Senior Digital Marketing Manager – InStyle January 23, 2012

Filed under: Jobs in NYC — sam roloff @ 11:10 pm

Representing a diverse portfolio of products including InStyle.com, StyleFind.com, InStyle mobile, iPad Applications and social media platforms, the InStyle Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across InStyle.com. Lead in pre and post-sale management of custom solutions and coordinate efforts with the production team.

Key Responsibilities:
• Lead pre- and post-sale management of custom advertiser solutions within beauty, jewelry/luxury, automotive, and consumer electronics categories
• Develop custom pitch proposals within aforementioned categories
• Create simple mockups for proposals
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Implement solutions post-sale in conjunction with production team
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies post sale

Specific Attributes:
• At least 6 years of successful digital marketing and sales/support experience
• Experience working with print sales/marketing teams to create effective integrated programs
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving and small digital group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, SnagIt, Word and Excel
To apply, please send all resumes to randi_weintraub@timeinc.com


Sales Development Manager – CNNMoney.com

Filed under: Jobs in NYC — sam roloff @ 6:04 pm

CNNMoney.com is looking for a bright, optimistic, hard-working professional to join our team as a Sales Development Manager based in New York City.

In this role, you will manage specific advertising categories and work with the online sales staff to find solutions to grow advertising revenue across display, video, mobile, tablet and other digital platforms. You will be involved in developing idea-centric opportunities, building rationales to convince new clients to advertise and exploring cross-media advertising opportunities with CNN and other Time Inc. properties. You will be responsible for evaluating and determining the strongest strategies, and preparing marketing programs and online media plans to support these strategies.

Key responsibilities include:
§Partnering with sales to develop online media plans for advertising clients
§Preparing sales proposals and presentations with a strong attention to detail
§Collaborating with sales and ad operations to develop and implement custom programs
§Contributing to the development of site marketing materials and overall positioning
§Interacting with internal colleagues and outside vendors on program implementation
§Identifying potential online partners to develop alliances and other mutually beneficial arrangements

Experience:
§3+ years previous online advertising or marketing experience or
§4+ years media business experience in sales development, account management/client services
§Familiarity with online tools (workflow systems, research, etc.) a plus

Education:
§Bachelor`s Degree

Skills:
§Solid understanding of Internet advertising, benchmarks and sales process
§Detail oriented with a passion for digital media
§Proficiency with PowerPoint, MS Word, MS Excel and the Web
§Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-centric initiatives

To apply, please send all resumes to rohanna_thomas@timeinc.com


DIRECTOR OF BUSINESS DEVELOPMENT, DIRECT-TO-CONSUMER

Filed under: Jobs in NYC — sam roloff @ 6:02 pm

Director OF Business Development, Direct-to-ConsumeR

Chronicle Books seeks a director with a strong online marketing or e-commerce background to join our team. The primary role is to launch and then manage a new Chronicle Books direct- to-consumer business. The key responsibilities include but are not limited to building the outreach, acquiring new customers, creating and executing all SEM/SEO campaigns, and establishing business development partnerships with retailers in this channel.

This role will require a strategic thinker and planner to build the direct-to-consumer channel, partnering with in-house teams and stakeholders in publishing, technology, marketing, and web site. The position demands a thorough understanding of e-commerce and on-line marketing. The director will create and execute plans for online growth that optimizes SEM/SEO in the channel–adwords, search, keywords, social media, blogger outreach, retargeting, other online advertising, etc.

WHO WE ARE:

One of the most admired and respected publishing companies, Chronicle Books was founded in 1967 and has a reputation for award-winning, innovative books. We seek and hire people who are committed to the frank exchange of ideas and who foster an atmosphere of mutual accountability and trust to help us succeed. We believe in collaboration, we focus on design and quality, and we have a passion for surprising and delighting our customers.

