Integrated Marketing Manager – All You/AllYou.com August 9, 2011

Filed under: Jobs in NYC — sam roloff @ 6:42 pm

ALL YOU & AllYou.com, the award winning brand for the everyday, value-driven woman is seeking an enthusiastic and creative Integrated Marketing Manager.

The Integrated Marketing Manager will work directly with sales team on a variety of accounts, and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs. In addition, this role will be responsible for overseeing ALL YOU’s added value programs and strategy. The Manager will report directly to Associate Director, Integrated Marketing.

Responsibilities:

– Act as sales development lead and partner working closely with Sales

– Conceptualize creative integrated marketing solutions and added-value programs that provide advertisers with return on objective. These programs may include custom print, online, promotional and/or research components

– Write compelling, well-thought-out proposals for a broad variety of advertisers that effectively communicate program concepts and requirements

– Attend client sales calls to present integrated marketing programs

– Execute programs once they are activated, ensuring the client’s brand, the ALL YOU brand and the program are properly represented

– Act as liaison between internal departments and vendors to develop and execute programs

– Conceptualize, communicate and fulfill added value programs, promotions and research

– Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing programs

– Potential to oversee post-digital sales Associate Manager.

Qualifications:

– Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business.
– Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
– Strong written, verbal and organizational skills
– Bachelor’s degree required
– 5 years marketing experience, preferably in media/advertising
– Computer skills including PowerPoint, Word and Excel
– Strong digital experience a plus

Please send all resumes to christine_powell@timeinc.com


Integrated Marketing Manager – EBONY and JET (NYC) August 6, 2011

Filed under: Jobs in NYC — sam roloff @ 7:58 pm

Integrated Marketing Manager
(Position is based in the JPC New York Office)

Primary Responsibilities

Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.

· Develop effective and creative ways to execute programs for specific categories and advertising accounts

· Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs

· Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)

· Category development and execution– develop specific strategies for key advertising categories

· Excellent marketing proposal writing skills

· Recommend creative integrated ideas that leverages EBONY’s and JET’s core strengths and meet clients’ objectives and goals

· Ensure marketing programs are within designated budgets and are aligned with the client’s goals

· Attend client sales meetings and presentations as needed

· Strong presenter of materials and information

· Able to give clear direction to a creative team and provide succinct feedback

· Assists sales staff in identifying appropriate client merchandising opportunities

· Research competitor programs and events

· Seek prospective new marketing program opportunities nationwide

· Generate leads for partnerships and develop new business relationships

· Highly organized and detailed-oriented

· Position reports to the Integrated Marketing Director

· Has no supervisory responsibilities

Ideal Candidate Qualifications

· Ideal candidate has 5-7 years of advertising or marketing experience

· Must have a minimum of 5 years experience in at least two of four integrated skills

· Print

· Digital

· Mobile or Social Media

· Promotions, Events, Sponsorships

· Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment

· Must be inquisitive and posses a problem-solving, can do spirit

· Extremely proactive

· Proficiency in Microsoft Word, Excel and PowerPoint

· Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands

· Team oriented, high energy and enthusiastic contributor with respect for corporate DNA

· Impeccable work ethic

All applicants should apply at careers@johnsonpublishing.com


Integrated Marketing Manager – EBONY and Jet

Filed under: Jobs in NYC — sam roloff @ 7:57 pm

Integrated Marketing Manager
(Position is based in the JPC Chicago Office)

Primary Responsibilities

Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.

