Freelance Integrated Marketing Coordinator – Better Homes and Gardens magazine May 4, 2013

Filed under: Jobs in NYC — sam roloff @ 1:00 am

Description:
Better Homes and Gardens magazine is looking for a long-term, full-time freelance Integrated Marketing Coordinator to support the Integrated Marketing staff.

Overview:
He/she will report to the Sr. Integrated Marketing Manager and be a key member of the team. Great opportunity for someone right out of college and/or someone looking to get into magazine publishing.
Ideal candidate will be able to make a long-term commitment on a full-time basis. Part-time may be considered. Hourly rate will be contingent upon level of experience.

Responsibilities:

  • Manages monthly print and digital added-value programs
  • Fulfills sweepstakes
  • Updates marketing sell sheets
  • Assists with department administrative needs


Experience:

  • Bachelor’s degree in Business, Marketing or related field, or equivalent training and/or experience.   
  • Minimum of one-year related experience, with experience in magazine publishing, event and/or promotion preferred.


Requirements:

  • Excellent verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Proficient in Microsoft Office programs, especially PowerPoint, Excel and Indesign preferred
  • Ability to manage multiple projects simultaneously and meet deadlines
  • Good project management skills

Resumes should go to: Denise.Basini@meredith.com



MARKETING ASSOCIATE – MrPorter.com

Filed under: Jobs in NYC — sam roloff @ 12:53 am

MR PORTER – a dedicated men’s wear site from the NET-A-PORTER group is the first global shopping destination of its kind.  MR PORTER offers an edited product selection of the best in men’s style, from global designer labels to niche specialist brands alongside original editorial and style advice.  MR PORTER is powered, curated, edited and served by an independent world class team who benefit from the global infrastructure of the NET-A-PORTER group, a site with ten years of online luxury retail experience delivering to over 170 countries worldwide.

As such, we are seeking a creative Marketing Executive for the US market. This is a great opportunity for an ambitious and innovative Marketer to join a successful and growing business. Reporting to the US Marketing Manager and providing tactical support across the Marketing function your key responsibilities will include manage strategic partnerships, build affiliate relationships as well as organising and hosting regional events.

 


Responsibilities:

  • Support execution of the US Marketing strategy under the direction of the US Marketing Manager
  • Investigate, develop, and execute strategic partnerships from proposal to planning and development, ensuring that all partnerships meet acquisition objectives and that partnerships support MR PORTER US strategy and brand values.
  • Establish database and customer acquisition growth initiatives in the US.
  • Manage regional partnership events with key stakeholders.
  • Develop rapid expertise in internal processes and working in tandem with key departments including PR, Customer Care, Shipping, Personal Shopping, Customer Retention, Email, and Promotion.
  • Maintain awareness of market innovations – in media, retail, technology, and beyond.
  • Provide strong project management skills, develop and maintain action plans, timelines, and comprehensive recaps that speak to success metrics and key insights.
  • Conduct competitive monitoring via weekly reports on social/email/and advertising campaigns and monthly/seasonal reports on sale promotions, and key trends
  • Support regional outreach in focus markets
  • Support research and idea generation

 


Essential Skills and Requirements:

  • Bachelor’s Degree or equivalent with 3 years of extensive marketing experience gained in fashion, online, retail or publishing industry.
  • Must be detail-oriented, deadline driven, and able to multi-task with solid organizational and time-management skills.
  • First-hand understanding of media planning and advertising relationships
  • Proven track record of implementing and executing successful and innovative marketing campaigns
  • Impeccable communications and project management skills
  • Strong commercial acumen
  • Proven ability to work to stringent deadlines
  • Experience of working in a fast-moving entrepreneurial environment with competing deadlines and priorities
  • Highly organized and exceptional planning capabilities

 


Abilities/Personality:

  • Ability to think clearly and calmly when faced with issues or problems
  • Ability to cope well with the demands of a rapidly growing company
  • Excellent work and customer care ethos
  • Willingness to go the extra mile
  • Proactive, self-confident , highly motivated team player

