Promotion Manager - Every Day with RR September 3, 2010

Filed under: Jobs — sam roloff @ 4:04 pm

About the Company

The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 44 countries, it markets books, magazines, and educational, music and video products that reach a customer base of 100 million households in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.

Position Title: Promotions Manager

Location: New York, NY, US

Job Description:
Looking for a smart, creative, hard-working “idea person” to join our team as Promotions Manager. The ideal candidate will be able to work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue. Responsibilities include:
• Idea generation and proposal writing for a variety of categories
• Conception and development of new programs and partnerships
• Coordination and execution of special projects and promotions in a detailed manner
• Development of sell sheets and other sales collateral to effectively communicate program concept and requirements
• Participation in sales calls and meetings to bring programs and ideas to life for advertisers
• Maintaining marketing tools and status reports
• Overseeing junior members of the staff with regard to proposal creation and program execution
The position reports to the Executive Director, Marketing.
The ideal candidate will have a passion for food and entertaining and be interested in gaining both traditional and digital marketing experience.
Required Experience:
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Strong editing skills
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to work independently on project, while effectively communicating and managing up
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 4477.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.


BHG Intern Job Description September 1, 2010

Filed under: Jobs — sam roloff @ 9:20 pm

BHG Intern Job Description

Marketing/Promotion Intern Job Description:
Assist marketing team with:
Editing documents/presentations
Advertising and marketing research
Organizing and maintaining premiums and media kit closet, looking for new premiums
Planning events under the supervision of the Events Manager
Administrative needs of department
Qualifications:
Must know Microsoft Office Programs
Should be proficient with both PC and Mac computers
Applicants should be organized, efficient, and able to take directions well
Excellent communications skills essential

Applicants should be a rising sophomore, junior, or senior in college. Internship is preferably 3 days per week, for academic credit. Résumés and cover letters should be sent to: melissa.aleevski@meredith.com.


Sales Development Manager Everyday Health

Filed under: Jobs — sam roloff @ 9:11 pm

Everyday Health is looking for a Sales Development Director to join the Sales Development team in NYC.

Responsibilities included, but not limited to:
• Develop proposals for custom integrated brand solutions in response to RFP’s from blue chip pharma and CPG advertisers
• Creating proposals for both custom programs and turn-key solutions that accomplish brand objectives, entertain, and engage users
• Proofreading marketing materials, presentations and mocks
• Liaison with editorial, tech, product, and sales on all mobile platforms
• Develop all sales collateral for mobile platforms

Requirements:
• BA degree with three years experience in Sales Development or Marketing.
• Ability to communicate effectively at all levels of the organization and the ability to influence others through well articulated and innovative ideas
• Superior writing and proofreading skills
• Adaptable person who can deal with rapidly changing requirements of an organization
• Strong interpersonal & presentation skills
• Ability to prioritize and multi-task while meeting tight deadlines
• Strong problem solving and troubleshooting skills
• Accountability - acceptance of responsibility and willingness to commit to and deliver specific, measurable work products and results
• Strong interest in the online industry and mobile technology
• Strong knowledge of PowerPoint

Everyday Health is a leading provider of online consumer health solutions. We provide our consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.

The Everyday Health portfolio includes well-recognized and trusted consumer health brands, including www.EverydayHealth.com; www.SparkPeople.com; www.WhatToExpect.com, from the best-selling What to Expect When You’re Expecting series of books; www.SouthBeachDiet.com, from one of the best-selling diet books of all time; and www.JillianMichaels.com, from Jillian Michaels, host of the hit NBC television show, The Biggest Loser.

Everyday Health is committed to providing the expert guidance and daily tools consumers need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by Ben Wolin and Mike Keriakos in 2002.

If you are interested in this position, please email your resume, cover letter, and salary requirements to careers@everydayhealthinc.com. Please be sure to put “Manager, Sales Dev. 0910” in the subject line of your email.


Associate Marketing Manager, Good Housekeeping Magazine August 31, 2010

Filed under: Jobs — sam roloff @ 8:02 pm

Job Description

Associate Marketing Manager will be responsible for Shelter, Appliances, Associations/Financial, Toy, and Pet categories and be asked to develop and write merchandising proposals for these advertisers as well as others on an as needed basis

Will work to promote the profile of Your Good House, our upper demo edition of the magazine

Will be responsible for executing merchandising and managing signature retail programs for the magazine

Manage in-book and online promotional pages by working with sales staff, art department, and clients

Will support the Marketing Director by assisting in all day to day marketing activities, including researching new added value opportunities and executing events

Required Skills
Detail oriented, good writing skills, superior organizational skills, creative thinker, team player, and strong Microsoft Office skills

Required Experience
1 - 2 years previous magazine experience
Experience in the shelter category is a plus

Please submit your resume and cover letter through our career site at: http://hearstcareers.silkroad.com


Sr. Promotion/Marketing Manager, Meredith Special Interest Media

Filed under: Jobs — sam roloff @ 7:05 pm

The Sr. Promo/Mktg Manager manages the day-to-day print agency-driven promotion and merchandising activity in the Meredith Special Interest Media (SIM) Marketing department around SIM’s print, digital and retail assets. This position oversees the creation, development and management of RFP proposals, revenue generating marketing strategies/out-of-the-box advertiser solutions, merchandising opportunities and marketing partnerships.