· Develop effective and creative ways to execute programs for specific categories and advertising accounts

· Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs

· Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)

· Category development and execution– develop specific strategies for key advertising categories

· Excellent marketing proposal writing skills

· Recommend creative integrated ideas that leverages EBONY’s and JET’s core strengths and meet clients’ objectives and goals

· Ensure marketing programs are within designated budgets and are aligned with the client’s goals

· Attend client sales meetings and presentations as needed

· Strong presenter of materials and information

· Able to give clear direction to a creative team and provide succinct feedback

· Assists sales staff in identifying appropriate client merchandising opportunities

· Research competitor programs and events

· Seek prospective new marketing program opportunities nationwide

· Generate leads for partnerships and develop new business relationships

· Highly organized and detailed-oriented

· Position reports to the Integrated Marketing Director

· Has no supervisory responsibilities

Ideal Candidate Qualifications

· Ideal candidate has 5-7 years of advertising or marketing experience

· Must have a minimum of 5 years experience in at least two of four integrated skills

· Print

· Digital

· Mobile or Social Media

· Promotions, Events, Sponsorships

· Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment

· Must be inquisitive and posses a problem-solving, can do spirit

· Proficiency in Microsoft Word, Excel and PowerPoint

· Extremely proactive

· Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands

· Team oriented, high energy and enthusiastic contributor with respect for corporate DNA

· Impeccable work ethic

All applicants should apply at careers@johnsonpublishing.com


Integrated Marketing Director – EBONY and JET

Filed under: Jobs in NYC — sam roloff @ 7:56 pm

Integrated Marketing Director
(Position is based in the JPC Chicago office)

Primary Responsibility

Develop advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs as well as online and social media efforts for EBONY and JET.

· Develop effective and creative ways to promote brand awareness and help grow our client’s business

· Develop and maintain marketing materials, promotions and programs for advertising categories as well as manage a selection of the magazines’ core branded marketing platforms and programs

· Combine creative “big” idea/platform creation and presentation skills in an effort to leverage the EBONY/JET brands as a vital media partner across multiple platforms

· Write project and creative briefs and then provide clear and concise direction to the creative services team

· Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)

· Project and RFP/RFI management – Manage the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

· Idea generation and program development – Develop marketing materials for print, digital, event, retail, social media to maximize advertising partnerships

· Category development – develop specific strategies for key advertising categories

· Primary contact for the sales staff in the Chicago and Los Angeles offices

· Presentation development and execution – Advise various departments (e.g., Research, Digital, Creative Services and Events) on the creation of compelling proposals, presentations and sell sheets)

· Client Meetings – Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

· Program Management – Manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.

· Pitch digital/social media campaigns & tactics to internal teams when there is an appropriate fit and said program aligns with a client’s goals.

· Must have prior experience managing and inspiring a team

· Analyze and implement syndicated (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc) and proprietary research (Subscriber Studies and Reader Panels) as well as provide SWOT and Competitive Analysis for presentations and RFPs

· Position reports to the Vice President, Marketing Media

Ideal Candidate Qualifications

· Ideal candidate has 7-10 years of advertising or marketing experience

· Must have a minimum of 5 years experience in at least two of four integrated skills

· Print

· Digital

· Mobile or Social Media

· Promotions, Events, Sponsorships

· Worked at a major media company, advertising agency or held a marketing role at a company in fast paced work environment

· Must be inquisitive and posses a problem-solving, can do spirit

· Extremely proactive

· Proficiency in Microsoft Word, Excel and PowerPoint

· Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands

· Team oriented, high energy and enthusiastic contributor with respect for corporate DNA

· Impeccable work ethic

All applicants should apply at careers@johnsonpublishing.com


Marketing & Ad Sales Manager, Licensing and Syndication August 5, 2011

Filed under: Jobs in NYC — sam roloff @ 4:15 pm

Manage the process to support licensees in developing advertising and marketing sales strategies in keeping with worldwide brand attributes and local conditions:
• Serve as a key point of contact for licensees, international traffic sales agencies and internal brands on marketing and sales matters
o Manage regular communication, including requests for special advertising opportunities and their approvals, between the traffic agencies and the internal brands
o Review media kits, sales presentations and creative ad units and provide guidance and/or review with internal brands for edits and/or approvals
• Develop recommendations on brand positioning, promotion and pricing given specific conditions/history of the local markets
• Create and edit marketing and promotional materials as well as press releases and media kits on an ongoing basis and coordinate necessary approvals
• Opine on licensee contracts, obligations and legal rights to ensure compliance with contracts
• Prepare management team for in-market sales calls and presentations with agencies and clients
• Develop and facilitate marketing and sales presentations for licensees and brands at Annual Business Meetings and training sessions

