MARKETING DIRECTOR, FAST COMPANY March 31, 2014

Filed under: Jobs in NYC — sam roloff @ 6:23 pm


Fast Company, the most progressive, creative and innovative business media brand, seeks a Marketing Director to conceive and develop creative marketing solutions in support of advertising sales. The ideal candidate will have a proven record of success, a commitment to driving revenue, and the ability to maximize marketing partnerships to achieve client and Fast Company goals.

The Marketing Director will report to the Executive Marketing Director and work closely with the Advertising and Creative Services teams.

Key Responsibilities Include, but Are Not Limited To:
·        Drive revenue opportunities by creating integrated and sponsorable marketing programs across the Fast Company network

while maintaining the overall aesthetic and tone of the Fast Company brand;

o  Strategize, ideate and create large-scale integrated marketing proposals for target accounts

o  Capture advertiser needs and proactively identify new opportunities that leverage editorial,

product and external vendor capabilities

o  Respond to advertiser RFPs with compelling, strategic, large-scale and integrated proposals

that effectively communicate program concepts, benefits and requirements

·        Overall department supervision, including management of four full-time staff members, weekly reports, and budget oversight;

·        Foster relationships with strategic partners to enhance our portfolio of cross-promotions and unique programs;

·        Draw on research and brand insights to develop compelling stories on how prospective clients can reach their demographic through

the Fast Company network;

·        Participate in—and creatively contribute to—client and agency meetings, sales calls, and brainstorming sessions to articulate

creative concepts;

·        Write/produce and maintain advertising sales and promotional materials including general presentations, media kits and sell sheets.

Must Haves:
·        10 years of marketing ad sales experience;

·        Creative and strategic thinker with strong written and presentation skills;

·        Detail-oriented with strong time management and organizational skills;

·        Fluency in PowerPoint and Microsoft Office. Keynote and InDesign are pluses;

·        Ability to interpret publishing and digital metrics and research tools;

·        Willingness to travel;

·        Positive attitude, solid work ethic, tenacious follow through.

For immediate consideration please email a cover letter and your resume to mmerwin@mansueto.com         EOE


Brand Insights Manager – Cooking Light March 27, 2014

Filed under: Jobs in NYC — sam roloff @ 9:44 pm
The Manager will work directly with the Executive Director, the syndicated and proprietary research teams, as well as marketing and sales to help grow revenue for Cooking Light and MyRecipes. The ideal candidate will be able to skillfully analyze data and develop brand and category-specific presentations, sell sheets and other sales materials by strategically and creatively turning facts and statistics into compelling brand stories. The position combines creative thinking, organizational and analytical skills as well as the ability to work closely with many internal groups.

Responsibilities:
• Work closely with Executive Director on the development of any needed sales collateral and brand positioning tools including, but not limited to presentations, media kit sheets, sell sheets, competitive overviews etc.
• Responsible for updating print and digital sales and marketing materials (category presentations, placemats, reference materials etc.) as new research data is released
• Analyze, package and disseminate advertiser results as AdMeasure data is released. Collaborate with Executive Director on creation of sales materials that showcase Cooking Light’s leadership in key categories
• Respond to research requests from the sales and marketing teams for RFP’s and presentations, including syndicated runs and marketplace & industry information
• Run and analyze Kantar data to create SOM reports, category analyses and advertiser prospecting reports
• Work with the Executive Director and proprietary research team to develop and conduct research with the “TasteMakers” consumer panel and package results for management, sales and advertisers
• Brainstorm with the Integrated Marketing team on custom marketing solutions, mailers, email blasts etc. and develop supporting research/industry insights to strengthen the idea
• Responsible for monitoring advertising and category trends relevant to the brand and advertisers and presenting them to the sales and marketing team

Qualifications:
• Bachelor’s degree and 5 – 7 years media marketing/research experience, including presentation development, research and brand strategy
• Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing, print and digital research and the media business
• Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
• Exceptional communication skills (written and verbal) along with strong creative storytelling skills
• Strong project management and organizational skills
• Knowledge of print and digital research tools (MRI, Ad Measure, MMR, AAM, PIB, @plan, comScore, Omniture, Media Radar etc.)
• Proficient in PowerPoint, Word and Excel

 

Please send resumes to randi_weintraub@timeinc.com


Sales Planner – SI.com March 25, 2014

Filed under: Jobs in NYC — sam roloff @ 9:47 pm

SI.com is looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. Overall we are looking for someone who is highly detail oriented, can thrive in a deadline-driven environment and has familiarity with online advertising platforms and executions. This is an ideal position for a candidate looking to grow their online advertising experience within an exciting and dynamic organization.

