MARKETING DIRECTOR, NETWORK RADIO – NY April 15, 2010

Filed under: Jobs in NYC — sam roloff @ 7:54 pm

Westwood One is the largest independent provider of network radio programming and the largest provider of traffic information in the U.S. Westwood One serves more than 5,000 radio and TV stations in the U.S. The Company provides over 150 news, sports, music, talk and entertainment programs, features and live events to numerous media partners. Our MARKETING DIRECTOR will develop marketing and sales support strategies for ad sales, targeting priority clients, categories, agencies and Team Impact sales opportunities.

RESPONSIBILITIES:

Ad Sales Marketing
· Create effective, competitive, creative sales presentations and marketing materials.
· Participate in Network sales meetings and manager calls with ideas for generating incremental revenue through creative promotions for network radio and digital clients
· Coordinate with Metro Traffic counterpart on Team Impact sales opportunities.
· Develop promotional tie-ins for major advertising prospects and/or clients.

Events
· Increase the branding impact of , and revenue opportunities for, network “signature events” (Superbowl, Olympics, ACM, etc)

Affiliate Sales Marketing
· Work with affiliate sales contact to oversee creation of Affiliate marketing materials for network talent and other programming.
· Coordinate marketing plans for network programming and talent in news/talk, entertainment, and, where requested, sports.

Administration
· Manage network marketing budget.
· Manage priorities for marketing team, including shared resources (Creative, PR, Events)

Strategy
· With head of, participate in identifying data-driven strategic opportunities for Network

EXPERIENCE REQUIRED:

· Minimum of 8 years experience in media sales and/or marketing at a media company.
· Experience working with media agencies and advertising clients in a range of categories.
· Experience in developing media sales strategies.
· Demonstrated creativity in overseeing the creation of promotional concepts, ideas and implementation.
· Track record of attention to detail in implementing promotions and events.
· Experience working with other marketing functions, including creative, events, and digital.
· Ability to work with talent.
· Ability to work with affiliate sales and station management.

Westwood One offers a competitive compensation and benefit package including health, dental and vision, 401(k) Plan, and much more.

For additional information on Westwood One please visit our website www.westwoodone.com

We are an equal opportunity employer M/F/D/V.

Westwood One takes pride in maintaining a balanced and diverse workforce and actively seeks out people who enrich our talent pool.

If you feel that you have the qualifications necessary to excel in this role, please send your cover letter, resume and salary requirements to careers@westwoodone.com Please be sure to include MARKETING DIRECTOR, NETWORK RADIO – NY in the subject line of your email. NO PHONE CALLS PLEASE.


VP, Sales Operations at Forbes Media

Filed under: Jobs in NYC — sam roloff @ 6:55 pm

Title: VP, Sales Operations at Forbes Media

Reports To: Chief Revenue Officer

Supervises: Data Analytics Department
Function: The Vice President of Sales Operations will be responsible for the operational efficiency and sales effectiveness of the sales organization and its partners. The VP, Sales Operations will be responsible for managing/leading operational and sales teams through strategic change to achieve improving sales productivity and operational efficiencies annually. The VP Sales of Operations will work closely with senior management in the Sales, Editorial, Forbes.com, Marketing, Information Technology, and Finance departments to achieve these organizational objectives.

Duties:
1. Identify in collaboration with sales leadership the best sales practices which drive sales productivity, revenue and profit maximization. Drive process definition and efficiency by leveraging sales automation/CRM technology and or deployment of the least costly resources to replicate the best practice improvements.

2. Lead sales method optimization efforts with sales, marketing and finance leadership to drive operational, cost or service improvements on an annual basis.

3. Build tools, metrics, communication and reporting to support the various sales personnel and leaders to optimize sales productivity and revenue.

4. Continually assess available technology and sales tools which can be leveraged and utilized to improve sales productivity or operational effectiveness. Build the appropriate business cases to support the investment to drive efficiency.

5. Develop and execute annual plan for Sales Operations and Support teams; including development of strategy, support structure and talent management.

6. Lead programs/projects that are critical to the success of the organization; work with cross-functional teams to develop requirements; create plans that support the requirements and meet timing/funding parameters; lead/coordinate teams to insure flawless execution of plans created; track and report progress to executive Management.

7. Establish inventory allocation, pricing, and media proposal guidelines based on available inventory and anticipated advertiser demand

8. Ensure accurate trafficking and optimization of advertiser campaigns

9. Develop new ad sales product

10. Works with the sales team to develop the overall sale strategy

EXPERIENCE & SKILLS:
1. Bachelor degree required, masters of business administration degree preferred

2. 10 years of sales and operations management experience in a digital and print media environment (or equivalent combination).

3. Minimum 5 years experience working with large distributed sales organizations. Experience must include CRM and or sales automation systems and complex sales incentive compensation plans.