The Senior Promotion/Marketing Manager works closely with other Marketing team members as well as internal Meredith colleagues and external agencies/clients/vendors to manage and execute daily RFP driven workloads including, but not limited to: writing and executing RFPs, the development, creation and execution of off-the shelf and custom client marketing programs, and writing and managing advertorial and sweepstakes programs.

This position creates copy and collaborates with the Marketing Director and Promotion Art Director to develop and write sales materials, media kit materials and added-value promotional concepts. The incumbent also works closely with the Director of Marketing and Senior Integrated Marketing Manager to conceptualize, develop, create, pitch, write and execute integrated marketing proposals and promotional programs/ideas.

The Senior Promotion/Marketing Manager works closely with the Director of Marketing and Senior Integrated Marketing Manager to develop sales strategies including presentations and sell sheets/brochures/promotional pieces that support the SIM story. This person also has the opportunity to become further involved in the Meredith digital landscape, as well as SIM research initiatives.

Education:
Bachelor’s degree in Marketing or a related field, or equivalent training and/or experience

Experience:
Six to eight years of magazine promotion/merchandising experience and prior experience in all aspects of merchandising and sales promotion

Specific Knowledge, Skills and Abilities:
Proficiency in all Microsoft programs necessary
Must be a creative and strategic thinker with the ability to develop customer-focused merchandising programs
Excellent verbal and written communication skills
Strong business and promotional copywriting skills
Strong project management skills
Ability to work well with sales and marketing staff, other internal departments, clients and outside vendors
Ability to manage multiple projects simultaneously and meet deadlines
Must be highly organized with attention to detail
Ability to work in a team-oriented, fast-paced environment
Research experience helpful
Strong business writing, project management, and communication skills
Copywriting skills preferred
Ability to demonstrate a high level of creativity and team spirit
Online experience not necessary but is also a plus

Please apply through the Meredith website career page: http://www.meredith.com/meredith_corporate/careers-l.html


Digital Account Manager - Bonnier Digital Media

Filed under: Jobs — sam roloff @ 4:55 pm

General Description
Bonnier Digital Media is a division of Bonnier Corporation the publisher of Parenting, Popular Science, Caribbean Travel + Life, Saveur and numerous other vertical publications.

The Bonnier Digital Media group is looking for a new Digital Account Manager for our New York office to drive digital sales for the Bonnier Travel and Lifestyle destinations.

The ideal candidate will have 3-5 years selling digital programs in the Travel, Lifestyle and Luxury areas. This person will be a creative digital thinker and have the ability to develop custom programs specifically designed to meet brand communication goals with strong ROI models. The candidate will have existing relationships with digital agencies and clients, a proven track record of performance and sound strategic, consultative selling capabilities.

Responsibilities
· Meet & exceed revenue goals by align clients objectives with strategic digital platforms
· Lead the strategic sell by developing revenue generating ideas, directing the brainstorming process, building creative customer solutions and taking a proactive role for incorporating research (primary and syndicated) into programs
· Build & maintain relationships with external clients and agencies
· Cultivate and nurture positive working relationships with internal departments
· Maintain a high level of sales activity through face-to-face appointments, presentations and other related efforts
· Increase competitive market share
· Negotiate deal terms and pricing, resolve concerns, close the deal, and ensuring client satisfaction

Requirements
· Bachelors Degree
· Minimum 4-6 years experience in advertising sales with at least 3+ years online experience — ideally with an online publisher that focuses on the Travel and Lifestyle or Luxury areas
· Demonstrate a firm grasp of all digital marketing principles: creating value propositions, developing ROI models, ad operations and contextual/social media applications
· Strategic and idea-focused thinker who is able to translate a client’s communication objectives into a powerful program that leverages our assets
· Strong analytical skills including a working understanding of Omniture metrics, comScore, Nielsen, Dynamic Logic and other primary research tools
· Ability to manage all administrative aspects of campaign management and delivery for each client, including coordinating with Bonnier Ad Ops on all phases of trafficking and optimization
· Ability to work both independently and with a group, be proactive, resourceful and demonstrates a sense of urgency in responding promptly to all client and internal requests.
· Effective presentation, oral/written communication, critical thinking/problem solving and interpersonal skills
· Strong Excel, PowerPoint and Word skills
· Outgoing personality, high energy and enthusiasm, self directed and motivated

