Integrated Marketing Associate – People January 31, 2011
Primary Responsibilities:
• Project Management: Responsible for managing the daily workflow process including prioritizing presentations, proposals, program and recap materials
• Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, sampling, retail events, and special events
• Promotional Page Development: Manage promotional pages and advertorials from start to finish, including: creating concepts, creating/following timelines, working with creative services to execute concepts and securing editorial and advertiser approvals
• Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue
• Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Category Development: Support the Associate Director, Integrated Marketing in the development of category specific strategies including competitive landscape/sales opportunities
• Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Associate Integrated Marketing Manager, Associate Director, Integrated Marketing and Director
Qualifications:
• Bachelor’s degree required, minimum 3-4 years publishing experience, preferably in magazines, media planning or promotions.
• Ideal candidate must be highly proactive, able to manage a high volume of projects, detail and solution-oriented.
• Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.
To apply, please use following link:
http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NXXX,122352BR