Integrated Marketing Manger – San Francisco, CA March 14, 2011

Filed under: Jobs in NYC — sam roloff @ 6:07 pm

The Complex Media Marketing Department seeks an Integrated Marketing Manager to concept, plan and execute custom marketing programs for magazine and online network advertisers. The ideal candidate will be an ideal mix of creative thinker/writer, strategic manager and posses experience working with a diverse group of local and national sales representatives. Skills required but is not limited to:

exceptional writing skills and impeccable grammar, in both proposal/business writing and creative copywriting

creativity in concepting innovative marketing ideas for both pint and online

experience with integrated media/marketing, including (but not limited to) print, online and events

confident presentation skills

experience with managing large clients and their agencies through execution of programs including timeline and budget management

extreme attention to detail

passion for fashion, pop culture, music and urban culture

3-5 years marketing experience (preferably at a media company), including strong presentation writing skills, creative/strategic thinking and data analysis. Must be able to work well with sales reps on strategizing about their business and executing appropriate integrated marketing programs.

Please send a cover letter and resume to jobs@complex.com


Promotion and Event Coordinator – Major Young Women’s Magazine

Filed under: Jobs in NYC — sam roloff @ 3:49 pm

A major young women’s magazine is  seeking a Promotion and Event Coordinator to support a fast-paced marketing and sales team.

Responsibilities Include:

*   Develop custom proposals for multiple advertising categories that utilize all the capabilities of the brand

*   Contribute ideas in group brainstorms – ability to work independently and within a team environment

*   Execution of merchandising programs from start-to-finish including but not limited to: advertorials, sweepstakes, sampling, digital/mobile programs, outdoor advertising, events, etc.

*   Manage and execute client entertaining events from start to finish including but not limited to: location/venue selection, theme/concept development, invites/material development, on-site management, guest list management, shipping etc.

*   Manage and maintain promotional sell sheets, promotional e-blasts, e-newsletters and in-book promotional pages

*   Select sales premiums and assist in creation of events and trade materials

*   Develop and maintain relationships with third party vendors

Qualifications of the Ideal Candidate Include:

*   1-2 years marketing/promotion experience at the assistant/coordinator level  preferably

*   Must be a creative and strategic thinker

*   Excellent verbal and written communication skills

*   Strong business and promotional copywriting skills

*   Strong project management skills

*   Ability to work well with sales and marketing staff, other internal departments, clients and outside vendors

*   Ability to manage multiple projects simultaneously and meet deadlines

*   Extensive travel is required

*   Must be highly organized with attention to detail

*   Ability to work in a team-oriented, fast-paced environment

*   Keep current on trends and news in fashion, beauty, fitness, tech, etc

Please send resume and salary requirements to promojob2011@gmail.com


Audience Development Director: Crain’s New York Business

Filed under: Jobs in NYC — sam roloff @ 12:43 am

Job Description
For over 25 years, Crain’s New York Business has been the premier source of local business news and information for New York City’s most influential business and political leaders.  Crain’s New York Business has a unique opportunity for a creative, experienced and strategic Audience Development Director. This position will develop, manage and execute audience development strategies across all business lines including print, digital, data and events to continue growing our audience and develop new audiences.  As a key member of the publication’s executive team, responsibilities would include:

  • Developing traffic and  audience strategies to achieve desired scale and meet traffic and engagement  goals
  • Marketing new paid products  across both vertical & horizontal industries
  • Continuing to build Gen X/Y  audience across all content touch points
  • Identifying key opportunities  to maximize subscription, membership and registration generating  efforts
  • Developing and executing  promotional campaigns to further traffic and audience growth
  • Keeping  abreast of digital media consumption and usage trends
  • Understanding and capitalizing  on audience’s social media behavior
  • Developing yearly circulation  goals, promotion plans and targets in coordination with the publisher
  • Developing strategies based  on evaluation of promo and source analysis
  • Developing and managing  audience development marketing budget
  • Developing and executing all  promotion plan efforts around print and online, including web-based,  telemarketing, email and direct mail with continual use of analytics  and testing to maximize revenue
  • Working  with design, tech, and product teams to develop effective messaging and  creative for email, landing pages, and registration flows
  • Collaborating with marketing,  online, news and sales on new initiatives
  • Coordinating ancillary  Audience Development efforts with editorial, marketing and web departments
  • Liaison with corporate  Audience Development department on back office and fulfillment issues
  • Leveraging eCommerce  opportunities via website, email, social media channel and search/external  sources

