Art Director, ESSENCE June 3, 2010

Filed under: Jobs in NYC — sam roloff @ 7:04 pm

Reporting to AP, Marketing with dotted line report to SEG Group Creative Services Director, the Art Director is responsible for creative direction of:

• Visual branding of ESSENCE— strategize and execute a consistent, sophisticated branded image for ESSENCE that mirrors editorial and brand messaging—to be realized via sales and consumer facing materials including, but not limited to:
o Presentations; sell sheets/media kit; branded promotion pages and client/consumer mailings; signature events

• Client Advertorials/Comps—create effective advertorials that speak to clients’ brand yet work well within the ESSENCE quality editorial environment—finding the balance between client objectives and editorial objectives.

• Concept/Copy—While not responsible to create copy, Art Director must be able to articulate copy needs based on concept and objectives, and must be able to determine if copy is working effectively to communicate said objectives and concepts.

• Project management— Work with marketing partners and internal clients to create effective materials on deadline. Manage timelines, budgets, estimates. Hire freelance as needed and work with Group Creative Services Director to manage budget for same.

• Produce or oversee materials for ESSENCE Music Festival, including collateral, in-book ads, branded premiums, event signage as appropriate.

The successful candidate will have the following experience:
• A minimum of 5 years experience in marketing lifestyle/fashion/beauty magazines
• Strong creative concept skills
• Strong project/personnel management skills
• Ability to handle multiple projects and work under pressure
• Excellent interpersonal and communication skills; ability to articulate concepts/ideas clearly and sell through designs to upper management
• A proven track record of strong creative ideas, staff/ freelance management skills

CRITERIA:
1. Ability to understand ESSENCE brand identity and translate brand voice visually in tone, message and feel to all brand materials
• Work with editorial creative director to identify visual vocabulary (fonts, images, layout dynamics) to extend editorial experience to materials
• Incorporate non-visual elements such as brand personality/voice into feel of materials further capture brand
• Be the brand evangelist—work as gatekeeper to ensure all brand materials meet ESSENCE brand standards

2. Ability to partner with marketing to achieve project objectives
• Collaborate as needed on creative ideas for brand promotions/client creative
• Have a clear and mutual understanding of objectives in order to best serve design and keep process streamlined
• Communicate to marketing partners when marketing objectives are not working with visual objectives, and work proactively with partners to find a solution
• Collaborate with marketing partners when an initial idea or objective can be further improved or innovated by design
• Partner pro-actively rather than implement dutifully

3. Ability to articulate copy needs based on concept and objectives, and determine if copy is working effectively to communicate said objectives and concepts
• Identity any issues where copy is hindering effective design or if copy could work more efficiently
1. Communicate design objectives to copywriter in advance so copy can be tailored to project needs; if not possible, communicate any copy changes needed to fit design or to improve messaging

4. Ability to spearhead/manage project start to finish
• Set up meetings with internal clients to determine scope of project/timelines
• Work with vendors/freelancers to see concept through to finished product
• Manage deadlines of project, work with marketing on timelines
1. Improve timely submission of in-book pages, submitting at least 90% on time to production, every month

5. Ability to manage staff whether freelance or permanent
• Communicate design objectives clearly and ensure they are carried out
• Set quality and brand standards, and make sure these are maintained
• Manage freelance budgets/needs
1. Plan strategically for projects quarter to quarter to maintain budget or anticipate any increase in need

Send resumes to: Jason_Kreuser@timeinc.com


Health Magazine & Health.com – Marketing Senior Manager

Filed under: Jobs in NYC — sam roloff @ 7:02 pm

Job Description

Health is a leading health and wellness franchise reaching an audience of over 15 million readers and users each month. In 2009 Health Magazine saw share gains in key advertising categories and turned in double-digit newsstand sales growth for the second year in a row. Health.com, a top 10 health information site, has seen explosive growth since its re-launch in 2008 and now extends the brand to over 7M monthly online users.