Job Requirements:
• Day-to-day support of Sports Illustrated sales team through development of media plans and
for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time.
• Work closely with Client Marketing on custom programs, both digital only and integrated with print.
• Manage and track online campaign implementation, delivery, and optimization processes and ensure that contract revenue is fulfilled.
• Communicate directly with clients and agencies regarding campaign details.
• Liaise between departments: ad operations, client marketing, sales, finance.
• Research and report on website and industry trends when necessary.
• Be an expert on site content, new features, and new ad units in order to put together the best media plans possible.
• Stay abreast of industry news and competitive sites.
• Thrive in a fast-paced industry and produce high quality work while meeting tight deadlines.

Qualifications:
• Bachelor’s Degree; 3-5 years minimum work experience preferred; ideal candidate will have 1 year minimum interactive experience, 1 year minimum strategic planning experience at an agency or with a publisher.
• Strong written and verbal communication skills.
• Must be outgoing, organized, efficient, team player and a strategic thinker.
• Above average Excel and PowerPoint literacy proficiency.
• Proficient in digital media tools such as Omniture, Nielsen @Plan, Nielsen Net Ratings, ComScore, etc.
• Solutions oriented with a “can-do” attitude – someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand.
• Must be self-motivated and able to work independently as well as part of a team.
• Ability to multi-task and efficiently manage time and priorities.

Please send resumes to Diana_cotumaccio@timeinc.com


Designer (Marketing) – TRAVEL & LEISURE March 19, 2014

Filed under: Jobs in NYC — sam roloff @ 9:05 pm
Travel + Leisure Magazine’s marketing Art Department is seeking a talented, passionate individual to design and produce creative assets and sales materials that support and highlight the Travel + Leisure brand.

Responsibilities
Print Design: Design of invitations, event signage/collateral, direct mail, marketing and sales materials that represent the brand. The candidate will have a high focus on updating and creating custom presentations and sell sheets for the sales and marketing team.

Inbook Design: Design of monthly onboard pages, comps for special advertising sections, house ads and special advertising sections.

Project Management: Manage design projects (routing, revisions, print production, and the organization of completed projects). Work closely with production manager to ensure projects are produced with the highest quality and for competitive prices. All while, under the direction of Design Director and Associate Art Director.

Digital Design: Responsible for design of graphics as needed for the web (web banners and ads, microsites), as well as ad pages for iPad.

Events: Work with Design Director and events department to execute and produce collateral for platform events as well as advertiser events.
Creative Input: Contribute to creative ideation and knowledge of new technology that can be applied to both internal and advertiser projects.

Candidate must have:
• Organizational and communication skills with strong attention to details
• Good time management and proactive with an eagerness to learn
• Full knowledge of print design and production on a Macintosh based platform
• An eye for style, typography and design, as well as a growing knowledge of trends in the design industry
• Comping skills
• Up-to-date in In-design CS6, Adobe Photoshop CS6, Adobe Illustrator, Keynote, PowerPoint, and MS Office Suite (Adobe plugins for iPad a plus)
• Creative thinker, able to brainstorm concepts and execute assigned projects.
• Able to manage/handle work volume and work collaboratively with other designers
and copywriters.

 

Please e-mail resumes to:

Diana_Cotumaccio@timeinc.com


Ad Operations Manager – DailyWorth.com

Filed under: Jobs in NYC — sam roloff @ 9:04 pm

Overview:

DailyWorth.com is looking for an energetic, solutions-oriented team member to manage numerous digital advertising campaigns as well as identify and test new strategies to drive optimal media performance for our advertising partners.  The Director of Ad Operations will be responsible for all aspects of digital ad campaign management.

 

Responsibilities:

  • Responsible for digital/mobile campaign management from close of sale through execution of contracted elements
  • Proactively Investigate Issues (delivery discrepancies, technical issues, etc.) with clients, agencies, third-party platforms and provide resolutions to these issues.
  • Track, analyze and update daily/weekly/monthly reports to maintain a database of campaign performance
  • Provide Account Managers and Sales Execs with regular updates of campaign performance
  • Provide excellent customer service to external clients
  • Actively research and implement new products and strategies
  • Develop processes and implement work flow with Sales, Editorial, Design and Technology teams
  • Email Trafficking – daily testing and scheduling of DailyWorth emails – editorial and sponsored

 

Requirements: 

  • 3-5 years of experience in Ad Trafficking and Analytics
  • Experience in serving and managing campaigns through DFP
  • Experience using third party Ad Serving vendors such as Double Click Stuio, Pointroll, MediaMind, etc.
  • Experience working with Rich Media Vendors
  • Familiarity with Internet programming and debugging; familiarity with common browser-based debugging tools
  • Good analytical and problem-solving abilities
  • Excellent troubleshooting skills and strong attention to detail
  • Strong project management, organization and prioritization skills
  • Ability to multi task in a fast-paced environment; able to manage multiple projects with tight deadlines
  • Experience with HTML, JavaScript, Flash and rich media a plus
  • Proficiency with basic office applications such as Word and Excel (including pivot tables)

 

Please submit all resumes to Apply@DailyWorth.com, and include desired salary range and where you found this listing.