Job Requirements & Skills

  • Bachelor’s degree
  • We are looking for a talented audience development  professional with at least 5+ years B to B and/or consumer marketing  experience. Strong online marketing skills preferred.
  • Must have excellent  organization skills and the ability to prioritize and manage multiple tasks  efficiently.
  • Must be able to comfortably  and clearly articulate point of view in communications with the publisher and  publication staff, as well as bring new ideas and initiatives to the  table.
  • Understanding of web  analytics and reporting conventions
  • Frequent use of social and  mobile media
  • Ability to integrate new  tools available to measure and drive audience  interaction
  • Work well  cross-departmentally
  • Preferred  candidate will have a solid understanding of ABC Audit and US Postal Service  requirements, advanced knowledge of Excel, working knowledge of Access, Google  Analytics, and other analysis tools
  • Comfortable  with establishing rapport with prospective clients/audience members. Customer  focus.

Crain Communications Inc is one of the largest privately-owned business publishers in the US with over 28 different business, trade and consumer publications and websites within North America, Europe and Asia. We offer a competitive salary, a generous benefits package, profit sharing, and a friendly work environment.

To apply for this position, please email us at stexidor@crain.com <mailto:stexidor@crain.com>  and put CNYB ADD in the subject line.

We thank you for your interest in Crain Communications and invite you to visit our Web site, www.crain.com <http://www.crain.com>  as positions are updated regularly.

Crain Communications is an Equal Opportunity Employer.


MEDIA SALES EXECUTIVE/Digital Specialist: Crain’s New York Business March 10, 2011

Filed under: Jobs in NYC — sam roloff @ 7:20 pm

We are seeking a full-time ad sales account executive in our New York City office who has a minimum of 2 years digital media sales experience with an extensive contact list/relationships, understanding of the online advertising industry and a passion for New York City.

Responsibilities:

  • Create the  sales process from start to finish (prospecting, identifying contacts,  creating proposals, generating Insertion Orders, securing advertiser  collateral, inputting collateral in the admin, and results  reporting).
  • Create  strategic integrated proposals (print, online and events) which meet  client and brand objectives.
  • Prospect and  penetrate small, medium and large size organizations to help secure  RFP’s and advertising dollars.
  • Making  in person sales calls with clients and agencies.
  • The  ideal candidate must cover all decision-makers, gatekeepers and key  influencers ranging from junior media planner to top management at the  client.
  • Create  persuasive sales presentations using Microsoft PowerPoint and Excel detailing  market trends, case studies and marketing solutions.
  • Analyze  campaign performance statistics and recommend optimized media solutions from  the results.
    • Minimum  of 2 years digital media sales experience
    • Lots  of energy, quick study, multi-tasker with strong attention to  detail, deadline oriented
    • Solid  computer skills – including spreadsheets, presentations and general  internet savvy
    • Experience with analysis of ad  analytics
    • Strong  affiliation with the business community
  • Qualifications and Expectations:
    Location: New York

    Compensation: Competitive salary plus commission

    If you are interested in this opportunity to join our team, please email us at thenry@crainsnewyork.com.

    CRAIN’S NEW YORK BUSINESS-Providing news, information and connections on all facets of New York through the prism of business.  Crain’s New York Business delivers the city’s elite across our print, online and event platforms more effectively than anyone else.  Covering all industry sectors including real estate, finance, advertising & marketing, hospitality, professional services and technology in addition to our unrivaled coverage of local and state politics has made Crain’s New York Business the market leader.



Marketing & Research Associate – MediaMax

Filed under: Jobs in NYC — sam roloff @ 5:29 pm

Valhalla, NY based MediaMax Network is looking for a Marketing and Research Associate. This position involves assisting in the creation of category and account specific presentations; analyzing/interpreting research data for RFPs; and the regular updating and development of sales materials for the sales staff and the company website.

This position is in hands-on, small business environment and requires:
· Strong analytical and math skills
· Analyze data, draw conclusions and express results compellingly into sales pieces
· Top-notch written and verbal communication skills
· Is very comfortable with PowerPoint and Excel programs

Basic Qualifications:
· Undergraduate degree
· 2+ years of media research experience at either a media research company, publisher or advertising agency
· Familiarity and experience with media-based syndicated data (e.g. MRI, ABC, Halls, TNS/PIB, Affinity VISTA or Starch, etc.)