The Health Franchise is looking for a Marketing Senior Manager to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com. The Senior Marketing Manager will work with our nationwide advertising sales staff to find solutions-based ways to grow brand recognition and revenue among advertisers.

Job Function:
• Answer RFPs for both Health Magazine and Health.com including custom ideas and content as well as standard print added value opportunities
• Serve as team point person for beauty and fashion category RFPs
• Main project manager for execution of Girls Night Out, Health’s signature event, and other Health-brand promotional events during the year
• Source event venues, negotiate contracts, logistical event planning, track and report results
• Assist in creating sell sheets and other marketing materials when needed
• Act as liaison between internal departments and vendors to develop and execute programs
• Work to grow category business and create programs for beauty and fashion categories
• Manage project budgets
• This position reports to Integrated Marketing Director

Qualifications:
• 5-7 years experience in magazine marketing and event planning/execution
• Expertise in event planning/execution
• Experience in marketing in the beauty and fashion categories
• In-depth understanding of print and digital-based marketing & sales development
• Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @Plan)
• Copywriting and art direction for promotions inbook and online
• Balance of strategic and creative ability, strong interpersonal skills and a track record of formulating and implementing idea-selling initiatives

Send resumes to: Jason_Kreuser@timeinc.com


Health Magazine & Health.com – Marketing Associate Manager

Filed under: Jobs in NYC — sam roloff @ 7:01 pm

Health is a leading health and wellness franchise reaching an audience of over 15 million readers and users each month. In 2009 Health Magazine saw share gains in key advertising categories and turned in double-digit newsstand sales growth for the second year in a row. Health.com, a top 10 health information site, has seen explosive growth since its relaunch in 2008 and now extends the brand to 7M+ monthly online users.

The Health Franchise is looking for a Marketing Associate Manager to oversee all planning, creation, and execution of integrated marketing platforms and initiatives designed to generate advertising revenue for Health Magazine and Health.com. Candidate will help develop, manage and execute multi-platform proposal requests and custom programs for specific categories.

Job Function:
• Contribute to pharmaceutical and over-the-counter (OTC) sales proposals and responses to RFPs
• Create custom integrated programs that meet clients’ objectives
• Liaison with other marketing teams across Time Inc. on cross-property pharmaceutical and (OTC) opportunities
• Write merchandising, marketing, category and sales materials for pharmaceutical category clients
• Work with team leadership developing and executing research projects
• Update sales team on key pharmaceutical and over-the-counter industry insights
• Act as liaison between internal departments and vendors to develop and execute programs
• Research and develop relationships with marketing partners
• Manage project budgets

Qualifications:
• 3+ years experience in magazine marketing
• Understanding of syndicated and proprietary research (MRI, MMR, AdMeasure, @Plan)
• Working knowledge of the pharmaceutical category
• Creative writer with ability to take direction and expand upon ideas
• Understanding of print and digital-based marketing & sales development
• Extremely comfortable in a deadline oriented role

Please send resumes to: Jason_Kreuser@timeinc.com


Circulation Marketing Director – National Multi-title Publisher

Filed under: Jobs in NYC — sam roloff @ 6:48 pm

Job Requirements
or Qualifications Job Requirements:
Looking for an experienced circulation professional to plan and execute print and digital strategies to help grow circulation and ancillary revenues. Including: direct mail campaigns, email promotions, in-book, and online initiatives.

The ideal candidate should have strong strategic planning experience balanced with the ability to execute the campaigns developed and be bottom line oriented.

Responsibilities:
Develop & execute circulation strategy (including direct mail, web, in-book and e-mail efforts) in a multi-title environment.

Compose all marketing copy and direct creative resources.

Oversee the tracking and reporting of results from marketing initiatives, and make recommendations on how to improve response.

Collaborate with senior management on developing new paid product opportunities.

Develop and manage applicable expense budgets.

Develop and prepare applicable internal metrics reports.

Manage department direct reports.

Minimum Requirements:
Minimum 5+ years paid audience development experience required.

Minimum 5+ years consumer marketing experience with multi-title magazine publisher.

