Research Analyst – Martha Stewart Living January 19, 2011

Filed under: Jobs in NYC — sam roloff @ 6:30 pm

Primary Purpose:  Research Analyst position will support the MSLO marketing and sales teams by offering smart, concise research-based insights into our audience segments across all media platforms (primarily Magazines, Digital and TV).

Principal Duties and Responsibilities:
Encompasses but not limited to:
• Develop well-written, research-based pitches for our media brands

• Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making

• Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate/guide marketing/sales on media research provided                                                                                                                                                                                • * Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives

• Update and manage organization of research data by brand and by vehicle

• Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations

Qualifications:
• Undergraduate degree required

• 4+ years of media research experience at either a media research company, publisher or advertising agency                                                                                                                                                                                          • * Experience in multi-media audience analysis–any combination of print/digital/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)
• Must have a working familiarity with the following:
Either New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS

* Must possess strong math and strategic analytical skills—to see relationships across multiple sets and sources of data and understand how they apply to the brand(s).

* Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels.

* Must be a strong writer who understands the nuances of grammar.  This position is in a fast-paced, multi- platform/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.

* Perform other duties as assigned by the Research Director and/or Associate Research Director

Please apply at: https://careers.mslo.com/Pages/Login.aspx?postid=131


Tennis Media Company Integrated Sales Manager Position January 14, 2011

Filed under: Jobs in NYC — sam roloff @ 9:37 pm

Categories of experience requested: Airlines, Auto, CPG, Distilled Spirits, Entertainment, Fashion, Grooming and Hotels.


Job Responsibilities:
• Manage a senior account list; sell integrated advertising programs including print/digital/event to meet established goals.
• Develop and sell creative marketing solutions for clients using the different brand assets (integrated programs).
• Cultivate and maintain relationships to gain business, increase existing business and break new business.
• Develop and manage sales territory through personal calls, correspondence, telephone contact, support services, and client entertainment.
• Use knowledge of client, category, and marketplace to respond to client’s concerns, questions and needs.
• Use research and promotion effectively and creatively to individualize sales proposals and presentations.
• Provide regular reporting and forecasting on accounts.
Required Skills:
• Bachelor’s degree desired.
• A minimum of 3+ years selling advertising space for consumer magazines.
• Strong print sales background required; integrated experience including digital, events and direct client selling would be a plus.
• PowerPoint proficiency required; Sales force or Ad Database  experience a plus.

Please send resumes to: mason.wells@tennis.com


BHG Spring Internship

Filed under: Jobs in NYC — sam roloff @ 8:54 pm

Marketing/Promotion Internship at Leading Publication:

  • Assist marketing team with:

    • Editing documents/presentations
    • Advertising and marketing research
    • Organizing and maintaining premiums and media kit closet, looking for new premiums
    • Planning events under the supervision of the Events Manager
    • Administrative needs of department
  • Qualifications:

    • Must know Microsoft Office Programs
    • Should be proficient with both PC and Mac computers
    • Applicants should be organized, efficient, and able to take directions well
    • Excellent communications skills essential


Applicants should be a rising sophomore, junior, or senior in college. Internship is preferably 3 days per week, for academic credit. Résumés and cover letters should be sent to: melissa.aleevski@meredith.com.


Marketing Freelancer – Forbes Media

Filed under: Jobs in NYC — sam roloff @ 7:54 pm

Forbes Media is looking for a Marketing Freelancer to join the Integrated Solutions  team and work This person would:

· Take existing ideas and “recast” them as sponsorship packages (these are multi-platform, themed ideas)

· Build out individual ppt slides for Forbes print and digital offerings (this runs the gamut – could be a special issue, a regular print column, a digital section or feature)

· Help us build category-specific product sets that bundle our offerings across vertical categories

Skill-set required:

· Advanced presentation and powerpoint skills

· Ability to capture concepts in a compelling and cogent manner

· Photoshop is ideal and big plus

This position is NOT for response to RFPs, this person is purely dedicated to helping us build core selling materials at a rapid clip. Ideally this is an on-site placement.

Please send resumes to: RRosato@forbes.com


Sales Assistant OK! Magazine

Filed under: Jobs in NYC — sam roloff @ 7:38 pm

OK! Magazine is the only global celebrity weekly – boasting 22 International editions and over 2.6 million readers worldwide. OK! seeks a Sales Assistant to support our New York office Sales Staff. The Sales Assistant will perform administrative/office support duties and provide assistance to our sales team. Ideal candidate would be a proactive, resourceful and skilled problem-solver with strong organizational and interpersonal skills.

Primary Responsibilities:

· Assist the sales reps in all matters related to the management of their accounts including:

o Processing/filing important advertising paperwork including invoicing, IO’s etc.

o Spearheading the preparation of all sales tools for sales calls including: preparation of account histories, competitive tracking, new proposals, program recaps, tagging editorial coverage, etc.

o Ability to gather information for RFP’S and contributing to a shared repository so that the group can access information easily.

o Maintaining a database of all client/agency contacts.

o Ensuring all insertion orders/confirming paperwork is processed prior to our issue closings.

o Coordinating reps calendars and daily schedules.

o Assisting the production department in securing all advertising creative on deadline.

o Assisting the sales team in updating their quarterly/yearly forecasts by ensuring that all account records are properly logged into our CRM system.

o Preparing weekly management-level RFP and call reports.