Support and help develop emerging traffic business as needed, to include:
• Review and ensure appropriate approvals for ads running on participating websites
• Continually reevaluate forecasts and make recommendations on opportunities for sales growth
• Help set agenda and conduct bi-weekly meetings with traffic partners

Job Requirements

– BA/BS with 4 years of solid prior marketing and/or sales experience
– Keen attention to detail abilities
– Persistence and follow-through, especially under tight time constraints
– Excellent oral and written communications skills
– Comfort interacting with and influencing senior executives and high-profile edit talent
– Demonstrated international interest (language, study abroad, other)
– Highly organized, flexible and adaptable to rapidly changing priorities/requests
– Team player who can pitch in as needed

Please send all resumes to christine_powell@timeinc.com


Associate Integrated Marketing Manager – Southern Living

Filed under: Jobs in NYC — sam roloff @ 4:14 pm

Southern Living celebrates the best of life in the South, both in our content and through publications and programs that enrich the lives of more than 15 million devoted readers. Traveling the South from Dallas to Delaware, we share the fascinating places, people, homes, gardens, and foods that make this region unique, with on-page and online content created by an experienced staff of editors who live the life they celebrate.

In order to best meet the needs of our dynamic advertising marketplace, Southern Living is building its New York staff. This position will report to the Integrated Marketing Manager (based in New York) and work closely with the Birmingham-based team.

Responsibilities include:
• Working with the Integrated Marketing Manager and sales in the Northeast and West regions to develop, manage and execute custom proposals and presentations
• Attending client sales calls both in New York and in outer markets to present ideas
• Acting as a liasion between Southern Living and other Time Inc. Lifestyle groups
• Partnering with the Birmingham-based Programs team on signature platforms and programs

Qualifications:
The ideal candidate will be a smart, strategic, flexible, creative thinker who is willing to role up his/her sleeves, open to learning and ready to have some fun. S/he must be:
• Resourceful, proactive, detail-oriented, organized and able to thrive in a fast-paced environment
• An exemplary communicator, both written and verbal
• Willing to work in a highly-collaborative atmosphere, yet be comfortable taking the lead on projects
• Knowledgeable in both print and digital media
• Proficient in PowerPoint, Word and Excel
• 2-4 years marketing experience, preferably in integrated media/advertising
• Bachelor’s degree required


Please send all resumes to christine_powell@timeinc.com


Marketing Manager at BizBash Media August 4, 2011

Filed under: Jobs in NYC — sam roloff @ 8:38 pm

The Marketing Manager at BizBash Media is responsible for executing our marketing plan as it relates to growing our advertiser base across our print, trade show, email, and web channels.

This is a key role in our small marketing department and the perfect position for a motivated marketer that can strategize and produce sales and marketing collateral on time and on budget. The ideal candidate will be a multi-tasker that can thrive under pressure and balance creative client-facing initiatives with behind-the-scenes tasks such as data management, list-building, and budgeting.

Responsibilities:

  • To conceptualize, communicate and execute marketing programs
  • To manage the design and production of sales and marketing collateral including special promotions our media kit (online/print), sell sheets, emails, landing pages, and any other materials needed
  • To analyze and report marketing performance
  • To produce all advertorial products
  • To act as a liaison between internal departments and vendors to develop and execute programs
  • To manage project budgets


Qualifications:

  • Bachelor’s degree and a minimum of 3 years marketing experience, preferably in publishing or events
  • Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business
  • Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
  • Must understand HTML email and CAN-SPAM
  • Strong written, verbal and organizational skills
  • Knowledge of and passion for tracking marketing trends including social networking, digital, mobile, and marketing automation
  • Excellent project management and communication skills
  • Marketing automation experience is a major plus, especially with Marketo

Salary and Benefits:

  • Salary commensurate with experience
  • Performance-based bonus program
  • Benefits including health and dental

How to Apply:
Please send a resume and cover letter to afischer@bizbash.com. NO PHONE CALLS. Only finalists for the position will be contacted.


