Title: Research Analyst (Pharma) – Business Research & Insights
Description: Research Analyst Needed – Business Research & Insights, Time Inc.

* Are you interested in the consumer and business implications of Healthcare Reform?
* Would you like to manage the day-to-day syndicated research needs of one of the largest multi-cultural media brands?
* Do you have experience in advertising, publishing, media planning or buying?

There is an open position of Research Analyst at Time Inc., one of the largest content companies in the world, with a diverse portfolio, including some of the world’s most popular, powerful and trusted brands.

This Analyst will provide business and advertising research support and insights for the Pharmaceutical Category to assist the advertising sales efforts of all Brands (magazine and digital). Additionally, this analyst will be the main liaison to People en Espanol, the top-selling Hispanic magazine in the U.S. and will work closely with the team who is responsible for company-wide online advertising sales initiatives.

Key responsibilities
1. Develop an expertise in the area of Over-The-Counter medications and act as the trends/insights specialist providing consultation to the company
a. Monitor, analyze and write reports for the category
2. Work closely with marketing and sales at the brands to develop daily analysis, packaging and presentation of various syndicated research data into smart, compelling sales stories
a. Manage syndicated data requests for the pharmaceutical category (DTC & OTC) and provide MRI, MARS, MRI-Net Ratings Fusion and Simmons data
3. Communicate, collaborate and cross-pollinate with the People en Espanol team within Consumer Research & Insights (CRI) and the Brand
4. Provide general research assistance to the team focused on advertising sales campaigns that are inclusive of numerous digital Time Inc. platforms
5. Manage special projects

Skills & Experience
Position requires the ability to develop strong analytic and project management skills. It is important that the analyst have strong communication and relationship-building skills, plus an understanding of Publishing, Advertising, Media and Digital functions. The ability to handle multiple activities simultaneously in a fast-paced environment is especially critical as the position reports into various supervisors.

Prefer two years of related advertising/media-based experience at an advertising agency, advertiser or media company. A four-year degree is required.

To apply please use the following link; http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NWOM,119994BR

VP, Loyalty & Customer Relationship Marketing – Direct Brands, Inc.
Department: Marketing
Location: New York, NY

Introducing ourselves:
Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.

Job duties:
· Responsible for the development, management and revitalization of loyalty solutions across the marketing organization. Develop and drive marketing strategies to maximize our current bonus points and loyalty programs
· Drive strategies to grow the existing business as well as generating new revenue opportunities.
· Develop and execute marketing strategies in support of loyalty: offers, promotions, messaging. Develop, manage and refine our customer retention strategies
· Review results and financial performance
· Interface across the business, cross-functionally, on all customer retention marketing and broader strategic loyalty initiatives as applicable (Legal, PMO, IT, UX, Customer Service, Marketing Planning and Analysis, Finance)
· Liaise with Customer Service to ensure execution and coordination of aforementioned strategies
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
· Identify and maximize marketing and testing opportunities to generate incremental revenue and improve retention rates across all customer service marketing channels (IVR, Upsells, Customer Service calls) and lines of business
· Work with internal departments to ensure promotions are executed in line with strategy
· Work with Marketing Planning & Analysis on results analysis and identifying strategic recommendations and viable next steps
· Collaborate with IT on any platform requirement or enhancements to execute a full scale loyalty solution as needed
· Participate in the re-forecast and budget process(es)
· Collaborate with Creative on execution of new creatives and tests
· Prepare presentations and attend client meetings and contribute to special projects as required
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)

Job requirements:
· 8+ years marketing experience including a minimum of 2 years Loyalty Program Management
· 2+ years management experience
· Solutions-oriented individual with strong analytical, communication, interpersonal and presentation skills
· Ability to adhere to deadlines, prioritize and manage multiple, competing priorities.
· Strategic thinker who can develop and execute strategies to identify solutions and maximize/drive revenue
· Prior experience managing marketing budgets and forecasts and ability to read and interpret data
· Ability to manage and negotiate key vendor relationships including experience with contracts.

To apply for this job:

Please complete an online application by clicking on the following link:

http://directbrands.hrmdirect.com/employment/view.php?req=58340&

Thank you for your interest in jobs at Direct Brands, Inc.