Who We Seek:

You have a passion for business development and launches. You have experience in online direct-to-consumer channels. You have a practical understanding of how to bridge marketing, branding, and technology while championing new business development. You would ensure the direct-to-consumer business upholds our brand and enhances our customer experience while meeting revenue targets. You enjoy team management, appreciate books/publishing, and are passionate about building an innovative and profitable business.

Primary Responsibilities:

– Create and execute an online direct-to-consumer sales and marketing strategy that ensures a successful launch and sets us on the path to a profitable business;

– Devise and maintain a channel-competitive SEM/SEO program; managing ongoing offers/promotions; planning visuals and reviewing keywords; tracking results and adjusting promotions accordingly to increase conversion and acquire new customers;

– Create social media and affiliate marketing plans for new direct-to-consumer business;

– Meet and exceed sales targets;

– Manage direct-to-consumer business across multiple teams, partnering with colleagues across all publishing disciplines (production, editorial, design), web site and technology, operations, and marketing.

– Manage the business p&l: Create annual budgets and forecast monthly and quarterly. Manage overall expenses for program. Communicate progress against financial goals.

– Find like-minded partners to bring new publishing to greater consumer pools at retail;

– Drive program refinements and new features to increase traffic, sales/conversion, engagement, and brand awareness and loyalty;

– Coordinate project management and marketing plans with other departments

– Manage customer service issue resolution.

QUALIFICATIONS:

– 4-7 years of online marketing/e-commerce experience

– Experience creating SEM/SEO plans and executing on-line marketing campaigns (adwords/search, banner ad campaigns, PPC ads, email newsletters, on-line promotions and community outreach, etc.)

– Knowledge of Excel, Photoshop, Illustrator, Basecamp and Dreamweaver preferred

– Knowledge of ecommerce design best practices / web industry standards

– Strong organizational and communication skills; ability to present plans and initiatives to various groups.

– Knowledge of the publishing industry (ideal but not required)

TO APPLY:

Please submit a resume and cover letter via email to jobs@chroniclebooks.com. Be sure to note “Director of Direct-to-Consumer” in the subject line.


Integrated Marketing Manager – Cooking Light January 19, 2012

Filed under: Jobs in NYC — sam roloff @ 3:29 pm

Based on category assignments, the integrated marketing manager will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light brand. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light brand as a vital media partner. The Integrated Marketing Manager must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.

Responsibilities:
– Integrated idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI

– Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

– Presentation development and execution: Work with various departments (i.e. business insights, creative services and sales) to create compelling proposals, presentations, marketing concepts and/or positioning

– Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

– Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

– Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment

Qualifications:
The ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:
– Strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors

– Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs

– A bachelors degree with a minimum of 5 years marketing experience, preferably in magazine sales/marketing including a minimum of 2 years digital media marketing experience (experience in epicurean category a plus)

– The ability to Travel

To apply, please send all resumes to randi_weintraub@timeinc.com


Integrated Marketing Manager – People en Espanol

Filed under: Jobs in NYC — sam roloff @ 3:28 pm

The Integrated Marketing Manager reports to the Senior Integrated Manager. This person will execute advertising category and project-specific initiatives, including but not limited to advertorials, consumer events, merchandising, promotional programs and online efforts for People en Español magazine and PeopleEnEspanol.com

The manager will play an integral role in developing and maintaining integrated marketing materials, digital initiatives, promotions and programs for assigned advertising categories as well as manage a selection of the magazine’s core branded programs. The position of Integrated Marketing Manager combines creative “big” idea/platform creation, event execution and presentation skills in an effort to leverage the People en Español brand as a vital media partner.

Primary Responsibilities:
• Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners
• Idea generation and program development: Work with sales and marketing colleagues to develop marketing materials for print, digital, event, retail and more to maximize advertising partnerships
• Beauty category development: Support the Integrated Marketing team in the development of category-specific strategies
• Presentation development and execution: Work with various departments (i.e. strategic research department, digital, creative services and events) to create compelling proposals, presentations and sell sheets
• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities
• Program Management: manage the fulfillment and execution of proposed sold concepts including advertorials, sweepstakes, contests, promotions, events, digital components, etc.

