroad.com


Integrated Marketing Manager – Los Angeles, CA January 26, 2011

Filed under: Jobs in NYC — sam roloff @ 9:11 pm

The Complex Media Marketing Department seeks an Integrated Marketing Manager to concept, plan and execute custom marketing programs for magazine and online network advertisers. The ideal candidate will be an ideal mix of creative thinker/writer, strategic manager and posses experience working with a diverse group of local and national sales representatives. Skills required but is not limited to:

exceptional writing skills and impeccable grammar, in both proposal/business writing and creative copywriting

creativity in concepting innovative marketing ideas for both pint and online

experience with integrated media/marketing, including (but not limited to) print, online and events

confident presentation skills

experience with managing large clients and their agencies through execution of programs including timeline and budget management

extreme attention to detail

passion for fashion, pop culture, music and urban culture

3-5 years marketing experience (preferably at a media company), including strong presentation writing skills, creative/strategic thinking and data analysis. Must be able to work well with sales reps on strategizing about their business and executing appropriate integrated marketing programs.

Please send a cover letter and resume to jobs@complex.com


Summer Intern – Bauer Media Inc

Filed under: Jobs in NYC — sam roloff @ 9:09 pm

Bauer Media Inc., the number one seller of newsstand magazines, seeks an intern for summer 2011. Position will require a three to four day per week commitment as well as on site attendance at events.

The intern will work closely with the marketing department to create integrated marketing programs to win new business, increase existing business and help reach the advertising revenue goals established for 2011.


Responsibilities include, but are not limited to:

  • Working with a fun and enthusiastic marketing team to develop cross-media ideas to meet client objectives and grow advertising business
  • Aid in translation of ideas into clear, concise, articulate and persuasive written proposals
  • Assist in the fulfillment and execution of NYC based events
  • Event execution which involves event planning and setup and guest check in of an exclusive guest list (high profile clients, sweepstakes winners and fellow staff)

Job requirements include:

  • Outgoing, confident and approachable
  • Organized, detailed oriented and analytical
  • Strong communication skills (oral and written)
  • High level of interest in marketing and event execution
  • Ability to work independently and in a team
  • STRONG computer skills (Microsoft Outlook, Word, Excel, PowerPoint)

Office is conveniently located in midtown Manhattan, between both Penn and Grand Central Stations. Hours are 9 a.m. – 5 p.m., but negotiable on an availability basis. A lunch hour is also included. The position is unpaid; however, college credit is available where applicable.

To be considered for this position please send resume (1 page) along with a brief description of yourself to jbreton@bauermediaus.com


Integrated Marketing Associate Director – InStyle January 25, 2011

Filed under: Jobs in NYC — sam roloff @ 10:56 pm

Responsibilities include:
• Supervise all integrated marketing for select category team
• Manage team of 1-2 members
• Conceptualize and write larger-scale, custom integrated marketing programs for category team
• Work one-on-one with clients to execute integrated marketing programs
• Attend client sales calls to present integrated marketing concepts
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for category
• Competitive and market research of categories
• Participate in the development of InStyle platform programs

Competencies include:
• Strong project management and leadership skills
• Exceptional proposal writing and presentation skills
• Extensive background generating multi-platform, integrated programs
• Digital knowledge
• Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors
• Ability to manage team members




Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Executive Sales Assistant to Chief Revenue Officer January 24, 2011

Filed under: Jobs in NYC — sam roloff @ 9:40 pm

Executive Sales Assistant to Chief Revenue Officer

Description:

Forbes Media seeks an Executive Assistant to join the New York Ad Sales team. The Assistant will support the Chief Revenue Officer in managing the marketing and advertising department while helping to support and expand the business. This is a great opportunity for a candidate who has had 1-2 years of experience working as an administrative assistant who has a strong interest in developing their career in sales of marketing for a leading publishing and new media company.

Responsibilities include providing administrative support to Executive level representatives; creating initial client profiles; generating revenue repots; partnering with sales, marketing and events teams on various events and projects. The Executive Assistant will also answer the phones; handle expense reports; travel arrangements; lunch and dinner reservations and conference calls. Additional projects, events and tasks will be assigned.

Our assistant must be motivated, articulate, and have strong organizational skills with an acute attention to detail. The ability to handle multiple tasks and meet deadlines in a fast paced work environment is essential. Candidates must have strong verbal and written communication and presentation skills, and some public speaking experience. The ideal candidate will have the ability to work autonomously with minimal supervision as well as in a cross-functional team environment; it is essential to the success of this position. A wide degree of creativity and latitude is expected as well as the ability to prioritize and delegate. Ideal candidate wants to pursue a career in advertising sales. Must be proficient in Excel and PowerPoint and MS Outlook.

State:

New York

City:

New York

Salary: Competitive and full health benefits

Please send your resumes and cover letters to rrosato@forbes.com and be sure to note “Executive Sales Assistant” in the subject line.


Account Executive – OK! Magazine

Filed under: Jobs in NYC — sam roloff @ 8:10 pm

OK! Magazine – the home of celebrity news where every week our magazine is packed with the biggest stories, the best photographs and the hottest stars from the world of showbiz.

We are currently recruiting for a New York-based Account Executive. The Account Executive will call on large companies and advertising agencies to buy advertising programs across our print and digital properties.

POSITION PROFILE:

· Manage an account list, sell advertising/integrated marketing programs, and meet established weekly/annual goals

· Have strong sales development skills to bring in new accounts across all channels of the integrated OK! brand platform

· Cultivate and maintain relationships to win and grow business

· Develop and manage sales territory through personal calls and correspondence

· Use knowledge of client, category, and marketplace to respond to clients’ needs, questions, and concerns

· Provide regular reporting and forecasting on accounts

EXPERIENCE, KNOWLEDGE and SKILLS:

· Established client and agency relationships; food/packaged goods experience a plus

· 3 – 5 years selling advertising programs for national consumer magazines/web sites; a thorough understanding of the print and digital advertising marketplaces is a must. Experience selling a weekly publication a plus.

· Need to be comfortable working in a fast-moving environment as well as working on a variety of assignments

· Must be conscientious and organized to handle diversified account list

· Must have strong interpersonal skills and excellent written and oral communication skills including the ability to make presentations and deal with all levels of management

· Should have proven selling and negotiation skills

· Have the ability to execute complex sales strategies with creativity and innovation

· Must be a highly motivated team player

· Ability to sell across multiple categories and multiple platforms expected

· Agency-side media planning/buying experience a plus.

To apply for this position, please submit a cover letter and resume with salary requirement, to: Recruitment Specialist email: Jobs@OKMagazine.com.

In the Subject line area of your email, please reference: – Sales Acct Exec 01.11 – W.O.


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