House Beautiful magazine seeks a Fall Design Intern to join our marketing department. As part of a streamlined (and fun) team, our intern has the opportunity to become intricately involved in the day-to-day activities that contribute to House Beautiful’s unmatched success and will walk away with comprehensive knowledge of the magazine publishing industry, and a wealth of experience.

Responsibilities for the design internship at House Beautiful include:
• Provide general support for marketing department
• Assist with design and layout of marketing materials and in-book pages
• Support sales staff by creating edit credits and tear sheets
• Create events recaps
• General organizing to help our fast-paced environment run smoothly

Requirements:
• Enthusiasm for and sincere interest in magazine promotions
• Positive attitude –no job too small!
• Must be for school credit
• Must have working knowledge of InDesign and Photoshop
• Excellent attention to detail in a deadline-driven environment

About Us:
House Beautiful is by far the strongest home design magazine in the market. Our unique Q&A format connects readers directly with the industry’s top designers and our inclusive voice means there is something in our pages for everyone. In 2009 House Beautiful led the shelter category in growth, and multiple industry awards recognized our position as one of the hottest magazines across categories.

Interested?
Email Wendi at whorowitz@hearst.com
• What days you’re available
• PDF of resume
• PDF of several design samples

The Integrated Marketing Director directs the creative services department and develops marketing programs to help drive new and existing print and online advertising revenue for the company. The position reports to the Executive Director, Creative & Marketing Services for New York Media. Successful candidates must have excellent communication skills and be a strategic thinker and problem solver. Attention to detail and strong presentation and writing skills are essential. The ability to multi-task and flourish in a fast-paced environment is critical.

Department Management/Leadership

· Oversee and manage daily operations of the creative services department (Integrated Marketing, Copy and Special Events).

· Concept and oversee development of in-book and online creative units.

· Oversee annual integrated marketing department budget.

· Maintain quality standards and ensure that deadlines are met and materials are delivered in a timely manner.

Project Management/Copywriting

· Spearhead and manage client specific programs and select new signature initiatives.

· Work in partnership with Creative Director to manage and oversee the creative process for all marketing and sales materials.

· Extensive copywriting for various marketing materials and oversee freelance copywriters for sell sheets and special advertising sections.

Business Development

· Strategize with advertising sales to help sell through marketing programs by going on sales calls, crafting client specific presentations, concepting clever follow up for ad sales calls.

· Work with Integrated Marketing Mangers to develop new signature programs to drive advertising revenue.

· Work in partnership with Research Director to concept and produce new advertising sales tools.

Direct reports

· Integrated Marketing Managers and Special Events

The Position Requires

· Creativity and flexibility in a fast-paced, dynamic work environment

· 10+ years experience delivering multi-platform communication programs.

· Print and online experience are essential

Send resumes to: Anna.Suarez@nymag.com

Title: Assistant Manager, Ad Operations
Description: Time Inc., a Time Warner company, is one of the largest content companies in the world. With a portfolio of approximately 115 magazines and 48 web sites, including some of the world’s most popular, powerful and trusted brands, it is the largest magazine publisher in the U.S., and a leading publisher in the U.K. and Mexico. Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every seven who are online visits a company Web site.

Position Summary:
The Ad Operations Assistant Manager reports to the Ad Operations Manager and is responsible for all aspects of an advertising campaign once the deal is sold.

Key Responsibilities:
The Assistant Manager provides ad specifications and gathers assets from agencies, tests tags, traffics creative and monitors delivery. The Assistant Manager works closely with the Sales Development staff on optimizing campaigns as necessary and is responsible for providing
end of campaign reporting.

Experience Required:
The ideal candidate has 2 years of on-line ad traffic experience and knowledge of the DoubleClick DFP system. Experience on Solbright is a plus. Candidate must have excellent communication skills, the ability to prioritize and manage multiple campaigns, and be proficient in Excel.