Manager, Integrated Marketing – Time Inc. Branded Solutions March 5, 2014

Filed under: Jobs in NYC — sam roloff @ 9:24 pm
Time Inc. Branded Solutions seeks a strategic and creative Manager, Integrated Marketing for an integral role in the development and execution of corporate integrated marketing programs that cross Time Inc’s various content and audience channels from print to digital, mobile and more.
This role will also be integral to supporting business development efforts related to Time Inc.’s partnership with American Express (and the companies’ shared advertiser/merchant partners.)

The position will report to a Senior Director, Integrated Marketing (with dotted line to VP, Business Development and Strategic Partnerships)

Responsibilities:
• Assist in the development, ideation and strategic thinking for best-in-class customized integrated marketing solutions for the company’s largest and most high profile advertising partners across a range of categories
• Work closely with the TIBS team members (especially those engaging with American Express) to create and deliver sellable ideas across multiple categories
• Leverage strong communication skills to best sell our ideas–through carefully crafted written proposals and presentations that best tell the story and bring the idea to life
• Collaborate with the Creative Services team to fine tune ideas and deliver the “wow” factor required to help clients and agencies visualize an idea/concept
• Collaborate with Activation team building out program budgets and executional tactics
• Engage with American Express Publishing Liaison team to facilitate program components involving assets and data from American Express (i.e. cardmember direct mail, travel agent training, etc.)
• Contribute to development of exclusive media offerings built with American Express – in collaboration with VP, Business Development and Strategic Partnerships.
• Work with key marketing and sales counterparts across Time Inc. business units, company and job functions to deliver collective best thinking and practices; work with partners at American Express to develop marketing opportunities suitable for inclusion in programs.
• Attend client and agency briefings for new opportunities
• Manage assigned RFPs from conception to completion

Candidate Profile

• 5+ years experience in media marketing preferred with strong cross-platform capability. Other backgrounds may include client-side marketing or ad agency
• Enthusiastic strategic and creative thinker with strong writing and storytelling skills
• Experience with data and analytics – as a tool set to drive marketing solutions
• Excellent communicator and presenter – able to articulate and represent our brand and its assets both internally and externally
• Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and corporate entities
• Strong interpersonal skills with ability to effectively engage clients, agency decision makers, team members and internal counterparts
• Able to see the big picture while attentive to detail (Must be a “thinker” as well as a “doer”)
Direct experience with both traditional and new/emerging media

 

 

Please e-mail resumes to:

randi_weintraub@timeinc.com

 


Marketing Manager – DEPARTURES March 4, 2014

Filed under: Jobs in NYC — sam roloff @ 10:25 pm
DEPARTURES is seeking a full-time Marketing Manager specializing in, but are not limited to, travel and fashion to work in the Integrated Marketing Department. The position will report directly to the Executive Director, Marketing & Creative Services. Responsibilities include, but are not limited to:

§ Conceptualize, develop, write, and execute integrated marketing programs and presentations that meet the objectives of endemic and non-endemic advertisers (e.g., customized programs, advertiser and/or signature brand events, added-value fulfillment, etc.)
§ Ideate and execute the management of in-book special sections with the art department and freelance writers/designers
§ Limited organization of events for consumers, clients, and trade
§ Maintain strategic partnerships with outside resources
§ Manage program budgets

Qualifications:
§ 4-year College Degree
§ 5+ years in consumer facing media environment preferred
§ 2+ years of digital experience preferred
§ Strong writing skills
§ Strong organizational and communication skills; ability to juggle many projects at once
§ Detail and deadline oriented
§ Positive, can-do attitude, team player
§ Commitment to excellence. No job too big, no job too small.
§ Knowledge of new and emerging media, MS Office and web development platforms. Adobe Creative Suite a plus.

 

Please use the following email to apply,

randi_weintraub@timeinc.com

 


Digital Advertising/Marketing Intern – LifestyleMirror.com and ElizabethStreet.com March 1, 2014

Filed under: Jobs in NYC — sam roloff @ 12:10 am


Founded in 2011, Mediabend Capital houses two fashion and lifestyle brands: Lifestyle Mirror and Elizabeth Street. We are seeking marketing/advertising interns from local schools to assist the team with day-to-day tasks including advertising and marketing research, assistance with campaign management, client brainstorm participation, sweepstakes fulfillment, and more. As we are a young, growing company, you will have the opportunity to work on a variety of projects and learn the industry in a small, comfortable environment.

Qualifications:

  • Hardworking student with background or strong interest in digital ad sales and marketing
  • Ability to work in a fast-paced environment
  • Strong organization and attention to detail
  • Experience in Microsoft Word, Excel, Powerpoint

Applicants should send resumes and cover letters over to: jobs@mediabendcapital.com