Senior Director, Integrated Marketing - WebMD May 9, 2012

Filed under: Jobs in NYC — sam roloff @ 6:22 pm


WebMD (NASDAQ: WMBD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity Employer

WebMD – the leading health information brand - seeks a Senior Director of Marketing to lead its Integrated Marketing team of passionate, strategic and creative thinkers.  WebMD’s Integrated Marketing Team directly supports and impacts results for a sales organization that are at the top of the industry. This candidate is an integral leader of a dynamic, cross-functional consumer marketing team focused on creating innovative, strategic, integrated sales strategies for WebMD’s partners and advertisers that drive revenue results.

Above all else, the Senior Director of Integrated Marketing is accountable for managing a team that produces marketing solutions that successfully deliver against our clients’ marketing goals and objectives and that assist in achieving WebMD’s yearly sales growth across Bio-Pharma, Medical Device and Consumer Package Goods clients.  Your interactions with WebMD’s customers, ongoing understanding of competitive landscape, and understanding and application of audience and site analytics will define the strategy for you and members of your team.

The right candidate for this position is a grounded, sound and consistent leader who can be relied upon to manage and drive client success by leveraging the power of WebMD’s multimedia platforms, audience, impact and Brand. The Senior Director of Integrated Marketing is an independent, organized and creative thinker who is confident and capable of interacting with colleagues at all levels and with our top tier clients and agencies. This candidate will be accountable for the on-going management of a portfolio of concurrent projects from conceptual design through to client pitch and contractual delivery.  Your skill in managing your teams’ efforts across cross-functional departments including sales, editorial, engineering, web services, product development, product marketing, design, best practices and print teams will be key to your success.

As Senior Director of Integrated Marketing you bring the ability to mentor, manage and motivate a seasoned marketing team that thrives in a fast-paced environment while juggling multiple projects simultaneously, and you will represent this team across the organization. Online marketing experience, strategic planning, management skills and an understanding of the digital landscape are a must.

Responsibilities

  • Support the success of meeting sales growth goal while managing director level Marketing professionals.
  • Mentor, lead and manage a team responsible for responding to the daily influx of solution development requests across pharmaceutical, medical device and consumer package goods markets;
  • Deliver creative and strategic marketing solutions for our top tier Clients that span multiple media platforms including our highly differentiated online advertising media and product solutions
  • Manage departmental operations; improve efficiency, communication and internal constructs related to the presales process.  Serve as group liaison to our client delivery services, editorial and product marketing teams
  • Deliver ongoing analysis and reports to create visibility into sales pipeline as related to deals closing
  • Develop strategic approach to solutions that optimize new sales and sales renewals
  • Provide ongoing leadership in evaluating performance of strategic solutions to deliver insights, trends and recommendations to senior management team
  • Develop client-facing solution presentations, marketing materials and proposals

Qualifications

  • Education: Bachelor’s Degree in Marketing or equivalent related field
  • Overall Experience: 10+ years or equivalent experience in online and digital sales development/solution marketing
  • Proven success in creating marketing solutions that impact sales growth
  • Highly self-motivated, proactive and self-sufficient professional with the ability to motivate and drive a team of intelligent, creative, and opinionated colleagues
  • Knowledge and/or background in Internet technologies
  • Ability to thrive and maintain calm in a perpetually fast-paced environment

Apply here: https://careers-webmd.icims.com/jobs/9012/job?mode=view


Integrated Marketing Associate Consultant - AARP Media Sales May 7, 2012

Filed under: Jobs in NYC — sam roloff @ 6:50 pm

New York City-based multimedia sales and marketing division seeks a self-starting, long-term freelance professional to work at one of the strongest and most powerful brands in America.   AARP Media Sales’ responsibilities include revenue generation for all media properties including: digital assets anchored by AARP.org, the largest circulation magazine AARP The Magazine; a respected news publication AARP Bulletin, two TV shows and a host of radio programming.  With a membership of nearly 40 million, AARP’s audience represents the largest and fastest-growing consumer demo in history.  And while eligibility is age 50, AARP is committed to championing the future of every generation.

Position Summary

Provides day-to-day marketing support for the integrated marketing team which includes producing proposals, presentations, custom integrated ideas, sales development and sold program implementation.  A key part of the job will be to work collaboratively with sales, marketing research and creative services.