Design Intern, Condé Nast Media Group, Creative Services August 3, 2011

Filed under: Jobs in NYC — sam roloff @ 5:08 pm

Creative Services is the in-house agency responsible for conceptualizing and executing custom solutions for advertisers across the Condé Nast suite of print, digital and web content, as well as the Condé Nast brand. We are currently seeking an on-site design intern to be a member of the award-winning Design Studio team responsible for in-book sections, event collateral, web banners, email campaigns, sweepstakes, contests and a host of other creative and innovative marketing efforts. This position will report to a senior designer and work collaboratively with a cross-functional team on every assigned project.

An ideal Design Intern will possess the following:

· Education in Print and/or Interactive graphic design.

· Experience with Photoshop and/or InDesign

· Willingness and enthusiasm to work on projects, big and small.

· Ability to work on a team.

· Ability to work on multiple projects from beginning to end and to create inspired solutions with tight and changing deadlines.

In addition to above, an ideal design team member may also possess:

· Experience with creating mobile applications and interfaces.

· Production knowledge of HTML, CSS and Flash.

· Experience with editing video software.

Candidates must be able to work at least 2 days a week in New York City and receive college credit for the internship.

To apply, please submit your resume, any relative work (professional or personal), Fall 2011 availability, and a brief description of why you’re a good addition to our team to CNMGIntern@gmail.com


SPECIAL EVENTS DIRECTOR – New York Media August 1, 2011

Filed under: Jobs in NYC — sam roloff @ 5:40 pm

About New York Media:

New York Media is the parent company of the ground-breaking weekly New York magazine, founded in 1968; the website nymag.com, an up-to-the-minute news and service site for New Yorkers; the national restaurant search Website MenuPages along with GrubStreet.com; and the twice-yearly New York Weddings magazine. New York magazine is the regional and national authority on the greatest city on Earth, read by more than 1.7 million people each week. Through smart writing, beautiful photography and sophisticated design, New York chronicles news and social trends, explores the city’s cultural happenings and serves as a navigational tool for all aspects of city life. Nymag.com attracts more than 5 million monthly unique visitors, making it one of the most visited online destinations focused on New York City.

JOB DESCRIPTION:

The Special Events Director in the Creative Services Department of New York Media heads the events team responsible for producing and managing signature event programs, merchandising and editorial events, client entertaining events, sponsorships, and partnerships.

New York is seeking a candidate who has a minimum of 5 years experience in events and/or promotional marketing. The ideal person would be a creative AND strategic thinker. Strong event management/project management is necessary. The successful candidate must have strong managerial, logistical, negotiation, budgeting, written, and verbal skills.

KEY CHARACTERISTICS:

Strong managerial and leadership skills required. Highly developed analytical skills are a must. Multitasking is a required skill. Attention to detail is critical, as well as strong communication skills. Lastly, the candidate must possess a high level of energy and commitment, teamwork skills, problem solving and writing ability, as well as a proficiency in Microsoft Excel.

RESPONSIBILTIES INCLUDE:

Leading the team to develop and implement event plans including (but not limited to) the following areas:

· Management: Mentor, oversee and aid in the development of the Special Events Manager.

· Budgeting: P&L creation and reconciliation; invoice approval and processing.

· Vendors: Manage and negotiate with vendors.

· Timelines: Generate production schedules; manage deadlines; handle client updates and approvals.

· Contracts/Legal: Negotiate contracts; process insurance requests and permits as needed.

· Venue: Site surveys; develop floor plans.

