Marketing Manager (full-time) – StrollerTraffic.com October 12, 2011

Filed under: Jobs in NYC — sam roloff @ 12:53 am

Location: New York

StrollerTraffic.com, the email newsletter for city moms with kids under 3, has an immediate opening for a Marketing Manager with a thorough understanding of the digital media and social media landscapes, and a passion for successfully growing a start-up.

Primary responsibilities include:

·         Research, negotiate, and execute strategic partnerships to drive subscriptions and help meet partner goals.

·         Research and execute new content syndication efforts and manage ongoing relationships with newspapers, websites, magazines, and television networks.

·         Design, coordinate, and execute incentive-based marketing initiatives, including sweepstakes, twitter parties, Facebook contests, etc.

·         Assist with StrollerTraffic event marketing efforts, including conception, partner/sponsor alliances, and RSVP acquisition.

·         Analyze subscriber data to better understand subscriber behaviors.

·         Analyze website metrics and suggest design/navigation initiatives to aid subscriber growth, web traffic, and engagement.

·         Manage StrollerTraffic’s Social Media initiatives to maximize traffic and conversions.

·         Source, engage, and execute event sponsorship opportunities in multiple cities.

To apply, please send resume, cover letter and salary requirements to: jobs@strollertraffic.com


Senior Ad Sales Account Executive (full-time)

Filed under: Jobs in NYC — sam roloff @ 12:52 am

Location: New York
Compensation: Salary plus commission

StrollerTraffic.com, the email newsletter for city moms with kids under 3, has an opening for a dynamic, self-motivated senior ad sales account executive. The ideal candidate will have a minimum of three years’ digital media sales experience, with a proven sales record and strong contacts.

Primary responsibilities Include:
* Meet revenue goals through the sale of advertising space on StrollerTraffic.com and ScooterTraffic.com.

* Manage the sales cycle from start to finish (prospecting, identifying contacts, creating proposals, generating Insertion orders, securing advertiser collateral, results analysis, and client followup).

*Aggressively pursue new leads and RFPs from mid-size to large organizations, “Top 2000” advertisers, major brands and advertising agencies.

*Create persuasive sales presentations and bundle incentives.

* Keep management informed on industry and consumer trends

*Analyze campaign performance statistics and recommend optimized media solutions from the results.

*To apply, please send resume and salary requirements to jobs@strollertraffic.com.


Sales Development Manager- CNNMoney.com October 7, 2011

Filed under: Jobs in NYC — sam roloff @ 5:53 pm

CNNMoney.com is looking for a bright, optimistic, hard-working professional to join our team as a Sales Development Manager based in New York City.

In this role, you will manage specific advertising categories and work with the online sales staff to find solutions to grow advertising revenue across display, video, mobile, tablet and other digital platforms. You will be involved in developing idea-centric opportunities, building rationales to convince new clients to advertise and exploring cross-media advertising opportunities with CNN and other Time Inc. properties. You will be responsible for evaluating and determining the strongest strategies, and preparing marketing programs and online media plans to support these strategies.

Key responsibilities include:
§ Partnering with sales to develop online media plans for advertising clients
§ Preparing sales proposals and presentations with a strong attention to detail
§ Collaborating with sales and ad operations to develop and implement custom programs
§ Contributing to the development of site marketing materials and overall positioning
§ Interacting with internal colleagues and outside vendors on program implementation
§ Identifying potential online partners to develop alliances and other mutually beneficial arrangements

Experience:
§ 3+ years previous online advertising or marketing experience or
§ 4+ years media business experience in sales development, account management/client services
§ Familiarity with online tools (workflow systems, research, etc.) a plus

Education:
§ Bachelor`s Degree

Skills:
§ Solid understanding of Internet advertising, benchmarks and sales process
§ Detail oriented with a passion for digital media
§ Proficiency with PowerPoint, MS Word, MS Excel and the Web
§ Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-centric initiatives

Applicants should send their resume to Rohanna_Thomas@timeinc.com


Integrated Marketing Manager – Essence October 5, 2011

Filed under: Jobs in NYC — sam roloff @ 7:03 pm

Responsibilities:

  • Conceptualize and write integrated marketing and digital only proposals in response to advertiser RFPs
  • Collaborate with sales team and cross departments (digital, events and creative services) to ideate and develop “big idea” concepts for advertisers
  • Attend client calls with sales team to present marketing concepts
  • Execute advertiser marketing programs (i.e. advertorials, events, retail promotions, gift-with-purchase/sweepstakes, sampling programs, mailings, etc.)
  • Provide sponsor management support for signature ESSENCE events
  • Manage budgets for program executions


REQUIREMENTS:
· Minimum 4+ years publishing experience required.