Responsibilities + Tasks

· Write and help develop multimedia, as well as individual media and property, proposals with the goal of driving revenue

· Responsible for custom responses for RFPs (Request for Proposals) under tight deadlines with positioning and added value

· Support marketing category leads develop category-specific opportunities and sales collateral

· Responsible for all added value implementation, budget management and ongoing analysis

Complexity

· Strategic thinker who understands clients’ objectives and how to marry them with AARP Media Sales’ assets and audience

· Manage many projects concurrently with strong project management skills

· Ability to succinctly articulate ideas, storytelling and write extremely well

· Work independently, ability to prioritize, meet deadlines and budget constraints

· Work to maximize resources

Requirements

Completion of a Bachelor’s degree in Marketing or related discipline required and 2-4 years of major media advertising or an equivalent combination of training and experience in advertising media—print, digital, broadcast preferred. High level of proficiency with MS Office Suite, technologically savvy, good communication skills, and can do attitude.

To apply for this position, please email your resume and cover letter to llevitt@aarp.org <mailto:llevitt@aarp.org>  and  include Integrated Marketing Consultant in the subject line.


Prevention - Senior Integrated Marketing Manager

Filed under: Jobs in NYC — sam roloff @ 4:51 pm

Prevention is seeking a Senior Integrated Marketing Manager to join our New York integrated marketing team. This position reports to the Marketing Director. The overall goal of the Senior Marketing Manager is to attract, maintain and increase advertising revenue from categories including OTC, DTC, financial, automotive, travel, associations/causes, and a variety of NY-based accounts for the Prevention brand (both print and online) through added-value/merchandising enhancements and marketing programs. This person would also be responsible for business and partnership development and have advanced knowledge of the digital space, including special units, out of the box ideas and digital-driven programs to increase digital revenue for the Prevention.com brand.


Responsibilities:

• Conception of ideas and crafting of fully integrated proposals – Digital knowledge and ideation required • Create proposals in response to RFPs (added value and integrated). Includes customization of Prevention programs, and creation of original programs • Business and partnership development with new companies that will help build revenue for the print and digital space, as well as the profile of the Prevention brand • Work closely with sales staff to create custom programs for clients. Includes researching budgets, producing timelines, working with partners and implementation of sold programs • Merchandising program execution working closely with sales reps, clients and marketing team members to execute or oversee the execution of sold programs from start to finish • Track program progress and prepare final reports for internal use and for clients • Assist with the creation and production of sales materials at the direction of Executive Marketing Director, write and manage production of category specific sales support materials including media kit sheets, sell sheets, presentations, mailings and other program collateral

Ideal candidate will possess:

• College degree required • 6+ years of strong digital marketing experience • Very strong writing and presentation skills • Strong writing and copy writing skills, organization with attention to detail • Strong knowledge of Food, Pharmaceutical, Beauty, Personal Care and Retail categories (but not limited to) • Facility with standard department software: Word, PowerPoint, Excel, Acrobat • Detail oriented, organized and ability to manage multiple projects and priorities

Rodale has made a positive difference in the lives of millions of people. Perhaps we’ll make a difference in yours. Discover this career opportunity and more at www.rodaleinc.com <http://www.rodaleinc.com>

About Prevention: Prevention is the nation’s leading healthy lifestyle brand, with a U.S. magazine audience of 9.3 million readers, 8 international editions, and a top digital destination http://www.prevention.com that has more than 2.3 million unique visitors each month, 28 million page views, and 1.3 million newsletter subscribers. Each year, nearly 50 million Prevention products are sold, including books, special-interest magazines and bookazines, and DVDs. Prevention’s Twitter handle is @PreventionMag and Prevention can be found on Facebook at http://www.facebook.com/preventionmagazine. Prevention magazine and its apps are available on the iPhone and iPad.

About Rodale: Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com <http://www.rodaleinc.com> . We are proud to be an EEO/AA employer M/F/D/V.

Candidates should apply directly at:  www.rodaleinc.com



Associate Director, Social Media- Time Inc. Lifestyle Digital Group May 1, 2012

Filed under: Jobs in NYC — sam roloff @ 8:48 pm

Time Inc. Lifestyle Digital is looking for an experienced Social Media Associate Director to join our Audience Development team to develop Social Strategy, Planning and Implementation. This senior role will work in a leadership capacity regarding all Social platforms, with multiple internal teams including marketing, analytics, editorial, production and IT.

This position will guide and influence Social efforts across the ten Time Inc. lifestyle sites including RealSimple.com, CookingLight.com, MyRecipes.com, AllYou.com, Thisoldhouse.com, Health.com, and SouthernLiving.com. The focus of this role will be to work with various teams to generate and drive strategic initiatives.