Preferred Qualifications:
· Understanding of typical women’s and luxury categories
· Primary research experience

Please email a resume and salary requirements to: ben@mediamaxnetwork.com


Marketing Coordinator – The Atlantic March 8, 2011

Filed under: Jobs in NYC — sam roloff @ 9:11 pm

Celebrating 150 years in print, The Atlantic’s time-tested mission is to cover the conversation of the day with original insight and fresh perspective and to push the edge of inquiry toward tomorrow’s concerns. Engaging this serious editorial tradition in the context of a rapidly expanding media enterprise, The Atlantic provides leading edge analysis of trendsetting contemporary issues, covering politics and foreign policy, business and the economy, culture and the arts, and science and technology.

The Atlantic is currently seeking Marketing Coordinator who will support our fast-paced marketing team as we continue re-define The Atlantic’s brand through an integrated campaign across our print and digital media channels. The Coordinator will gain a close, experiential, and dynamic window into the expansion of our well-regarded opinion and analysis into new media and markets as we fully integrate our marketing strategy.

Additional Responsibilities Include:

• Contribute to writing and creation of marketing pieces, primarily the magazine’s RFPs
• Involvement in all marketing materials including, but not limited to, media kits, sell sheets, reprints, select on-line content, brochures, logos, and other materials for special editorial/events platforms
• Participate in staff meetings and complete follow-up activities and assignments.
• Work closely with Marketing, Advertising Sales, Management, Production, and Events teams to create timely, creative and high impact sales materials
• Provide administrative support to the marketing team including: assembling media kits and maintaining advertising databases; fielding incoming requests from prospective and current advertisers; filing, faxing and special projects as needed

Qualifications of the Ideal Candidate Include:

• Outstanding record of achievement in current/past positions
• Strong work ethic, persistence and tenacity
• Strong analytics and real-time judgment
• Effective time management and organization skills
• Creative, out-of-the-box thinker with exceptional communication skills, both verbally and in writing
• Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
• Demonstrated skill with Microsoft PowerPoint and Excel
• Graphic design and web design (basic HTML) skills and some familiarity with relevant design software a plus (PhotoShop, DreamWeaver or InDesign, etc)
• Bachelor’s degree

The Atlantic Media Company is an Equal Opportunity Employer.

Please send applications to: zlucke@theatlantic.com


Research Manager – Martha Stewart March 4, 2011

Filed under: Jobs in NYC — sam roloff @ 11:35 pm

Encompasses but not limited to:
Develop well-written, research-based pitches for our media brands
Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate/guide marketing/sales on media research provided Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives
Update and manage organization of research data by brand and by vehicle
Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations

Qualifications:
Undergraduate degree required 4+ years of media research experience at either a media research company, publisher or advertising agency
Experience in multi-media audience analysis–any combination of print/digital/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)
Must have a working familiarity with the following:
– Either New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS

– Must possess strong math and strategic analytical skillsto see relationships across multiple sets and sources of data and understand how they apply to the brand(s). Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels. Must be a strong writer who understands the nuances of grammar. This position is in a fast-paced, multi- platform/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.

Can we direct candidates to the link below:
https://careers.mslo.com/Pages/Login.aspx?postid=131


Senior Sales Development Manager – RealSimple.com

Filed under: Jobs in NYC — sam roloff @ 8:47 pm


RealSimple.com, a division within the Time Inc Lifestyle Digital Group, is looking for an enthusiastic, energetic, focused individual to lead sales packaging and media planning our online sales and marketing efforts. The Senior Sales Development Manager will manage a team that is responsible for developing superior sales packages, marketing materials, big ideas, buzz, and overall sales support for the online advertising efforts for digital properties of Real Simple, from the website to mobile products.

We are looking for a self-starter, who can think creatively and strategically, can work collaboratively as a team player, and has very strong presentation and interpersonal skills. We are looking for someone who is a motivating team leader, highly detail oriented, can thrive in a deadline-driven environment. This person should love digital media and have strong working knowledge of online advertising platforms and executions and how to leverage those to create big ideas and marketing solutions for our clients. This is an ideal position for a candidate with strong online advertising and planning/packaging experience to grow within an exciting and dynamic organization. This position is based in New York.

