Associate, Integrated Client Marketing – Sports Illustrated January 6, 2012

Filed under: Jobs in NYC — sam roloff @ 6:26 pm

The Integrated Client Marketing Associate (CMA) will work with assigned Client Marketing Managers and members of the Ad Sales team to achieve short and long term sales goals
o CMA will be primarily responsible for idea generation, writing proposals and creating digital media plans to sell multimedia programs for the SI franchise including the magazine, website, tablet, mobile, events, retail and more
o Once the idea is sold, CMA will work with various departments to ensure the implementation of all program elements to best meet clients objective

Qualifications
o Individual must be very organized and able to work on several projects at the same time
o Must be a team player, self-starter who is also innovative, creative, professional and resourceful
o Strong computer skills (e.g. PowerPoint, Excel, etc.) and knowledge of syndicated research (e.g. MRI, @Plan, Nielsen, comScore, etc.) is necessary
o Knowledge of DART, Omniture, AdRelevance and MediaVisor is preferred
o Knowledge of/passion for sports is a plus
o 2+ years relevant experience required



To apply, please send all resumes to christine_powell@timeinc.com


Sales Development Manager – Essence.com

Filed under: Jobs in NYC — sam roloff @ 6:24 pm

The Digital Marketing Manager will be a key resource in all sales development efforts for growing Essence.com. The role will be responsible for development and execution of all custom digital programs and digital components of integrated marketing programs.  This can range from definition of program, development of sales materials, assisting in pricing, execution of program and wrap-up analysis of program success metrics. Overall we are looking for someone who is a self-starter, who can think creatively and strategically, works well in an entrepreneurial environment and has very strong presentation, analytical and interpersonal skills.  In addition, an understanding of niche markets and working with non-endemic categories is key.

Specific Responsibilities:
Digital Marketing
• Work with Integrated Marketing team and Sales Lead to develop custom marketing programs
• Partner with Sales & Marketing VP, Digital  Sales Director and Essence.com General Manager to grow overall online ad sales
• Provide support for ad hoc online special projects
Creative Management
• Collaborate with Ad Sales and Marketing teams to develop compelling on-line sales proposals and presentation templates for clients
• Create online ad sales materials and collateral. Request research data where necessary
• Develop creative solutions for clients that are realistic to execute

• Develop and oversee production of rich media, contests and sweepstakes, and other non-standard advertising programs for clients. Be able to bid these projects out to external vendors for both creative and/or production
• Create campaign recaps of traffic performance and work with sales planners as needed
Analyze online metrics such as Omniture, Comscore, Nielsen
• Be the key point person for sales team on online metrics. Have a firm handle on the current competitive landscape including traffic, demographics, research and sales opportunities.

Specific Attributes:
• Candidates must have 2-3 years of successful digital marketing and/or integrated marketing experience (with digital focus) at an online website. Experience with 1- a magazine or other media content site and 2- the selling of cross-platform programs required.
• Must have strong creative skills in developing compelling programs for marketers.
• Must be flexible to working in a fast paced environment and adapt to changing needs of the business
• Must have excellent communications and interpersonal skills, and be an enthusiastic team player in order to successfully coordinate sales efforts across multiple divisions including site editorial, sales staffs, marketing staff, TII Ad Operations & Finance
• A solid grasp of online inventory management and ad serving processes.
• Must possess a working knowledge of online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings and @Plan, Omniture). Quantitative skills for analysis and tracking of this data also required.
• Comprehensive knowledge of various online advertising platforms and creative executions, and with current online ad serving technologies and creative executions.
• Strong time management and organizational skills.
• Must be proficient in PowerPoint, Word and Excel, Atlas, MediaVisor, DFP and Omniture.
To apply, please send all resumes to rohanna_thomas@timeinc.com


Sales Development Manager – CNNMoney.com

Filed under: Jobs in NYC — sam roloff @ 6:24 pm

CNNMoney.com is looking for a bright, optimistic, hard-working professional to join our team as a Sales Development Manager based in New York City.