· Strong skill set in writing, conceptualizing, idea creation, organization and communication

· Understanding of the online advertising space and social media is important

· Candidates must have a balance of strategic and creative ability, strong interpersonal and client skills and be able to juggle multiple projects simultaneously.

· Must be proficient in Microsoft Outlook, Word, Excel, and PowerPoint for PC.

To apply, please send all resumes to rohanna_thomas@timeinc.com


Merchandising Coordinator (Full-Time Freelance) – Vogue October 4, 2011

Filed under: Jobs in NYC — sam roloff @ 8:21 pm

Title: Merchandising Coordinator (Full-Time Freelance)

Reports to: Rachael Klein, Executive Promotion Director

Job Description

Promotion administration and execution for Vogue Promotions department

· Support Executive Promotion Director administratively (expenses, travel, etc.)

· Liaise with internal Promotion Managers to help write and design added value proposals, merchandising agreements and program recaps

· Support and help execute advertiser’s program activations with Promotions team (may include street teams, sweepstakes, social media, outdoor and online marketing components)

· Responsible for maintaining program tracking sheet monitoring client participation in multi-sponsored programs

· Handle promotional program logistics, including requests for outdoor quotes and premium gift items.

· Update and manage Vogue Blogger Network contact sheet

Qualifications:
• Bachelor’s degree required

• Past internships or entry-level publishing experience, preferably in magazines, marketing or promotions.
• Ideal candidate must be highly proactive, creative, detail and solution-oriented, and a strong writer

To Apply:

Please send you resume to Rachael_klein@condenast.com


Senior Integrated Marketing Manager-Woman’s Day Magazine September 30, 2011

Filed under: Jobs in NYC — sam roloff @ 10:27 pm

Hearst Magazine is currently searching for a dynamic marketer for Woman’s Day Magazine.  This is an excellent opportunity for a creative marketing professional to work for one of the world’s largest publisher of monthly magazines.

Job Responsibilities

· Strategize, create and write integrated marketing proposals for select accounts.

· Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital campaigns and customized events.

· Manage added-value program execution, including but not limited to: advertorials, digital programs, sweepstakes, sampling, events, etc.

· Attend sales calls with sales staff to present programs.

Required Skills

· Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills preferred.

· Highly pro-active and solution-oriented, a team player and self-starter.

· Ability to work in a fast paced environment and handle multiple projects.

· Strong presentation skills (verbal, written).

· Strong computer skills (PowerPoint, Word, Excel).

Required Experience

· Bachelor’s degree required.4-5 years marketing experience in media, including print and digital.

Please apply to our career site at: http://hearstcareers.silkroad.com


Associate Marketing Manager – Working Mother

Filed under: Jobs in NYC — sam roloff @ 10:25 pm

The Associate Marketing Manager will be responsible for executing integrated marketing strategies, promotions, and programs for Working Mother magazine and workingmother.com.  The Marketing Manager will also support the Associate Marketing Directors in responding to RFPs and developing integrated proposals. This position includes extensive participation in social media strategy and implementation, supporting web site management and email promotions in addition to executing and developing integrated proposals.
Responsibilities:

  • Execute in-book and online programs based on written proposals. Manage all aspects of program execution including but not limited to: advertorials, sweepstakes, sampling, web-based programs, digital applications, mobile, events
  • Write integrated marketing proposals, presentations and advertorials
  • Coordinate and participate in internal brainstorm/strategy meetings
  • Work with digital ad ops to ensure execution of online programs
  • Competitive analyses
  • Create and manage detailed timelines
  • Produce presentations and program re-caps to highlight marketing capabilities
  • Manage budgets for programs, special events and projects as assigned
  • Work with department to create and implement social media strategy


Qualifications:

  • Bachelor’s degree,  1 – 3+ years marketing experience at a magazine
  • Candidate must be an enthusiastic, energetic, creative thinker and team player in a deadline-driven environment
  • A solid skill set of writing, editing, idea creation and organization is essential
  • Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
  • Strong written, verbal and organizational skills
  • Knowledge of and passion for tracking trends including social networking, digital and mobile
  • Strong organizational skills and ability to manage multiple detailed projects simultaneously.
  • Proficiency in PowerPoint, and Excel are required

Send resumes to: Nicole.visconti@workingmother.com


Marketing Designer – Nylon Magazine September 27, 2011

Filed under: Jobs in NYC — sam roloff @ 8:23 pm

NYLON Magazine is looking for a Marketing Designer for immediate hire. The Marketing Designer is responsible for all creative services within the Advertising and Marketing departments. The ideal candidate should have experience designing event collateral for in-store, private and red-carpet events (invitations, posters and step-and-repeats). Other main duties include laying out and mocking up for proposals (RFP), sales decks, and sell-sheets. The Marketing Designer works closely with the Ad sales team to design and execute unique advertising campaigns. You will also work closely with the Art and Web departments to aid in designing in-book promotions/ads, advertorials, e-blasts and graphics for our e-newsletters.