Key Behavioral Requirements:
Respect in the Workplace
• Demonstrates integrity and authenticity
• Encourages and facilitates the exchange of ideas
• Fosters an inclusive work environment

Connection & Collaboration
• Communicates and relates effectively
• Promotes and encourages teamwork
• Manages relationships and expectations
• Thinks and solves problems creatively

Makes a Difference
• Takes personal accountability for actions and results
• Is action-oriented rather than reactive
• Takes initiative and goes beyond what is required

To apply: http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NWOM,119813BR

Responsible for the creation and implementation of marketing plans to improve customer performance for renewals, gifts, bills and other projects as needed. Core responsibilities include idea generation, testing and analysis, operations and print management, and reporting/forecasting response rates and expenses.

Experience Desired:
Minimum of two-three years of prior magazine retention marketing experience required. Candidates must be proficient in Excel and PowerPoint and comfortable with learning new computer programs and systems. The ideal candidate is a stickler for details, can manage multiple projects in a fast-paced environment and has strong communication skills. Familiarity with CDS and HTML is helpful but not essential.

Send resumes to:  RRosato@forbes.com

Associate Director, Current Member Email Marketing at Direct Brands, Inc.
Department: Marketing
Office: New York, NY
Location: New York, NY
Introducing ourselves:
Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.

Job duties:
The primary function of the email marketing associate director is to lead the retention email marketing group for all DBI sites including book, DVD, and music as well as any new business that requires on-going marketing support. More specifically, this includes:

• Managing variable email marketing budget across branded clubs
• Developing email marketing strategy to meet business plan
• Developing testing plans designed to optimize email marketing campaign performance
• Managing a team of email marketing specialists to execute email marketing promotions efficiently
• Overseeing campaign and testing reconciliation
• Managing the email marketing list
  

The email marketing associate director will divide time proportionate to the amount of sales each club contributes to the overall business while taking into consideration senior management priority as well. Day to day tasks that map to the aforementioned functions include:

• Create bottom up forecast against business objectives, reconcile return on investment on an on-going basis and manage terms and conditions with email service providers
• Plan promotional email initiatives projected to reach online sales goals, plan and launch promotional   triggered email messages to replace manual campaign process for reoccurring campaigns, and maintain and optimize transactional emails
• Test offers, creative/copy, list segmentation and frequency
• Oversee process between marketing team and creative, legal, merchandising, database marketing, and IT as well as our ESP of record
• Review weekly reports from SAP and Omniture with direct reports to optimize campaign performance for future marketing plans
• Increase list size through ePrimary efforts to catalog recipients as well as eAppend efforts, manage health of list by analyzing response metrics and pruning bad names to reduce costs and increase efficiency, minimize unsubscribe rate through frequency option implementation
  

Job requirements:

• 5+ years relevant experience required
• Prior experience with online media is essential
• Background in direct marketing business required
• Bachelors degree required with a focus in business studies
• Strong management experience required
• Proficiency with Microsoft office
• Strong interpersonal and communication skills
• Detail oriented
• Ability to adhere to strict deadlines
• Ability to prioritize and manage multiple projects
• Strong presentation skills
• Strong analytical skills
• Basic understanding of key marketing metrics
• Ability to read and interpret data
• Must be able to develop and execute new marketing initiatives
  

To apply for this job:
Please complete an online application by clicking on the following link:
http://directbrands.hrmdirect.com/employment/view.php?req=58351&
Thank you for your interest in jobs at Direct Brands, Inc.

VP, Loyalty & Customer Relationship Marketing – Direct Brands, Inc.
Department: Marketing
Location: New York, NY

Introducing ourselves:
Direct Brands Inc. is one of the largest direct-to-consumer distributors of media products in the U.S. The company is home to such market-leading book, DVD and music club brands, such as Doubleday Book Club, Book-of-the-Month Club, Mystery Guild, Black Expressions and Columbia House. The company serves millions of members in the U.S. and Canada through its various club catalogs and websites. Direct Brands, Inc. has offices in New York, Pennsylvania, and Toronto, Canada.