Solid writing skills with the ability to craft cogent, persuasive copy.

Well balanced experience in direct mail, web, in-book, email & social media marketing.

Ability to work independently.

Please indicate salary requirements upon submitting resume
Salary Competitive
Benefits 401K/403B, Bonuses, Dental, Health
Job Category Magazine Publishing
Job Location Los Angeles, CA 90057 USA

Please direct resume to: cmdposition@gmail.com


Marketing Manager – The Bonnier Mountain Group

Filed under: Jobs in NYC — sam roloff @ 6:37 pm

Marketing Manager

We’re looking for an energetic, experienced professional to work with our talented and passionate team. The ideal candidate will provide overall marketing support and sales development strategy to the Ad Sales staff to solve solutions for clients, as well as supporting an overall brand strategy for The Bonnier Mountain Group. The candidate must have experience working with print and online custom/syndicated research.

Primary responsibilities include, but are not limited to, the following:
Create, in tandem with the research department, sales materials including presentations, sell sheets, and targeted direct mail efforts for both RFP’s and category development
Work, in conjunction with sales, research and management, to evaluate the state of the category, identify opportunity and develop category strategies
Complete immersion in the trade news/developments within the designated industries to become a category expert for the sales team.

Qualifications:

Bachelor’s degree from a four-year college or university and minimum four years of related experience.

Additionally, qualified candidates will have:
– Specific knowledge and understanding of marketing, research, development of sales materials and the magazine sales process.
– Ability to juggle numerous projects at once under deadline pressure.
– Strong computer skills including Word, PowerPoint, and Excel.
– Knowledge of all major syndicated research studies.

Resumes accepted at the Bonnier website www.bonniercorp.com


Associate Marketing Manager – The Knot May 24, 2010

Filed under: Jobs in NYC — sam roloff @ 9:48 pm

The Knot is the #1 brand dedicated to all things weddings, offering fresh ideas and savvy advice via TheKnot.com, through social media and mobile, in magazines and books, and on television and video. Our premium content engages and inspires almost 8 in 10 US brides during this life-changing time as they obsessively seek information, products and inspiration for their weddings. Because of our groundbreaking community platforms, brides trust and bond with our brand—and with each other—offering our advertisers the consummate opportunity to connect with them as they make some of the most important purchase decisions of their lives.

The Knot, the nation’s leading wedding resource, seeks a sharp and creative Associate Marketing Manager.

The ideal candidate will be an extremely organized go-getter with a passion for everything digital and a basic knowledge of print. The ability to juggle multiple projects yet stay calm under pressure must be part of your DNA. He/she will embrace a corporate culture that is entrepreneurial in spirit. Most important is that you thrive on being part of a collaborative team and want to grow!

Primary Responsibilities:
· Assist in the development of RFPs for the national sales force (including sweepstakes, direct emails, online games, banners, advertorials, print ads, etc.)
Work with internal teams to coordinate the components of presentations, sell sheets and RFPs
Manage and traffic all sell sheets
Coordination of marketing department projects, staff meetings, etc.
Develop PowerPoint decks
Administrative support for Marketing VP also required

Specific Skills and Abilities:
· Excellent time-management and multi-tasking skills

· Strong attention to details with excellent follow-through

· Ability to work collaboratively with cross-functional teams

· Strong writing skills

· Ability to work independently and as part of a team

Qualifications:
· Bachelor’s degree
· 2+ years in an internet company marketing department
· Minimum 1 year of experience developing online RFPs required…no exceptions
· Proficiency with Excel, Word and PowerPoint

For immediate consideration, please send a resume and salary requirements to jobs@theknot.com.

We will be in touch quickly if your resume matches what we need, so send it now! If there is an interest HR will contact you, so please no phone calls. We wish you the very best in your job search and know you’d love to work here, because we sure do!

The Knot Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.