Click here to apply: http://isw.changeworknow.co.uk/net-a-porter/vms/e/net_a_porter/positions/b2Nlr2DhPjbjsZg-6XrkCy


Manager, Integrated Marketing- PEOPLE May 1, 2013

Filed under: Jobs in NYC — sam roloff @ 1:10 am

The Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE and PEOPLE.com, The Manager will collaborate with both print and digital sales on the Automotive, Entertainment, Fashion & Financial categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:
• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, tablet, event, retail and more to maximize advertising partnerships; Manage digital-only opportunities within select categories.
• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning
• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation
• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Management: Oversee and manage Integrated Marketing Associate

Qualifications:
• Bachelor’s degree required, minimum 7-8 years marketing experience, preferably in media/advertising. Digital experience required.
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
• Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)
• Strong writing skills required
Email resumes to: randi_weintraub@timeinc.com


Associate Business Insights Manager – Real Simple April 26, 2013

Filed under: Jobs in NYC — sam roloff @ 3:02 pm

This position reports to the Associate Director, Business Insights and will be a key member of the marketing team. Candidate will help manage research, competitive information, and sales collateral across all platforms of the Real Simple brand. The ideal candidate will have a basic understanding of syndicated and custom research (including digital analytics), a passion for numbers and storytelling, and is a detail-oriented multi-tasker who thrives in a fast-paced environment.

Responsibilities:
• Respond to research requests from the sales team for RFP’s
• Develop and regularly update sales materials, including sell sheets and media kit sheets, for the sales team
• Analyze and package standard print and digital analytics and deliver key insights for the sales team which includes, but is not limited to: MRI, AdMeasure, comScore, Nielsen, MediaRadar, PIB, Omniture
• Work with the Associate Director to develop strategic marketing solutions on key accounts
• Partner with the Integrated Marketing team to provide key insights for advertiser requests for proposals
• Monitor the marketplace for advertising and category trends relevant to the brand and advertisers, and update the sales team on a weekly basis
• Maintain monthly share of market reports

Qualifications:
• Bachelor’s degree and a minimum of 1-2 years of marketing or sales experience, preferably in media/advertising, required
• Basic knowledge of MRI, Nielsen@Plan, and comScore preferred
• Must be resourceful, proactive, detail-oriented, and able to juggle a range of assignments with a high degree of autonomy • Able to work with tight timelines
• Strong written, verbal and organizational skills
• Strong excel and PowerPoint skills

Send resumes to:  randi_weintraub@timeinc.com


Digital Sales Development Manager – Southern Living & Coastal Living April 24, 2013

Filed under: Jobs in NYC — sam roloff @ 3:45 pm

Southern Living and Coastal Living are looking for a Digital Sales Development Manager to:
– Develop and implement short- and long-term digital sales and marketing strategy for SouthernLiving.com and CoastalLiving.com
– Collaborate and brainstorm with the integrated marketing teams on proposals and presentations
– Manage pre and post-sale process, including writing proposals, managing media plans and working with third-party vendors and Ad Operations
– Work with management on revenue planning, development and pricing
– Partner with editorial team to create and package sponsorship opportunities
– Observe marketplace trends in social media, rich media, mobile, video, etc. and liaise with Product Development to incorporate new product offerings for each site
– Act as a thought leader, attending industry events and sharing trends with the sales and marketing teams
– Attend and present at client meetings
– Travel to Birmingham quarterly
– Manage one direct report

Qualifications:
– Minimum 4-5 years’ experience within digital, publishing and/or agency
– Creative, strategic and flexible thinker who works well both in a group and independently
– Superior written, verbal, time management and organizational skills
– Must be proficient in Microsoft Office and have working knowledge of online metrics and research tools (e.g., comScore, @plan, Omniture)
– Previous management experience a plus

Send resumes to:  randi_weintraub@timeinc.com


Integrated Associate Marketing Manager – Hearst Design Group April 23, 2013

Filed under: Jobs in NYC — sam roloff @ 4:54 pm

 