4. Demonstrated ability to lead cross-functional teams; proven success communicating with all levels of the organization including presentations to large and small groups.

5. Experience in the design and administration of sales compensation plans.

6. Business process re-engineering experience preferred.

7. Excellent organizational, financial, communication and time management skills.

8. Excellent MS Office Skills: Access, Excel, Outlook, PowerPoint, Project, Visio, and Word.

9. Ability to travel. Various means of travel will be required, including travel by air.

Email resumes to: rrosato@forbes.com


Junior Ad Sales

Filed under: Jobs in NYC — sam roloff @ 4:19 pm

Junior Ad Sales – NYC – salary 60K Base/80K Total
Requires 2 years b to b sales experience. Finance/economics category.
Contact donnan@Lpalmer.com


Associate Editor

Filed under: Jobs in NYC — sam roloff @ 4:19 pm

Associate Editor – NYC – Salary 55K
Need books/journals experience – business/finance writing.
Contact donnan@Lpalmer.com


Fast Company—Marketing Manager

Filed under: Jobs in NYC — sam roloff @ 4:18 pm

Fast Company, the most progressive, creative, and innovative business media brand, which was recently named to AdWeek’s “Hot List” for the third year in a row, seeks an intelligent, dynamic and energetic team player to join our marketing team. The Marketing Manager will work closely with the sales and marketing teams to create fully integrated merchandising programs to win new business, increase existing business and help Fast Company reach the advertising revenue and paging goals established for 2010. The position reports to the Executive Marketing Director.

Responsibilities include, but are not limited to:
Working with integrated team of sales reps to develop cross-media ideas to meet client objectives and grow advertising business;
Translation of ideas into clear, concise, articulate and persuasive written proposals;
Conceptualize “big idea” cross-platform/integrated proposals utilizing all the capabilities of the Fast Company brand (in-book, online, events, partnerships, etc.);
Manage the fulfillment and execution of proposed/sold concepts, including advertorials, sweepstakes, contests, digital components, etc.;
Identify potential partners for marketing platforms to leverage business;
Attend client sales calls to present concepts.
Job requirements include:
Bachelors degree;
Three to four years of magazine and/or website marketing-related work (integration a plus!);
Knowledge of merchandising, promotion, sales materials and events;
Excellent written and oral communication;
Strong interpersonal skills.
EEO. Interested candidates should contact mmerwin@mansueto.com


Freelance Designer for Marketing and Ad Sales Department of a major magazine publisher

Filed under: Jobs in NYC — sam roloff @ 4:13 pm

Job Description:
Freelance Designer for Marketing and Ad Sales Department of a major magazine publisher.

Experience:
A senior level designer with 5-7 years experience working in publishing, excellent command
of Adobe Creative Suite, PowerPoint, and QuarkXpress. Flash, Dreamweaver, AfterEffects, HTML and CSS are all a major plus.

Qualities:
A strong multi-tasker, and excellent communicator that handles a large volume of projects and details in fast pace environment. (Requires self-motivated designer who can manage multiple projects and tight deadlines on multiple brands).
Highly organized. Detail oriented. Solution oriented. Positive attitude critical.
A team player who takes direction well and strives to contribute to the department’s overall success.
Pleasant personality and people skills a MUST in highly professional environment.

Responsibilities:
Design and oversee production of marketing and event collateral (advertorials, email blasts, microsites, invitations, signage, brochures, high-impact units, event collateral, etc.).
Create client-customized presentations in InDesign for PowerPoint output.
Buying art, preparing mechanicals, flight checking files, making proofs, releasing files, and communicating with vendors through project completion.
Making comps of projects for client presentations—must be able to use an exacto blade with out drawing blood.

If interested, please forward your resume, and 12-15 work samples, along with your hourly wage requirements to mktingdesign@yahoo.com.


Associate Marketing Manager, CBS Interactive B2B Marketing

Filed under: Jobs in NYC — sam roloff @ 4:13 pm

Title: Associate Marketing Manager, CBS Interactive B2B Marketing

Company: CBS Interactive is the premier online content network for information and entertainment. Our brands dive deep into the things people care most about across news, sports, entertainment, technology and business. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 web property and the largest premium content network online.

Location: New York NY

Job Description: The Associate Marketing Manager will assist in providing marketing support for B2B Marketing Department with focus on CBS Interactive brand as well as Entertainment & Lifestyle properties (cbs.com, tv.com, theinsider.com, Chow & Urban Baby); Games & Movies (gamespot, metacritic) and occasionally assist with Tech, Business, News and Sports brands.