Job duties:
· Responsible for the development, management and revitalization of loyalty solutions across the marketing organization.  Develop and drive marketing strategies to maximize our current bonus points and loyalty programs
· Drive strategies to grow the existing business as well as generating new revenue opportunities.
· Develop and execute marketing strategies in support of loyalty:  offers, promotions, messaging.  Develop, manage and refine our customer retention strategies
· Review results and financial performance
· Interface across the business, cross-functionally, on all customer retention marketing and broader strategic loyalty initiatives as applicable (Legal, PMO, IT, UX, Customer Service, Marketing Planning and Analysis, Finance)
· Liaise with Customer Service to ensure execution and coordination of aforementioned strategies
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)
· Identify and maximize marketing and testing opportunities to generate incremental revenue and improve retention rates across all customer service marketing channels (IVR, Upsells, Customer Service calls) and lines of business
· Work with internal departments to ensure promotions are executed in line with strategy
· Work with Marketing Planning & Analysis on results analysis and identifying strategic recommendations and viable next steps
· Collaborate with IT on any platform requirement or enhancements to execute a full scale loyalty solution as needed
· Participate in the re-forecast and budget process(es)
· Collaborate with Creative on execution of new creatives and tests
· Prepare presentations and attend client meetings and contribute to special projects as required
· Cultivate/manage external relationships for assistance with strategic initiatives (gift continuities, points usage, marketing opportunities)

Job requirements:
· 8+ years marketing experience including a minimum of 2 years Loyalty Program Management
· 2+ years management experience
· Solutions-oriented individual with strong analytical, communication, interpersonal and presentation skills
· Ability to adhere to deadlines, prioritize and manage multiple, competing priorities.
· Strategic thinker who can develop and execute strategies to identify solutions and maximize/drive revenue
· Prior experience managing marketing budgets and forecasts and ability to read and interpret data
· Ability to manage and negotiate key vendor relationships including experience with contracts.

To apply for this job:

Please complete an online application by clicking on the following link:

http://directbrands.hrmdirect.com/employment/view.php?req=58340&

Thank you for your interest in jobs at Direct Brands, Inc.

Marketing department at major label seeks intern for the Fall semester.
Self-starter and fast learner who isn’t afraid to chime in with ideas
and can handle a fast paced environment.

*Previous label or marketing internship experience strongly preferred
*Handle phones, scheduling and other admin support
*Pull daily and weekly reports including BDS and Soundscan
*Assemble promotional mailings and other projects as needed
Qualifications:
*Microsoft Office proficient
*Organized, professional and able to take direction, but also outgoing.

Applicants must be able to receive academic credit for internship. 3
days a week minimum preferred.
Please send resume and cover letter to FallMarketingIntern@gmail.com

About the Company

The Reader’s Digest Association, Inc., is a global multi-brand media and marketing company that educates, entertains and connects audiences around the world. With offices in 44 countries, it markets books, magazines, and educational, music and video products that reach a customer base of 100 million households in 78 countries. It publishes 94 magazines, including 50 editions of Reader’s Digest, the world’s largest-circulation magazine, operates 65 branded websites generating 22 million unique visitors per month, and sells approximately 68 million books, music and video products across the world each year. Its global headquarters are in Pleasantville, N.Y.

Position Title: Promotions Manager

Location: New York, NY, US

Job Description:
Looking for a smart, creative, hard-working “idea person” to join our team as Promotions Manager. The ideal candidate will be able to work with our nationwide advertising sales staff to find solutions-based ways to grow advertising revenue. Responsibilities include:
• Idea generation and proposal writing for a variety of categories
• Conception and development of new programs and partnerships
• Coordination and execution of special projects and promotions in a detailed manner
• Development of sell sheets and other sales collateral to effectively communicate program concept and requirements
• Participation in sales calls and meetings to bring programs and ideas to life for advertisers
• Maintaining marketing tools and status reports
• Overseeing junior members of the staff with regard to proposal creation and program execution
The position reports to the Executive Director, Marketing.
The ideal candidate will have a passion for food and entertaining and be interested in gaining both traditional and digital marketing experience.
Required Experience:
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Strong editing skills
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to work independently on project, while effectively communicating and managing up
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
Reader’s Digest offers excellent benefits and professional growth opportunities. Since each of our individual businesses has its own unique set of policies, features and benefits, we encourage you to visit the company website for the position of interest.

To apply to this opportunity, please visit our career website: www.rd.com/careers and reference job posting number 4477.

Reader’s Digest is an equal opportunity employer committed to workforce diversity.