Qualifications:
• Written and verbal fluency in Spanish a plus
• Familiarity with Hispanic market and strong relationships with Hispanic media /marketing companies a plus
• Bachelors degree required, minimum 5-7 years marketing experience, preferably in media/advertising
• Extensive background in generating Multi-platform, integrated programs
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented
• Must have strong creative and writing skills and extensive experience in developing compelling integrated marketing programs
• Live events and Retail experience a plus
• Must be proficient in PowerPoint, Word and Excel.



To apply, please send all resumes to christine_powell@timeinc.com


Integrated Marketing Director for O, the Oprah Magazine January 18, 2012

Filed under: Jobs in NYC — sam roloff @ 4:56 pm
Job Description
Reports to the Executive Marketing Director, and is responsible for the day-to-day creation and execution of integrated marketing solutions for advertisers.  Ideal candidate must be an innovator – highly creative and resourceful – with previous management experience, strong proposal writing and presentation skills.

Some of the main responsibilities are as follows:

  • Supervise the development and execution of standard and custom merchandising programs including advertorials/impact units, consumer events, digital/social, multi-media, events, etc.  Oversee implementation from idea generation/proposal writing through project execution and budget management.
  • Manage three (3) direct reports; including oversight and prioritization of proposal/project workflow, idea generation and creation of associated sales materials including sell sheets and comps.
  • Work as a marketing partner to 2-3 reps including proposal writing and program execution.
  • Supervise sponsorship opportunities/execution for annual signature event(s).
  • Develop sales, marketing and promotional strategies/tactics to increase advertiser revenue in conjunction with the Executive Marketing Director and Associate Publisher/ Marketing.

For further information or to apply, please visit: https://hearst-magazines.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&id=23&jobid=212847&company_id=16061&version=1&source=ONLINE&JobOwner=981490&level=levelid1&levelid1=84744&parent=Marketing%2FPromotion&startflag=2


Integrated Marketing Manager, Hearst Integrated Media January 14, 2012

Filed under: Jobs in NYC — sam roloff @ 12:06 am

Hearst Integrated Media is looking for an Integrated Marketing Manager to develop, create, and execute innovative integrated opportunities spanning all platforms including, but not limited to: custom print creative across Hearst‘s 19 magazines, digital media integrations, social media extensions, experiential and retail components, and more.

· Work with Group Advertising Directors to develop multi-platform marketing proposals from concept development through creative execution for Hearst Magazines’ largest advertisers

· Develop and write merchandising/added-value programs for Corporate advertisers

· Work in conjunction with Creative team to develop print creative units and programs across titles, based on advertisers’ objectives

· Write proposals and copy for special advertising sections and comps

· Coordinate and liaise with Hearst Magazine Digital Media partners to develop programs and proposals on behalf of Corporate advertisers

· Attend sales calls and present opportunities to clients with Group Advertising Directors

· Manage advertiser programs and event execution, including creating production timelines and adherence to budget restrictions and guidelines

· Cultivate sponsorship/partnership opportunities and charity affiliations

· Coordinate magazine participation in Corporate events and  programs

· Qualified candidates will be creative, have excellent writing ability and a high energy level. Attention to detail and the ability to be resourceful are highly desirable.

· Position reports directly to Marketing Director, Hearst Integrated Media

About Hearst Integrated Media

HIM creates customized programs that utilize a broad range of traditional and nontraditional marketing disciplines, specifically crafted to maximize an advertiser’s investment across Hearst’s 19 magazines including Cosmopolitan, Elle, Esquire, Good Houskeeping, and O, the Oprah Magazine.  We provide results-driven solutions that fulfill advertisers’ specific brand objectives and reach target consumers at a variety of touch points.  Programs have spanned a wide spectrum of product categories, using a diverse range of media and platform vehicles and including: multimedia, database, event marketing, special sections and custom publishing

Skills: Strong Powerpoint skills, required.