Responsibilities include assisting with:

· Brand core pitches, vertical core presentations, media kits, sell sheets, brand videos, collateral for sales team
· Write and edit copy for sales collateral and other marketing materials
· Manage and update content on CBS Interactive website
· Maintain a library of competitive information and organize Marketing share drive
· Event planning and execution

Required Skills/ Experience:
· Bachelor’s degree and 2-3 years marketing experience, preferably in media/advertising, required
· Basic knowledge of online marketing research, i.e. comScore, Nielsen preferred
· Extremely organized with strong critical and analytical thinking skills
· Ability to multitask and manage multiple projects, possess strong written and verbal communication skills, solid computer/technical skills
· Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
· Strong excel and PowerPoint skills
· Must successfully pass a background check
Please send resumes to Renee Mizrahi, Director of Marketing at renee.mizrahi@cbs.com


Marketing Manager, Home & Garden Media Group, RDA

Filed under: Jobs in NYC — sam roloff @ 4:12 pm

Position Title: Marketing Manager, Home & Garden Media Group

Location: New York City, New York

Job Description
The ideal candidate will work effectively with our nationwide advertising sales staff to find solutions-based ways to grow brand recognition and revenue among advertisers. The ideal candidate will also have a working knowledge of the shelter and/or men’s category and experience with traditional, digital and event marketing platforms.

• Idea generation and proposal writing for a variety of categories
• Conceive and develop new programs and partnerships
• Coordinate and execute special projects, events and promotions in a timely and detailed manner
• Develop sell sheets and sales collateral to effectively communicate program concept, benefits and requirements
• Work with members of the RDA US Affinities to explore cross-media advertising opportunities with other RDA properties
• Participate in sales calls to bring programs and ideas to life for advertisers
• Maintain marketing tools and status reports
• Implement and oversee junior staff members with regard to proposal creation and program details and execution

Qualifications:
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Strong editing skills
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate and vendors in a collaborative way
• Requires 3-5 years of magazine marketing or agency experience, knowledge of print research (MRI, MMR, etc.)
• Proficiency in PowerPoint, Word, Excel and the Internet.
• Candidates must have a balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives.
• Some travel and evening work required.

Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity please send your resume to Stefan_Schneider@rd.com

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


Promotions Coordinator – Every Day with RR

Filed under: Jobs in NYC — sam roloff @ 4:11 pm

Position Title: Promotions Coordinator

Location: New York City, New York

Reports Structure: The position reports to the Merchandising Director and Executive Director, Marketing.

Job Description:
• Promotion Coordinator Job Description (Associate Promotion Manager)
• Looking for a smart, can-do, creative, hard-working “idea person” to join our team as Promotion Coordinator.
• The ideal candidate will be able to work with our nationwide advertising sales staff, marketing team and creative services department, to write proposals, create in book and sales materials, execute programs and manage deadlines. Responsibilities include:
• Idea generation and proposal writing for a variety of categories
• Coordination and execution of merchandising programs- events, sweepstakes, in book advertorials- in a detailed manner
• Development of sell sheets and other sales collateral to effectively communicate program concepts and requirements
• Day-to-day management of core programs – monthly in book promotional page, marketing website, email blasts – which will require effective trafficking,
• Budget management
• Direct interaction with clients, sales staff, production, vendors, freelancers

Qualifications:
• Creative writer with ability to take direction and expand upon ideas
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Team player with a “can-do” attitude
• Ability to work and communicate effectively with sales, marketing, clients, managers, art, corporate, and vendors in a collaborative way
• Ability to multi-task and work successfully in a fast-paced environment.
• editing, proofing and fact-checking of materials including interaction with Accounts Payable on payment processes and billing status for department
• Sourcing and development of premium items and sales gifts
• Maintaining status report of projects
• Some travel, weekend and evening work required. Requires 2+ years of magazine or agency experience and proficiency in PowerPoint, Word and Excel. Writing background a plus. The position reports to the Merchandising Director and Executive Director, Marketing.
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity please send your resume to Stefan_Schneider@rd.com

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


Research Associate, Marketing Dept. – Forbes

Filed under: Jobs in NYC — sam roloff @ 4:09 pm

The Market Research group at Forbes Media is seeking a Research Associate to join the team. Responsibilities include, but not limited to, are fulfilling day-to-day research requests from Sales and Marketing with syndicated and primary research that will support the Forbes print/digital advertising and marketing efforts. The position reports to the Director of Research.

The idea candidate will have 3-5 years of print and/or digital research experience with a media company or an agency.
– Must know the leading media syndicated research such as MRI, MMR, TNS’s PIB, At Plan, ComScore Media Metrix, as well as other types of syndicated research.
– Be familiar with ROI concepts such as ad effectiveness research from Insights Express, ComScore, Dynamic logic, etc.
– Proactively manage various research projects from start to finish
– Experience with primary research a plus, but not necessary

We are looking for someone who is a team player, and who has strong problem-solving skills. In addition, the candidate must have strong computer skills, verbal and written communication skills, and is highly organized that can handle high-volume and time-sensitive research projects.

If you are interested in applying for this position, please respond to rrosato@forbes.com with a notation of the title in the subject line.