Qualifications:

· Fluency with rep account lists and client contacts.

· Knowledgeable of where critical account information is filed and able to access it easily.

· Detail oriented and able to properly proof their work so as to ensure high quality and accuracy with the information being conveyed in a document.

· Fluency in PowerPoint, Word and Excel

As OK! is a dynamic and fast-paced environment, it is our expectation that every minute counts! As such, we are building a sales organization that:

· Takes a proactive approach to business.

· Employs a “can do”, positive, enthusiastic attitude.

· Is highly accountable and “owns” their responsibilities.

To apply for this position, please submit a cover letter with salary requirements, and a resume to: OK! Magazine, Attention: Recruiting, email: Jobs@OKMagazine.Com (in the subject line please reference Sales Asst. 12.10).


Integrated Marketing Designer OK! Magazine

Filed under: Jobs in NYC — sam roloff @ 7:38 pm

OK! Magazine is the only global celebrity weekly – boasting 22 International editions and over 2.6 million readers worldwide. OK! seeks a Designer to work in our dynamic and fast-paced Integrated Marketing Department.

This position will play an integral role in the creation of communications and promotional materials that drive revenue across the entire OK! brand portfolio including but not limited to print, digital, mobile and social media. The ideal candidate would be a creative, enthusiastic self-starter with strong design, organizational and interpersonal skills and a passion for graphic design in both print and digital media.

Primary Responsibilities:

· Design:

o Designs in-book units, invitations, logos/lock-ups, sales collateral, presentations, web pages and other free-standing design pieces.

o Utilizes excellent and sophisticated sense of typography and layout structure.

· Execution:

o Manages all aspects of project design – from conception through implementation.

o Provides pricing quotes from multiple vendors and negotiates most advantageous rates.

· Administrative:

o Keeps an ongoing database of suppliers and vendors (i.e., printers, paper suppliers, illustrators, etc.) that can fulfill and produce the multitude of design projects that may be required by the Integrated Marketing Department.

o Updates and maintains image library.

Qualifications:

· Degree in Graphic Design

· Meticulous and detail oriented with an exceptional ability to organize information and transform it graphically onto a page or screen

· A conceptual thinker with communications skills

· Able to multi-task and work within deadlines

· Dedicated, hard worker who can see projects through beginning to end

· Knowledge of CS2-5 programs, Indesign, Illustrator, Photoshop, Acrobat, PowerPoint, and Word — knowledge in web based programs a PLUS.

To apply for this position, please submit a cover letter with salary requirements, and a resume to: OK! Magazine, Attention: Recruiting, email: Jobs@OKMagazine.Com (in the subject line please reference Mrktg Designer 12.10).


Integrated Marketing Associate OK! Magazine

Filed under: Jobs in NYC — sam roloff @ 7:37 pm

OK! Magazine is the only global celebrity weekly – boasting 22 International editions and over 2.6 million readers worldwide. OK! seeks an Integrated Marketing Associate to work in our dynamic and fast paced Integrated Marketing Department.

This position will play an integral role in the creation of programs/promotions that drive revenue across the entire OK! brand portfolio including but not limited to print, digital, mobile and social media. The ideal candidate would be a creative, self-starter with strong writing, organizational and interpersonal skills.

Primary Responsibilities:

· Idea Generation and Program Development: Work with sales and marketing to develop integrated opportunities across print, digital, social media, event and retail to maximize advertising revenue for OK.

· Data Analysis and Report Preparation: Analyze custom and syndicated research data for inclusion in sales materials and for management-level reports.

· Presentation/Proposal Writing: Work with multiple departments (i.e. research department, marketing, digital and events) to conceive and write strategic integrated marketing proposals across all OK! Magazine brand assets.

· Program Execution: Manage all aspects of custom and multi-sponsor marketing programs from conception through implementation, including but not limited to sweepstakes, in-book promotional pages, project timelines, custom ad partner sections and advertorials, etc.

· Administrative: Manage multiple departmental administrative tasks.

Qualifications:

· Bachelor’s degree required in related field

· Minimum 1-2 years experience, preferably in media, ad agency or promotions field.

· Self-motivated, team player, who is also extremely innovative, creative, resourceful, proactive, detailed and solutions-oriented.

· Must have experience in proposal writing and program execution

· Knowledge of and passion for tracking trends including social networking, digital and mobile trends is important

· Fluency in PowerPoint, Word and Excel

To apply for this position, please submit a cover letter with salary requirements, and a resume to: OK! Magazine, Attention: Recruiting, email: Jobs@OKMagazine.Com (in the subject line please reference Mrktg Assoc 12.10).


Associate Director, Marketing – Health January 13, 2011

Filed under: Jobs in NYC — sam roloff @ 9:11 pm

Health is a leading health and wellness franchise reaching an audience or over 19 million readers and users each month. In 2010, Health Magazine celebrated is biggest issue yet in the magazine’s 23 year history and turned in double-digit advertising and newsstand growth. Health.com, a top 5 health information site, has seen explosive growth since its relaunch in 2008 and now reaches over 12 million monthly online users.

