Online Marketing Operations Manager – Circulation and Marketing January 6, 2011

Filed under: Jobs in NYC — sam roloff @ 11:54 pm

Department: Circulation and Marketing

About Us:

The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.


Summary:

NYTimes.com is launching a pay model in 2011. A key objective of the Marketing Operations team is to increase marketing efficiency and build a foundation for excellence by reinforcing marketing with processes, technology, metrics and best practices. The idea candidate will partner closely with the NYTimes.com marketing team and play an integral role in establishing the operational protocol necessary to drive results and achieve cross-departmental goals. This individual’s mission is to provide 100% advocacy to their internal customers. The qualified applicant possesses a well-rounded understanding of direct marketing and technical concepts, and has the capacity to quickly adapt and embrace new ideas.

Responsibilities:

  • Provide operational consultation to internal and external customers, translate business strategy and requirements into operational requirements, map dependencies to other areas of the business, and when required, create specification documents for IT development and/or external vendors

  • Manage execution of marketing initiatives with sharp focus on timelines and ensuring clear communications exists between various cross-functional roles, including: marketing operations group, creative team, marketing managers, data analysts and modelers, database vendors, internal and offshore IT and vendors and legal department.

  • Partner with Marketer in advance so key performance indicators are agreed upon and measurable thereby ensuring campaigns are correctly launched, delivered on-time, accurately tracked and reported

  • Manage the execution, including meticulous QA, of marketing programs in Siebel Marketing by creating codes for meta data and performance tracking, designing segmentation for desired targeting and working with IT to establish new criteria

  • Provide subject matter expertise of email marketing operations; QA, test and deploy e-mails in Epsilon’s DREAM platform

  • Manage ad hoc reporting and data requests through open SQL queries, working closely with IT to thoroughly understand table structures within the data environment

  • Directly manage workflow of external teams at various partners

  • Keep up on online legislation including CanSPAM and online privacy

  • Continuously analyze the current processes and optimize accordingly to improve productivity

Requirements:

  • Strong project management skills with 3-5 yrs experience managing IT and/or marketing related projects.

  • Strong interpersonal, communication and leadership skills Strong interpersonal and leadership skills with the ability to ensure

  • Working knowledge of MS Excel and general knowledge of databases are required. Working knowledge of MS Access, Siebel Marketing, Business Objects and Oracle SQL is preferred.

  • Ability to work under firm deadlines and rapidly changing environment

  • Ability to prioritize and manage multiple concurrent projects

  • Self-motivated, organized, innovative, and a problem solver with a can-do attitude

  • Strong management and negotiating skills

  • A bachelor’s degree is required

  • A sense of humor is essential

Equal Employment Opportunity:

The New York Times Company is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship, or any other protected characteristic.  The New York Times Company is committed to diversity in its most inclusive sense.

Applicants can send resumes to workforus@nytimes.com.



Senior Marketing Manager – Rodale Group Publishing

Filed under: Jobs in NYC — sam roloff @ 9:33 pm

Rodale Group Publishing is seeking a Senior Marketing Manager to join the Corporate NY team. This position reports to the VP/Group Marketing Director. The overall goal of the Senior Marketing Manager is to attract, maintain and increase advertising revenue from a multi-range of categories for Rodale’s largest accounts (both print and online) through marketing programs.

Responsibilities include: • Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients • Create proposals in response to RFPs and proactively develop programs for potential advertisers • Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program • Work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets • Track program progress and prepare final reports for internal use and for clients • Create and produce sales materials at the direction VP/Group Marketing Director • Manage outside vendors, freelancers and production teams

Ideal candidate will possess:

• College degree required • 6+ years of marketing experience, plus strong digital and integrated experience • Very strong writing and presentation skills • Strong organizational skills with attention to detail • Facility with standard department software: Word, PowerPoint, Excel, Acrobat • Detail oriented, organized and ability to manage multiple projects and priorities

We are proud to be an EEO/AA employer M/F/D/V.

All interested candidates should apply directly to www.rodaleinc.com <http://www.rodaleinc.com>


Senior Product Manager – RealSimple.com

Filed under: Jobs in NYC — sam roloff @ 4:33 pm

Drive product vision, strategy and execution for RealSimple.com, in close collaboration with the site General Manager, Site Content Director and other key stakeholders of the business. A strong Product Manager will be capable of communicating product specifications visually or written in the form of annotated wireframes or detail functional specification and capable of integrating various ideas from all stakeholders into a cohesive product(s) and requests.