PLEASE APPLY AT BONNIERCORP.COM


ELLE Integrated Marketing Intern

Filed under: Jobs — sam roloff @ 4:45 pm

ELLE is seeking an intern for the fall semester in the Integrated Marketing/PR department. Responsibilities of the intern will include:
-Assisting the integrated marketing team with marketing proposals
-Assisting the event coordinators for all ELLE events
-Providing market research for the integrated marketing team
-Managing the promotional mailings
-Managing the promotions closet
-Coordinating press release mailings

Must be extremely professional and have a strong knowledge of Excel, Word, and Powerpoint.

Please send a resume and cover letter to msmoak@hfmus.com


Intern - Elle magazine

Filed under: Jobs — sam roloff @ 4:43 pm

ELLE Magazine seeking intern for September- December (effective immediately) in the Ad Sales department, preferably with a marketing, advertising and/or communications background.

Good communication, organization, listening and writing skills a must.

Daily tasks include, but are not limited to:

· Creating lists and reports on Microsoft Word and Excel

· Heavy research on accounts

· Binding of presentations and proposals

· Proof-reading presentations and proposals

· Reviewing and tracking editorial credits each month

· Prepping for trips to Europe for London, Milan and Paris Fashion Weeks

· Tabbing of issues and editorial credits

Please email resume and availability to internships@hfmus.com


Marketing Development Manager, Meredith Parenthood Network

Filed under: Jobs — sam roloff @ 3:51 pm

Responsibilities:

• Utilize third party and syndicated research to help position Meredith Parents Network brands—Parents and American Baby—to advertising clients and agencies
• Work with the corporate sales department to build sales strategies for specific accounts and category development
• Generate sales collateral, including category presentations, sell sheets, mailings, etc., to effectively communicate the unique selling proposition for each brand across categories, including baby, beauty, food, technology and finance
• Work with Sales/participate in sales calls to bring each brand to life for advertisers
• Maintain marketing tools and status reports
• Idea generation and proposal writing to drive incremental print, digital and/or sponsorship revenue, as needed
• Opportunity to work with members of other Meredith businesses (Interactive, Video Studios, etc.) to explore cross-media opportunities

Qualifications:
• Ability to effectively communicate with the sales team and clients, as well as with managers, colleagues and vendors in a collaborative way
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strong work ethic and ability to take control of projects
• Candidates must have a balance of strategic and creative ability, strong interpersonal skills and time management
• Proficiency in PowerPoint, Word, Excel and the Internet

Please apply through the career page of the Meredith website: http://www.meredith.com/meredith_corporate/careers-l.html


Social Marketing Manager - The Huffington Post August 30, 2010

Filed under: Jobs — sam roloff @ 11:18 pm

Responsibilities:
The person in this position will play a key role in both pre- and post-sale efforts aimed at creating and implementing industry-leading, revenue-driving social marketing platforms for our clients
Pre-Sale
• Work independently to identify emerging trends in social media, and collaborate with Sales Development to turn them into innovative new platforms for our brand and our advertisers, with the ultimate goal of driving revenue.
• Ensure that all new social media platforms fit into The HuffPost sales strategy and assist with packaging and positioning the new products when needed to make them sales-ready,
• Attend client sales calls to provide social media insights and recommendations, then work with sales reps to create strategic revenue-driving solutions based on client objectives

Post Sale/Post Campaign Launch
• Participate in kick-off meetings for clients running social media programs with HuffPost to asses program objectives, availability of assets, expectations, timelines and other tactical details
• Serve as daily point of contact for internal and external parties involved with producing HuffPost social media programs, managing components such as:
• Advise on client strategy and provide SEO expertise to optimize campaign results
• Produce custom elements such as slideshows, social modules, brand pages
• Assist with creating advertorial content and curating HuffPost content
• Moderate advertorial content using set HuffPost guidelines
• Track success of social marketing programs, compile results and provide recommendations for future programs, with ultimate goal of program renewal and incremental revenue

Requirements:
• 3+ years experience in a similar role in an online organization, with knowledge of digital advertising
• Experience with social media, and ability to identify new trends and turn them into sales opportunities
• Experience with social media monitoring and analysis tools, SEO
• Project management skills, with ability to move programs from concept to completion
• Strong interpersonal skills needed to move projects and communicate ideas in a busy organization
• Desire to work in a fast-paced, agile, startup environment

Please send resumes to: jcherniske@hotmail.com


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