Primary Responsibilities include:
Ø Identify and Voice the Goals of Lifestyle Digital to Senior Management
Ø Define Best Practices and Metrics of Success in the Social Space
Ø Lead & Provide Reporting and Insights for Sales, Edit and Audience Development Teams
Ø Manage and Admin third party vendors (i.e., Hootsuite, Offerpop, Curalate)
Ø Identify New Partners and Vendors for optimization and innovation
Ø Lead Cross-Division Efforts with non-Lifestyle Time Inc brands

This role requires close communication and strong partnership with members of various departments in order to be successful:

AUDIENCE DEVELOPMENT
•Drive Audience Development Social Goals and Execution
•Identify SEO and Traffic Growth opportunities using Social tactics
•Establish Best Practices for Cross-Brand and Cross-Division Social Efforts

SALES/MARKETING
•Provide Reporting and Insights for LSG brands
•Generate Concepts for Campaigns and Pitches
•Work to create a competitive story in the marketplace
•Liaison with vendors for execution

EDITORAL
•Provide Insight for Editorial Strategy and Optimization
•Source tools and tactics to Identifying influencers
•Generate Concepts for Editorial and Site integration

LEGAL
•Act as the internal expert in Social Guidelines
•Lead conversations for new products and vendors/contracts as needed

PRODUCT
•Partner with Product, IT and Project Management to execute Edit, Sales and Audience Development projects
•Act as a point person for Site Integration Recommendations

Time Inc. Lifestyle sites have been growing rapidly and now reach over 15 million unique visitors each month, up 50% from a year ago (Comscore). Social Media has been a key to this growth and continues to be a top business priority at all ten sites.

Qualifications:
•Minimum 5+ years Digital Marketing experience and 3+ years Social Media experience
•Demonstrated creativity and documented immersion in Social Media including: Facebook, Twitter, Google+, YouTube, Foursquare, Tumblr, Pinterest, Instagram, blogs, etc
•Able to successfully organize, prioritize and manage multiple projects in a deadline-driven environment
•Effective troubleshooting and problem-solving skills
•Solid understanding and interest in content best practices, technical best practices, and user experience.
•Experience working with branded content/media companies a plus
•Excellent written, verbal, and presentation skills
•Knowledge of Omniture web analytics a plus

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,130948BR


SHAPE Associate Publisher  (Ad Sales) April 30, 2012

Filed under: Jobs in NYC — sam roloff @ 11:48 pm

SHAPE is a leading women’s health and fitness publication and is seeking a New York based Associate Publisher.
The magazine reaches 6.2 million active, engaged readers and is a consistent category leader - #1 in circulation, ad pages, and global editions

Responsibilities of the Associate Publisher will include both print and digital ad sales . This is a full time position and the individual will work closely with the Publisher in managing and motivating the sales force to achieve budgeted ad sales targets and goals. In addition. the Associate Publisher issues reports on results, informs and analyzes sales activities, and compares actual performance to operating plans and standards.

Other duties include professionally representing the company in trade associations and ensuring the continuous, on-going improvement of the Shape brand.

Qualified candidates will have a BA and a minimum of 5 years in the publishing industry. Must have excellent knowledge and contacts within the ad sales community and a track record of success in top line revenue growth with large scale consumer publications.

Resumes and cover letter need to be submitted to
myresumenyc@amilink.com. Please include salary requirements when responding to this post.


SHAPE - Senior Marketing Manager April 27, 2012

Filed under: Jobs in NYC — sam roloff @ 8:29 pm

SHAPE magazine is looking for an experienced, Senior Marketing Manager to develop research-based marketing materials (presentations, brand brochures/mailings, media kit materials, etc.) that convey the SHAPE brand to advertisers and deliver a powerful, compelling sales story that effectively positions SHAPE in the marketplace. The ideal candidate will be completely fluent with syndicated research, analytical, and a proactive critical thinker who will be able to take raw numbers, find the hook and produce sell sheets and presentations that help drive advertising sales.

Responsibilities:

*   Work with senior management and sales staff to provide ongoing support and strategic thinking

*   Analyze/interpret and incorporate syndicated and proprietary multimedia research into sales collateral materials

*   Create multimedia sales presentations positioning print, digital, social and mobile brand extensions

*   Maintain/develop SHAPE reader panel  and conduct primary research for advertisers

*   Report/analyze ABC circulation data

The ideal candidate will possess the following skills, experiences and qualities:

*   Multimedia experience (print, digital, mobile, social) required

*   Excellent analytical skills and ability to derive insights from research tools (MRI, PIB, Ad Measure, HALLS, comScore, Google Analytics, Quantcast, etc)

*   Ability to multi task and possess strong writing skills

*   Knowledge of Indesign

Minimum 3-5 years of industry experience

Resumes should be sent to KScichilone@shape.com


Freelance Senior Graphic Designer - The Week

Filed under: Jobs in NYC — sam roloff @ 7:11 pm

THE WEEK Publications is seeking a full-time freelance graphic designer with experience in creating the type of dynamic, engaging presentations that can help showcase our brand (magazine, web site, tablet, mobile, events, etc.) to current and prospective advertising clients.