Duties/Responsibilities:

•Works closely with Business, Editorial, Sales and Audience Development to originate and develop product strategies and user experiences that achieve business goals and strategy
•Prioritizes product initiatives into an executable roadmap and sequences initiatives based on business strategy, impact and user experience
•Documents and defines product requirements and interactions that development can clearly execute from
•Collaborates with teams across the Time Inc organization and serve as the main point of contact with the dedicated Digital Solutions, Development, QA and Operations teams to ensure smooth execution against product plans
•Develop project schedules with IT Project Management team; communicate status and schedule to all stakeholders within the project
•Trouble shoot issues that arise in production; escalate to appropriate parties for resolution
•Monitors competitive trends and tracks feature/functionality of competitive set
•Uses analytical tools, and consumer feedback to refine offerings and drive new features/functionality
•Drives improvements in the productdevelopment process
•Process oriented; with experience in an agile development process
•Manage Freelance or Consultant Designers, UX or Project Managers to ensure standards and deadlines are meet according to project definition
•Assesses industry developments to keep ahead of the competition and build innovative experiences that synthesize user and business requirements.
•Evaluate technologies

Ideal candidates will have:

•Bachelor’s degree or equivalent
•7 to 10 years of consumer facing web experience, functioning in the product or equivalent role
•Excellent communication skills (spoken and written), and willingness to work in a team environment
•Strong Project Management skills
•Ability to think strategically at the same time focus on the most in-depth detail that makes a product go from good to great.
•Self motivator with a positive can do attitude who works independently without significant oversight
•Strong Technology Knowledge a must.

To apply, please use the following link:

http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NXXX,119364BR



Account Manager, Home & Garden (Chicago/Midwest) January 5, 2011

Filed under: Jobs (Other markets) — sam roloff @ 8:37 pm

Position Title:  Account Manager, Home & Garden (Chicago/Midwest)

Location: Chicago

Position Description:

Reader’s Digest has an excellent opportunity for an experienced Advertising Sales Executive

to sell advertising and integrated media packages for The Family Handyman, our newest

launch Fresh Home, and several other titles in our home and garden portfolio.

We seek a highly energetic and strategically motivated individual that is goal oriented and

willing to go the extra mile to achieve both individual and team goals.  The successful

candidate will be a strong conceptual seller, able to put together strategic and integrated

programs for their clients’ success.  Additionally will be responsible to:

Grow and manage a diversified account list to meet revenue goals.

Manage an account list and sell advertising space while breaking new accounts

across categories.

Cultivate and maintain relationships to gain business, increase existing business and

break non-running business.

Develop and manage sales territory through personal calls, correspondence,

telephone contact, support services, and client entertainment.

Leverage knowledge of category and marketplace to respond to advertiser’s needs.

Incorporate research and promotion effectively to individualize sales proposals and

presentations.

Provide regular reporting and forecasting on accounts to New York leadership.

In addition to being detail-oriented and well organized, the ideal candidate will possess

excellent presentation skills, be able to juggle a complex mix of print, supplements and

online products, as well as develop and maintain a strong rapport with clients.  Advertising

categories include a diversified list of:  shelter, building materials, men’s and others.

Required Skills:

College degree desired and a minimum of 2-3 years selling advertising space for

consumer magazines.

Must be conscientious and organized to handle diversified account list spanning a

variety of ad categories.

Must have strong interpersonal skills and excellent written and verbal communication

skills including the ability to make presentations and deal with all levels of

management.

Should have proven selling and negotiation skills and the ability to execute complex

sales strategies with creativity and innovation.

Seeking strategically motivated team player.

Some travel required.

Should have a working knowledge of syndicated research and dealing with ad

agencies.

Must be proficient in Word, Excel and Lotus Notes computer programs.