Barbara Bella & Associates, SF: Digital Media Sales Person

Filed under: Jobs in NYC — sam roloff @ 7:25 pm

We are looking for a smart, hardworking and persuasive sales person with
strong digital background to represent a leading Women’s Online
Network. Candidate must be poised, articulate, personable, have strong
organizational skills and proficiency with back end digital procedures,
sense of urgency, mastery of Excel and able to work with magazine
partners in creating integrated programs. We will consider digital
media planners, supervisors as well as those already in digital sales.
Opportunity for magazines sales if desired. Please send resume to laura@bbasf.com. Only resumes with cover letters will be considered.


Marketing Manager – Investopedia.com

Filed under: Jobs in NYC — sam roloff @ 7:24 pm

Investopedia.com, A Forbes Digital LLC subsidiary, is one of the web’s largest sites devoted to personal finance and investing education.

Reports to: VP Sales

Responsibilities

The Marketing Manager works in partnership with both the sales team in developing sales collateral and with product management to develop online marketing plans for new site development releases. This role is also responsible for helping maintain and improve our company brand in the online space and owning all marketing data metrics.

More specific key responsibilities:

Ø Establish marketing strategies to help meet organizational objectives including continuous improvement towards increasing Investopedia brand in the online space and seeking barter arrangements with other sites

Ø Develop and implement online marketing campaigns for key internal product and site features releases including owning the actual launch and ensuring the right target market

Ø Obtain and evaluate user research including owning the user survey

Ø Ownership of all marketing data measurements including working with research vendors to access and utilize research for presentations and sales collateral and assist in updating sell sheets, media kits, RFPs and presentations

Ø Demonstrate technical marketing skills and company product knowledge including the audience

Ø Organizing and approval of 3rd party supplied creative and content specifically in new types of content areas

Education and Experience

The ideal candidate will be passionate about the Internet and well-versed in how it works. 3-5 years experience in a similar role would also be preferred. Other qualifications include:

Ø business or marketing-related degree or equivalent professional qualification
Ø experience in all aspects of developing and maintaining marketing strategies
Ø technical marketing skills
Ø proven experience in customer and market research
Ø relevant product and industry knowledge

Key Competencies

As this position will ultimately work with all groups within the organization, it is imperative that the candidate exhibit the following tendencies:

Ø excellent written and verbal communication skills
Ø organization and planning
Ø problem analysis and problem-solving
Ø formal presentation skills
Ø persuasiveness
Ø adaptability
Ø innovation
Ø timely judgment
Ø sound decision-making
Ø collaborative approach

Please send resumes to: rrosato@forbes.com


Freelance Marketing Manager – The Young Men’s Network at American Media

Filed under: Jobs in NYC — sam roloff @ 7:24 pm

The Young Men’s Network at American Media is seeking a highly organized, self-starter who can multi-task and work in a fast pace environment across our network of men’s titles including Men’s Fitness, Playboy, UFC Magazine and WWE Magazine.

Responsibilities include, but are not limited to:
Work with marketing and sales team to brainstorm creative ideas
Present program concepts in a concise and articulate powerpoint format
Write and edit general presentations and sell sheets
Manage advertiser related programs including all related budgets
Work closely with clients on creative approvals
Track programs and deliver recap presentations at the end of campaign

Job requirements:
Bachelors Degree
Knowledge of merchandising and promotion in the media industry
Excellent written and oral communication skills
Microsoft Word, Excel and Powerpoint skills
InDesign and PhotoShop skills not required, but a plus

Please send resume with salary requirements to:

myresumenyc@amilink.com


Marie Claire ART Intern – Marketing Dept.

Filed under: Jobs in NYC — sam roloff @ 7:23 pm

Marie Claire?s marketing/promotions art department seeks motivated, detail-oriented, organized summer intern. Candidates must be able to commit to 2-4 full (9am-6pm) days per week. For college credit only. Internship is unpaid. Must have knowledge of Adobe Creative Suite and be extremely comfortable using InDesign.

Please send an email to Amanda Dormer at adormer@hearst.com, NO PHONE CALLS, with the subject SUMMER DESIGN INTERNSHIP. Please attach your resume, a few lo-res portfolio samples, and your availability.


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