The successful candidate will be independent and resourceful, able to work collaboratively with marketing and sales teams, and be able to create presentations, sales materials and proposals – both digital-based and print-based – that will help achieve our goals of elevating the brand and selling more advertising. This position will be temporary at first (May-June 15) with the possibility of extending into a long-term freelance position. If the position is extended, the role will be enhanced to include working with other departments (web, circulation, etc.) on projects as needed.

JOB QUALIFICATIONS:

  • BA or MA in Graphic Design or related subject
  • 3+ years professional experience in graphic design, with demonstrated experience in producing beautifully designed presentations incorporating dynamic text, videos, animations and interactive elements.
  • Superior layout, design and typographical skills required.
  • Excellent facility with Keynote, Adobe Creative Suite, Flash and PowerPoint required
  • Excellent design and communication skills with a demonstrated ability to work well with team members
  • Creative, detail-oriented and able to exercise independent judgment
  • Solid understanding of practical benefits and limitations of Internet technologies (Flash, javascript, CSS, video.)
  • Intimate knowledge of HTML and CSS, understanding how comps translate to code with the ability to develop both HTML and CSS solutions

Please send your resume along with hourly/daily rate to jobs@theweek.com. EOE


TouchTunes Interactive Networks – Flash Developer April 26, 2012

Filed under: Jobs in NYC — sam roloff @ 7:28 pm

Version:1.0 StartHTML:0000000149 EndHTML:0000006322 StartFragment:0000000199 EndFragment:0000006288 StartSelection:0000000199 EndSelection:0000006288 About TouchTunes Interactive Networks

TouchTunes Interactive Networks is the largest out-of-home interactive entertainment, advertising and commerce network in North America. TouchTunes provides entertainment and marketing solutions to more than 50,000 bars, restaurants, clubs, and lounges. Since TouchTunes introduced the world’s first digital downloading, pay-per-play jukebox in 1998, the network has become the largest of its kind in the nation, with a growing library of more than three million licensed songs. TouchTunes delivered more than 900 million songs in 2011 alone. TouchTunesTV solution delivers a unique, on-location interactive televisionexperience with a screen-within-a-screen for scheduled programming, custom advertising, bar promotions and social networking opportunities. TouchTunes is a privately held U.S. corporation with offices in New York City, Illinois and Canada.

TouchTunesTV is a brand-new enhancement to bar TV that keeps patrons engaged and entertained. TouchTunesTV converts existing televisions into cool, interactive digital entertainment systems that display custom bar messages,entertainment and media around the best broadcast programming. For more info, visit us at http://www.touchtunes.com

Job Description:

The right candidate will be a true team player who can do it all and play an integralrole in the graphic design department Designing Flash applications as well as designing print and digital marketing materials for the company.  The Designer will be a key member of the graphic design team and will report into the Associate Art Director.

Responsibilities:

Ø Develop rich flash applications using flash for a variety of platforms.
Ø Design and produce advertising campaigns and promotional materials including interactive digital media for web and digital jukeboxes (e.g. motion graphic videos, micro-sites, banners, etc.), consumer promotions (e.g. sweepstakes), HTML newsletters, interactive PPT sales presentations, print advertising, signage, premiums and additional collateral materials for trade shows and special projects.
Ø Work with the Marketing team to create materials that help sell advertising programs.
Ø Estimate work schedules/budgets, oversee project progress and ensure that deadlines are met.
Ø Serve as a source for creative inspiration and ideas.
Ø Work with printers and outside vendors including photographers, photo stock agencies, etc.
Ø Work internally with other departments on special projects.


Skills Required:

Ø 2 to 5 years experience of coding for creative teams for industry leading companies or agencies.
Ø Excellent layout and typography skills as well as an understanding of color theory.
Ø Excellent communication skills with strong client service and project management.
Ø Strong organizational skills, ability work effectively under deadlines and manage concurrent projects.
Ø Strong attention to detail and ability to maintain consistent corporate visual identity standards.
Ø Able to offer creative solutions to a variety design projects and challenges.
Ø Experience working with freelancers.
Ø Understanding of direct response design preferred.
Ø 2 -5 years related work experience in a high-end, fast paced, graphic design and production studio or agency. Undergraduate/Graduate degree in Graphic Design preferred.