· Staffing: Recruit, assign duties, train and supervise staff at events.

· On-Site Event Set-up: Oversee event set-up to include rental orders, vendor set-up, sponsor set-up, etc.

· Creative: Oversee requests to the art department for creative materials, invites, signage, event collateral, credentials, recaps, sell-sheets, microsites, etc.

· Food & Beverage: Work with caterers and venue staff on menu planning and buffet/table/seating/bar placement.

Will also be expected to:

· Manage the creation of all event sales tools for New York staff and update and maintain materials on the shared drive.

· Manage execution of New York Media sponsorships and partnerships and cultivate strategic partnerships that result in cross-promotional opportunities for New York Media.

· Work with sales staff and integrated marketing team to develop custom merchandising programs in order to generate incremental advertising revenue.

· Identify venues and organizations that are aligned with the New York brand and our advertisers.

· Develop sales packages, marketing plans, P&L’s, oversee sales processes and execution of programs with event, merchandising and promotion staff.

· Work with Creative Services Director and Art Director to establish branding and all promotional elements for all special events.

REQUIRED QUALIFICATIONS/SKILLS:

· 5+ years of proven success in the areas of event management and/or promotional marketing.

· Strong communication, presentation, organizational, and administrative skills.

· Publishing/entertainment/media background a plus.

· Proven ability to define optimal processes to accomplish goals and meet deadlines.

· Strong budgeting/financial skills.

· Top-notch oral and written communication skills.

· Ability to work fluidly with team members.

· Highly organized, as well as possessing an ability to think creatively and find innovative solutions to problems.

· Strong creative skills and an ability to take projects from creative vision to completion.

· Evening and weekend availability a must.

· Special Events Director will report to the Creative Services Director with a dotted line to the Executive Director.

To apply:

Please email a resume and cover letter to:

HR@NYMag.com

with “Special Events Director” in the subject line.

No phone calls, please. Only those candidates considered for an interview will be contacted. Please regard your resume as having been received unless your email is bounced back. EOE.


Manager, Strategic Insights – MSLO July 26, 2011

Filed under: Jobs in NYC — sam roloff @ 6:21 am

Principal Duties and Responsibilities

•  Develop, write, deploy and recap surveys deployed to MSLO panel members to gain insights on ad
effectiveness, MSLO media property usage, consumer trends, panel recruitment, etc.

•  Manage the branding, recruitment and retention of the MSLO reader, user and viewer panels

•  Search for and comb through large amounts of consumer insight data in the development of insight-

based sales pitches category/content 101’s and category expertise

•  Develop strategic, research-based sales pitches using survey results, consumer insights and
syndicated research

•  Work with Sales, Sales Development & Platform Specialists on client-facing and brand/category-
specific research initiatives

•  Update MSLO research data with external sources (e.g., media listings) and internal sources (e.g.,
intranet organization and sales collateral)


Qualifications
•  Undergraduate degree required
•  2+ years of media research experience at either a media research company, publisher or ad agency                                                       •  Experience writing surveys, use of skip-logic, uploading questions into survey software (such as
Zoomerang) as well as an understanding of various deployment strategies                                                                                                   •  Very comfortable with online searches for information, data, trends, etc.

•  The ability to comb through survey results and large amounts of consumer insight data in the
development of survey recaps and insight-based sales pitches

• Excellent oral and written communication skills in order to interact with internal contacts at all levels as
well as to develop communications with MSLO media fans and panel members; must be a strong
writer who understands the nuances of grammar

•  Must be someone who is outgoing and assertive, can take complete ownership of his/her role on a
project while being highly organized, detail-oriented and self-motivated

• This position is in a fast-paced, multi- platform/multi-brand environment and requires someone who
can manage/prioritize multiple assignments, take complete ownership of assigned projects and be
self-motivated

• An understanding of the uses of syndicated research is preferred

Send resumes to: jroth@marthastewart.com


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