In this role, you will manage specific advertising categories and work with the online sales staff to find solutions to grow advertising revenue across display, video, mobile, tablet and other digital platforms. You will be involved in developing idea-centric opportunities, building rationales to convince new clients to advertise and exploring cross-media advertising opportunities with CNN and other Time Inc. properties. You will be responsible for evaluating and determining the strongest strategies, and preparing marketing programs and online media plans to support these strategies.

Key responsibilities include:
§ Partnering with sales to develop online media plans for advertising clients
§ Preparing sales proposals and presentations with a strong attention to detail
§ Collaborating with sales and ad operations to develop and implement custom programs
§ Contributing to the development of site marketing materials and overall positioning
§ Interacting with internal colleagues and outside vendors on program implementation
§ Identifying potential online partners to develop alliances and other mutually beneficial arrangements

Experience:
§ 3+ years previous online advertising or marketing experience or
§ 4+ years media business experience in sales development, account management/client services
§ Familiarity with online tools (workflow systems, research, etc.) a plus

Education:
§ Bachelor`s Degree

Skills:
§ Solid understanding of Internet advertising, benchmarks and sales process
§ Detail oriented with a passion for digital media
§ Proficiency with PowerPoint, MS Word, MS Excel and the Web
§ Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-centric initiatives

To apply, please send all resumes to rohanna_thomas@timeinc.com


The Observer Media Group is looking for interns!

Filed under: Jobs in NYC — sam roloff @ 6:16 pm

We are looking for:
• A creative team player who will deliver results and “think outside of the box”
• Must be detail oriented and resourceful
• Able to multi-task and prioritize under deadlines
• Excellent written and oral communication skills
• A solid working knowledge of Excel & PowerPoint is required
Interns in the following departments:
Marketing & Events, Advertising Sales, Ad Operations, and Editorial
Please note that the intern program is unpaid. College credit is available.
Contact Zarah Burstein: zburstein@observer.com
Please note INTERN in your subject line and the departments you are interested in.
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Digital Solutions Sales Development Manager – RealSimple.com January 5, 2012

Filed under: Jobs in NYC — sam roloff @ 4:48 pm

RealSimple.com is looking for an enthusiastic, energetic, focused individual to assist with all aspects of our online sales and marketing efforts. The Sales Development Manager will develop and manage creative, production and sales support for the online advertising efforts within the Lifestyle Group of digital properties. We are looking for a self-starter, who can think creatively and strategically, can work collaboratively is a team player, and has very strong presentation and interpersonal skills. We are looking for someone who is highly detail oriented, can thrive in a deadline-driven environment and has familiarity with online advertising platforms and executions. This is an ideal position for a candidate with strong online advertising experience to grow within an exciting and dynamic organization. This position is based in New York.

Specific Responsibilities:

•Person would serve as primary liaison on multi-site deals across the Lifestyle Group in additional to specific RealSimple.com deals •Develop compelling sales proposals and presentations for growing digital business.
•Collaborate with the brand magazine’s marketing teams to create compelling integrated programs and to integrate online components into all client proposals.
•Work closely with both the digital sales and product teams to develop new and creative programs that deliver on client objectives for all online RFPs.
•Attend and present at digital agency clients where appropriate •Create and oversee production of online ad sales materials and collateral, incorporating research data where necessary.
•Lend direction with regard to development of rich media, contests and sweepstakes, and other non-standard advertising programs for clients.
•Work with digital management to develop and continually evolve more efficient and effective pricing models, and assist in maintaining the rate card, including production costs, for inventory across the sites.
•Serve as a category (e.g., CPG, Tech, Travel, Auto, etc) expert with a firm handle on the current competitive/strategic landscape to help fully inform the sales development process.
•Manage and update performance and pipeline reports.

