Marketing Specialist, USA WEEKEND Magazine October 7, 2010

Filed under: Jobs in NYC — sam roloff @ 4:22 am

Marketing Specialist, USA WEEKEND Magazine
Location: 535 Madison Avenue
Contact: Amy Pesavento (apesavento@usatoday.com <mailto:apesavento@usatoday.com> )

The Marketing Specialist will concentrate on writing and executing sales materials such as rate cards, success stories, e-mail blasts, monthly sales letters, etc., ensuring consistency and adherence to the magazine’s copy and proofreading standards.  This will include writing informative, brand-correct descriptions.  The selected candidate will be an experienced (3-5 years) magazine/newspaper ad marketer with strong, versatile business and copy writing skills.  Must have the keen ability to juggle multiple assignments simultaneously.

Other responsibilities will include partnering with in-house designers to ensure art direction supports the material concepts, copyediting and proofreading collateral material and proposals, serving as the primary liaison between Editorial and Ad Sales, handling the overflow of comps, and coordinating material updates on the intranet and the B2B website.

About us:
USA WEEKEND Magazine is the second largest consumer magazine in the country.  It reaches approximately one out of every five households with a readership of more than 49 million.  It’s an award-winning publication that continues to be the fastest growing U.S. newspaper magazine.  We recognize and appreciate the benefits of diversity in the workplace. EOE.


Freelance Online Marketing Manager, Bonnier Lifestyle & Luxury Group October 6, 2010

Filed under: Jobs in NYC — sam roloff @ 8:46 pm

The Freelance Online Marketing Manager will play an integral role in
developing online marketing strategies, promotions, and programs for the
Bonnier Lifestyle & Luxury Group, which consists of the following brands:
Saveur, Ski, Skiing, NASTAR, and Garden Design brands. The position combines
big idea/platform creation, partnership development, proposal writing, and
program execution. The position will report to the Group Online Marketing
Director.

Responsibilities Include:
* Online Big Idea Generation: Collaborate with sales/marketing team to
develop and sell “big idea” online opportunities.
* Online Proposal Development
* Online Media Plan Development: Work within client’s budgets to create
robust media plans and production efficiencies.

Qualifications:
* REQUIRED: 3+ years online-specific marketing/sales experience at a website
or through an online marketing role at an agency or magazine. Please do not
apply if you do not fit this level of experience.
* Extensive experience in creating and developing online marketing programs
and platforms.
* Comprehensive knowledge of various online advertising platforms, creative
executions, and current online ad serving technologies and executions.
* Must be a creative thinker, problem solver and resourceful. Must have
strong writing skills and background in proposal writing. Proficiency in
PowerPoint and Excel is required.
* Knowledge of online and print advertising sales, magazine marketing, and
related research is a plus.
* Position is freelance (on an as needed basis) and is in New York City.

If interested, contact Kristen Goode at kristen.goode@bonniercorp.com.
Please email only.


CO-OP ACCOUNT INTERNSHIP OVERVIEW

Filed under: Jobs in NYC — sam roloff @ 5:11 pm

CO-OP, a NYC branding agency, is looking for college students or new graduates for our account internship program. We provide you with an overall foundation in branding and marketing while teaching you day-to-day aspects of working in this fast-paced environment.  If you want practical experience, a real taste of the work-world, and an internship that will help you find a job (maybe with us), then keep reading.

Status: Internship – non-paid.
We will reimburse for travel with a monthly NYC metro card

Relevant Work Interest: Marketing / Branding / Advertising

Location: New York City
Job Category: Branding/Advertising

Duration FALL: August – December


Areas of Focus:           Account Management / Research
Information on us: www.co-opbranding.com <http://www.co-opagency212.com>
www.co-operationblog.com <http://www.cooperationblog.com>

INTERN REQUIREMENTS
Initiative
Interest in Branding/Marketing
Creative thinker
Organized
Eagerness to Learn

INTERNSHIP BREAK DOWN
An intern at CO-OP will be working in three general areas to assist the team with their tasks:

  • RESEARCH:

    • Qualitative research for on-going projects
    • Research for new business development (Industry specific, trends etc.)
    • Research on new Advertising/Marketing benchmarks
    • Research will include: Online – Internet research, print research (magazines, newspapers, articles etc.) Format all research in CO-OP templates with summary or if required in the format of a presentation
  • CO-OP Marketing

    • Database Management
    • Write for the CO-OP blog: 1 Blog entry to be posted / week
    • 6 Twitter posts / week
    • 6 Facebook posts to CO-OP page / week
    • Idea generation: Brainstorm new ideas for CO-OP marketing initiatives


  • ORGANIZATION:

    • Assist with organizing files and information
    • Assist Partner/account executive’s with office management needs (V-cards organization, ordering office supplies, etc.)