The Health franchise is looking for an Associate Marketing Director to help oversee all planning, creating and execution of marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com. Candidate will be responsible for the development, management and execution of multi-platform proposals and custom programs ? primarily within for pharmaceutical and over-the-counter (OTC) categories.

Specific Job functions:
• Lead pharmaceutical and OTC integrated proposals and responses to RFPs.
• Write merchandising, marketing, category and sales materials for pharmaceutical category clients.
• Manage proprietary and syndicated research initiatives and projects; work closely with Time Inc Research and Insights department to analyze research data and develop compelling marketing stories.
• Liason with other marketing teams across Time Inc. Lifestyle Group as well as Time Inc. Corporate on large scale, cross-property pharmaceutical and OTC opportunities
• Track and update sales team on key pharmaceutical and OTC industry insights, trends and news, especially within digital media.
• Help develop pharmaceutical trade strategy including trade shows, trade advertising, promotion, event sponsorships, and e-mail campaigns.
• Attend client meetings to present integrated marketing concepts and research findings.
• Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings for the brand.
• Supervise training and professional development of Associate Marketing Manager.

The ideal candidates will possess the following skills and experience:
• 8+ years in media marketing and sales development including 2 years in digital marketing.
• In-depth knowledge of the pharmaceutical industry.
• Significant understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @plan, comScore, Omniture).
• Strong project management and leadership skills.
• Collaborative approach to partnership with the sales and editorial teams.
• Strong motivator with ability to conceptualize unique platforms on his/her feet.
• Exceptional proposal writing and presentation skills with extensive background generating multi-platform, integrated programs.
• Comprehensive knowledge of various online advertising platforms, creative executions, and ad serving technologies.
• Organization, creativity and ability to communicate clearly with sales staff, team members, advertising clients and vendors.
• Ability to work collaboratively across multiple sites and brands within Time Inc.
• Candidate must be an enthusiastic creative thinker and problem solver who’s passionate about developing impactful ideas and bringing them to life.

Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.



Integrated Marketing Manager Maternity fill in – Entertainment Weekly January 12, 2011

Filed under: Jobs in NYC — sam roloff @ 6:27 pm


– Conceptualize and write integrated marketing proposals based on advertiser objectives.
– Work closely with sales team to create strategies for winning key accounts
– Execute all advertiser marketing programs including execution of advertorials, gift-with-purchase,
sweepstakes, events, online integration, editorial sponsorship, retail and sampling
– Work closely with Art Department on design, copy and production of advertorials and other collaterals
– Work closely with digital team to conceptualize and execute integrated online platforms
– Manage in-book promotional pages and retail programs
– Create sell sheets and sales deck for sales team
– Develop and execute added value programs

Minimum 4 yearsmarketing/advertising experience required. Candidates must have
working knowledge of digital marketing, strong business and promotional writing skills.
Candidate must have a balance of strategic and creative ability, strong interpersonal and client skills and ability to juggle multiple projects simultaneously.
Being a team player is a must. Must have working knowledge of research MRI and Starch. Must be proficient
in Microsoft Outlook, Word, Excel, and PowerPoint for PC.


Contact Jason Kreuser at jason_kreuser@timeinc.com for more information.


Integrated Marketing Manager, People en Español January 7, 2011

Filed under: Jobs in NYC — sam roloff @ 3:26 pm

The Integrated Marketing Manager reports to the Senior Integrated Manager. This person will execute advertising category and project-specific initiatives, including but not limited to advertorials, consumer events, merchandising, promotional programs and online efforts for People en Español magazine and PeopleEnEspanol.com

The manager will play an integral role in developing and maintaining integrated marketing materials, digital initiatives, promotions and programs for assigned advertising categories as well as manage a selection of the magazine’s core branded programs. The position of Integrated Marketing Manager combines creative “big” idea/platform creation, event execution and presentation skills in an effort to leverage the People en Español brand as a vital media partner.

Primary Responsibilities:

• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
• Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital, event, retail and more to maximize advertising partnerships
• Category development: Support the Integrated Marketing team in the development of category-specific strategies
• Presentation development and execution: Work with various departments (i.e. strategic research department, online, creative services and events) to create compelling proposals, presentations and sell sheets
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.

Qualifications:
• Bachelor’s degree required. Minimum 4 years marketing experience, preferably in magazines, media or promotions
• The Manager should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful
• Ideal candidate must be highly proactive, detail-oriented and posses exceptional organizational skills
• Knowledge of advertising sales, magazine marketing and entertainment marketing
• Background in proposal writing marketing materials and event/added-value execution
• Strong computer skills (PowerPoint, Word, Excel) and presentation skills (Verbal, written)
• Written and verbal fluency in Spanish a plus
• Familiarity with Hispanic market and strong relationships with Hispanic media /marketing companies a plus

Contact Jason Kreuser at jason_kreuser@timeinc.com for more information.



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