The Hearst Design Group (Elle Decor, House Beautiful, Veranda) is looking for an Integrated Associate Marketing Manager (digitally focused)
Primary responsibilities:
·        Work with Integrated Marketing Director to create, execute and sell print, digital and tablet packages for the HDG titles.
·        Respond to digital and integrated RFPs and all day-to-day marketing requests.
·        Develop proposals, sales presentations, selling materials, media kit sheets
·        Analysis and distribution of syndicated, primary digital reports
·        Great opportunity to learn from a great group of people!
Required Skills
·        Excellent writing, analytical, and creative-thinking skills, in particular writing proposals and sales presentations.
·        Prior magazine marketing and digital experience.
·        Expertise in:  Indesign, Powerpoint, Excel
Required Experience
2 plus years of magazine experience in a marketing capacity.

To apply, please click on the link below:
https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=213421&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Research Strategist – O, The Oprah Magazine April 22, 2013

Filed under: Jobs in NYC — sam roloff @ 9:15 pm

O, The Oprah Magazine is seeking a Research Strategist who is responsible for using both primary and syndicated research to create sales tools and presentations that tell a compelling story. Interact with the entire sales and marketing staff, Hearst Corporate Research, as well as vendors including syndicated providers and survey/research firms. Function as the principal liaison between O sales and Hearst Corp research to review/provide analysis/packaging of all requested runs. Create/update General and Category presentations, working with the Executive Marketing Director and art department. Create custom sales presentations and mailers/marketing pieces as needed. Assist in the development of annual strategic research plan and budget. Maintain and continue to develop a reader panel; conduct surveys of the reader panel-both on behalf of O and for advertisers. Manage other special studies as needed. Translate and package study findings into meaningful presentations that will enable account managers to present O as a valuable resource and partner to client/agency prospects. Organize and maintain both the online and printed media kits; updating relevant research materials as new study waves are released.

Required Skills

The ideal candidate for this manager-level position will have 2-3+ years’ experience in research, will be completely fluent with syndicated research, analytical, and love to dig deep to come up with compelling stories. She/he will be a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive sales. They will be able to design/drive proprietary research studies including but not limited to reader panel surveys. Other skills include facility with PowerPoint, the ability to interact with the sales team and to present research to client/agency prospects on sales calls. Good writing skills are a huge plus.

If interested, please apply to:
https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=213475&company_id=16061&version=1&source=ONLINE&JobOwner=981490&startflag=1


Integrated Marketing Manager – TIME April 16, 2013

Filed under: Jobs in NYC — sam roloff @ 9:06 pm

Integrated Marketing Manager – TIME
Marketing Manager based in New York City.

In this role, you will manage several advertising categories and partner with our global advertising sales staff to drive revenue growth. With a strong focus on client objectives and strategies, your job responsibilities will fall into three separate areas of advertising sales marketing:
– Idea development, where you will create solutions-based marketing programs for accounts in various industry categories, fostering ad/sponsorship revenue growth and generating new business opportunities for digital, print, mobile, social, tablet and events.
– Brand development, where you will articulate the marketplace differentiation for TIME, framing for the media-buying community what makes our products and audiences superior in the media marketplace
– Product development, where you will work advertising sales, marketing, editorial, circulation and digital colleagues to create new advertising vehicles for our marketing partners, including editorial franchises, partnerships, merchandising, custom publishing and cross-media advertising opportunities with other Time Inc. titles, CNN, etc.