Software Skills:

Ø Flash (AS3 and AS2)
Ø Adobe CS4/5: Illustrator, Photoshop, In Design, After Effects and video
Ø Proficient in PowerPoint and Keynote
Ø Strong HTML, PHP, CSS skills a plus
Ø Mac OSX, Fireworks, and Dreamweaver
Ø Working knowledge of digital and traditional print production processes a plus


Interested candidates should send a cover letter and resume to jobs@touchtunes.com.


National Health Director, Ladies’ Home Journal April 19, 2012

Filed under: Jobs in NYC — sam roloff @ 8:17 pm
Job Title: National Health Director, Ladies’ Home Journal
Requisition #: PUBL4376
Department: LHJ Advertising Sales
Job Summary: Maintain and grow health accounts in metro NY area territory, and Southeast Territory (GA, TN and FL) with some additional account/category responsibilities. Must have strong relationships within the health industry. Candidate must possess strong presentation skills, can-do attitude, ability to sell beyond the numbers, and to work with marketing in a strategic manner in order to drive sales. Candidate must be a steward and ambassador of LHJ within the health community and in the territory.

Essential Job Functions

30 % Communicates with current clients and prospective advertisers about LHJ’s value proposition and available promotional programs, strong focus on 120/200 Target accounts
40 % Sales calls and presentations, sometimes with Health Editor
15 % Coordinates with marketing department and editors regarding key events and communication materials
15 % Enhances profile and visibility

Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
College Degree

Experience:
5 years ad sales experience
Specific Knowledge, Skills and Abilities:
Strong presentation skills
Ability to work with marketing in a strategic manner in order to drive sales.
Knowledge of, feel for, and connections within the health community.

Employment Status: Full Time

Apply at: https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=4376&CurrentPage=5



Integrated Marketing Manager - Think Custom Media April 17, 2012

Filed under: Jobs in NYC — sam roloff @ 8:32 pm


About Think Custom Media:
We are a 7-month-old, fast-growing group within Atlantic Media that thrives on a startup culture where every employee embodies our entrepreneurial spirit. As the marketing services division of Atlantic Media, we put our media expertise to work on behalf of clients by communicating with thought leaders across all platforms—web, social, mobile, tablet, and print.

About the role:
The marketing manager will join a small, fast-paced, and creative account team assigned to our client, Tennis Media Company. He/she will play an integral role in developing and executing marketing strategies, promotions, and programs for Tennis Media Company across all platforms—web, tablet, mobile, and print. The position combines core big idea/platform creation, proposal writing, and program execution. The position will report to the SVP of Think Custom Media.

Responsibilities Include:

  • Develop innovative, market-leading ideas and write proposals for current and prospective advertisers that could include print, online, social media, mobile, app, and emerging media elements that leverage editorial, custom content and external partnership opportunities
  • Successfully manage integrated programs that could include rich media, original video content, events, mobile, social media and print components from activation to recap
  • Create and manage program timelines and budgets

Qualifications of the Ideal Candidate Include:

  • Exceptional writing skills coupled with a creative, out-of-the-box approach
  • Knowledge of and passion for digital media space
  • 2+ years of related experience (digital/social experience preferred)
  • Strong analytics and real-time judgment with maturity, poise and “grace under pressure”
  • Strong organizational skills
  • Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
  • Graphic design (PowerPoint) and web design (basic HTML) skills and some familiarity with relevant design software a plus  (PhotoShop, DreamWeaver or InDesign, etc)
  • Outstanding record of academic and professional achievement
  • Bachelor’s degree

Core Attributes:

  • Atlantic Media recruits for two personal attributes in its candidates.  The first is force of intellect – reflected in discipline and rigor of thought as manifested, often, in exceptional academic performance. The second is a personal spirit of generosity – a natural disposition towards service and selfless conduct
  • Adaptable and willing to approach tasks with velocity and a high metabolism


To learn more and apply online, please visit www.atlanticmediacompany.com.

The Atlantic Media Company is an Equal Opportunity Employer.

About Atlantic Media:
Atlantic Media Company is a rapidly expanding media enterprise whose mission is to inform, elevate, and challenge the national discourse. Our flagship publications — The Atlantic, National Journal, and Government Executive — are among the most influential media outlets in America, reaching opinion leaders and decision makers spanning the ranks of business, politics, government, media, and academia.

From the past contributions of Emerson and Longfellow to the present successes of our award-winning writers and driven business staff, Atlantic Media’s employees represent top talent at an intellectual advantage across the media industry.

To learn more and apply online, please visit www.atlanticmediacompany.com


« Previous PageNext Page »