EVALUATION PROCESS
Interns will be given a questionnaire at the start of the internship program. The questionnaire will determine the intern’s short / long term goals and what they would like to get out of the internship.
At the end of the program, the intern will be evaluated on performance. The evaluation will be used as basis for future recommendations for the Intern.
Based on internship performance, and as business warrants, interns may be offered a full time assistant account executive position at the completion of the internship period.

MENTOR PROGRAM
Interns will be paired with a Senior Account Executive through the period they work at CO-OP. The mentor will be there to assist the intern with any work related questions.

Contact information:

If you are interested in working with us, please email accountintern@co-opbranding.com with your cover letter and resume.



Marketing Manager, SheFinds Media

Filed under: Jobs in NYC — sam roloff @ 5:01 pm

Job Title:

Marketing Manager, SheFinds Media

Responsibilities:

SheFinds Media is looking for a MARKETING MAVEN with ONLINE EXPERIENCE. The Marketing Manager is an integral part of our team. You will elevate awareness of the company and oversee marketing and sales efforts for all three of our properties – shefinds.com, momfinds.com, bridefinds.com.

Passionate about growing revenue, subscribers and traffic, you should have at least 2 years experience in marketing for a website. You should have the business mindset to smartly prioritize and organize our efforts, and the editorial flair to deliver a consistent and compelling message.
You have an eye for what will ignite buzz on the internet so that our content is linked far and wide. You have the ability to coach the editorial staff of shefinds.com, momfinds.com and bridefinds.com to improve newsletter open rates, get us retweeted and master the SEO universe.
You can work with TV producers to put together segments that will get viewers excited about our media properties.

Be obsessed with your key metrics – visitors, pageviews and subscribers and come up with ideas on how we can improve our offering. Have experience with growing a site’s traffic and reach and the metrics to prove it.
You know how to put together promotions and ad packages that will attract advertisers and how to negotiate deals to get us the maximum dollars.

For more information, requirements, and how to apply, please visit:  http://bit.ly/a3HcvL


Advertising Coordinator – Hearst Integrated Media October 4, 2010

Filed under: Jobs in NYC — sam roloff @ 9:10 pm

As the Advertising Coordinator, this person will support three Group Advertising Directors; manage day to day business tasks and long term projects

*Responsibilities include all administrative tasks such as updating account books with contacts, developing client mailing lists, answering phones, helping callers when needed, reserving conference rooms, submitting marketing and creative req forms, expenses, travel arrangements and more.
*Opportunities to work with the individual Hearst magazine assistants and sales rep in gathering and/or disseminating information for corporate contracts and marketing programs, organizing Media Days.
*Potential to take ownership of projects such as writing status reports on key accounts, developing added value programs, and working on RFP’s.
*Opportunities to interface with clients, media and marketing teams and sales staff of magazines at Hearst.
*Knowledge of Excel, PowerPoint and media math are extremely helpful.
*Our ideal candidate will be enthusiastic, organized, diplomatic, and eager to learn.
*Six months to a year of print advertising/media agency or print sales assistant experience is preferred.

Please send apply via: www.hearstcareers.silkroad.com


Sales Development Director – Everyday Health October 1, 2010

Filed under: Jobs in NYC — sam roloff @ 9:00 pm

Everyday Health is looking for Director of Sales Development/Director Integrated Marketing Solutions to support the SVP Sales/PR/Corporate Branding and VP of Sales Development in the project management and implementation of company initiatives from beginning to end.

Responsibilities of projects include, but are not limited to:
• Execution of 7-Figure ad programs involving multiple interests, partners and product vendors
• Cause Marketing – involving many departments and outside partners; focus on ad monetization
• Develop partnerships with health organizations for use in custom solutions (i.e. NHLBI, AHA, ADA, etc.)
• Oversee project management and sales materials and collateral for research initiatives, including the WTE/Just Ask A Mom (which include events, PR, road shows, etc).
• Shape research into compelling sales materials and presentations for marketers
• Execution of branding projects (Accent Health, TV, Magazine, etc) – day-to-day coordination with production companies
• Provide trade Marketing support (sponsorship materials, presentations, content development and events at OTC, DTC, ABC Moms, ePharma, Pivot)
• Create bi-monthly Advertiser Newsletter and other trade advertising efforts such as sweepstakes
• Sales Development for LTL site and new launches