Reader’s Digest offers excellent benefits and professional growth opportunities.  Since each

of our individual businesses has its own unique set of policies, features and benefits, we

encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website:  www.rd.com/careers and

reference job posting number 4606 or use the following link

https://hostedjobs.openhire.com/epostings/submit.cfm?fuseaction=app.jobinfo&jobid=2092

07&company_id=15964&version=5&source=ONLINE&jobOwner=992319&aid=1

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


Eastern Account Representative, Taste of Home January 4, 2011

Filed under: Jobs in NYC — sam roloff @ 10:01 pm

Taste of Home is the world’s leading food media brand; we publish 3 magazines, over 40

special interest recipe collections for sale at retail and grocery stores each year, dozens of

cookbooks-hardback and spiral bound, we host over 300 local cooking schools around the

country each year, and tasteofhome.com is one of the fastest growing food websites.

Taste of Home is part of the RDA Food & Entertaining Affinity, the first and only media

community designed to unify the voices and experience of everyday cooks and home

entertainers.

Responsibilities include:

Manage a senior account list; sell integrated advertising programs including

print/digital/event to meet established goals.

Develop and sell creative marketing solutions for clients using the different brand

assets (integrated programs).

Cultivate and maintain relationships to gain business, increase existing business and

break non running business.

Develop and manage sales territory through personal calls, correspondence,

telephone contact, support services, and client entertainment.

Use knowledge of client, category, and marketplace to respond to client’s concerns,

questions and needs.

Use research and promotion effectively and creatively to individualize sales proposals

and presentations.

Provide regular reporting and forecasting on accounts.

Required Skills:

Bachelor’s degree desired.

A minimum of 2+ years selling advertising space for consumer magazines.

Strong print sales background required; integrated experience including digital,

events and direct client selling would be a plus.

PowerPoint proficiency required; Sales force experience a plus.

Should have a working knowledge of syndicated research and dealing with ad

agencies.

Must be conscientious and organized to handle diversified account list.

Must have strong interpersonal skills and excellent written and verbal communication

skills including the ability to make presentations and deal with all levels of

management.

Should have proven selling and negotiation skills and the ability to execute complex

sales strategies with creativity and innovation.

Seeking highly motivated team player.

Should be available for travel. Reader’s Digest offers excellent benefits and

professional growth opportunities.  Since each of our individual businesses has its

own unique set of policies, features and benefits, we encourage you to visit the

company website for the position of interest.

To apply to this opportunity, please visit our career website:  www.rd.com/careers and

reference job posting number 4607 or use the following link:

https://hostedjobs.openhire.com/epostings/submit.cfm?fuseaction=app.jobinfo&jobid=2092

08&company_id=15964&version=5&source=ONLINE&jobOwner=992319&aid=1

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


Senior Promotion Manager/Seventeen Magazine

Filed under: Jobs in NYC — sam roloff @ 8:43 pm

Increase advertising revenue by developing and writing integrated proposals for clients
Implement/supervise integrated programs including but not limited to sweepstakes, contests, online and mobile programs, consumer events, etc. (primary categories: Beauty, Health, Entertainment, Technology and Food; secondary categories: Fashion and Retail)
Create, manage and execute in-book sections including customized advertorials, special advertising sections, and multi-advertiser advertorials–which may include custom photo shoots
Brainstorm “big ideas” for specific clients and new programs
Captain execution of high-visibility programs (e.g., Backyard BBQ, 17U, etc.), within or under budget
Coordinate and execute multi-advertiser and custom events
Establish and manage budget guidelines for marketing programs
Service day-to-day requests of Sales staff/management (e.g., client history, event recaps, idea revisions, photo/documentation books, etc.)
Attend sales calls to present added value programs and ideas

Candidate must include salary requirements and send resume to apersichette@hearst.com


Research Marketing Manager/Seventeen Magazine

Filed under: Jobs in NYC — sam roloff @ 8:42 pm

  • MUST have strong knowledge of MRI and other syndicated resources
  • Use primary, syndicated and third party research to create compelling  sales points
  • in letters, collateral materials, media kits, presentations,  etc.
  • Create/update presentations for individual clients, categories and  Seventeen in general
  • Function as principal liaison between Seventeen Sales and marketing  Departments and Hearst Corporate Research to develop/review syndicated  research requests and analyze/package runs
  • Maintain and grow A-List online reader panel, working with Hearst  Corporate Research to develop and conduct custom surveys on behalf of  Seventeen and
  • clients across categories
  • Handle all elements of promotional e-blast programs
  • Update online media kit
  • Manage special projects as needed
Candidate must include salary requirements and send resume to apersichette@hearst.com.