Key Responsibilities:
• Mange, establish process and procedure regarding entire pre-sale and RFP process for the digital products of the RS brand.
• Capture trends in RFP volume and requests in order to identify needs from a product, edit or packaging perspective.
• Work closely with the digital sales and product teams to develop new, compelling, and creative products and sales programs that deliver on client objectives for all online proposals and presentations for growing digital business.
• Person would serve as primary digital liaison at Real Simple for leading sales packaging strategy for print/digital integrated deals (includes brainstorm participation, working with edit/product teams to assess program feasibility and delivery of digital portion of proposals). Collaborate and brainstorm with the brand magazines’ print marketing team to develop and implement successful integrated sales processes and integrate online components into all client proposals.
• Attend and present at digital agency & clients where appropriate.
• Collaborate on production of online ad sales materials and collateral, incorporating research data where necessary.
• Lend direction with regard to development of rich media, contests and sweepstakes, and other non-standard advertising programs for clients.
• Work with digital management to develop and continually evolve more efficient and effective pricing models, and assist in maintaining the rate card, including production costs, for inventory across the sites.
• Serve as a category (e.g., CPG, Food, Retail) expert with a firm handle on the current competitive/strategic landscape to help fully inform the sales development process.
• Manage and update performance and pipeline reports.

Candidate Attributes:
• Candidates must have at least 7+ years of successful sales development, marketing, or account planning/ management experience at a website- preferably on the display side of the business. Experience with a digital agency or media content site and the selling of cross-platform programs desirable.
• Must have excellent communications and interpersonal skills, including presentation skills, and be an enthusiastic and collaborative team player.
• Should have a solid grasp of digital media planning, online inventory management and ad serving processes
• Must have strong creative marketing & ‘story-telling’ skills.
• Must possess a working knowledge of the online metrics and research tools used in the marketplace (i.e. comScore MediaMetrix, Nielsen NetRatings, Omniture). Quantitative skills for analysis of this data also a plus.
• Must have strong knowledge of various online advertising platforms, ad serving technologies and creative executions (Rich Media, DART, Atlas, etc).
• Desire to work in fast-growth, entrepreneurial-like environment.
• Strong time management and organizational skills are essential.
• Must be proficient in PowerPoint, Word and Excel.
• Photoshop skills are a plus.



Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Manager, Integrated Client Marketing – Sports Illustrated

Filed under: Jobs in NYC — sam roloff @ 7:33 pm


o The Integrated Client Marketing Manager (CMM) will work with assigned members of the Sports Illustrated Ad Sales team to achieve short and long term sales goals
o CMM will be primarily responsible for idea generation and writing proposals to sell multimedia programs for the SI franchise including the magazine, website, mobile, tablet devices, online applications, events, retail and more
o Once the idea is sold, CMM will work with various departments to ensure the implementation of all program elements to best meet clients objective
o CMM will work with 3rd party sporting events (marathons, NASCAR races, Minor League Baseball, etc) to create sampling and sponsorship opportunities for Sports Illustrated advertisers
o CMM will oversee work of Client Marketing Associate and help them develop their marketing skills

Qualifications
o Individual must be very organized and able to work on several projects at the same time
o Must be a team player, self-starter who is also innovative, creative, professional and resourceful
o Strong writing, communication and computer skills (e.g. PowerPoint, Excel, etc.) required
o Knowledge of syndicated research (e.g. MRI, @Plan, Nielsen, comScore, etc.) is preferred
o Knowledge of/passion for sports is preferred
o Knowledge of DART, Omniture, AdRelevance and MediaVisor is a plus
o 5+ years relevant experience required


Contact Randi Weintraub at randi_weintraub@timeinc.com for more information.


Research Director, Forbes Insights

Filed under: Jobs in NYC — sam roloff @ 7:32 pm

Lead Forbes research position responsible for the design, implementation and analysis of thought leadership research both to support the Forbes brand and to meet paid-for custom research obligations that drive revenue for the Forbes Insights Group.  Position also oversees media research team supporting ad sales activities for Forbes’ worldwide sales team.  This candidate must have extensive experience with proprietary research, survey construction and deployment, respondent list acquisition, panel development/maintenance, data analysis and story telling.  Must have well-rounded knowledge of print and digital media research, including:

Print Syndicated Data
MRI, MMR, CMR, Starch, Hall’s Reports

Digital Syndicated Data
comScore, Netratings, @plan, eValient

This position requires a strong leader with excellent communication and analytical skills, as well as hands-on project management and implementation capabilities.

Competitive salary and benefits package. If you are interested, please contact Rochelle Rosato, HR Manager at rrosato@forbes.com.


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