Key responsibilities include:
– Generating smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, research, events, outside partners and, where appropriate, colleagues from other Time Inc. brands
– Developing and writing compelling, strategic proposals that effectively communicate program concepts, benefits and requirements to advertising partners
– Facilitating successful execution of programs upon activation, ensuring proper representation of our brands and advertising partners
– Attending sales calls with account executives to present marketing programs
– Tracking competitive set marketing activity, positioning and events in relevant categories

Experience:
– 3+ years previous online advertising or marketing experience or
– 4+ years media business experience in sales development, account management/client services
– Familiarity with online tools (workflow systems, research, etc.) a plus

Education:
– Bachelor`s Degree

Skills:
– Enthusiastic, energetic, focused individual, highly detail oriented and able to thrive in deadline-driven environment
– Exceptional proposal writing, presentation and interpersonal skills
– Extensive background generating and executing multi-platform, integrated programs
– Strong balance of strategic and creative ability
– Familiarity with print and online research (e.g., MRI, MMR, @plan, comScore, etc.); proficiency in PowerPoint and Excel

Please send resumes to: randi_weintraub@timeinc.com


Marketing Manager – Hearst Design Group

Filed under: Jobs in NYC — sam roloff @ 12:14 am

Hearst Design Group:
Elle Decor, House Beautiful, Veranda

Marketing Manager

– Conceptual development/writing of merchandising proposals and sales presentations with an emphasis on House Beautiful and Veranda.

– Creative thinking for multi-sponsor marketing programs.

– Manage/Create/Distribute Media Kit Materials, E-blasts, and all selling materials.

– Strategic creation/execution of brand building materials, including:
– Sell Sheets/Marketing Materials
– Industry Mailings
– Industry Sweepstakes
– Premiums

– Execution of confirmed merchandising projects to include events, mailings, inbook promotions, countercards, specific advertiser online programs, video, and more.

Required skills:
– Excellent writing and organizational skills
– Knowledge of syndicated research
– Design proficiency a plus
– Knowledge of syndicated research a plus
– Knowledge of indesign, powerpoint and all MAC platforms a plus
– Prior experience in magazine publishing

Please apply on our career site at: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=213528&company_id=16061&version=1&source=ONLINE&JobOwner=981490&startflag=1


Manager, Integrated Marketing – Time Inc. Branded Solutions April 15, 2013

Filed under: Jobs in NYC — sam roloff @ 5:55 pm

Time Inc. Branded Solutions seeks a strategic and creative Manger, Integrated Marketing for an integral role in the development and execution of corporate integrated marketing programs that cross Time Inc’s various content and audience channels from print to digital, mobile and more.

The position will report to a Senior Director, Integrated Marketing

Responsibilities:
– Assist in the development, ideation and strategic thinking for best-in-class customized integrated marketing solutions for the company’s largest and most high profile advertising partners across a range of categories including, but not limited to: Auto, Finance, CPG, Telecom
– Work closely with the national Sales and Marketing teams to collaboratively deliver sellable ideas across multiple categories
– Leverage strong communication skills to best sell our ideas–through carefully crafted written proposals and stand out in person presentations that best tell the story and bring the idea to life
– Collaborate with the Creative Services team to fine tune ideas and deliver the “wow” factor required to help clients and agencies visualize an idea/concept
– Collaborate with Activation team building out program budgets and executional tactics
– Work with key marketing and sales counterparts across Time Inc. business units, company and job functions to deliver collective best thinking and practices
– Actively identify and understand emerging trends and opportunities to give our ideas and our team a competitive edge, whether it is new media channels, industry trends or new potential revenue streams
– Partner with the Research & Insights team to develop smart, strategic insights to both inform our ideas and measure their effectiveness
– Attend client and agency briefings for new opportunities
– Manage assigned RFPs from conception to completion

Candidate Profile
– 5+ years experience in media marketing preferred with strong cross-platform capability. Other backgrounds may include client-side marketing or ad agency
– Enthusiastic strategic and creative thinker with strong writing and storytelling skills.
– Excellent communicator and presenter – able to articulate and represent our brand and its assets both internally and externally
– Collaborative and team-oriented – ability to interact proactively with sales, marketing, creative, production and corporate entities
– Strong interpersonal skills with ability to effectively engage clients, agency decision makers, team members and internal counterparts
– Able to see the big picture while attentive to detail (Must be a “thinker” as well as a “doer”)
– Direct experience with both traditional and new/emerging media

Send resumes to: randi_weintraub@timeinc.com


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