Qualifications:
• BA degree with at least eight years experience in Sales Development or Marketing, with background in Pharma marketing.
• Ability to communicate effectively at all levels of the organization and the ability to influence others through well articulated and innovative ideas
• Superior writing and proofreading skills
• Adaptable person who can deal with rapidly changing requirements of an organization
• Strong interpersonal & presentation skills
• Ability to prioritize and multi-task while meeting tight deadlines
• Strong problem solving and troubleshooting skills
• Accountability – acceptance of responsibility and willingness to commit to and deliver specific, measurable work products and results
• Strong interest in the online industry
• Strong knowledge of PowerPoint

Everyday Health is a leading provider of online consumer health solutions. We provide our consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.

The Everyday Health portfolio includes well-recognized and trusted consumer health brands, including www.EverydayHealth.com; www.SparkPeople.com; www.WhatToExpect.com, from the best-selling What to Expect When You’re Expecting series of books; www.SouthBeachDiet.com, from one of the best-selling diet books of all time; and www.JillianMichaels.com, from Jillian Michaels, host of the hit NBC television show, The Biggest Loser.

Everyday Health is committed to providing the expert guidance and daily tools consumers need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by Ben Wolin and Mike Keriakos in 2002.
If you are interested in applying please send your resume, cover letter, and salary requirements to careers@everydayhealthinc.com with “ Sales Dev Director 1010” in the subject line.


GardenDesign.com – Freelance Web Editor

Filed under: Jobs in NYC — sam roloff @ 6:42 pm

Garden Design seeks a Web Editor to develop content and act as a liaison between the print and online teams.

The Freelance Web Editor will be responsible for conceiving and producing new online content and tools to build audience, meet business objectives, and generally extend the new vision for Garden Design into digital media.

Duties:

– Gathering the best garden content from around the web, communicating with bloggers to obtain rights and building a daily editorial schedule.
– Creating high-impact — i.e. practical, profitable, exciting, entertaining — editorial content and applications for an online consumer brand.
– Writing, editing and producing magazine and original content for the web, in accordance with SEO and usability best practices on a Drupal content management system.
– Creating and maintaining an online editorial calendar for sales purposes.
– Working with a producer and developers to define online projects.
– Establishing and maintaining web partnerships with third parties for traffic build.
– Conceiving of and helping present online programs for sponsorships.
– Managing the user experience to increase traffic, page views and time spent.
– Working in a matrix environment of online and print stakeholders.

Requirements:

– Must be a great writer with clean copy and a strong voice that balances inclusiveness and irreverence.
– Must have experience liaising with editorial staff/developing content related to print edition of a magazine.
– Experience in Drupal or a similar blog or online content management system.
– Photoshop, Google docs, Excel, and Omniture or other stats tracking a plus.
– Must be able to meet deadlines, juggle multiple projects, and collaborate with a range of departments in the company.
– Have a background in design/shelter/garden writing and be an avid reader of design-related websites, blogs, and magazines.

The position is based in New York City, five days a week in our 32nd St. office, open-ended.  Please send résumés with cover e-mail and clip links to ganda.suthivarakom@bonniercorp.com.


Sales Development Manager- MAXIM September 30, 2010

Filed under: Jobs in NYC — sam roloff @ 7:40 pm

Overall Responsibilities:

  • Identify and capitalize on sales and marketing opportunities that drive revenue growth and expand market penetration for both print and digital properties.
  • Creation of Maxim brand presentations – getting advertisers to understand what Maxim has to offer and bring to the table as a media and marketing company.
  • Develop compelling sales category or custom advertiser specific presentations for Maxim’s print and digital business.
  • Develop a broad understanding of all the assets Maxim has to bring to customers, so as to leverage these in sales efforts.
  • Work with Management to prioritize and identify new business opportunities (categories and accounts) that will drive the greatest return on investment for the sales effort.
  • Create and oversee the production of all ad sales materials and collateral, incorporating research data where necessary.
  • Create a database of case studies that can be used as future sales tools
  • Attend sales calls and present where appropriate


Qualifications:

  • Must be a creative thinker who has a strong understanding of how to translate the long term business objectives of advertisers into solutions.
  • A solid skill set of writing, editing, idea creation and organization is essential
  • Proficiency in Word, Excel and PowerPoint are required
  • Understanding of research is a must.
  • 5+ yrs experience

Please send resumes to jobs@maximmag.com and include Sales Development Manager in subject.