Marketing/Merchandising Manager, Good Housekeeping

Filed under: Jobs in NYC — sam roloff @ 8:35 pm

  • Work with sales partners to write merchandising proposals in response to advertiser RFPs (primary categories: Health, Associations, Automotive, Technology and Retail)
  • Research and implement merchandising and added-value programs including sweepstakes, GWPs, in-book promotions etc.
  • Create, manage and execute in-book sections including customized advertorials and special advertising sections
  • Develop sales materials and presentations for the Good Housekeeping brand
  • Brainstorm “big ideas” for specific clients and new programs
  • Attend sales calls to present marketing ideas when necessary


Required Skills
Requires excellent writing, communication and self-editing skills, organizational abilities, and creative thinking.  Must be detail-oriented, flexible, responsive, motivated, enthusiastic, and a team-player.  Must have knowledge and interest in digital, apps and social media. Knowledge of Custom Show is a plus.

Required Experience
Bachelor degree and minimum of 2 years experience writing merchandising proposals.

Please apply online at:
http://hearst-magazines.silkroad.com/epostings/submit.cfm?fuseaction=app.dspjob&jobid=212277&company_id=16061&jobboardid=198


Ad Ops Manager – The Nielsen Company

Filed under: Jobs in NYC — sam roloff @ 6:58 pm

Key Responsibilities:

The Ad Ops Manager position will work closely with the sales team & clients to deliver online advertising campaigns. The job requires daily use of DoubleClick’s DFP ad serving system, managing and tracking campaign delivery using daily reports, and providing reporting and weekly campaign delivery updates to sales and clients. Understanding of online advertising industry and/or html is a plus.

· Work with advertisers and sales reps to obtain campaign assets and provide support for creative related inquiries/issues.

· Verify technical specifications, QA, service and troubleshoot complex ad creative that involves elements such as rich media, video, and third party tags.

· Schedule and maintain ad delivery for online advertising campaigns. Monitor to ensure that campaigns are set up properly based on insertion orders, red flagging errors and/or discrepancies.

· Manage order revisions, creative changes, and assist sales team & clients with reporting.

· Perform end of month reporting & billing reconciliation.

· Ability to interpret business goals and turn them into actionable items

· Any other duties as assigned

Qualifications

· 2+ years experience with DoubleClick’s Dart DFP ad serving platform required… no resumes will be considered without DFP experience

· Bachelor degree in Marketing, Advertising or Business

· Understanding of ad tag syntax

· Interest in advertising and technology is a plus

· Proficient in using Excel for generating and modifying reports

· Knowledge of Google Analytics a plus

· Strong verbal and written communication skills to keep all brands abreast of new process, procedures, reporting, etc

· Excellent project management, attention to detail and ability to prioritize

· Positive, can-do attitude

Please send your resume to Teresa.Reilly@nielsen.com


Associate Integrated Marketing Manager – All You January 3, 2011

Filed under: Jobs in NYC — sam roloff @ 6:46 pm

All You, the award winning brand for the everyday, value-driven woman is seeking an enthusiastic and creative Associate Integrated Marketing Manager.

The Associate Integrated Marketing Manager will work directly with 2 – 3 integrated account managers on a variety of accounts, and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs. In addition, this role will be responsible for overseeing ALL YOU’s added value programs and strategy. The AIMM will report directly to two Senior Integrated Marketing Managers.

Responsibilities:

– Act as sales development lead for 2 – 3 Integrated Account Managers

– Conceptualize creative integrated marketing solutions and added-value programs that provide advertisers with return on objective. These programs may include custom print, online, promotional and/or research components

– Write compelling, well-thought-out proposals for a broad variety of advertisers that effectively communicate program concepts and requirements

– Attend client sales calls to present integrated marketing programs

– Execute programs once they are activated, ensuring the client’s brand, the ALL YOU brand and the program are properly represented

– Act as liaison between internal departments and vendors to develop and execute programs

– Conceptualize, communicate and fulfill added value programs

– Assist Senior Integrated Marketing Managers on a variety of brand specific and client programs

– Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing programs

Qualifications:

– Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business.
– Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
– Strong written, verbal and organizational skills
– Bachelor’s degree required
– 3 years marketing experience, preferably in media/advertising
– Computer skills including PowerPoint, Word and Excel


Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


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