We are seeking a talented, dedicated and well-rounded designer who knows the NYLON brand well. Applicants must have a can-do attitude and exhibit a strong work ethic as well as excellent verbal and written communication skills. Applicants should have at least 1-2 years of experience with a fashion brand or publication. Applicants MUST have expert knowledge in InDesign, Photoshop and Illustrator (CS3) and all Microsoft Office applications. Illustration and photography skills are a plus.

NYLON is a small, fast-paced environment so you will get experience working with many different projects for a broad range of programs.

To apply, please provide a cover letter, resume and link to download or view your portfolio to jenny@nylonmag.com.


Creative Director – Vogue Studio (Vogue Publishing) September 26, 2011

Filed under: Jobs in NYC — sam roloff @ 5:57 pm

Vogue Studio (Vogue Publishing) is looking for a Creative Director to provide creative solutions and act as the primary creative/design resource for sales, promotion, marketing and integrated marketing teams.

Responsibilities:
-Develop advertising solutions for top advertisers in the fashion, beauty industries as well as other non-endemic categories for both print and digital properties
–   Conceive and develop creative approach for all campaigns
–   Pitch creative concepts to clients
–   Oversee all aspects of photo shoot production, including photographer, stylists, casting and locations
–   Pre-shoot and on-set creative direction
–   Management of campaign execution, including final layouts, color correction and retouching
–   Produce up to 200  pages of print advertising per year
-Responsible for maintaining and developing the design approach that brands Vogue’s platforms, sales and marketing materials including:
–   Sales presentations
–   Research studies
–   Promotional programs
–   Event collateral
–   Video
–   In-store merchandising
-Lead and manage a high-volume team of 7
-Have established relationships with top fashion photographers, stylists and talent
-Create budgets and timelines for all campaigns and materials
-Main creative contact for client communications
-Extraordinary contacts within the fashion community

Apply directly:

https://ampi.taleo.net/careersection/2/jobdetail.ftl?job=126641&lang=en&sns_id=gmail#.ToC73ZndVi8.gmail


Senior Integrated Marketing Manager – Every Day with Rachael Ray September 22, 2011

Filed under: Jobs in NYC — sam roloff @ 8:55 pm

Company: The Reader’s Digest Association

Position Title: Senior Integrated Marketing Manager

Reporting Relationship: reports to Integrated Marketing Director, Every Day with Rachael Ray

Location: New York, New York

Job Description:

The ideal candidate will be able to work with our nationwide advertising sales staff to attract, maintain and increase advertising revenue across a variety of categories. This position will also be responsible for the execution of multi-advertiser added-value programs. The ideal candidate will have a passion for Food and Entertaining and be interested in gaining both traditional and digital marketing experience.

Responsibilities include:

  • Idea generation and proposal writing for assigned categories
  • Create added-value programs for assigned categories (seasonal promotions, research, events, in-store offerings, etc.)
  • Oversee fulfillment of merchandising and promotions for assigned categories in a detailed manner
  • Participation in sales calls to bring programs and ideas to life for advertisers
  • Manage execution of multi-advertiser programs as assigned
  • Create or manage creation of wrap-up documents for assigned clients and programs
  • Prepare and work within established budget guidelines and manage costs for all projects
  • Act as brand ambassador within Marketing department (and externally as needed)

Qualifications:

  • Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
  • Keen attention to detail
  • Extremely comfortable in a deadline oriented role
  • Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
  • Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
  • Team player with a “can-do” attitude
  • Strategic thinker with both energy and passion for the brand
  • Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
  • Requires 5+ years of magazine marketing or agency experience
  • Proficiency in PowerPoint, Word, Excel and the Internet.
  • Candidates must have a balance of strategic and creative ability, strong interpersonal skills and experience formulating and implementing idea-selling initiatives.
  • Some travel and flexible schedule required.

To apply for this position please visit our career website www.rda.com/career and reference job number 4807 or use the following link

https://readersdigest.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=209408&company_id=15964&version=5&source=ONLINE&JobOwner=992355&startflag=1


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