Client Services Director – Everyday Health

Filed under: Jobs in NYC — sam roloff @ 1:54 am

Everyday Health is looking for a Client Services Director to join the Sales Team. This positions will report into the VP of Client Services.


The Client Service Director will lead a team of client service managers and manage a list of his/her own accounts.  The position will focus on establishing and maintaining best industry practices for online campaign management including: reports, performance metrics, benchmarks and case studies.  The Client Services Director will train new hires, promote appropriate processes, and ensure effective communication.   S/he should bring an enthusiastic, team-player attitude to all aspects of this job, foster cooperation between other departments, and possess excellent leadership and mentoring capabilities.

REQUIREMENTS:

  • 5+ years of online client services experience
  • Complete understanding of online campaign success, performance , optimization, and metrics (cpc, cpl, ctr, cpa)
  • Excellent knowledge of online advertising technologies and operational techniques
  • Experience with managing a team of 5 or more
  • Experience working with a national sales team
  • Experience with multiple ad serving platforms: DART, Atlas, Eyeblaster, etc…
  • Ability to thrive in fast pace environment
  • Proven track record – constantly drives for results, knows how to set objectives and break work down into steps, knows how to organize and measure people and activities and manages project interdependencies
  • High collaborative capacity – demonstrated practice of including stakeholders in activities that impact them
  • Ability to communicate effectively at all levels of the organization and the ability to influence others through well articulated and innovative ideas
  • Accountability – acceptance of responsibility and willingness to commit to and deliver specific, measurable work products and results

If you are interested in applying, please email your resume, cover letter, and salary requirements to careers@everydayhealthinc.com with “CS Director 0910” in the subject line.

Everyday Health is a leading provider of online consumer health solutions. We provide our consumers, advertisers and partners with content and advertising-based services across a broad portfolio of over 25 websites that span the health spectrum—from lifestyle offerings in pregnancy, diet and fitness to in-depth medical content for condition prevention and management.

The Everyday Health portfolio includes well-recognized and trusted consumer health brands, including www.EverydayHealth.com; www.SparkPeople.com; www.WhatToExpect.com, from the best-selling What to Expect When You’re Expecting series of books; www.SouthBeachDiet.com, from one of the best-selling diet books of all time; and www.JillianMichaels.com, from Jillian Michaels, host of the hit NBC television show, The Biggest Loser.

Everyday Health is committed to providing the expert guidance and daily tools consumers need to make the best health choices, actively manage their conditions and live healthier lives every day. Everyday Health was founded by Ben Wolin and Mike Keriakos in 2002.


Integrated Marketing Manager – This Old House September 29, 2010

Filed under: Jobs in NYC — sam roloff @ 5:22 pm

This Old House, America’s No.1 home improvement brand, is looking for an idea-driven marketer who will support our 360 degree marketing and advertising efforts in print, online and television.

Reporting to the Marketing Director, our ideal candidate will be responsible for:

§ Presentation/proposal writing: Write and execute persuasive custom PowerPoint presentations and proposals that articulate our unique value proposition, spin a compelling story based on research and brand fit, and conceptualize integrated marketing solutions that creatively provide advertisers with return on objective
§
Idea generation and program development:  Work with sales and marketing colleagues to develop integrated opportunities that harness our print, online, television, talent, editors, project houses, events, books, underwriter relationships, and more to drive cross-platform revenue
§
Category development:  Research the competitive landscape and develop presentations that advance TOH benefits and strategies for growing our share in a variety of endemic and non-endemic categories
§
Project/program management & execution:  Manage own daily workflow, including the prioritizing of presentations and programs and follow-up on all materials delivered to sales partners
§
Digital & TV coordination: Work with digital team and TV partners in Concord to conceptualize and execute integrated proposals
§
Promotional material execution:  Share responsibility for creating sell sheets, eblasts and promotional materials for edit and marketing programs

Required skills include:
§ 4-6 years of magazine marketing and/or agency experience
§
Background generating and executing multi-platform integrated programs
§
Digital and social networking knowledge
§
Solid communications skills
§
Extreme comfort in a deadline-driven, detail-oriented role
§
Ability to work effectively with sales, marketing, edit, clients, art, corporate and vendors in a collaborative way

  • Proficiency in PowerPoint, Excel and Word.


Send resume to randi_weintraub@timeinc.com


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