Experience: 2-4 years’ marketing experience; print media experience, required; knowledge of digital media, preferred

Please send resumes to:

http://www.hearst.com/about-hearst/careers.php


Director of New Product Development – Time Inc January 13, 2012

Filed under: Jobs in NYC — sam roloff @ 11:59 pm

Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest magazine media company.
Time Home Entertainment, Inc. (THEI) is a multi-platform content maximizer. We create and leverage editorial concepts across ALL lines of business and formats including books, bookazines, and their digital versions and extensions.
Job Description:
This role is responsible for all aspects of New Product Development within Time Home Entertainment Inc., as follows:
• The objective is to grow THEI income from 3rd party brands outside of Time Inc, and from home-grown THEI brands
• Management of and collaboration with the Research, Editorial, Production, PR and the Sales and Distribution functions, liaising daily with those departments, to achieve projects on time and on budget
• Management of a department of a couple of people
• Responsibility for the P/L of the business
• Development of ebooks for the brands where appropriate
The Person:
The Director, New Product Development position requires a mix of entrepreneurial spirit and a proven track record of running businesses. We are looking for someone who can not only strike new deals and grow the business but can also run those new programs through to completion.

Equal Employment Opportunity
Time Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,128866BR


Interns – SAVEUR Magazine

Filed under: Jobs in NYC — sam roloff @ 11:53 pm

SAVEUR Magazine – part of Bonnier Corporation’s Travel & Epicurean Group – is looking for motivated, passionate interns to join their sales and marketing team starting as early as February 1, 2012. College students will assist in executing marketing programs and events, help brainstorm “big idea” concepts, contribute to communications materials, and assist in the day-to-day duties of a dynamic marketing and advertising team.

The available positions are a true immersion in the publishing industry and will be a great experience and education for anyone interested in media, marketing, advertising sales (print & digital) and communications. Interns must be proactive, ambitious, professionals with a strong attention to detail. Applicants must be full-time students at an accredited university and must be able to work 2 or 3 days per week in the SAVEUR marketing & sales office in midtown New York City. This is an unpaid internship but college credit will be offered. Recent college graduates willing to volunteer their time will also be considered.

Interested applicants should send a cover letter and resume to Rachel Durst at rachel.durst@bonniercorp.com.


Integrated Marketing Manager – Prevention

Filed under: Jobs in NYC — sam roloff @ 11:51 pm

Prevention/Prevention.com is seeking an  integrated Marketing Manager to join our NY integrated marketing team. This  position reports directly to the Marketing Director. The overall goal of the  Marketing Manager is to attract, maintain and increase advertising revenue  from categories including financial, automotive, travel, associations/causes,  and a variety of accounts for the Prevention brand through  added-value/merchandising enhancements and marketing programs.

Responsibilities:

– Conception of ideas and crafting of integrated proposals in response to  RFP’s – Includes customization of Prevention programs, and creation of  original programs – Development of new program work with sales staff to create  custom programs for clients – Includes researching budgets, producing  timelines, working with partners and implementation of sold program –  Merchandising program execution work closely with sales reps, clients and  marketing team members to execute or oversee the execution of sold programs  from start to finish – Track program progress and prepare final reports for  internal use and for clients – Assist with the creation and production of  sales materials at the direction of Associate Publisher Marketing – Write and  manage production of category specific sales support materials including media  kit sheets, sell sheets, presentations, mailings and other program collateral  – Support work with events staff as necessary to help produce, manage and  staff events

Essential skills:

– College degree required – Excellent communicator with 4+ years of  experience – Team Player – Ability to take direction and apply own creative  skills and talent toward successful execution of assigned work – Very strong  writing and presentation skills – Strong organizational skills with flawless  attention to detail – Digital experience – Detail oriented, organized and  ability to manage multiple projects and priorities – Standard department  software: Word, PowerPoint, Excel, Acrobat

We are proud to be an EEO/AA employer M/F/D/V.

All interested candidates should apply directly to www.rodaleinc.com <http://www.rodaleinc.com>


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