Specific Attributes:
•Candidates must have at least 4+ years of successful sales, or account planning or management experience at a website- preferably on the display side of the business. Experience with a digital agency or media content site and the selling of cross-platform programs desirable.
•Must have strong creative marketing & ‘story-telling’ skills.
•Must have excellent communications and interpersonal skills, including presentation skills, and be an enthusiastic and collaborative team player.
•Should have a solid grasp of online inventory management and ad serving processes.
•Must have strong knowledge of various online advertising platforms, ad serving technologies and creative executions (Rich Media, DART, Atlas, etc) •Desire to work in fast-growth, entrepreneurial environment •Must possess a working knowledge of the online metrics and research tools used in the marketplace (i.e. MediaMetrix, Nielsen NetRatings, Omniture). Quantitative skills for analysis of this data also a plus.
•Strong time management and organizational skills are essential.
•Must be proficient in PowerPoint, Word and Excel.
•Photoshop skills are a plus
To apply, please send all resumes to randi_weintraub@timeinc.com


Executive Director, Integrated Marketing – Cooking Light

Filed under: Jobs in NYC — sam roloff @ 4:47 pm

Cooking Light is looking for an exceptional leader to manage the integrated marketing team and contribute to the sales and marketing strategy for the brand. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution to leverage all assets of the Cooking Light brand and grow print and digital advertising revenue. The Executive Director must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.

Responsibilities include:
– Developing and overseeing strategic integrated marketing platforms with measurable engagement and ROI metrics for the brand (e.g. signature events, retail partnerships, social media promotion, custom solutions, etc.)
– Working directly with the print and digital sales and marketing staffs to manage the overall process and best practices for all client-directed proposals and presentations
– Collaborating with colleagues across all disciplines to leverage the Cooking Light brand as a vital media partner and generate incremental advertising revenue
– Elevating the presentations and proposals developed by the Integrated Marketing team to clearly and concisely communicate the unique attributes and benefits of the Cooking Light brand and its marketing capabilities
– Leading, motivating and supporting a dynamic team of marketers

Qualifications:
The ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:
– A minimum of 10+ years marketing experience, preferably in magazine sales/marketing including a minimum of 4+ years digital media marketing experience (experience in epicurean category a plus)
– Strong management and leadership skills including a collaborative approach to partnering with the sales and editorial teams, team members, advertising clients and vendors
– Exceptional proposal writing and presentation skills with extensive background generating multi-platform, integrated programs
– A comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies
– A strong desire to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects and giving direction to a team, where appropriate
– A bachelor’s degree
To apply, please send all resumes to randi_weintraub@timeinc.com


Senior Manager, Integrated Marketing-Fairchild Fashion Media January 3, 2012

Filed under: Jobs in NYC — sam roloff @ 10:14 pm

We are seeking a Senior Manager, Integrated Marketing for Fairchild Fashion Media which includes a print (Women’s Wear Daily – WWD, Style.com/Print, Footwear News), digital (Style.com, WWD.com), conference, trade show and book division.

Ideal candidate will have a passion for fashion, a brain for business, a flair for creativity and a love of writing.

The Senior Manager will be responsible for creation of single-advertiser integrated marketing programs including:

  • Leading creative brainstorm sessions to conceptualize ‘big idea’ revenue-generating programs
  • Crafting presentations and pitching to client with seller
  • Project management including execution/production of sold programs (print, digital, event, social media, etc.)
  • Interest in and knowledge about new technologies and vendors (mobile, live stream, high-impact digital units, ecommerce, social media)
  • Developing relevant partnerships
  • Resourceful researching skills
  • Creating promotional plans for key initiatives
  • Managing budgets, timelines, etc.
  • Interface regularly with sales, digital sales planners, art department, events and brand marketing
  • Reports to Director of Integrated Marketing /Special Projects

Requirements:

· Minimum of 5-7 years marketing experience

· Experience working in both digital and print mediums

· Ability to work in fast-paced dynamic environment

· Team player who is willing/able to step up to the plate

· Proficiency in Powerpoint, Microsoft Word, Excel

Interested candidates please forward your resume to:

danielle_mcmurray@fairchildfashion.com


Town & Country Market Research Manager

Filed under: Jobs in NYC — sam roloff @ 10:13 pm


· Must be proficient in market research analysis and creatively approach syndicated research data (MMR, PIB, ABC, VISTA, etc.) to integrate relevant insights and trends for ultimate use in the marketplace and internally by senior management
· Direct the implementation of quantitative primary subscriber research. Coordinate all phases from initial objects, questionnaire design and development, analyzing results and create subsequent presentations and materials. Present finding to internal staff, clients and potential advertisers
· Create compelling numbers story for Town&Country that will show Town&Country in the best quantitative light against competitors
· Analyze all available research materials and develop credible alternatives that best position Town&Country quantitatively to maintain and build advertising share of market
· Assist in the development of strategies that enable Town&Country to increase business in endemic and non-endemic categories
· Provide market research information on advertisers to support the sales staff
Specific Duties
· Analyze syndicated research and create sales sheets, presentations, and other materials for sales staff
· Develop primary research reports to support sales efforts in key advertising categories under the direction of senior sales and marketing management
· Track competitive advertising expenditures and prepare reports for management to identify areas of opportunity
· Identify market trends to leverage new business
· Make sales calls and presentations to help position Town&Country favorably from a quantitative standpoint
· Oversee all aspects of Town&Country’s Reader Panel, including providing response results for all participating clients
· Handle day-to-day research requests from sales staff
Specialized/Technical Knowledge
· Fluency in all syndicated services as well as ABC, PIB, Monroe Mendelsohn, etc.
· Survey design and analysis
· Database management
· Web-related programs (e.g., HTML)

To apply:
https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=212818&company_id=16061&version=1&source=ONLINE&JobOwner=992284&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Director Marketing Solutions Network/Interactive – MSG Media December 22, 2011

Filed under: Jobs in NYC — sam roloff @ 10:43 pm

Job Title:   Director Marketing Solutions Network/Interactive

Job Number:   2011-1032

Location:   MSG Media

Department:   Media Advertising Sales

Job Description:

This individual is responsible for creating innovative solutions for advertisers by uniquely packaging Madison Square Garden Networks programming inventory to maximize ad sales. This person will partner with internal clients, including MSGN and the Teams to optimize sales and sponsorships by developing solutions that support and promote new programming, elevate awareness and enhance the brand.

Additionally, they will work closely with the Interactive group as well as Cablevision to identify ways to maximize revenue from MSG content across all media distribution channels.

They will be responsible for determining value/pricing, as well as work closely with the Research department to ensure that we best leverage our position to reach and engage a variety of consumers. This position will also require constant communication with senior management within Teams and MSG Network to be up to date on new concepts and initiatives that Marketing Solutions will be working with to take to market.

Job Qualifications:

Ideal candidate will have 4-6 years of marketing experience with strong strategic thinking and ability to simultaneously understand Divisional and Client objectives and develop ideal solutions. Will work well with a broad cross section of functional teams. Must have the ability to develop strong relationships internally and externally. Candidate will have industry knowledge and relationships, focus on network and interactive with extensive knowledge of the marketing and advertising industries with a particular focus on the sports and entertainment industry.

Please send resumes to: michel.rodriguez@msg.com


Sales Development Manager – CNNMoney.com December 16, 2011

Filed under: Jobs in NYC — sam roloff @ 7:21 pm

CNNMoney.com is looking for a bright, optimistic, hard-working professional to join our team as a Sales Development Manager based in New York City.

In this role, you will manage specific advertising categories and work with the online sales staff to find solutions to grow advertising revenue across display, video, mobile, tablet and other digital platforms. You will be involved in developing idea-centric opportunities, building rationales to convince new clients to advertise and exploring cross-media advertising opportunities with CNN and other Time Inc. properties. You will be responsible for evaluating and determining the strongest strategies, and preparing marketing programs and online media plans to support these strategies.

Key responsibilities include:
§Partnering with sales to develop online media plans for advertising clients
§Preparing sales proposals and presentations with a strong attention to detail
§Collaborating with sales and ad operations to develop and implement custom programs
§Contributing to the development of site marketing materials and overall positioning
§Interacting with internal colleagues and outside vendors on program implementation
§Identifying potential online partners to develop alliances and other mutually beneficial arrangements

Experience:
§3+ years previous online advertising or marketing experience or
§4+ years media business experience in sales development, account management/client services
§Familiarity with online tools (workflow systems, research, etc.) a plus

Education:
§Bachelor`s Degree

Skills:
§Solid understanding of Internet advertising, benchmarks and sales process
§Detail oriented with a passion for digital media
§Proficiency with PowerPoint, MS Word, MS Excel and the Web
§Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-centric initiatives

Please apply using the following link:
http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,128492BR <http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,128492BR>


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